Adobe Marketing Cloud Machine Learning Ecosystemtravisgiffin.com/assets/files/Adobe Marketing...
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TARGET - Numerous Univariate Statistics - Numerous Bivariate Statistics - Transform, Math and Trig STATISTCS/MATH FUNCTION - U-Statistic and V-Statistic GUIDED ANALYSIS - Canopy Clustering - K-means Clustering - K-means++ Clustering - T-test & Chi-Squared Test CLUSTERING - Pearson Correlations - Point-Biserial Correlations CORRELATIONS - Logistic Regression - Econometric Models ATTRIBUTION ANALYTICS AEM CAMPAING MANAGEMENT BID OPTIMIZATION PREDICTIVE PUBLISHING A/B & MVT TESTING AUTO-ALLOCATE CATEGORY AFFINITY AUTOMATED PERSONALIZATION RECOMENDATIONS SEARCH & PROMPTE - Collaborative Filtering - Optimal Experiment Design - Generalized Linear Models - Censored Regression Modeling - Hierarchical,Time-Series Modeling - Ensemble Models - Combinatorial Optimization - Approximation Algorithms - Online Algorithms - MaxEnt Classifier - Text Mining & NLP - T-Test - Full Factorial Designs - Element Contribution Analysis - Recency/Frequency Scoring W/Decay - GLOVE(Natural Language Processing)– in ALPHA/BETA not GA Release - Jaccard Similarity (Content Similarity) - Collaborative Filtering- - Viewed-Viewed - Bought-Viewed - Product Similarity - Site Affinity - Personalized Search - KPI Context & Affinity-Driven Promotion - Auto Complete - Search-As-You-Type - Residual Variance Method - Random Forest - Multi-Armed Bandit - Lifetime Value: Markov Chains / Historical Likelihoods - Auto-Target: Contextual Multi-Arm Bandit - T-Test + Sequential Hypothesis RULES-BASED TARGETING SEGMENTATION AUDIENCE MANAGER DATA SOURCE (1st party web data) SYNDICATE (Segment Sharing) Adobe Marketing Cloud Machine Learning Ecosystem SYNDICATE (Segment Sharing) © 2016 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. SYNDICATE (Metric Sharing) SYNDICATE (Send customer ID list or segment export via queryAPI/HTTP request or PMML rule.) - C 4.5 Decision Tree - SMOTE Oversampling - Min-max/z Score Normalization - PMML V 4.1 Model Export CLASSIFICATIONS SYNDICATE (Segment) SYNDICATE (Segment) SYNDICATE (Segment or Rule) SYNDICATE (Segment or Traits) DATA INTEGRATION (Campaign tracking and metrics) DATA INTEGRATION (Campaign tracking and listening) DATA INTEGRATION (Campaign tracking and metrics) CONTENT (Tagging and measurement) DATA INTEGRATION REPORT & ANALYTICS CONTRIBUTION ANALYSIS - Pearson's Residual - Chi-Squared SOCIAL - Holt Winters Multiplicative - Holt Winters Additive - Holts Trend Corrected ANOMALY DETECTION DATA WORKBENCH - Multiple Variable Regression - Logistic Regression (IRLS/SGD) - Confusion Matrix - Gain/Lift Charts REGRESSION AND SCOPING MEDIA OPTIMIZER SENTIMENT ANALYSIS SOCIAL AUDIENCE MANAGER TARGET EMOTION DETECTION - Topic Modeling - TFIDF - Audience Size Estimation LOOK-ALIKE MODELING CAMPAIGN CROSS CHANEL EXECUTION DMP DATA SOURCE - Data (Experian, Data Xu, eXelate, etc.) - Advertising Display (DoubleClick, Brightroll, Turn, etc.) - Content (Sapient, MarketMix, etc.) OTHER DATA SOURCE - Data (Demandbase, Tapad, Bizo, Qualitics, etc.) - Email (Responsys, Yesmail, Exacttarget, etc.) - Commerce (Hybris, etc.) ANALYTICS & DMS - Analytics (SAS, R, SPSS, etc.) - DMS (SAP, Hadoop, Oracle, etc.) - Visualization (Tableau, etc.) EXECUTION - Email (Responsys, Cheetahmail, etc.) - CRM (Salesforce, Oracle, etc.) - Other (Call Center, etc.) AEM CONTENT DELIVERY (Create, share and deliver brand assets.) MEDIA OPTIMIZER EXTERNAL/ NON ADOBE- Data Sources
Transcript of Adobe Marketing Cloud Machine Learning Ecosystemtravisgiffin.com/assets/files/Adobe Marketing...
TARGET
- Numerous Univariate Statistics- Numerous Bivariate Statistics- Transform, Math and Trig
STATISTCS/MATH FUNCTION
- U-Statistic and V-Statistic
GUIDED ANALYSIS
- Canopy Clustering- K-means Clustering- K-means++ Clustering- T-test & Chi-Squared Test
CLUSTERING
- Pearson Correlations- Point-Biserial Correlations
CORRELATIONS
- Logistic Regression- Econometric Models
ATTRIBUTION
ANALYTICS
AEM
CAMPAING MANAGEMENT BID OPTIMIZATIONPREDICTIVE PUBLISHING A/B & MVT TESTING
AUTO-ALLOCATECATEGORY AFFINITY
AUTOMATED PERSONALIZATION RECOMENDATIONS SEARCH & PROMPTE- Collaborative Filtering- Optimal Experiment Design- Generalized Linear Models- Censored Regression Modeling- Hierarchical,Time-Series Modeling- Ensemble Models
- Combinatorial Optimization- Approximation Algorithms- Online Algorithms
- MaxEnt Classi�er - Text Mining & NLP
- T-Test- Full Factorial Designs- Element Contribution Analysis- Recency/Frequency Scoring W/Decay
- GLOVE(Natural Language Processing)– in ALPHA/BETA not GA Release- Jaccard Similarity (Content Similarity)- Collaborative Filtering-
- Viewed-Viewed- Bought-Viewed- Product Similarity- Site A�nity
- Personalized Search- KPI Context & A�nity-Driven Promotion - Auto Complete- Search-As-You-Type
- Residual Variance Method - Random Forest- Multi-Armed Bandit- Lifetime Value: Markov Chains /Historical Likelihoods
- Auto-Target: Contextual Multi-Arm Bandit- T-Test + Sequential Hypothesis
RULES-BASED TARGETING SEGMENTATION
AUDIENCE MANAGER
DATA SOURCE (1st party web data)
SYNDICATE(Segment Sharing)
Adobe Marketing Cloud Machine Learning Ecosystem
SYN
DIC
ATE
(Seg
men
t Sha
ring)
© 2016 Adobe Systems Incorporated. All Rights Reserved. Adobe Con�dential.
SYNDICATE(Metric Sharing)
SYNDICATE(Send customer ID list or segment export via queryAPI/HTTP request or PMML rule.)
- C 4.5 Decision Tree- SMOTE Oversampling- Min-max/z Score Normalization- PMML V 4.1 Model Export
CLASSIFICATIONS
SYNDICATE(Segment)
SYNDICATE(Segment)
SYNDICATE(Segment or Rule)
SYNDICATE(Segment or Traits)
DATA INTEGRATION(Campaign tracking and metrics)
DATA INTEGRATION(Campaign tracking and listening)
DATA INTEGRATION(Campaign tracking and metrics)
CONTENT(Tagging and measurement)
DATA INTEGRATION
REPORT & ANALYTICS
CONTRIBUTION ANALYSIS
- Pearson's Residual- Chi-Squared
SOCIAL
- Holt Winters Multiplicative- Holt Winters Additive- Holts Trend Corrected
ANOMALY DETECTION
DATA WORKBENCH
- Multiple Variable Regression- Logistic Regression (IRLS/SGD)- Confusion Matrix- Gain/Lift Charts
REGRESSION AND SCOPING
MEDIA OPTIMIZER
SENTIMENT ANALYSIS
SOCIAL AUDIENCE MANAGERTARGET
EMOTION DETECTION
- Topic Modeling - TFIDF- Audience Size Estimation
LOOK-ALIKE MODELING
CAMPAIGN
CROSS CHANEL EXECUTION
DMP DATA SOURCE
- Data (Experian, Data Xu, eXelate, etc.)- Advertising Display (DoubleClick, Brightroll, Turn, etc.)- Content (Sapient, MarketMix, etc.)
OTHER DATA SOURCE- Data (Demandbase, Tapad, Bizo, Qualitics, etc.)- Email (Responsys, Yesmail, Exacttarget, etc.)- Commerce (Hybris, etc.)
ANALYTICS & DMS- Analytics (SAS, R, SPSS, etc.)- DMS (SAP, Hadoop, Oracle, etc.)- Visualization (Tableau, etc.)
EXECUTION- Email (Responsys, Cheetahmail, etc.)- CRM (Salesforce, Oracle, etc.)- Other (Call Center, etc.)
AEM
CONTENT DELIVERY(Create, share and deliver brand assets.)
MEDIA OPTIMIZER EXTERNAL/ NON ADOBE- Data Sources
