Marketing and Market ResearchA Crucial Part of the Product Development Life Cycle

You already have experience in marketing, whether you realize it or not.

I. Products no one buys II. Products that I don’t buyIII. Products that I do buy

Group Activity 1

3 products you use/buy3 products you don’t use/buy

If there is overlap with your Sr. Design Project, use it!

Peter Drucker

• "Because the purpose of business is to create a customer, the business enterprise has two and only two basic functions: marketing and innovation.”

• “Marketing is . . . the whole business seen from the point of view of the final result, that is, from the customer's point of view.”

PresenterPresentation NotesWhy focus on marketing? Crucial for business and product development success.

Group Activity 2

3 products you use/buy3 products you don’t use/buy

1 innovation for each

Product DevelopmentCustomer• Needs• Desires• Willingness to pay

PresenterPresentation NotesUnderstand customer’s needs and willingness to payCustomer desires will impact almost all areas of product development

Lots of Options at the beginning!!! Did we need to make a bicycle rack that attached to the ceiling???? NO!!!!To the wall??? NO!!!!!

We could have produced better shifters or a new type of handlebars!!!!

Group Activity 3

• Pick 1 senior design project idea• Discuss

– What competitive products exist?– Who might the target consumer be? – What is a reasonable price point?– What are the biggest areas of friction/

reasons someone wouldn’t buy?

Market research is used to determine viability of the idea and create a marketing plan

What?• Verify need for product• Determine market size: How big is my idea?• Choose target customer: Where do we focus first?• Understand target customer

How?• Primary

– Methods• Surveys• Focus groups

– Risks: Question & facilitator bias• Secondary

– Methods• Reports and studies• Try not to pay

– Risks: Report or study bias

Group Activity 4

• Pick 1 senior design project idea• Discuss

– What are three key questions that could be addressed through primary market research?

PresenterPresentation NotesBut wait . . . Knowing what the mass market will do isn’t good enoughYou MUST understand your early adopters!!! What do they look like? Where do they live? What do they read?

The Challenge

• Go talk to your earlier adopters• Ask them if they would buy your product

(show pictures or prototype demo video)• Ask them what they like and dislike

Rockstar challenge: Conduct secondary research, compose a primary research plan, and then execute. A null hypothesis needs to be tested. • Conduct secondary research and create a primary market research

plan1. Secondary market research summary (1 page max)

• List of 3-5 information sources and valuable information you learned, either qualitative, i.e. mothers really like this product, or quantitative, 20MM women in Africa use this product.

• Secondary research need not be exhaustive. The goal is to gain a basic market understanding to aid in creating your primary market research plan.

2. Primary market research plan (1 page with three sections)• Target Customer Selection. Select target customer and provide rationale. This

will be the demographic you will survey. Do not interview your grandparents for your energy beverage idea.

• Bias Elimination. Question and proctor plan to ensure bias elimination.• Study Purpose. Selection of a null hypothesis and explanation of particular

choice.

• Conduct primary market research1. Responses and statistical analysis in MS Excel format2. 1 page summary of plan execution, responses, and results

Appendix

Lots of boring stuff• HBS Survey• Magnus and Corp Survey• Customer Adoption Curve• Claw Hanging Systems Channel selection• Additional files

A thorough understanding of your customer will influence every aspect in your product lifecycle

STP• Segment• Target• Position

4 P’s• Product: Features, packaging • Price• Place: Channel to market• Promotion: Branding and message

Bicycle Storage Rack Case Study

Initial questions• Who is the target consumer?• Where will they buy it?

CLASS VOTE• Consumers

1. Enthusiasts: Bike price > $350 and ride often2. Casual riders: Bike price < $200 and ride occasionally

• Channels1. Independent Bicycle Dealer2. Lowes/Home Depot

Case study – Claw Hanging Systems

Utilized secondary market research to determine viability, then primary to create marketing plan and select channels• Secondary market research, conducted by David Moeller from 2004-2006

• Primary market research - fall of 2006: 156 respondents– Goals

• General Demand: Does anyone want it? And what will they pay?• Competitive Intel: What rack are people using now?• Demographics: Who will buy it? And who will pay the most? Correlating receptivity to current bike price or

other demographic variables

• Primary market research conducted by Magnus & Co.during July 2007: 256 respondents– Goals

• Obtain data to create realistic market segmentation• Use pictures of final prototype to hone pricing

1. The Australian Bicycle Industry Report 20032. U.S. Department of Transportation, Bureau of Transportation Statistics, Bicycle and Pedestrian Data: Sources, Needs, & Gaps, BTS00-02,Washington, DC:

20003. REGIONAL SPENDING PATTERNS OF HOUSEHOLDS IN THE U.S. AND, METROPOLITAN AREAS IN THE MIDWEST, 2000-2001, Bureau of Labor

Statistics4. US Consumer Product Safety Commission, Office of Hazard Analysis and Reduction, Directorate for Economic Analysis, Bicycle and Bicycle Helmet Use

Patterns in the United States: A Description and Analysis of National Survey Data, 19925. US Consumer Product Safety Commission, Office of Hazard Analysis and Reduction, Directorate for Economic Analysis, Characteristics of Adult Bicyclists in

the United States: Selected Results from a National Survey, April 19936. The National Bicycle Dealers Association – Industry Overview- from web page www.nbda.com, 2004 7. Copyright © 1999 Bicycling Life Website., Bicycle Vs Auto Production, Riley Geary8. Transportation Alternatives- GIANT bicycle presentation, 19999. Bicycle/Pedestrian Federation of America, Bicycle Facts and Trends, 199210. Omnibus Transportation Survey by Bureau of Transportation Statistics, July 2001

Case study – Claw Hanging Systems

mailto:riley.geary@zzapp.org

Harvard Business School Student Survey

• Initial perceptions– Tell me about the item. What

are your thoughts? – What do you think this does?

What would you use it for?– Do you value it?– What are five key words that

describe the invention?– What else would you use this

for?

• Additional Information– Do you store bikes at your

house?– If yes, where do you store

them?– If yes, how do you store them

and why?*– Do you own any current bike

racks?– If yes, which ones?– Based on what you have seen

today, would you consider buying the Claw? Why or why not?

– What price level seems reasonable for the Claw?

HBS Survey

HBS Survey

HBS Survey

Sample respondent dataHBS Survey

When market research is utilized correctly to determine the target customer (STP), it should drive channel selection

Case study – Claw Hanging Systems

Type of Rack (Options for Garage Storage)

Cable & Pulley Ceiling Suspenders ($35-$50)

Standing Bike Rack ($80-$240)

Leaning Racks ($40-$75) Hook racks ($2-$30) Arm racks ($20-$30)

Pro Effective Easy to use Easy to use Cheap Moderate Price, Ease of use

Con Difficult to install, ease of use, time to raise & lower the bike

Takes up space Could fall over, takes up space

Ease of use Uses horizontal wall space

Pictures

Hook & arm racks are the primary competition

Case study – Claw Hanging Systems

Recreational spending and new bike sales are increasing

Recreational spending in US increasing at a CAGR of 7.9%

Average 11.2M new bikes purchased yearly

Bike Sales (Wheel Size 20"+)

02468

10121416

Mill

ions

Case study – Claw Hanging Systems

Magnus Survey

If we could offer you a such an easy-to-use, secure, simple, space-saving solution that’s affordable, would you buy it or convert to it?� Absolutely � Probably � No

Would you want to use it on your ceiling or wall?

What would this solution be worth to you?___ More than $ 40 ___ $ 30 to $ 40 ___ Less than $ 30

May we ask your age? ___Under 30 ___30 – 45 ___45 +

May we ask your homeownership level?___Apt – Rent ___Apt – Own___Home – Rent ___Home – Own___Other

If respondent is willing to talk further, go ahead and ask:

How often do you replace your bike?___every yr ___every 3 yrs ___once in 5 yrs

Magnus Survey

Storage Rack Market Overview Use User Dist Channel SizeBike Active IBD 10MBike Active Mass merchants/DIY 33MBike Inactive Mass merchants/DIY 55MNon-bike - DIY 30M

High-end consumer (>$213 on last bike); visits independent retailer 1+ times/yrMid-level consumer ($213 on last bike); visits independent retailer 1+ times/yrMid-level consumer (

Size of IBD channel (high-end) is 1.2M to 5.1M consumers

Assumptions and Sources1. US Bike Riders – Mintel/Simmons NSC 2001/US Census 20002. Active Riders – Magnus Corporation 2007/US Sporting Goods Association 3. High-end – 10.1mm riders, composed of 0.9 mm enthusiasts, 2.4 mm moving-up, and 6.8 mm casual riders - Rodale Press, The Cycling Consumer of the

90's, A Comprehensive Report on the U.S. Adult Cycling Market, Emmaus, PA: Author; 19914. Home or Apt Owner – 67% of riders live in their own home or apt- Rodale Press, The Cycling Consumer of the 90's, A Comprehensive Report on the

U.S. Adult Cycling Market, Emmaus, PA: Author; 19915. Probably or Absolutely Buy – 76% of all riders would consider purchase – Magnus and Company, Primary Market Research, 20076. Absolutely Buy Claw – 18% of all adult riders would absolutely buy – Magnus and Company, Primary Market Research, 2007

54.8

33.0

3.41.6

3.9

1.2

43.1

10.1

6.85.1

1.2

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

Inactive vsActive Riders

High vs Low-EndRiders

Owners vsRenters

Buy vs Not Buy Abs Buy vs ProbBuy

Abs Buy

97.8 43.1 10.1 6.7 5.1 1.2

Case study – Claw Hanging Systems

Primary market research drivenSecondary market research driven

Size of DIY channel (non high-end) is 4.0M to 16.8M consumers

Assumptions and Sources1. US Bike Riders – Mintel/Simmons NSC 2001/US Census 20002. Active Riders – Magnus Corporation 2007/US Sporting Goods Association 3. High-end – 10.1mm riders, composed of 0.9 mm enthusiasts, 2.4 mm moving-up, and 6.8 mm casual riders - Rodale Press, The Cycling Consumer of the

90's, A Comprehensive Report on the U.S. Adult Cycling Market, Emmaus, PA: Author; 19914. Home or Apt Owner – 67% of riders live in their own home or apt- Rodale Press, The Cycling Consumer of the 90's, A Comprehensive Report on the

U.S. Adult Cycling Market, Emmaus, PA: Author; 19915. Probably or Absolutely Buy – 76% of all riders would consider purchase – Magnus and Company, Primary Market Research, 20076. Absolutely Buy Claw – 18% of all adult riders would absolutely buy – Magnus and Company, Primary Market Research, 2007

54.8

10.110.9

5.3

12.8

4.0

43.1

33.022.1

16.8

4.0

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

Inactive vsActive Riders

High vs Low-EndRiders

Owners vsRenters

Buy vs Not Buy Abs Buy vs ProbBuy

Abs Buy

97.8 43.1 33.0 22.1 16.8 4.0

Case study – Claw Hanging Systems

Primary market research drivenSecondary market research driven

Channels to market•Independent Retailers (Neighborhood Bike Shop)•Mass Merchants (Wal-Mart, Toys R Us)•Full-line Sporting Goods Stores (Dicks, Sports Authority)•Other (Internet, Container Store)

“Specialty bike dealers commanded the vast majority of parts and accessories sales . . .They dominate the market in bicycles selling for $250 and up.”

Independent retailer should be first channel due to higher likelihood of early adopters

Bike Sales Revenue

Parts and Accessories Revenue

1,160,806,000$ 913,826,000$

Ind Retailers

From The National Bicycle Dealers Association – Industry Overview-web page www.nbda.com, 2004

% of 2002 units

% of dollars

avg bike cost

Mkt Size (M $s)

Mass Merchant 74 35.8 65 892 Ind Retailer 16.2 46.6 387 1,161 Full-Line Sporting 2.5 2.9 157 72 Other 7.3 14.7 270 366

2,491

2002 Bicycle Sales

Additional Files

Summary

Executive Summary

156 HBS RC students were interviewed via surveymonkey.com from 9/16/06 to 9/18/06; 66 of the respondents stated they would consider purchasing a Claw during the next 12 mos for an average price of $38.32

The most startling result was the lack of correlation between the price the respondent paid for their last bike and the price they would be willing to pay for the Claw. Also, the expected durability and the perception of uniqueness were significant factors that influenced the customer's perceived value premium. Consumers were willing to pay roughly $6 more for each level of uniqueness (range from "not at all" to "very").

As a result of this summary, it has been determined the target market is not the "enthusiast" bikers who paid >$500 for their last bike purchase, but rather those bikers with a need for space, who currently own hooks.

Analysis

A. Bicycle Price

Null hypothesis: Those who paid more for their bike will be willing to pay more for their bike rack

Steps

1. Using the response data from question 6, "Knowing what you know about the 'Claw', how many are you likely to purchase in the next 12 mos?", I extracted the maximum price each respondent would be willing to pay

2. Converted price ranges into definite values, i.e. Bike price point levels of 300-400 became $350.

3. Performed a regression analysis, with Claw price point as the independent variable, and Bike price points as the dependent variables

Data

Avg PricePrice Point Group# of respondents

$ 33.05), higher bicycle price point is not predictive of a willingness to pay a premium for the Claw.

B. Importance of features

Steps

Utilize question 2, focused on claw features. On a scale of 1-10 how would you rate 'The Claw' on (10 indicating strongly like and 1 not like at all): Expected ease of use, Look, Flexibility of use (attach to wall or ceiling), Expected durability, Brand

Results

At a 95% confidence level, durability has a 0.055 p-value, indicating it is an influencing factor on price.

Look and expected ease of use are close behind, with p-values of .07 and .11, respectively.

Flexibility of use and current brand had no impact on pricing level

C. Impact of design uniqueness

Uniqueness - Question 1

Uniqueness perception resulted in a p-value of .005 in relation to Claw price point.

D. Impact of current storage solution

Rack Ownership - Question 20

P-value = .018; rack owners were willing pay $7.5 more than non-owners

*Survey takeaways

-Main complaint was the lack of perceived value in comparison to the hook.

Marketing Focus

Attack hook ability to hang bikes without causing rim damage

Focus on durability of the Claw

Do not try to develop the brand

Focus on channel that will reach the greatest # of bikers

Further hypotheses:

1. Roughly 50% of homeowning bikers choose to hang their bikes in their garages

2. The majority of these bikers choose the hook

3. A portion of these hook purchasing bikers can be converted into Claw customers

4. People hang their bikes because they need space in their garage or like organization

5. Bike shops in regions with greatest space needs in garages will generate the highest Claw sales

Summary

Avg Price

Bicycle Price Point

Claw Price Point oi

Claw Price Point vs Bicycle Price Point

Data

69.99

69.99

69.99

69.99

59.99

59.99

49.99

49.99

49.99

49.99

49.99

49.99

49.99

49.99

49.99

39.99

39.99

39.99

39.99

39.99

39.99

39.99

39.99

39.99

39.99

39.99

39.99

39.99

39.99

39.99

29.99

29.99

29.99

29.99

29.99

29.99

29.99

29.99

29.99

29.99

29.99

29.99

29.99

29.99

29.99

29.99

29.99

29.99

29.99

29.99

29.99

29.99

29.99

29.99

29.99

29.99

29.99

29.99

29.99

29.99

29.99

29.99

29.99

29.99

29.99

29.99

Maximum Price Level

Claw Features Regression

29.9929.99

39.9939.99

49.9949.99

69.9969.99

59.9959.99

MoreMore

Frequency

Cumulative %

Frequency

Histogram

36

0.5454545455

15

0.7727272727

9

0.9090909091

4

0.9696969697

2

1

0

1

Bike Price - Purchase Level

RespondentIDStartDateEndDateIP AddressEmail AddressFirst NameLastNameHow new and different do you think this is (unique)?Custom DataOn a scale of 1-10 how would you rate 'The Claw' on (10 indicating strongly like and 1 not like at all):Is there anything that could be improved on 'The Claw'?Knowing what you know about 'The Claw', how likely would you be to buy it for a price of $59.99?Why or why not? (Referring to previous question)How many 'Claws' would you consider buying within the next 12 months at each price point listed below?Which of the following best describes your need for this product?Please rank the following types of racks in order of preference (1 being most desirable, 5 being least desirable):Which best describes your wall or ceiling bicycle rack ownership level?If you own a rack or plan on purchasing one, what was (or is) your reason?How often do you use your bicycle rack?What type of rack do you own (select all that apply)?What brand is (are) your rack(s)?How often do you ride your bike? (If you do not own a bike, please skip to question 20)Why do you ride?What did you spend on your last bike?How much have you spent on bike accessories in the last 12 months?If you had a house with a garage, how would you store your bicycles?If you owned a Claw and your friends did not, would you show it off to them?Which best describes you?You are:You are:Would you like for me to send you more information if 'The Claw' is released? If yes, please enter your email address:

ResponseUniquenessExpected ease of use - RatingsLook - RatingsFlexibility of use (attach to wall or ceiling) - RatingsExpected durability - RatingsBrand - RatingsOpen-Ended ResponseResponseOpen-Ended Response$29.99 - Price$39.99 - Price$49.99 - Price$59.99 - Price$69.99 - PricePurchase DecisionMaximum Price LevelResponseHookArm RackStanding Bike RackPulley System'The Claw'ResponseRack OwnershipOpen-Ended ResponseResponseHookArm RackStanding Bike RackPulley SystemCannot recall which type I ownOpen-Ended ResponseResponseOpen-Ended ResponseResponseBike Price PointResponseResponseOpen-Ended ResponseResponseOpen-Ended ResponseResponseResponseResponseOpen-Ended Response

2846794039/11/06 17:309/16/06 9:03128.103.220.115Somewhat29107684Probably would buyWould buy but currently do not own a bike11111169.99I really need this product because nothing else can solve this problem342Do not own (Skip to Section III)0Less than once per year$100-$200150Below $100Lean them against the garage wallYesRentMaleNot marriedallan.gubbins@mac.com

2872040249/16/06 14:369/16/06 14:4168.175.98.250Somewhat2106895Looks a bit evil / dangerous with the metal claws... for such a household item, would suggest a softer look and name. Perhaps the 'Everhold' or 'EverHang' 'EasyHang' or 'EasyClaw' 'The Capture'3Might or might not buySeems difficult to install...I'm not good with a drill...and how do you know if the ceiling will hold it?11111169.99This is a minor improvement over what I currently use25431Considering one1Once a monthCannot recall which type I ownOnce per monthexercise$300-$400350Below $100Hang them on the wallNoOwn or buying a house or condoMaleNot married

2871661439/16/06 12:499/17/06 10:04199.94.1.10Extremely1334841Definitely would not buyCan not see what the benefit of this vs normal hooks is. Bicycle makes sense to hang up in this way but can not think of anything else that does.11111169.99I am not at all interested in this product12354Owned one or more in the past1multiple bikes to storeOnce a week or more oftenStanding Bike RackMore than once per weekcommute, for fun, exercise$400-$500450$100-$200Lean them against the garage wallWould not purchase ClawRentMaleMarried

2873477219/16/06 21:369/16/06 21:42199.94.22.112Somewhat2677652Probably would not buyDont really need it1111169.99Looks okay but is about the same as what I'm using now12453Do not own (Skip to Section III)0RentMaleNot married

2871901159/16/06 13:579/16/06 14:0465.96.189.227Somewhat21089108The only thing that worries me is that people may not want something that looks like a claw, or even a weapon, hanging on their ceiling or wall.3Might or might not buyWell, i have never really had a need for a Claw-like device until recently, when we moved into a small apt, and we have a bike. I would strongly consider buying a claw now, though it is quite a bit more expensive than just buying two hooks to hang my bike up with.21113159.99This is a minor improvement over what I currently use14532Considering one1To get our bike out of our kitchenDo not useMore than once per weekTo get to campus, especially on a weekend.$200-$300250Below $100Hang them on the wallYesRentMaleMarried

2871150279/16/06 10:259/16/06 10:30199.94.25.37Somewhat285463The name is not enticing. It might actually scare some people.2Probably would not buyHave never owned anything similar (don't have a bike or anything to hang). I do think it's a good idea, though.111159.99I am not at all interested in this product5324Do not own (Skip to Section III)0Do not useNot married

2871438219/16/06 11:449/16/06 11:5724.91.163.250Somewhat21067874Probably would buySeems like it would be less expensive than other solutions111149.99This is a minor improvement over what I currently use23451Do not own (Skip to Section III)0More than once per weekprimary transportationBelow $10075Below $100Hang them on the wallNoOwn or buying a house or condoMaleMarried

2830658049/7/06 15:149/7/06 15:19199.94.25.204Extremely129101061Definitely would not buy321149.99This is a minor improvement over what I currently use24531Own more than one12-3 times a yearPulley SystemOnce per month$100-$200150Below $100Live with a relativeMaleNot married

2872966589/16/06 19:069/16/06 19:1524.62.5.177Marginally3953613Might or might not buyI don't know much about how eay it is to use/attach to the ceiling.... Would I be able to install it as a relatively unmechanical person, for example? How secure would it be? Would it pull down part of my ceiling if I put something too heavy on it? (What's the maximum weight it could take?) Also relatively niche product for consumers with little storage space, e.g. students, people in small NYC apartments. Think they'll be relatively price sensitive. Other issue - for women, how hard is it to invert the bike? If I'm not that strong will I struggle to do this? I.e. will women stay with a pulley system over this? Will your target market mainly be male?111149.99This is a minor improvement over what I currently use43512Do not own (Skip to Section III)0More than once per weekExercise, transport$200-$300250Below $100Lean them against the garage wallNoOwn or buying a house or condoFemaleNot married

2870718679/16/06 8:259/16/06 8:38199.94.27.84Somewhat286777I wouldn't like to see the claw when not in use. Any way to fold when not in use?3Might or might not buyThe wall verion seems more interesting. May be a cultural difference, but won't feel confortable when things are hanging from the ceiling, especially a bike when dirts etc. should be attached.1149.99This is a minor improvement over what I currently use423Considering one1room space, theft avoidanceDo not useStanding Bike RackunknownOnce per monthExercise$200-$300250Below $100Hang them on the wallYesRentMaleNot married

2871808069/16/06 13:299/16/06 13:40199.94.25.239Extremely1878773Might or might not buyI think I would be more likely to buy it if I had a use for it. It seems that it would be very useful for cyclists.111149.99This is a minor improvement over what I currently use54231Do not own (Skip to Section III)0Once per yearfor fun$200-$300250Below $100Hang them on the wallYesOwn or buying a house or condoFemaleNot married

2831163719/7/06 16:449/7/06 16:52128.103.187.183Somewhat297837Really easy installation3Might or might not buyDon't really have a bike now that I need to store in my room. Can it be attached close to the wall so it doesn't leave the bike haning in the middle of the room like a surreal chandelier?111149.99Looks okay but is about the same as what I'm using now24351Considering one1Once per weekFun / training$500+600$300+RentMaleNot married

2879580159/18/06 16:549/18/06 16:5771.233.79.149Somewhat2884653Might or might not buy211149.99This is a minor improvement over what I currently use24351Own one12-3 times a yearHookOnce per month$500+600

2875483919/17/06 16:319/17/06 16:37199.94.25.110Extremely199978I would want to be assured that hanging my bike from the rim wouldn't damage it.3Might or might not buyPrice seems a little high for me personally, but I'm sure there's a market of weekend warriors who would value this product's unique functionality.111149.99I really need this product because nothing else can solve this problem32451Own one1wanted to store my bike off the groundDo not useArm Rackpurchased at container storeOnce per monthrecreation$500+600Below $100Hang them on the wallYesRentMaleNot marriedmgrimstad@mba2008.hbs.edu

2873569989/16/06 22:049/16/06 22:07128.103.220.197Somewhat2868664Probably would buy149.99I really need this product because nothing else can solve this problem34251Do not own (Skip to Section III)0

2872967149/16/06 19:069/16/06 19:10128.103.223.253Somewhat278751make it look more durable show how easy to install it is on various surfaces garantee length of use3Might or might not buytoo expensive (would buy it 30)21139.99This is a minor improvement over what I currently useDo not own (Skip to Section III)0More than once per weekconvenience shopping$100-$200150$100-$200Lean them against the garage wallYesRentMaleNot marriedno thanks

2875075779/17/06 11:309/17/06 11:37199.94.25.58Somewhat265384Better name (sounds corny).2Probably would not buyDon't need it.21139.99This is a minor improvement over what I currently use24351Considering one1Limited space in our garage.Do not useOnce per monthTo relax$100-$200150Below $100Lean them against the garage wallYesLive with a relativeMaleNot married

2872194949/16/06 15:199/16/06 15:35128.103.223.160Extremely1106675Yes, things dance on it. Should be able to hold things tighter. Also, the fact that it has to be mounted on the ceiling/wall makes it harder to apply. Just bought a bike rack and the fact that one doesnt need to ruin the ceiling/wall was important (you can look it up on amazon, the name is 'Sparehandsystem Q-rak Multi-function Bike Storage Rack/ Cp')2Probably would not buyNot because - too expensive - need to mount on ceiling/wall - fact that bike would dance on it21139.99My current product would serve me better43152Own one1lack of space in my room, have to hang itOnce a week or more oftenStanding Bike RackMore than once per weektransport$200-$300250Below $100Use a standing rackYesOwn or buying a house or condoMaleNot marriedsure, msimoes@mba2008.hbs.edu

2879665289/18/06 17:339/18/06 17:39199.94.25.115Somewhat2899873Might or might not buy21139.99This is a minor improvement over what I currently use52341Do not own (Skip to Section III)0Once per yearrecreational purposes$200-$300250Below $100Hang them on the wallYesRentMaleNot married

2831810699/7/06 19:139/7/06 19:2124.61.4.135Somewhat2878571139.99Looks okay but is about the same as what I'm using now13452Considering one1keep bike inside/protectionMore than once per weekfun/exercise$300-$400350$100-$200RentMaleNot married

2871861779/16/06 13:459/16/06 13:51128.103.220.188Extremely186375ensure the claws lock. so nothign can 'slip' out3Might or might not buynot very applicable if i dont have a bike?.ÿ how else can this be used?11139.99Looks okay but is about the same as what I'm using now4213Do not own (Skip to Section III)0Less than once per yearescape$300-$400350Below $100Lean them against the garage wallYesRentMaleNot married

2879535169/18/06 16:379/20/06 9:52199.94.22.82Somewhat2852773Might or might not buyAlready have an existing wall mount for my bike.21139.99Looks okay but is about the same as what I'm using now31452Own one1House bike in garage without using a lot of space.2-3 times a monthArm RackOnce per monthExercise and enjoyment.$300-$400350Below $100Hang them on the wallYesOwn or buying a house or condoMaleMarried

2870862929/16/06 9:039/16/06 9:09128.103.221.55Marginally3969792Probably would not buyPrice is too high for a bike hook.11139.99This is a minor improvement over what I currently use32154Do not own (Skip to Section III)0Once per yearFun, Exercise$300-$400350Below $100Hang them on the wallYesRentMaleNot married

2874938669/17/06 9:519/17/06 10:03128.103.223.232Somewhat2101081052Probably would not buyAestheically, I didn't have a room in my house where I'd want to hang my bike from the ceiling. If I had a garage or some other room that I wasn't really living in, I'd use the product.11139.99Looks okay but is about the same as what I'm using now23451Do not own (Skip to Section III)0Once per yearbecause it's a different form of exercise & I can go further than if I was just running.$300-$400350Below $100Hang them on the wallYesRentFemaleNot married

2877455709/18/06 8:379/18/06 8:48207.101.111.166Somewhat2810755What size tires can 'The Claw' hold?3Might or might not buyI would have to see how practical and durable it is. The ceiling hooks that you buy in bike shops can work just as well and much cheaper.11139.99Looks okay but is about the same as what I'm using now314Do not own (Skip to Section III)0not planningDo not useMore than once per weekcompetition$500+600$300+Hang them on the wallNoRentMaleNot marrieddnadora@gmail.com

2870822489/16/06 8:539/16/06 9:0124.61.43.113Somewhat2758653Might or might not buyInteresting product. Probably would be cautious about purchasing for $60 until I saw it work at someone's else's house. Also hookes have worked fine for me in past apts. Also, looks nice for an apartment - if I live in a house (as I did before coming to b-school), I would prefer simply to have my bike on the ground in my garage since I have space.21139.9953214Do not own (Skip to Section III)0Once per monthrecreation$500+600Below $100Lean them against the garage wallYesRentMaleMarried

2875793539/17/06 20:099/17/06 20:23128.103.221.58Somewhat2791075Looks very sharp and utilitarian.2Probably would not buyAs I imagine putting my bike on the ceiling with the claw, I am afraid that it would swing around, that someone would bump into it, etc. It just would make me uncomfortable to hang my bike (big investment) from the ceiling. Additionally, I am afraid an apartment would not allow the claw--so unless I had a house with a garage, I probably would not use this device.11139.99My current product would serve me better14532Do not own (Skip to Section III)0More than once per weekEnjoyment, some races$500+600$200-$300Hang them on the wallYesRentFemaleMarried

2881982089/19/06 10:209/19/06 10:2466.30.114.17Extremely1998573Might or might not buyI might use it for bags or skis or something but i'm not sure i'd have use for it. seems great for the garage though.2139.99I am not at all interested in this product13425Do not own (Skip to Section III)0RentMaleNot married

2879461139/18/06 16:089/18/06 18:2671.233.78.9Somewhat281562Looks dangerous, like Captain Cooks arm2Probably would not buyno need but if I had a house with a garage and a bike I would definitely buy139.99I am not at all interested in this product54213Do not own (Skip to Section III)0RentFemaleNot married

2875606269/17/06 17:549/17/06 17:58199.94.1.14Extremely1988743Might or might not buy02139.99This is a minor improvement over what I currently use43251Do not own (Skip to Section III)0RentFemaleNot married

2872219089/16/06 15:269/16/06 15:30128.103.220.50Somewhat2945313Might or might not buyAre there other uses. I don't have a bike or a garage or a place of work. Also, work doesn't permit us to install things like this1129.99I am not at all interested in this product23451Do not own (Skip to Section III)0Less than once per yearBelow $10075Hang them on the wallNoRentFemaleMarried

2875562429/17/06 17:279/17/06 17:34128.103.187.123Somewhat2964432Probably would not buyI am concerned about the impact on the bicycle tyre and structure by hanging upside down.1129.99I am not at all interested in this product1243Do not own (Skip to Section III)0Once per yearBelow $10075Below $100Lean them against the garage wallYesRentMaleMarriedno

2875499049/17/06 16:409/17/06 16:46128.103.220.69Somewhat21049441Definitely would not buyIt doesn't seem to be a product that I would use, and I would have trouble justifying the cost. But, it looks like a good product, just not for me.1129.99I am not at all interested in this product23451Do not own (Skip to Section III)0Less than once per yearI don'tBelow $10075Below $100Other (please specify)kick standYesRentMaleMarriedNo, thanks

2879815399/18/06 18:549/18/06 18:58128.103.223.94Somewhat21078762Probably would not buyDon't know enough about it, but it seems like a high price to pay - I could buy a simple hook for $5, which granted would not have the same functionality but would probably suit me fine.1129.99This is a minor improvement over what I currently use43215Do not own (Skip to Section III)0Once per weekprimarily leisure, occassionally to workBelow $10075Below $100Hang them on the wallYesOwn or buying a house or condoMaleMarried

2831922179/7/06 19:409/7/06 19:56199.94.25.121Somewhat2109786You could do different colors, glowing, etc. extensions... distribution would be key! maybe you could do an infomertial!? could it be used for other thingds than ikes??? like by butchers when haning meat, etc????1Definitely would not buyToo expensive, may pay a premium of like $10 for the 'cool' factor over a susbtitute (considering a simple hook), which would require my same effort to hang the bike up and down movement....1129.99This is a minor improvement over what I currently use43215Do not own (Skip to Section III)0More than once per weekgo to class, supermarket in collegeBelow $10075Below $100RentMaleNot married

2871084939/16/06 10:069/16/06 10:11199.94.22.67Extremely1887522Probably would not buy1129.99I am not at all interested in this product3215Do not own (Skip to Section III)0Once per week$100-$200150Below $100Lean them against the garage wallYesRentMaleNot married

2830441419/7/06 14:389/7/06 14:44128.103.187.3Marginally395657design: could be more sturdy-looking, less like those stuffed animal vending claws2Probably would not buypricing, bland design, potential ease of use issue1129.99This is a minor improvement over what I currently use2543Do not own (Skip to Section III)0Do not useMore than once per weekcommute$100-$200150Below $100RentMaleMarried

2875447779/17/06 16:099/17/06 16:1765.96.165.186Somewhat2823731Definitely would not buyI can achieve the same goal with some simple hooks.1129.99I am not at all interested in this product21354Own one1save space, keep indoors2-3 times a monthHookNo ideaMore than once per weekget to school$100-$200150Below $100Hang them on the wallWould not purchase ClawRentMaleMarried

2878794839/18/06 12:539/18/06 12:5972.93.174.46Somewhat2106610101129.99I am not at all interested in this productDo not own (Skip to Section III)0More than once per week$100-$200150Below $100Lean them against the garage wallNoRentMaleMarried

2879869949/18/06 19:229/18/06 19:2924.61.47.136Marginally377524the look3Might or might not buywould consider buying it if I had a garage1129.99Looks okay but is about the same as what I'm using now21453Do not own (Skip to Section III)0Once per week$200-$300250Below $100Hang them on the wallYesRentMaleNot married

2875763529/17/06 19:469/17/06 19:50128.103.220.119Somewhat2723732Probably would not buyPrice is too high1129.99This is a minor improvement over what I currently use14352Do not own (Skip to Section III)0Once per yearFun$200-$300250Below $100Lean them against the garage wallYesRentMaleMarried

2846134519/11/06 13:459/11/06 13:5272.93.172.150Somewhat21057772Probably would not buyToo Expensive -- a 'C' hook in a wall/ceiling stud could accomplish the same thing for less than $1.00.1129.99This is a minor improvement over what I currently use21453Own more than one1Garage Space, organization2-3 times a monthHookNot brandedOnce per weekExercise$200-$300250Below $100Own or buying a house or condoMaleMarried

2875548109/17/06 17:169/17/06 17:2065.96.165.32Marginally3925452Probably would not buy1129.99This is a minor improvement over what I currently use12543Do not own (Skip to Section III)0Once per week$300-$400350Below $100Lean them against the garage wallYesRentMaleMarried

2851358019/13/06 1:079/13/06 1:1667.49.132.31wtunniti@gmail.comSomewhat288633security mechanism for extra protection against theft, particularly within shared common storage facilities (ie. Dorm, Condos, etc)3Might or might not buyThe technical application of the Claw does not provide me with an added value versus an inexpensive hook that I can simply use for the same application if I was to 'hang' my bike in my garage for a 1/10 the price.1129.99Looks okay but is about the same as what I'm using now12543Do not own (Skip to Section III)0Less than once per yearpleasure$400-$500450Below $100Own or buying a house or condoMaleNot married

2830560579/7/06 14:559/7/06 15:06128.103.221.88Somewhat2104647I might be overthinking things here, but I would be a bit concerned about my wheel getting bent by prolonged storage on 'The Claw.' I'm not sure if a single bike wheel frame is meant to support the weight of the entire bike (obviously, it can handle compression, when you are riding the bike, but this device seems to be pulling outwards on the wheel, not pressing inwards). I am sure you have checked this out already, but you might want to mention something about it in your packaging/ad messenging.3Might or might not buyI do not live in a place that is super-space constrained (I've always had a garage to store my bike). If I did, I might reconsider. However, I'm not enthralled with the aesthetics of hanging a bike vertically either. It looks rather college-dorm-like. I would probably be more interested in buying a tall standing rack that can store multiple bikes horizontally (I would have at least one other bike for my girlfriend).1129.99I am not at all interested in this product45123Do not own (Skip to Section III)0More than once per weekGet places, also for exercise$400-$500450$100-$200Own or buying a house or condoMaleNot marriedcdfan@umich.edu

2872065309/16/06 14:439/16/06 14:47128.103.187.28Marginally3547651Definitely would not buyI think it damages the wheel of the bycicle1129.9921345Own one1Once a yearArm RackOnce per year$400-$500450Below $100Lean them against the garage wallYesRentMaleNot married

2847849129/12/06 4:529/12/06 4:5672.70.85.119Not very489122It looks like gravity plays a role in the mechanism--meaning that it would be more difficult to use it if mounted on a wall. Also, what's wrong with a hook that we need this new design? I'd be more likely to just purchase a hook since it has no moving parts, is more reliable, and cheaper.1Definitely would not buySee #3 above. Primarily because I could buy a hook that would be significantly cheaper and less likely to break.1129.99I am not at all interested in this product12345Do not own (Skip to Section III)0More than once per weekTo commute; for fun$500+600Below $100RentMaleMarried

2875219159/17/06 13:049/17/06 13:1263.227.10.154Marginally3655452Probably would not buyI'm not sure the claw has many advantages over a 2 dollar hook that can be purchased at a hardware store.1129.99Looks okay but is about the same as what I'm using now32154Own one1more effecient bike storageOnce a week or more oftenStanding Bike RackMore than once per weekexercise$500+600$100-$200Use a standing rackWould not purchase ClawRentMaleNot married

2875830049/17/06 20:299/17/06 20:4765.96.126.208Somewhat297655I would want to know why this is easier to install than a big hook that might cost me $5. The gadget is nifty, but it seems to me that it is just as easy to hang a bike on the fish hook pictured below. That being said, I don't think hanging a bike in your office by one hook solves the problem of space. The bike is still in the way, except now it has the potential to pivot and swing, whereas parked on the floor against the wall it won't move. The ideal storage device would be a hook designed for a bike to hang by its seat, so that it is higher off the ground, close to the wall. however, this may have some height issues. Another idea, is to use your wall-mounted claw idea, adapted for the seat, that extends farther out from the wall, so that the whole bike can be mounted like a fishing trophy by one easy to use claw-like hook.3Might or might not buySee above.1129.99Looks okay but is about the same as what I'm using now42513Do not own (Skip to Section III)0Once per monthfun, used to for competition$500+600Below $100Hang them on the wallYesRentMaleMarried

2871128489/16/06 10:199/16/06 10:23128.103.220.154Somewhat2937652Probably would not buytoo expensive1129.99This is a minor improvement over what I currently use13452Considering one1Do not useCannot recall which type I ownLess than once per year$500+600Below $100Hang them on the wallYesRentMaleNot married

2879234349/18/06 14:479/18/06 14:5765.96.168.165Somewhat288967It is unclear how easy it is to install.2Probably would not buyThe price is very high when you compare it to that of a standard bike hook which you can screw into the ceiling or wall.1129.99This is a minor improvement over what I currently use13542Do not own (Skip to Section III)0More than once per weekRide to school$500+600$100-$200Hang them on the wallYesRentMaleMarried

2875454259/17/06 16:149/17/06 16:49199.94.22.92Marginally3979811Definitely would not buylooks like something walmart might carry for $151129.99Looks okay but is about the same as what I'm using now51234Own one1armOnce a week or more oftenArm Rack?More than once per weekfun & exercise!$500+600Below $100Hang them on the wallYesOwn or buying a house or condoMaleNot marriedksousa@mba2008.hbs.edu

2875484279/17/06 16:319/17/06 16:3966.30.114.111Somewhat2979852Probably would not buyI am comparing it against just attaching a hook to the ceiling or wall. Hooks can be relatively inexpensive and the hassle of attaching it is similar to that of the Claw1129.99Looks okay but is about the same as what I'm using now12543Do not own (Skip to Section III)0More than once per weekto school$500+600$300+Use a standing rackYesRentMaleMarried

2879729649/18/06 18:069/18/06 18:1365.96.127.166Marginally8782Probably would not buyMany other simpler products on the market that are quite inexpensive.1129.99Looks okay but is about the same as what I'm using now32514Own one1needed to save spaceOnce a monthStanding Bike Rack?Once per monthleisure$500+600$100-$200Use a standing rackWould not purchase ClawRentMaleMarried

2872004429/16/06 14:269/16/06 14:29199.94.25.124Marginally384823I feel like I've seen something like this before. I also don't know how much weight it can really support.3Might or might not buyNot sure of the level of utility.129.99This is a minor improvement over what I currently useDo not own (Skip to Section III)0

2879701129/18/06 17:529/18/06 17:56128.103.222.242Marginally3634271Definitely would not buy129.99I am not at all interested in this product43Do not own (Skip to Section III)0Do not useRentMaleNot married

2871094689/16/06 10:099/16/06 10:14199.94.25.202Extremely1106743Looks - the claw it self might look better if it were thicker and more round vice flat.3Might or might not buyI don't have a bike - I would recommend it though.129.9913452Do not own (Skip to Section III)0RentMaleMarried

2871359499/16/06 11:229/16/06 11:26128.103.223.41Marginally351245Solves a need that seems to be already addressed by other products1Definitely would not buySeems too expensive.129.99This is a minor improvement over what I currently use53142Do not own (Skip to Section III)0Less than once per yearRentFemaleNot married

2871435159/16/06 11:439/16/06 11:49199.94.1.17Somewhat284751very specific uses identified in ads - e.g. hanging a bike in a room may strike some as rather random/out of place2Probably would not buycan't think of any obvious uses at this point. anything hung from takes up same amount of space, just in the air. if stuff also below it, place may look jumbled. maybe to increase storage space in closet, etc? Sell through The Container Store? Also, it looks like pictures are for question 8, not 6.129.99My current product would serve me better23154Do not own (Skip to Section III)0RentMaleNot married

2899371029/24/06 14:319/24/06 14:34128.103.221.13Somewhat2856632Probably would not buydon't have use for it129.99I am not at all interested in this product54231Do not own (Skip to Section III)0RentMaleNot married

2872856369/16/06 18:339/16/06 18:38199.94.25.107Not very4523712Probably would not buyIt looks ugly.129.99I am not at all interested in this product3241Do not own (Skip to Section III)0

2875592989/17/06 17:449/17/06 17:48199.94.25.241Marginally3954712Probably would not buy129.99I am not at all interested in this product14352Do not own (Skip to Section III)0RentMaleNot married

2872766519/16/06 18:059/16/06 18:1124.91.163.250Somewhat21055751Definitely would buyToo much - I can buy a standard hook for $3 and get the same functionality. Simplicity of hook minimizes risk of breakage.129.99My current product would serve me better12453Do not own (Skip to Section III)0Do not use

2870989119/16/06 9:389/16/06 9:4366.108.38.62Marginally38510772Probably would not buytoo high price, why not just use a hook for five dollars129.99This is a minor improvement over what I currently use13452Do not own (Skip to Section III)0

2872913179/16/06 18:509/16/06 18:5365.96.188.162Somewhat2669851Definitely would not buy129.99I am not at all interested in this product23451Do not own (Skip to Section III)0Less than once per yearUse a standing rackYesRentMaleNot married

2872474699/16/06 16:409/16/06 16:47128.103.220.246Marginally388795There are these two-sided hooks sold on television that advertise the same thing. Also, mounting the claw seems not very fun. The great thing about the hooks sold on television is that no mounting is required.2Probably would not buyThere are the competitive hook products, I don't ride a bike, and as shown in the second video , when mounting inside the office the guy had too attach wooden planks to his ceiling.129.99I am not at all interested in this product32451Do not own (Skip to Section III)0Less than once per yearLive with a relativeMaleNot married

2870793109/16/06 8:469/16/06 8:50128.103.223.177Marginally85557Not sure how difficult the mounting would be, but I'd be concerned about anything that I nailed into my own ceiling coming down. When you mount a ceiling fan, it's complicated and you need to secure it in a particular way or it might fall down.1Definitely would not buyI don't have/use a bike...can't think of anything else I'd use it for.00I am not at all interested in this productDo not own (Skip to Section III)Less than once per yearBelow $10075Below $100Lean them against the garage wallYesRentMaleNot married

2870877079/16/06 9:079/16/06 9:23199.94.25.229Somewhat74553The look, the usability (is it only for bike?)1Definitely would not buyI don't have any bikes and I can't think of other goods that I can use the claw with.00I am not at all interested in this product43521Do not own (Skip to Section III)Less than once per yearrecreationalBelow $10075Below $100Lean them against the garage wallWould not purchase ClawRentMaleNot married

2872155719/16/06 15:089/16/06 15:14128.103.223.123Extremely853221Definitely would not buy-Price very expensive for the usefulness -Looks risky00I am not at all interested in this product12453Do not own (Skip to Section III)Do not useCannot recall which type I ownLess than once per yearBelow $10075Below $100Lean them against the garage wallYesLive with a relativeFemaleNot married

2875729119/17/06 19:209/17/06 19:28199.94.25.200Somewhat75785The bike example is interesting, but as a non-biker, I would want to see what else this can be used for. Without that (or it is just for bikes), I'm just not sure of the applicability for me.1Definitely would not buySee above. Right now I don't know how this appliance would help me. And even fro bike storage or other uses, $60 seems high. Somewhere between $20-30 seems more reasonable.00I am not at all interested in this product14325Do not own (Skip to Section III)Less than once per yeardon'tBelow $10075Below $100Lean them against the garage wallYesOtherMaleNot married

2875800179/17/06 20:139/17/06 20:23199.94.1.10Somewhat108868I think this is neat idea. How many lbs can this hold? How many open-close actions can it withstand? I would probably recommend to have a greater overlap of the claw ends when closed. Hope this helps.1Definitely would not buyI just bought the hooks below from Home depot with threads on the end. I twisted them onto some 2X4 with my own hands and, while the Claw looks much cooler, it serves the same purpose of the Claw. By the way, the hooks cost $0.50 (fifty cents)00I am not at all interested in this product12345Do not own (Skip to Section III)Less than once per yearpleasureBelow $10075Below $100Lean them against the garage wallWould not purchase ClawRentMaleMarried

2871227179/16/06 10:469/16/06 10:5424.147.122.107Extremely977793Might or might not buyi'm not sure i have a imminent need for this product. although if i did have a bike, or some other large item that could be hung on the claw and was taking up alot of space in my apartment, then i could envision being more interested.00I am not at all interested in this product43251Do not own (Skip to Section III)do not plan on purchasingDo not useCannot recall which type I owndo not ownLess than once per yeardo not own a bikeBelow $10075Below $100Lean them against the garage wallYesRentMaleNot married

2875447079/17/06 16:089/17/06 16:14128.103.223.209Marginally979954Probably would buyI have seen many products for hanging bikes up on walls. I am not sure but I think they were less expensive than this00Looks okay but is about the same as what I'm using now14352Own one2-3 times a yearHookOnce per monthpleasureBelow $10075Below $100Hang them on the wallNoRentMaleMarried

2872410489/16/06 16:209/16/06 16:24128.103.187.123Somewhat967332Probably would not buy00I am not at all interested in this product34521Once a week or more oftenHookOnce per weekBelow $10075$100-$200Lean them against the garage wallYesRentMaleMarried

2876031279/17/06 22:579/17/06 23:04199.94.1.13Extremely33531didn't like the idea1Definitely would not buyhard to use don't really feel it's necessary00I am not at all interested in this product24135Do not own (Skip to Section III)Less than once per year$100-$200150Below $100Lean them against the garage wallWould not purchase ClawRentFemaleNot married

2879791449/18/06 18:399/18/06 18:49128.103.220.105Marginally65625Neat engineering, I highly question the durability. What about brutish men who slam the bike carelessly into the spring loaded mechanism? How much pressure are the two claws held by? Is there a safety issue?1Definitely would not buyI'd buy a $1.30 bike hook from Home Depot that would be just as easy to use and much more durable.00I am not at all interested in this product12345Owned one or more in the past2-3 times a monthHookOnce per weekPleasure$100-$200150Below $100Hang them on the wallWould not purchase ClawRentMaleMarried

2830472719/7/06 14:439/9/06 11:59207.180.183.117Somewhat88668Not sure how this would work attached to a wall - it seems it would be easier to apply the required force to operate the mechanism in a vertical motion vs. horizontal. Also, I am a short person - how easy would it be for me to hold the bike steady and apply the required force to open/close the claw. Have you conducted stress testing? Specifically, how many cycles of opening/closing the claw can the mechanism withstand? Also, is the base strong enough to hold the bike and absorb the vibrations caused from opening/closing the mechanism? Finally, if the claw is fixed to the ceiling, would the bike be able to swing, or is horizontal motion completely fixed? If it is not fixed, I think this would cause stress which would decrease durability.3Might or might not buyNeed more information related the responses in question 3. Interesting concept though, particularly for storing a bike in small space.200This is a minor improvement over what I currently use32541Do not own (Skip to Section III)Do not useOnce per month$100-$200150Below $100RentFemaleMarriedbkozman@mba2008.hbs.edu

2871263219/16/06 10:569/16/06 10:5924.62.135.64Extremely838862Probably would not buy00I am not at all interested in this product12435Do not own (Skip to Section III)Once per year$100-$200150Below $100Lean them against the garage wallYesRentFemaleNot married

2824939209/6/06 13:339/6/06 13:38199.94.27.92melissawu@gmail.comSomewhat1058531Definitely would not buyI am not a big bike user. If I were, I would consider it for its ease of use.00I am not at all interested in this product23541Do not own (Skip to Section III)Less than once per yearFor fun. To get places.$200-$300250Below $100RentFemaleNot married

2836650219/9/06 8:539/9/06 9:03207.180.183.131sanjaykaniyar@yahoo.comMarginally77581Definitely would not buyDave, you got to be dreaming buddy - $59? If it is under $8, you might have a chance.00This is a minor improvement over what I currently use25314Do not own (Skip to Section III)Don't own a rack2-3 times a yearOnce per monthfor fun$200-$300250Below $100RentMaleMarried

2825096379/6/06 14:189/6/06 14:26199.94.1.17gsoffer@mba2008.hbs.eduExtremely86597Pads on the jaws to prevent damage to bikes3Might or might not buySeems a bit expensive for a bike holder00This is a minor improvement over what I currently use13452Do not own (Skip to Section III)More than once per weekfor pleasure$200-$300250Below $100Own or buying a house or condoMaleMarriedgsoffer@hotmail.com

2830559469/7/06 14:559/7/06 14:5966.30.116.232Somewhat788410can short people use it? the demo only has it on the ceiling and i'm not sure i can lift my bike that high.2Probably would not buyi don't have a bike. plus, i can get a hook at the hardware store for much less. not as cool, but much cheaper.4200Looks okay but is about the same as what I'm using now1352Do not own (Skip to Section III)Less than once per yearfun$200-$300250Below $100RentFemaleNot married

2870875459/16/06 9:069/16/06 9:17128.103.223.106Extremely584872Probably would not buyThere's seemingly small difference between The Claw and a simple hook, which would be expected to have higher durability (no mechanism) and lower price. Also, only in very particular situations it would be convenient, because: - bikes are heavy to suspend, specially for women - dirt could fall from tires in the floor - visually unnatractive to have the bike up (could be cool in some places though) - seems to take almost as much space as is the bike is in the floor00My current product would serve me better41235Do not own (Skip to Section III)Once per weekShopping, leisure$200-$300250$100-$200Lean them against the garage wallWould not purchase ClawRentMaleMarriedNo, thanks (but I appreciate the idea and the inventiveness)

2871800669/16/06 13:279/16/06 14:51199.94.25.63Somewhat99632I think the difficulty of 'the claw' comes in the mounting stage. Once it's up it seems great, but for example, how would you mount it on a brick surface? Do I need to buy a seperate drill too?2Probably would not buy$60? Maybe for $20.200This is a minor improvement over what I currently use53241Do not own (Skip to Section III)Less than once per year$200-$300250Below $100Lean them against the garage wallYesOtherMaleNot married

2872212939/16/06 15:249/16/06 15:3566.30.114.162Somewhat95945I'd be afraid that the bike would slip out. Maybe make the ends of the 'fingers' curve up more.2Probably would not buyIt doesn't look secure. I'm not saying that it isn't, but it is just the look of it. Also, since it is best for an apartment (assuming you'd have a house and garage otherwise) I would not want to drill huge holes in the ceiling/walls. The landlord would not like that. It also might be hard for someone to find a stud in the wall/ceiling.00I am not at all interested in this product21543Do not own (Skip to Section III)Once per weekto class or for fun$200-$300250Below $100Other (please specify)Freestanding on the kick standYesRentMaleNot marrieddougjm1@gmail.com

2875166029/17/06 12:349/17/06 12:39151.203.245.83Marginally725222Probably would not buyI'm unclear what functions this serves that could not be served with a regular hook. Are there additional examples you could include in the video that may show unique qualities?00My current product would serve me better32154Own oneCan be placed in multiple areas, easy to move when relocating2-3 times a monthArm RackStanding Bike RackDon't knowOnce per monthPleasure$200-$300250Below $100Use a standing rackNoRentFemaleNot married

2870957059/16/06 9:299/16/06 9:35128.103.220.223Somewhat567771Definitely would not buyWould probably just buy a hook.00I am not at all interested in this product12453Do not own (Skip to Section III)Once per year$300-$400350Below $100Lean them against the garage wallWould not purchase ClawRentMaleNot married

2871150219/16/06 10:259/16/06 13:50199.94.1.9Somewhat94373nope1Definitely would not buyaside from a bike (which I don't have) what do you use it for? Also, seems like a high price. I can buy a DVD player for less.0012435Do not own (Skip to Section III)Less than once per year$300-$400350Below $100Lean them against the garage wallNoRentMaleNot marriedno

2875578649/17/06 17:409/17/06 17:4571.232.14.162Marginally878351Definitely would not buyMy hesitation on purchasing the claw is because I feel a traditional hook would serve the same purpose.00My current product would serve me better13452Do not own (Skip to Section III)Less than once per year$300-$400350Below $100Hang them on the wallYesRentMaleMarried

2879075209/18/06 14:049/18/06 14:10128.103.223.66Somewhat836411Definitely would not buytoo expensive200My current product would serve me better51423Owned one or more in the pastsave spaceOnce a week or more oftenHookMore than once per weekcommuter$300-$400350Below $100Hang them on the wallNoRentMaleNot married

2871304709/16/06 11:079/16/06 11:1266.30.114.106Somewhat877592Probably would not buyIts a hook....00This is a minor improvement over what I currently use12354Considering one2-3 times a monthHookOnce per month$300-$400350Below $100Hang them on the wallYesRentMaleNot married

2875457519/17/06 16:179/17/06 16:2565.96.188.65Marginally565652Probably would not buyUnsure of the benfits as opposed to existing hook and hanging devices which may be lower priced. However I do like the look of the claw.00Looks okay but is about the same as what I'm using now1452Own onepurchased several hooks for space reasons2-3 times a yearHookunsureOnce per weekExercise$300-$400350Below $100Other (please specify)Hang from ceiling during winter monthsYesRentMaleMarried

2875788949/17/06 20:059/17/06 20:10128.103.223.66Somewhat8561062Probably would not buyToo expensive. I can get a hook from Home Depot for $4.9900I am not at all interested in this product12453Owned one or more in the past2-3 times a monthHookOnce per week$300-$400350Below $100Other (please specify)Ceiling MountNoRentMaleNot married

2872171699/16/06 15:129/16/06 15:16128.103.223.6Somewhat735771Definitely would not buy00I am not at all interested in this product12453Do not own (Skip to Section III)Less than once per year$400-$500450Below $100Lean them against the garage wallYesRentMaleNot married

2873409579/16/06 21:189/16/06 21:2224.63.58.229Marginally888741Definitely would not buyDon't own bike00I am not at all interested in this productDo not own (Skip to Section III)Do not useLess than once per year$400-$500450Below $100Lean them against the garage wallYesRentFemaleNot married

2879761839/18/06 18:239/18/06 18:3065.96.163.68Somewhat547731Definitely would not buyI do not see significant value over just buying a $10 hook to hang the bike on. It looks even more difficult to install than just a hook.00I am not at all interested in this product12453Owned one or more in the past2-3 times a monthHookDon't knowOnce per weekpleasure$400-$500450Below $100Lean them against the garage wallWould not purchase ClawRentFemaleMarried

2871140599/16/06 10:229/16/06 10:26128.103.223.137Somewhat788973Might or might not buy200Looks okay but is about the same as what I'm using now13452Considering one2-3 times a yearHookOnce per month$400-$500450$100-$200Lean them against the garage wallYesRentMaleNot married

2824729749/6/06 12:409/6/06 12:42199.94.25.119davidmoeller@hotmail.comSomewhat910366no4Probably would buySeems cool00This is a minor improvement over what I currently use51324Own onebetter than leaning bicycleOnce a monthHookunknownMore than once per weekhave to$400-$500450$100-$200RentMaleNot marrieddavidmoeller@hotmail.com

2831806219/7/06 19:129/18/06 14:29199.94.22.214Somewhat965572Probably would not buyWhile The Claw looks easy to use, I would probably not spend money on it. For $60, I would rather just prop my bike (or other heavy objects) against the wall of the garage or, for lighter objects, simply nail a cheap hook to the wall.00My current product would serve me better12453Do not own (Skip to Section III)Once per monthexercise$400-$500450Below $100Lean them against the garage wallYesOwn or buying a house or condoMaleNot married

2832768739/8/06 4:019/8/06 4:0665.96.161.11Somewhat66374How hard/easy is it for a short person to use? How much strength do you need to retract the claw for holding things? Any other products besides bikes that can be held up with this? Could a kid use this in a garage?2Probably would not buyI don't have a need/use for the product. also, I'm not aware of pricing for other wall/bike hanging tools - if it were comparable in price and easy or easier to use, I would buy.00I am not at all interested in this product3425Do not own (Skip to Section III)Once per yearfun!$400-$500450Below $100RentFemaleMarried

2846700459/11/06 16:569/11/06 16:5965.96.145.43Somewhat868672Probably would not buyI have room in my living situation for my bike without needing to hang it up.00I am not at all interested in this product53421Do not own (Skip to Section III)Once per monthfun$400-$500450Below $100Own or buying a house or condoMaleMarried

2871135179/16/06 10:219/16/06 14:29128.103.220.218Somewhat975962Probably would not buyI'm not sure I'd want to hang something like a bike in the middle of room or off a wall. That's just me, but I think I'd probably either damage the bike somehow or knock into the hanging bike.2200Looks okay but is about the same as what I'm using now31452Do not own (Skip to Section III)Do not useOnce per weekexercise$400-$500450Below $100Lean them against the garage wallYesRentMaleNot married

2872239579/16/06 15:329/16/06 15:3766.30.114.162Somewhat55752Probably would not buy00I am not at all interested in this product14523Do not own (Skip to Section III)Once per year$400-$500450Below $100Lean them against the garage wallNoRentMaleNot married

2872274459/16/06 15:419/16/06 15:45128.103.187.123Marginally755782Probably would not buyMostly because I wouldn't want my bike hanging in my apartment. If I did want to hang it, I might consider the claw, but I'd compare it against other hooks/racks on the market. My biggest concern would be ease of installation.00I am not at all interested in this productDo not own (Skip to Section III)More than once per week$400-$500450Below $100Lean them against the garage wallYesRentMaleNot married

2871025569/16/06 9:499/16/06 12:2124.63.247.225Somewhat76957flexibility to use on wall or ceiling is key. installation will be the key hurdle for people buying this.1Definitely would not buyi think the target market for this is either college students (for their small apartments or dorms) or for a garage. neither one would fit me.00I am not at all interested in this product513Do not own (Skip to Section III)Once per week$500+600$300+Hang them on the wallYesOwn or buying a house or condoMaleMarried

2871635819/16/06 12:429/24/06 22:51199.94.27.232Extremely8939I am concerned that hanging a bike by one tire might damage the rim Also, if I bump the bike, would it scratch the rim? How would you get the bike far enough out from the wall (if you used the Claw on a wall)? Finally, if you bumped the bike, would it cause the claw to release the bike (I guess I am not sure how much pressure is needed to release the claw)1Definitely would not buyConcerned about the 4 factors in #30042153Own oneStore bikes out of the wayOnce a week or more oftenStanding Bike RackDont remember - it is at my parents house nowMore than once per weekTraining$500+600Below $100Use a standing rackYesRentMaleNot marriedpuzjr@yahoo.com

2872257719/16/06 15:379/17/06 12:3971.192.58.183Marginally898551Definitely would not buyI'd rather buy a hook that screws into the cieling/wall for ~$10 than the claw. Seems like the claw does the same exact thing, but has more moving parts that might break.200My current product would serve me better14253Do not own (Skip to Section III)Once per yearExercise/sightseeing$500+600Below $100Hang them on the wallYesOwn or buying a house or condoMaleMarried

2872919369/16/06 18:529/16/06 19:11128.103.187.76Somewhat64321don't see any real advantages over a basic bike hook.1Definitely would not buysee above.00My current product would serve me better13425Own one2-3 times a yearHookOnce per month$500+600$100-$200Hang them on the wallWould not purchase ClawOwn or buying a house or condoMaleNot married

2873250209/16/06 20:309/16/06 20:37128.103.186.129Marginally977251Definitely would not buyDo not need to store a bike hanging from my ceiling; balcony or garage is OK enough. If I didn't have space, a single hook (made of a piece of wire for $ 1-5) can do the same job.00I am not at all interested in this product14253Do not own (Skip to Section III)Once per monthlike riding$500+600Below $100Hang them on the wallWould not purchase ClawOtherMaleMarried

2874690159/17/06 6:409/17/06 6:4624.61.40.28Somewhat975771Definitely would not buyI think a hook can provide the same function and it's probably more durable and cheaper00Looks okay but is about the same as what I'm using now12435Do not own (Skip to Section III)Once per yearSport (alhtough I am injured now)$500+600$200-$300Hang them on the wallNoOwn or buying a house or condoMaleMarried

2875534689/17/06 17:049/17/06 17:10199.94.25.208MarginallyIf I had to mount something on the wall, why wouldn't I just use a $3.95 big hook?1Definitely would not buyI'm a biker who has stuggled with this problem. I always opt for the cheap hook if I can mark the wall or just leaning the bike on the wall if I can't mark it. I've considered a standing rack, but have never wanted to pay for something so clunky.00I am not at all interested in this product13245Own more than oneOnce a week or more oftenHookgenericMore than once per weekcommuniting$500+600Below $100Hang them on the wallNoOwn or buying a house or condoMaleMarried

2875618929/17/06 18:049/17/06 18:11209.6.144.156Extremely98851Definitely would not buyThat price is too high, considering I could just buy a large hook for my bike wheels.400This is a minor improvement over what I currently use1253Owned one or more in the pastsave spaceOnce a week or more oftenHookMore than once per weekcheaper than a car, convenience.$500+600$300+Other (please specify)hang from ceilingYesRentFemaleMarriedlalbers@mba2008.hbs.edu

2879507219/18/06 16:259/18/06 16:2965.96.188.184Somewhat947521Definitely would not buy$59.99...for a hook? are you kidding?00I am not at all interested in this product12435Own more than onestorageOnce a monthHookOnce per monthexercise$500+600$100-$200Hang them on the wallWould not purchase ClawRentMaleNot marriedno, thanks

2879609279/18/06 17:079/18/06 17:11128.103.223.133Somewhat787511Definitely would not buyHow is it different than a hook..? I can buy a hook for $2.99 at a hardware store.00Looks okay but is about the same as what I'm using now12453Do not own (Skip to Section III)Less than once per year$500+600Below $100Lean them against the garage wallYesRentMaleNot married

2883762599/19/06 19:019/19/06 19:16128.103.223.99Not very22121I don't see why it is superior to a basic screw in hook that is probably much easier to install and definitely much cheaper. What is the differentiator?1Definitely would not buyI don't see why it is superior to a basic screw in hook that is probably much easier to install and definitely much cheaper. What is the differentiator?00My current product would serve me better13254Own more than oneowned several hooksOnce a week or more oftenHookOnce per weekExercise, fun$500+600$100-$200Hang them on the wallWould not purchase ClawRentMaleMarriedno

2875441569/17/06 16:049/17/06 16:09199.94.32.92Marginally988613Might or might not buy200Looks okay but is about the same as what I'm using now24531Do not own (Skip to Section III)Once per year$500+600Below $100Lean them against the garage wallNoRentMaleNot married

2819744549/5/06 19:129/18/06 15:28199.94.1.17jlynn9@gmail.comExtremely77888My concern would be how hard is it for a women to lift her bike up to the ceiling. I think the wall is a good idea to help in this. I know my bike is very light, but to turn it upside down might be a issue. I would want to test it out in the store.4Probably would buy200I really need this product because nothing else can solve this problem431Do not own (Skip to Section III)Once per weekExercise$500+600$300+Hang them on the wallYesOwn or buying a house or condoFemaleNot marriedjcase@mba2008.hbs.edu

2870905069/16/06 9:159/16/06 9:19199.94.27.121Somewhat778882Probably would not buy29.99200This is a minor improvement over what I currently use24153Owned one or more in the pastDo not useStanding Bike Rack?Once per weeklemond reno$500+600$200-$300Use a standing rackYesRentMaleNot married

2879954269/18/06 20:149/18/06 20:25199.94.27.37Somewhat87577More elegant, 'apple' inspired design and look. Right now, it looks great in a garage. How about in an apartment, living space? Nice idea - never seen anything quite like it.2Probably would not buySimilar solutions for mounting things up high can be done more cheaply...I'm very price sensitive to not overspending on basic, utilitarian tasks. That's just me though. However, the design is especially unique, and that has a certain attraction and appreciation to it. you can accomplish the same thing with hooks.400Looks okay but is about the same as what I'm using now14253Do not own (Skip to Section III)More than once per weekrecreation, errands, trans.$500+600$200-$300Lean them against the garage wallYesRentMaleNot marriedmhoecker@psualum.com

2836940429/9/06 12:559/9/06 13:0024.63.58.180Somewhat767781Definitely would not buyI don't have a bike or know anything about storing one, so my answers are uninformed.0I am not at all interested in this product13524Do not own (Skip to Section III)RentMaleNot married

2837179139/9/06 16:279/9/06 16:3265.96.165.166Somewhat758841Definitely would not buyNo need for it! Although even if I had a bike, I wouldn't buy it, because I'm not a big fan of hanging bikes, even if space is very limited. Although the price is not prohibitive.0I am not at all interested in this product42153Do not own (Skip to Section III)Less than once per yearBelow $100RentMaleNot married

2870841959/16/06 8:589/16/06 9:06128.103.223.2Somewhat788681Definitely would not buy0I am not at all interested in this product12543Do not own (Skip to Section III)Married

2871396149/16/06 11:329/17/06 20:02128.103.221.62Somewhat999521Definitely would not buyI don't really believe it's useful. While I do realize it saves space on the floor, it still takes a lot of air space. Wall-mounted hooks might be more appropriate.0I am not at all interested in this product23154Do not own (Skip to Section III)RentMaleNot married

2871740209/16/06 13:089/16/06 13:13128.103.220.142Marginally775531Definitely would not buyNo need. Don't have a bike to hang up.0I am not at all interested in this product54132Do not own (Skip to Section III)Less than once per yearRentMaleNot married

2871852589/16/06 13:439/16/06 13:49199.94.25.34Extremely22542Girls will find putting their bicycles or other heavy things on the ceiling physically challenging; somehow this issue should be addressed.1Definitely would not buyI have no bicycle/ other stuff that I could hang, but even if I had, 'The Claw' requires empty and unused space, something I don't have in the dorm room.0I am not at all interested in this product134

2872041619/16/06 14:369/16/06 14:42199.94.22.83Somewhat75367More room between button and hook for hanging other things wider than a tire.1Definitely would not buyHow is this any different from a hook?0I am not at all interested in this product12354Do not own (Skip to Section III)RentFemaleMarried

2872396359/16/06 16:169/16/06 16:22128.103.220.38Somewhat853551Definitely would not buyI don't have a bike and even if I had believe that hanging it is not the best way to store it.0I am not at all interested in this product42153Do not own (Skip to Section III)Do not use

2872532499/16/06 16:559/16/06 17:0124.61.42.47Somewhat253661Definitely would not buy0I am not at all interested in this product21345Do not own (Skip to Section III)RentMaleNot married

2872632999/16/06 17:259/16/06 17:33199.94.25.204Not very634631Definitely would not buyNot different from ordinary hook. Fear the mechanism may not work and have my 'bike' stuck. Looks cumbersome for a simple job that can be done by a hook0I am not at all interested in this product254Do not own (Skip to Section III)RentMaleMarried

2872887659/16/06 18:439/16/06 19:51199.94.25.246Marginally10104111Definitely would not buycurrent hook system works just fine. And it probably only costs about $100Looks okay but is about the same as what I'm using now14532Considering one

2872931849/16/06 18:569/17/06 21:1724.63.58.75Marginally43343Not sure what makes it unique against other tools for hanging items1Definitely would not buyToo expensive for simple functioning device; If it is more unique than at first glance, the model and video do not show the differentiation.0I am not at all interested in this product12345Do not own (Skip to Section III)RentFemaleNot married

2873348689/16/06 21:019/16/06 21:0865.96.188.108Somewhat84752Change the name - 'The Claw' isn't trendy and this needs to be sold as a cool product before it truly catches on as a high utility product.1Definitely would not buyNo need for a bike holder; In my previous life as an elite triathlete, this would have fallen under 'probably would buy', after getting a reference or two first regarding its rigidity/durability0I am not at all interested in this product1245Do not own (Skip to Section III)Less than once per yearOther (please specify)You need to put a screener question at the beginning of this survey asking people if they currently own a bike; If they don't the skip logic should end the survey immediately...Own or buying a house or condoMaleMarried

2875129849/17/06 12:119/17/06 14:16128.103.187.164Not at all825521Definitely would not buy0I am not at all interested in this product5Do not own (Skip to Section III)

2879460479/18/06 16:089/18/06 16:12199.94.31.167Somewhat811411Definitely would not buy0I am not at all interested in this product14352Do not own (Skip to Section III)Less than once per yearRentMaleNot married

2879467289/18/06 16:109/18/06 16:14199.94.25.101Somewhat93671Definitely would not buyDon't want a bicycle in my office0I am not at all interested in this product42351Do not own (Skip to Section III)Do not useLess than once per yearHang them on the wallYesOtherMaleNot married

2879736629/18/06 18:119/18/06 18:1471.232.22.189Not very223161Definitely would not buyA $3 hook from Home Depot is just as easy and effective,20I am not at all interested in this product

2880030369/18/06 20:559/18/06 20:58199.94.27.99Somewhat237341Definitely would not buyI dont own a bike so no need for the claw. also concerned about safety of hanging a bike from the ceiling.0I am not at all interested in this product43215Do not own (Skip to Section III)

2871132109/16/06 10:209/17/06 11:41128.103.220.56Somewhat876763Might or might not buyI don't have much need for any heavy duty storage/hanging equipment, in general.0I am not at all interested in this product45231Do not own (Skip to Section III)

2872293799/16/06 15:479/16/06 15:5471.192.2.40Somewhat856783Might or might not buynot sure how exactly it differs from a regular ceiling hook for bikes. is it just easier to use because you don't have to get the bike around the curve of the hook? also, i already have hooks for our bikes which work fine so i'm not in the market right now0Looks okay but is about the same as what I'm using now14352Own one2-3 times a yearHook

2875168379/17/06 12:369/17/06 12:4124.128.194.142Somewhat92856It looks a little wierd and not overly strong (maybe b/c it is still a prototype)3Might or might not buy0This is a minor improvement over what I currently use24351Do not own (Skip to Section III)Hang them on the wallYesOwn or buying a house or condoMaleMarried

2829600179/7/06 12:129/7/06 12:12199.94.25.119Somewhat4Probably would buyasdf0I really need this product because nothing else can solve this problem

2832072659/7/06 20:199/7/06 20:2724.61.44.209Somewhat737584Probably would buyCurrently don't own a bike. Even if I did, i've used wall hooks in the past, and they work pretty well.0Looks okay but is about the same as what I'm using now12453Do not own (Skip to Section III)Do not useOwn or buying a house or condoMaleNot married

2830321319/7/06 14:189/10/06 5:01199.94.1.17Extremely987372Probably would not buyI do not really have a need for it, but I would certainly recommend it to others.0I am not at all interested in this product23451Do not own (Skip to Section III)Own or buying a house or condoMaleMarried

2830382179/7/06 14:289/7/06 14:3466.30.118.159Marginally877972Probably would not buyWhat makes it different than a simple hook, which would be cheaper and last longer?0Looks okay but is about the same as what I'm using now12543Do not own (Skip to Section III)RentMaleNot married

2830636549/7/06 15:099/7/06 15:14128.103.220.48Marginally755722Probably would not buy0Looks okay but is about the same as what I'm using now5243Do not own (Skip to Section III)

2830765689/7/06 15:329/7/06 15:3666.30.114.148Somewhat883432Probably would not buyIt seems like a product that would be great in a dormroom or something like that... not my apartment.0I am not at all interested in this product13452

2871421779/16/06 11:409/16/06 12:25128.103.222.218Somewhat961088If the bike starts to swing while attached to The Claw (eg if someone accidentally hits the bike while walking past), is there any chance of damage to either The Claw or the bike wheel / rim?2Probably would not buyDo not have a direct need for The Claw at this stage (I do not own a bicycle).0I am not at all interested in this productDo not own (Skip to Section III)RentMaleMarried

2871803049/16/06 13:279/16/06 13:37199.94.27.98Not very385452Probably would not buyCannot see enough benefits compared to using a conventional J shaped hook. Cheap, basic, won't break.0I am not at all interested in this product12345Do not own (Skip to Section III)RentMaleNot married

2872200339/16/06 15:219/16/06 15:2566.30.114.4Somewhat979892Probably would not buyDon't have a need to hang anything. When I own a house/garage, however, I can see it as something useful.0I am not at all interested in this productDo not own (Skip to Section III)RentMaleMarried

2873077419/16/06 19:409/16/06 19:43199.94.31.209Somewhat716552Probably would not buyToo expensive for a hook-type use.0I am not at all interested in this productDo not own (Skip to Section III)RentFemale

2874717509/17/06 6:569/17/06 7:0071.233.79.105Somewhat778372Probably would not buyNo space0I am not at all interested in this product21345Do not own (Skip to Section III)RentFemaleNot married

2875454869/17/06 16:149/17/06 16:18128.103.223.90Somewhat82935Asthetics2Probably would not buySeems overpriced for the product- bicycle hooks are much cheaper.0I am not at all interested in this product

2875554899/17/06 17:229/17/06 17:35128.103.223.77Extremely83874Functionally, the design is brilliant. Aesthetically, however, the design could use some work. It looks a little too sharp/dangerous/evil. It could be redesigned to be a bit softer and sleeker. Think more like a high-end PricePfister faucet and a little less like the Garden Claw. Also, I would change the logo.2Probably would not buyNo bike. But I would consider one if I had a house and a bike.220This is a minor improvement over what I currently use24351Do not own (Skip to Section III)Hang them on the wallYesRentMaleMarried

2875923729/17/06 21:339/17/06 21:37128.103.223.69Marginally967322Probably would not buy20I am not at all interested in this product21453Do not own (Skip to Section III)RentMaleNot married

2879721789/18/06 18:039/18/06 18:0665.96.127.48Somewhat778542Probably would not buy0Looks okay but is about the same as what I'm using now53214

2879812199/18/06 18:529/18/06 18:58128.103.223.125Marginally75662Probably would not buy0I am not at all interested in this product12345Do not own (Skip to Section III)

69.99

59.99

49.99

39.99

29.99

Uniqueness Regression

SUMMARY OUTPUT

Regression Statistics

Multiple R0.4434616955

R Square0.1966582754

Adjusted R Square0.1285784682

Standard Error10.8501473409

Observations65

ANOVA

dfSSMSFSignificance F

Regression51700.3377043789340.06754087582.88864324970.0212405085

Residual596945.816141775117.7256973182

Total648646.1538461538

CoefficientsStandard Errort StatP-valueLower 95%Upper 95%Lower 95.0%Upper 95.0%

Intercept31.81670042468.02628029153.96406545360.00020158115.756150793847.877250055415.756150793847.8772500554

Expected ease of use - Ratings-1.33581833020.8348337381-1.60010103730.1149178828-3.00631676750.334680107-3.00631676750.334680107

Look - Ratings1.26549148530.6939134721.8237021420.0732632956-0.12302615332.6540091239-0.12302615332.6540091239

Flexibility of use (attach to wall or ceiling) - Ratings-0.54185828430.7405540173-0.73169312650.4672522995-2.02370343760.939986869-2.02370343760.939986869

Expected durability - Ratings1.44606945750.72447973931.99601090160.0505550101-0.003611142.8957500551-0.003611142.8957500551

Brand - Ratings0.92379163040.69749981351.32443279910.1904670028-0.47190226092.3194855217-0.47190226092.3194855217

PROBABILITY OUTPUT

PercentileMaximum Price Level

0.769230769229.99

2.307692307729.99

3.846153846229.99

5.384615384629.99

6.923076923129.99

8.461538461529.99

1029.99

11.538461538529.99

13.076923076929.99

14.615384615429.99

16.153846153829.99

17.692307692329.99

19.230769230829.99

20.769230769229.99

22.307692307729.99

23.846153846229.99

25.384615384629.99

26.923076923129.99

28.461538461529.99

3029.99

31.538461538529.99

33.076923076929.99

34.615384615429.99

36.153846153829.99

37.692307692329.99

39.230769230829.99

40.769230769229.99

42.307692307729.99

43.846153846229.99

45.384615384629.99

46.923076923129.99

48.461538461529.99

5029.99

51.538461538529.99

53.076923076929.99

54.615384615439.99

56.153846153839.99

57.692307692339.99

59.230769230839.99

60.769230769239.99

62.307692307739.99

63.846153846239.99

65.384615384639.99

66.923076923139.99

68.461538461539.99

7039.99

71.538461538539.99

73.076923076939.99

74.615384615439.99

76.153846153839.99

77.692307692349.99

79.230769230849.99

80.769230769249.99

82.307692307749.99

83.846153846249.99

85.384615384649.99

86.923076923149.99

88.461538461549.99

9049.99

91.538461538559.99

93.076923076959.99

94.615384615469.99

96.153846153869.99

97.692307692369.99

99.230769230869.99

Uniqueness Regression

Sample Percentile

Maximum Price Level

Normal Probability Plot

Overall Regression

SUMMARY OUTPUT

Regression Statistics

Multiple R0.0356837027

R Square0.0012733266

Adjusted R Square-0.0204381228

Standard Error11.6469449511

Observations48

ANOVA

dfSSMSFSignificance F

Regression17.95563874167.95563874160.05864770320.8097226729

Residual466239.9610279251135.651326694

Total476247.9166666667

CoefficientsStandard Errort StatP-valueLower 95%Upper 95%Lower 95.0%Upper 95.0%

Intercept39.67778386613.449471791611.5025680056032.734357387346.62121034532.734357387346.621210345

Bike Price Point-0.00211562690.0087360192-0.24217287870.8097226729-0.01970032130.0154690674-0.01970032130.0154690674

RESIDUAL OUTPUTPROBABILITY OUTPUT

ObservationPredicted Maximum Price LevelResidualsStandard ResidualsPercentileMaximum Price Level

139.5191118469-9.5291118469-0.82700934081.041666666729.99

239.5191118469-9.5291118469-0.82700934083.12529.99

339.5191118469-9.5291118469-0.82700934085.208333333329.99

439.5191118469-9.5291118469-0.82700934087.291666666729.99

539.5191118469-9.5291118469-0.82700934089.37529.99

639.519111846910.47088815310.908743904811.458333333329.99

739.3604398277-9.3704398277-0.813238567213.541666666729.99

839.3604398277-9.3704398277-0.813238567215.62529.99

939.3604398277-9.3704398277-0.813238567217.708333333329.99

1039.3604398277-9.3704398277-0.813238567219.791666666729.99

1139.36043982770.62956017230.054638055621.87529.99

1239.360439827