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Marketing & Direct Outreach Membership & Leadership Development Program.
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Transcript of Marketing & Direct Outreach Membership & Leadership Development Program.
![Page 1: Marketing & Direct Outreach Membership & Leadership Development Program.](https://reader035.fdocuments.net/reader035/viewer/2022062517/56649ef55503460f94c08de2/html5/thumbnails/1.jpg)
Marketing & Direct Outreach
Membership & Leadership Development Program
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What if your League had MORE members?
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Where are they? How do we get them?
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It is NOT the Field of Dreams….
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Best Practices for Membership
Media
Allied
Direct
3 Types of Outreach
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How are we most efficient?
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Back to the question…
How are we most efficient – and effective – in our outreach efforts?
1.We need to decide who we are trying to talk to.
2.We need to know what they care about.3.We need to talk about it a lot.
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No general public
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It depends on who…
oYoung people ages 25-30
oRetirement aged women
⟹Online/social media
⟹Evening news
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Make Note
Who will your League target?
Be as specific as possible. Examples:Middle aged men (40-50 years old), educated
professionals who are members of community associations.
Young women (25-30 years old), educated professionals who have been engaged in community affairs.
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Caution!Are modifications needed? If so, is your
League ready?
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Make Note
Who will your League target?
Be as specific as possible. Examples:Middle aged men (40-50 years old), educated
professionals who are members of community associations.
Young women (25-30 years old), educated professionals who have been engaged in community affairs.
![Page 15: Marketing & Direct Outreach Membership & Leadership Development Program.](https://reader035.fdocuments.net/reader035/viewer/2022062517/56649ef55503460f94c08de2/html5/thumbnails/15.jpg)
How do we reach new members?
Media
Allied
Direct
3 Types of Outreach
Direct Outreach
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Direct Outreach: the ASK
Direct Outreach = asking people to join• One-on-one • Addressing a group
Making the ASK A – Always be ready! S – Show your enthusiasm! K – Know what matters!
Opportunities are Opportunities are everywhere!everywhere!
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Be heard!
Say it consistently
Say it constantly
Speak to your audience
3 Principles to keep in mind in all our efforts:
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Direct Outreach: Use Your Personal Story
Personal Stories are Important Use your story to ASK individuals
to join the League Use our stories to make League
membership tangible and exciting!
Leave a lasting impression
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Stories are EVERYWHERE now!
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Is this fast enough? “It may seem slow, but it’s what works...You are not selling toothpaste. You are asking people to make a meaningful commitment of their time and money based on deeply held values.”
Building Powerful Community Organizations by Michael Jacoby Brown