Marketing Analysis of DBBL in Bangladesh
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Transcript of Marketing Analysis of DBBL in Bangladesh
Welcome To Our Presentation
Topic
Marketing Analysis of Dutch Bangla Bank Limited
Overview of the DBBLID: 16 029
Full ProductFull Product More Product & Less Service
Less Product & More Service Full Service
16-004
The Interlink Among The Cells
Highest profitable products16-021
Mobile banking (New banking product)
By providing electronic access to money, it is possible to ultimately
alleviate poverty
Customers are selected according to their sources of income and trend of expenditure
Target customers
The Marketing Environment 16-029
Economic factors Political factors
Govt. of our county
encourages the local
entrepreneur to establish
local owned bank.
Eliminated restriction which
encourages DBBL to establish
as successful bank
DBBL provide their banking products and services
considering the income ,savings, debt, and credit ability of the customer
They Provide most of their loan in those sector of Bangladesh which contribute to increase total GDP of the country like garments, agriculture
It contributing to increase GDP, GNP, PPP Etc.
Demographical factorsDemographical factors
ID: 16003
Competitors
DBBL is concerned about future competition from 9 new commercial banks in Bangladesh.
DBBL is currently facing competition in terms of-
Customers
The focus of the bank has been financing high-growth manufacturing industries to achieve the desired growth of Bangladesh.
SWOT ANALYSIS 16-019
Weakness
• Low deposit rate and minimum balances are too high
• Non functioning ATM machines and delay for providing cards
• Poor coordination and communication between head offices and branches.
ThreatsThreats
• New comers in commercial banking • Existing reputed commercial banks
Strategy
16-036
Product
Product (continued…)
Analysis of customers’ Need, Want & Demand
Delivery ChannelDelivery Channel
BranchesBranches
Mobile BankingMobile Banking
ATMs and FastTrackATMs and FastTrack
SMS/Alert Banking
SMS/Alert Banking
SMS/A
lert
Bankin
g
SMS/A
lert
Bankin
g
Electronic
Student Booth
Electronic
Student Booth
Internet
BankingInternet
Banking
POSPOS
Place ID: 16006
ID-16007Promotional Activities of DBBL
uses all types of promotional mixes to cover the target market elements of promotional mix consist of:
• References: Annual report of Dutch Bangla Bank Ltd. http://banking-diploma.blogspot.com/2011/12/promotional-mix-of-bank-
service.htm
Advertising
• Objective: to position the idea “your trusted partner”
• currently using both the printed and electronic media
Other Elements of Promotional Mix
Process 16-01616-016
Process of DBBL
Database Management SystemDatabase Management System
Entrance into any branch or ATM booth will give the customer enough information to take services from correct department.
Internal environment is green with many tree plant.
All the employees provide smiling faces to make the customer comfortable.
Entrance into any branch or ATM booth will give the customer enough information to take services from correct department.
Internal environment is green with many tree plant.
All the employees provide smiling faces to make the customer comfortable.
People: Employees of DBBLID : 16073
People: DBBL’s HR Policies
People: DBBL’s HR Policies cont…….. People: DBBL’s HR Policies cont……..
The number of DBBL staff increased by 1221 in 2011
Career Development Training
Career Development Training
•Training sessions are arranged at home and abroad
•Some training programs are organized by their own training institute
•Imparted training to 1830 officer in 25 different courses during 2011
•Nominated 149 officers to attend programs at BIBM (Bangladesh Institute of Bank Management) and BBTA (Bangladesh Bank Training Academy)
• Implementing proper strategies for holding the products & services unique from existing and new competitors
• Cost contraction to provide better services than competitors at lower cost
• Reducing low deposit rate
• Maintaining coordination and communication between head offices and branches
• Proper maintenance of IT elements such as - non functioning ATM machines and delay for providing cards
• Informing the customers about new products and services should be continued