Marketing & Communications January 2017 Board ReportMarketing & Communications • January 2017...

Marketing & Communications • January 2017 Board Report

Marketing & Communications

January 2017 Board Report


Jackson College Website • Jan. 1 - 31, 2017

SESSIONS 169,448

USERS 72,036

PAGE VIEWS 449,511

AVG. SESSION DURATION 00:03:23

• A session is a period of time a user is actively engaged in the website.• A user is a person that has had at least one session. (Includes new and returning users.)• Page views are the total number of pages viewed. (Repeated views of a single page are counted)• Average session duration is the average length of a session.

Top 5 Pages Visited

Page URL Page views % Page Views

1. Home page www.jccmi.edu 164,567 36.59%

2. E-mail /information-technology/e-mail/ 45,032 10%

3. Programs of Study /academics/programs-of-study/ 8,366 1.866%

4. Health Sciences Pathway /pathway/health-sciences/ 8,366 1.866%

5. Financial Aid /financial-aid/ 5,015 1.11%

WEBSITE ANALYTICS


Facebook Insights • Jan. 1 - 31, 2017

Page Likes This Period

122

Total Monthly Unique Reach

39,622

Unique Post Engagements

12,087

Video Views 5,588

Total Page Likes 5,523

Most Popular Post

SOCIAL MEDIA METRICS


Twitter Insights • Jan. 1 - 31, 2017

New Followers This Period

21

Tweet Reach 34,300

Profile Visits 2,329

Mentions

33

Total Followers

1,441


Instagram Insights • Jan. 1 - 31, 2017

Followers 288

Unique Monthly Reach 840

Unique Profile Views 79

Top Post

Snapchat Insights • Jan. 1 - 31, 2017

Followers 128


PRODUCTION PIECESPotter Center Playbill Book 4 (print) – Playbills are created for distribution at the professional shows in the Potter Center. Marketing creates 4 books each featuring three shows, sneak peeks, a comprehensive calendar of events and more. Ads are sold to cover printing costs and all additional fund go back into the performing arts fund. CLICK ON IMAGE FOR COMPLETE DOCUMENT

Volume 14 | Issue 4

AL JARREAU | 2.25.17

CIRQUE ZIVA | 3.18.17

38 SPECIAL | 4.22.17 GALLAGHER | 4.27.17

https://www.jccmi.edu/wp-content/uploads/Book-4.pdf


Super Bowl Party Poster and Flyer (print) – Created to encourage Jackson College students to attend a Super Bowl Party sponsored by the JC Student Life. The party is held in The Jets Hangar and offers fun games, prizes and pizza. There is no admission but you must have a JC ID to enter. Posters and flyers were distributed across campus and in campus view housing.


Black History Month Poster and Flyer (print) – Created to encourage community members and Jackson College students and employees to attend this annual event sponsored by the Office of Multicultural Affairs. Authentic soul food, a historical tribute, musical entertainment and beverages are planned. Posters and flyers were distributed across campus and in campus view housing.


Chinese New Year Celebration Event Poster and Flyer (print) – Created to encourage community members and Jackson College students and employees to attend this annual event sponsored by the International Student Institute and The Confucius Institute - University of Toledo. Games, activities, snacks and beverages along with great company are promised. Posters and flyers were distributed across campus and in campus view housing.


Invest in a Student Poster and Flyer (print) – Created to assist MoM and SoS students raise funds to help with costs associated with the national leadership trip to Philadelphia and New York City. Students will be stopping at two colleges and several historic landmarks.


Jackson College

Invest in a Student Candy Bar Wrapper (print) – Created to assist MoM and SoS students raise funds to help with costs associated with the national leadership trip to Philadelphia and New York City. Students will be selling Gilbert’s chocolates with the custom designed wrapper on the bars.


Men of Merit Poster and Flyers (print) – Created to encourage Jackson College students to join the MoM initiative. This poster and flyers are for their weekly meetings. Posters and flyers were distributed on campus and in campus view housing.


Sisters of Strength Poster and Flyers (print) – Created to encourage Jackson College students to join the SoS initiative. This poster and flyers are for their weekly meetings. Posters and flyers were distributed on campus and in campus view housing.


Men of Merit and Sisters of Strength Poster and Flyers (print) – Created to encourage Jackson College students to join the MoM or SoS initiatives. This poster and flyers are for their joint meetings. Posters and flyers were distributed on campus and in campus view housing.


38 Special Poster (print) – Created to encourage community members and the Jackson College family to purchase tickets to this performance in the Potter Center. Posters were displayed across campus and in the box office and theatre lobbies.


Gallagher Poster (print) – Created to encourage community members and the Jackson College family to purchase tickets to this performance in the Potter Center. Posters were displayed across campus and in the box office and theatre lobbies.


Study the Word of God and help us face the challenges of our day.

BIBLE STUDY: Wednesdays | 12 noon Bert Walker Hall | room 208Thursdays | 7 p.m. Jets Hangar | classroom

WORSHIP SERVICE: Sunday Night | 8 - 9 p.m. Worship Service Jan. 22, Feb. 19, March 19, April 23 Jets Hangar Stage

WORSHIP & FELLOWSHIP: Sundays | 8 - 9 p.m. Jets Hangar | classroom

Brought to you by theChristian Student Club

For more information please contact:Bill Navarre | [email protected] | 517.529.4216

Christian Student Club Poster and Flyer (print) – Created to encourage Jackson College students to attend their weekly bible study meetings and worship services. Posters and flyers were distributed on campus and in campus view housing.


MLK STEM Event Poster and Flyer (print) – Created to encourage the youth (grades 6-12) in our community to attend a STEM conference and learn more about the opportunities these fields hold for their future. Guest speakers for this conference included Dr. Lauren Dungy-Poythress, daughter of Dr. Wilbur Dungy; Sam Barnes, chairman of JC Board of Trustees, JC professors Steven Tuckey and Steven Albee-Scott and others.


Martin Luther King Day Symposium Poster and Flyer (print) – Created to encourage community members and Jackson College students and employees to attend the annual MLK Day Symposium. A panel of eight community members conducted a discussion on the White House: reflections and projections. Poster and flyers were distributed in campus view housing and across campus.


Name _____________________________________________________ Phone _________________________

Address __________________________________________________________________________________

City ______________________________________ State ______________ Zip _______________________

I am interested in becoming a: Sponsor ($600) Table Captain ($450)

I am unable to attend, but would like to support the Sportsmans Banquet with a donation of $_______________.

Please make checks payable to: Jackson College Foundation

Mail this form and payment to: Jackson College • 2111 Emmons Road • Attention: Rick Smith • Jackson, MI 49201

You may also purchase tickets online at www.jacksoncollegejets.comFor more information, please call Rick Smith at 517.796.8592

Saturday, Feb. 11, 2017Victor Cuiss Fieldhouse • Jackson College Central Campus2111 Emmons Rd. • Jackson, MI 49201

Doors open at 5 p.m. • Dinner 6:30 p.m.Tickets: $45

Become a Sponsor - $6008 dinner tickets

100 bucket raffle tickets8 camouflage hats

1 entry into sponsor-only drawing for aSavage 30.06 bolt action rifle with Weaver Scope

(Sponsors will be limited to 18& Sponsor receives 1 camo jacket)

Become a Table Captain - $4508 dinner tickets

100 bucket raffle tickets1 camouflage hat

1 entry into captain-only drawingfor a 22 rifle

(Table Captains will be limited to 15& Table Captain receives 1 camo jacket)

Sportsman’s Banquet Sponsor Flyer (print) – Created to encourage community members to purchase tickets and become sportsman’s banquet. There are many opportunities to support the athletic programs through this event. Flyers were mailed to past attendees and sponsors.


Billboards (print) – Two new designs for our Hillsdale and Adrian locations. These board carry through our “you SUCCESS is our GUARANTEE” brand and give the center phone and the College web address.


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Al Jarreau Postcard (print) – Created to encourage past theater goers to buy tickets to see Al Jarreau on February 25. Cards were also distributed in the community and at the recent MLK celebration.

The Potter Center2111 Emmons RoadJackson, MI 49201

Enjoy the vocal sounds of three distinct genres of Jazz, Pop and R&B. Time Magazine called him “the greatest jazz singer alive.”

AL JARREAUSaturday, Feb. 25, 2017 • 7 p.m.

Al Jarreau’s unique vocal style is one of the world’s most precious treasures. His innovative musical expressions have made him one of the most exciting and critically-acclaimed performers of our time with seven Grammy Awards, scores of international music awards and popular accolades worldwide.

MENTION THIS POSTCARD ANDRECEIVE $10 OFF TWO TICKETS!

(DISCOUNT NOT AVAILABLE ONLINE)

TICKETS: $45 | $40 | $35Call 517.796.8600 or online www.jccmi.edu/events

The Potter Center2111 Emmons RoadJackson, MI 49201

Enjoy the vocal sounds of three distinct genres of Jazz, Pop and R&B. Time Magazine called him “the greatest jazz singer alive.”

AL JARREAUSaturday, Feb. 25, 2017 • 7 p.m.

Al Jarreau’s unique vocal style is one of the world’s most precious treasures. His innovative musical expressions have made him one of the most exciting and critically-acclaimed performers of our time with seven Grammy Awards, scores of international music awards and popular accolades worldwide.

MENTION THIS POSTCARD ANDRECEIVE $10 OFF TWO TICKETS!

(DISCOUNT NOT AVAILABLE ONLINE)

TICKETS: $45 | $40 | $35Call 517.796.8600 or online www.jccmi.edu/events

Margaret Hobbs806 W Michigan Ave #209W

Jackson, MI 49202

Doris Lantz1430 Killybegs Lane

Cement City, MI 49233


#IAMTHEBOSS

CEO Challenge Tee Shirt (print) – Created for distribution to area high school students who attended the first of a three part series. The Challenge is sponsored by Junior Achievement, Hirst Foundation, Jackson College, Baker College and Spring Arbor University. Jackson College Maher Campus hosted the “Spark” session.


Sunday, Jan. 22, 2017

9:30 a.m. - 12:30 p.m.

Open to girls 7th - 12th Grade

Cost: $50Players will receive high quality instruction from Jackson

College softball players and coaches. This camp is geared

towards athletes looking to continue their softball careers

at Jackson College or learn advanced hitting and infield/

outfield techniques. Players will also practice the mental

aspect of the game and learn how to apply it.

Pitchers and catchers should indicate on the registration

form their primary position as pitcher/catcher to be added

to the pitching and catching group.

REGISTRATION

Visit www.jacksoncollegejets.com to register online.

After submitting registration please mail your check to:

Jackson College Softball

2111 Emmons Road • Jackson MI, 49201

Please make checks payable to Jackson College Softball.

Payment will also be accepted at the camp.

For additional information, please contact

Jamie Vandenburgh at 517.745.4485 or

[email protected].

Softball Winter Prospect Camp (print) – Created to encourage community members to enroll their daughters in a winter softball camp. The camp was open to girls in grades 7-12 and they were taught by JC coaches and softball team mates.Distribution was to area high and middle schools.


MLK Event Program (print) – Created for distribution at the event. Includes bios of the keynote speaker, medal winner our honoree and Dr. King. Table sponsors were recognized with ads. CLICK ON IMAGE FOR COMPLETE DOCUMENT

https://www.jccmi.edu/wp-content/uploads/MLK-Program-2017-final-single-pages.pdf


Campus Television Screens (digital) – Electronic messages appear on all campus television sets. These messages run on a schedule and can be campus / center specific.


Jackson Citizen Patriot Jackson College men’s basketball seeks to reach .500 mark

Jan. 9, 2017

Click here to view this article

Jackson Citizen Patriot MLK award recipient wants kids to encourage each other, laugh, use phones less

Jan. 9, 2017


Jackson Citizen Patriot Jackson College women’s basketball off to perfect start in MCCAA play

Jan. 10, 2017


Jackson Citizen Patriot Jackson College starts bachelor’s degree in culinary arts, hospitality management

Jan. 10, 2017


NEWS/MEDIA

http://www.mlive.com/sports/jackson/index.ssf/2017/01/jackson_college_mens_basketbal_1.html

http://www.mlive.com/news/jackson/index.ssf/2017/01/mlk_award_recipient_wants_kids.html

http://www.mlive.com/sports/jackson/index.ssf/2017/01/jackson_college_womens_basketb_1.html

http://www.mlive.com/news/jackson/index.ssf/2017/01/jackson_college_starts_bachelors_degree_in_culinary_arts_hospitality_management.html


Jackson Citizen Patriot Jackson College to host American presidency forum on MLK Day

Jan. 14, 2017


Jackson Citizen Patriot Members of Jackson College Board of Trustees retain their seats

Jan. 15, 2017


Jackson Citizen Patriot Lineup announced for Jackson College Winter Film Series at Michigan Theatre

Jan. 16, 2017


Jackson Citizen Patriot Public invited to president finalist interviews at Lake Michigan College

Jan. 17, 2017


Jackson Citizen Patriot Jackson College honors dedicated educators at annual MLK Celebration

Jan. 19, 2017


http://www.mlive.com/news/jackson/index.ssf/2017/01/jackson_college_to_host_americ.html

http://www.mlive.com/news/jackson/index.ssf/2017/01/jackson_college_board_of_trust.html

http://www.mlive.com/news/jackson/index.ssf/2017/01/lineup_announced_for_jackson_c.html

http://www.mlive.com/news/kalamazoo/index.ssf/2017/01/public_invited_to_president_fi.html

http://www.mlive.com/news/jackson/index.ssf/2017/01/jackson_college_honors_dedicat.html


Jackson Citizen Patriot Jackson College brings 1939 fight song back to life

Jan. 20, 2017


Jackson Citizen Patriot ‘Shark Tank’-style challenge coming to Jackson County high school students

Jan. 23, 2017


Jackson Citizen Patriot Black History Month at Jackson College includes flutist performance, museum exhibit

Jan. 26, 2017


Jackson Citizen Patriot Husband of Adrian College ‘Jeopardy!’ queen gets his own shot on the show

Jan. 27, 2017


Jackson Citizen Patriot College and Career Access Center sends high school juniors on college visits

Jan. 29, 2017


http://www.mlive.com/news/jackson/index.ssf/2017/01/jackson_college_brings_1939_fi.html

http://www.mlive.com/news/jackson/index.ssf/2017/01/shark_tank_style_challenge_coming_to_jackson_county_high_school_students.html

http://www.mlive.com/news/jackson/index.ssf/2017/01/jackson_college_to_celebrate_b.html

http://www.mlive.com/news/jackson/index.ssf/2017/01/husband_of_record-breaking_jeo.html

http://www.mlive.com/news/jackson/index.ssf/2017/01/career_center_sends_high-schoo.html


Brooklyn Exponent JC approves faculty contract

Jan. 2, 2017

Brooklyn Exponent MLK celebration to feature STEM conference for students

Jan. 10, 2017


Brooklyn Exponent History comes alive at JC meeting

Jan. 17, 2017

County Press Jackson College to host Martin Luther King Day celebration

Jan. 11, 2017


Jackson Magazine A New Chapter: Jackson College initiative replaces textbooks with digital learning tools

Feb. 2017


Jackson Magazine: Jackson Living 2017 Education

Marketing & Communications January 2017 Board ReportMarketing & Communications • January 2017...

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