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LeWeb 2012

Social Media Analysis

December 3 – 6

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Social Mentions

LeWeb Social Mentions Dec 3 – 6

Between December 3rd and

6th LeWeb was mentioned

61,362 times on the

various social platforms.

The conference’s first day

was the busiest online.

The total accumulated

number of followers and

potential reach amounts to

258,516,700.

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Conversation Cloud

Speaker Analysis

The 15 most

mentioned Speakers

Amongst the 127 speakers

of LeWeb Paris 2012, the

top 15 individuals that were

mentioned in most

conversations online are

listed here.

Kevin Systrom,

Instagram clearly takes

the high ground, followed

by Tony Fadell and Matt

Mullenweg.

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Kevin Systrom

Tony Fadell

Matt Mullenweg

David Marcus

Amber Case

Marko Ahtisaari

Robert Scoble

David Jones

Brian Solis

Andrey Andreev

Phil Libin

Ben Gomes

Pascal Cagni

Mike Lazarow

Peter Deng

Top five Speakers

Top 5 Speakers – Topic Trend Analysis

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Amber Case David Marcus Kevin Systrom Matt Mullenweg Tony Fadell

Top Speaker LeWeb 2012

Top Speaker – Kevin Systrom The top speaker of LeWeb 2012

in Paris was Kevin Systom, who

was mentioned 1,403 times with

significantly more posts than his

runner-up Tony Fadell, who was

menitoned 1,069 times.

Kevin Systrom is the Co-

Founder and CEO of Instagram.

During Q&A session with MG

Siegler he discussed the future

of Instagram after the Facebook

acquisition and that the mobile

App will remain an independent

company and to exist outside of

Facebook for long time to come.

“Mobile video will happen,

it’s a matter of when, It’s all

about shifts in technology

and opportunities that get

created.”

Regional Analysis

Majority of #Leweb posts (60.3 %) came from Paris,

Region Ile-de-france, France. The most popular

language was English with 34,387 posts.

Media Type Analysis

Media Type

Analysis

Twitter was without

question the preferred

media choice during

LeWeb 2012, followed

at a distance by

Facebook, blogs and

aggregator media.

Aggregator 2%

Blogs 2%

Comments 0%

Facebook 2%

Images 1%

Mainstream News 1%

Twitter 92%

Videos 0%

Age and Gender

Sentiment Analysis

85.5% Positive 14.5 % Negative

Klout Classification

Klout

Classification

Broadcaster 14%

Celebrity 1%

Conversationalist 5%

Dabbler 3%

Explorer 10%

Networker 20%

Observer 3%

Pundit 4%

Socializer 8%

Specialist 31%

Taste Maker 1%

Thought Leader

2%

LeWeb seems to be the

place and time where

industry specialists,

networkers and broadcasters

come to meet and share their

knowledge.

‘Specialist’ definition: “As a

Specialist you may not be a

celebrity, but within your area

of expertise your opinion is

second to none. Your content

is likely focused around a

specific topic or industry with

a focused highly-engaged

audience.”

Trending Users

Trending Users – French / English

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