Marketing AR (English)
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Transcript of Marketing AR (English)
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Augmented RealityMarketing
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What is Augmented Reality?Augmented Reality is a technology that combine real world elements captured through a camera with multimedia content like text, videos, pictures or 3D models.
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-Marketing
-Press
-Education
-Tourism
-Videogames
Augmented Reality Apps
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MarketingAugmented reality based mobile marketing has key advantages over traditional marketing:
It's a very spectacular technology, which means word spreads quickly in new campaigns, with a huge viral effect that can be improved with social networks.
Being so spectacular also makes this technology very suitable for presentations at fairs or advertising to attract customers with stands.
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Marketing (2)
• Augmented reality campaigns achieve very high conversion rates(around 70%) and dwell times(25 minutes), compared with more traditional marketing channels.
• Portability: Your brand's digital content directly into the hands of your audience, anywhere.
• Engagement: Customers want to interact and communicate with your brand and products, let them do it!
http://youtu.be/RWwQXi9RG0w
http://youtu.be/KRA0SZhKNyo
StarbucksStarbucks
Volkwswagen Veetle
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use cases Use cases
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use cases
• 500 distribuidores usan la aplicación • Aumenta la productividad. • Elimina redundancias entre Marketing y ventas
• Gracias a la app se incrementaron en 30 Millones de las ventas del producto.
• 500 contractors use the app to sell air conditioner units.
• Increase productivity.
• Eliminates marketing / sales Redundancies
• With the app sales increased 30$ millions
Use Cases
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Use Cases (Ikea)
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use cases
• 500 distribuidores usan la aplicación • Aumenta la productividad. • Elimina redundancias entre Marketing y ventas
•
• Most downloaded branded app of 2012.
• Users spend at least 8 minutes in app.
• More than 5 Million downloads.
• 211 million catalogues distributed.
Use Cases (Ikea)
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Marketing (3)Mobile devices are a growing market that already exceed the sales of personal computers.
According to Juniper Research, 197 million augmented reality capable smartphones set to be in the global market in 2012.
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Marketing (4)• There will be 1.4 billion app downloads in 2015 and 2.4 billion in 2017,
generating estimated profits of 1.5 and 5.2 billion respectively.
• It would be 3.5 times the number of downloads of the most downloaded video game history (Angry Birds) in 2011!
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Try our technology!!
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Phone: +34 659 924 755
www.mahei.es
Pamplona(Spain)