Marketing Digital Introduction 2019.pdf · Graduated from English Studies in Universitas Gadjah...
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Digital Marketing Presentation by Magia Digital Agency
Transcript of Marketing Digital Introduction 2019.pdf · Graduated from English Studies in Universitas Gadjah...
DigitalMarketingPresentation by Magia Digital Agency
DigitalMarketing
www.magia.id
Digital Media PlacementDigital Creative Technology Led Offline Event
Who we areOur Organization
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DigitalMarketing
www.magia.id
Who we arePeople Behind the Magic
Umbu Djoka D.Founder & Strategic Advisor
Decade of experiences in Business Management and Development; past experience as part of
Unilever’s Brand Management team has equipped him with strong acumen for branding
and marketing.
Priyaji PeirisManaging Director
RMIT Graduate with B.Eng (Aerospace) & MBA. His Experience stems from working with
Fortune 500 companies such as TESLA & BOEING. Specialized in organizing Design & strategizing for optimum business results.
Cindy AhimsaDigital Marketing Consultant
Graduated from English Studies in Universitas Gadjah Mada. Experienced in social media optimization and specialized
in content and creative campaigns.
Annisa Ratnarosi
Experienced Account Executive with a demonstrated history of working in the
internet industry. Skilled in DigitalStrategy, Management, Advertising, Digital
Marketing, and Social Media Marketing.
Digital Marketing Consultant
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DigitalMarketing
www.magia.id
Digital Marketing Strategy
Develop 360° Campaign Concept | Provide Digital
Insights | Define Marketing Objectives
Digital Media
Placement
Digital media placement: (SEM, Youtube, Display,
Soc-Med) | Budget optimization | Data
Analytics
Digital Content/Creative
Development
Text, display, and video content creation | Social media campaign creation
(Facebook, Instagram)
04About Our AgencyYour Digital Marketing Wizard
DigitalMarketing
www.magia.id
Optimize
DeployAnalyze
Listen
Strategize
Understand the CustomerExplore your brief to understand your current state of business, challenges, assets and goals
Target & StrategyHone in on target audience & develop a digital marketing strategy achieve your marketing goals
Develop & ImplementDevelop relevant messages that you want to deliver to your audience
Optimize & RemarketOptimize your campaign to deliver better performance and re-engage
your audiences
Measure & AnalyzeRun your digital marketing campaign & measure the
performance
360º ProcessCustomer Centric Approach
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DigitalMarketing
www.magia.id
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56% of total Indonesia’s population are internet users
Digital Potential In IndonesiaIndonesia Internet Usage
Indonesia’s Internet Usage (2018):
150 million
(Increase by 50% by 2021)
225 million
Source: Google Data 2018
Indonesians (among 18-34
age group)spend more
than 4 hours per day online
on mobile
DigitalMarketing
www.magia.id
About Our ToolsPerformance Driven Core Services
We Are Passionate providing all your Digital Marketing needs
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SEOCreative
DigitalMarketing
www.magia.id
#1 Source for initial discovery & post purchase research
2x More important than social in further research
80% Of the purchases had a display influence
08Google AdWordsYoutube, Google Search, Gmail, GDN
DigitalMarketing
www.magia.id
Display & Gmail Ads
Over +500k mobile publishers and 98% of reach globally
Source: Google Internal Data 2016
Extend Your Reach
Powerful Mobile Display ads with rich format
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DigitalMarketing
www.magia.id
YouTube Trueview AdsConnect to Audience
Source: Think With Google 2012
▪ Only pay when user watch >30 Seconds or Clicks
▪ Build remarketing lists to find your most valuable audience
Use Sales Animation Tool to get custom mocks
for your client
8 out of 10 viewers prefer TrueView to standard in-stream ads
TrueView In-Stream TrueView In-Display
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DigitalMarketing
www.magia.id
In a mobile-first world, advertisers are
challenged to make an impact despite small
screens and short attention spans.
Bumper Ads are a powerful 6 second format,
surprising users with their brevity and
delighting advertisers with high impact brand
building.
YouTube Bumper AdsGood things come in Small Packages
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DigitalMarketing
www.magia.id
Instagram & Facebook AdsFrom Carousel to Video
▪ The company profile will be known through Facebook page
▪ With Instagram ads, business can drive awareness and increase its customer base through visuals.
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DigitalMarketing
www.magia.id
• Campaign: Facebook & Instagram Install•Objective : Get App Install• Tactic : Using Lookalike audience•Result : 33% Decrease on Cost / Install
● 64% increasement of IG Followers in 1 month
● KPI achieved in 1 month (vs 4 expected months)
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• Campaign: Facebook & Instagram Engagement•Objective : Get engagements for Nivea
Event #NontonBolaKeMadrid• Tactic : Using Lookalike audience & Ad
Groups Categorization•Result : 25% Engagement Rate
(Standard Benchmark 10% - 15%)
Digital EffectMagia Case Study
DigitalMarketing
www.magia.id
• 20% Budget Saved
• KPI Achieved 1.5 Weeks before campaign Ends
• Avg CTR SEM 8%(Industry Benchmark 6%)
• Avg CTR SEM 7.72 %(Industry Benchmark 5%)
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● Campaign: Facebook & IG Video Campaign Series (6 Videos)
•Objective : Build Awareness
• Tactic : Retargeting Audience with ‘Video Watched 100%.’
•Result : 40% View Rate (Standard Benchmark 25% - 30%)
Digital Effect (Continued)Magia Case Study
DigitalMarketing
www.magia.id
15Digital Effect (Continued)Our Clients
DigitalMarketing
www.magia.id
THANK YOU
