The Augmentation of Augmented RealityHow do we continue to make Augmented Reality a success?

James DearsleyFounder of The Digital Marketing BureauIndependent Technology Consultant for the Property Industry

“Sales and revenue generation are still the result of human interaction, it is just the mechanism by which

we achieve that interaction that is changing”

@jamesdearsley

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@jamesdearsley

“Interesting post, thank you for this Ben. Goes along with my thinking that this

technology will truly help to facilitate the sale of houses in the future but it needs to work alongside traditional methods and be

easy to understand by the user.

All Agents need to look at how this sort of technology could enhance their own

current marketing stance as it could add huge secondary publicity as well –

something that shouldn’t be balked at.”Housing Dabble Blog, July 2009

@jamesdearsley

I’m worried

I’m worried……

“Technology includes all tools, machines, utensils, weapons, instruments, housing, clothing, communicating and transporting

devices and the skills by which we produce and use them”

Read Bain, American Sociologist, 1937

@jamesdearsley

@jamesdearsley

Palmer Luckey21 years oldFounder, Oculus Rift

Sold to Facebook for $2 Billion

“We’re making a long term bet that immersive Virtual Reality and

Augmented Reality will become a part of people’s daily lives”

@jamesdearsley

How do we make AR memorable to Mrs Smith? 1. Ease of Use2. Price3. A level of contextual, interactive and valuable content

Meet Mrs Smith from Hull

“Content is King; Context is Kingdom”

@jamesdearsley

@jamesdearsley

@jamesdearsley

Mr. L. Frank Baum

“I give you the Character Marker. It consists of this pair of spectacles. While you wear them every one you meet will be marked upon the forehead with a

letter indicating his or her character.

The good will bear the letter ‘G,’ the evil the letter ‘E.’ The wise will be marked with a ‘W’ and the foolish with an ‘F.’ The kind will show a ‘K’ upon

their foreheads and the cruel a letter ‘C.’ Thus you may determine by a single look the true natures of

all those you encounter.”

Born 1856, Died 1919 Author of The Wonderful Wizard of Oz

Person attributed with the first known mention of Augmented Reality

Audi City Picadilly, London

“the more technology knows about you, the more benefits you will receive”

Thank You

www.jamesdearsley.co.ukwww.thedigitalmarketingbureau.com

@jamesdearsley07775 797 286