MARKETING 2.0

GETTING THE WORD OUTDrop off Flyers: Nursing Home School District Historical Society Chamber of

Commerce Lions Club Rotary Other town

organizations

Send in Delivery: Dominoes or other

delivery providers Town Hall – mail with

property tax

GET LINKED! Chamber of Commerce Local Schools Real Estate Agents Search Engines

DIRECTORIES Judy’s Book Yelp! Craigslist

SOCIAL NETWORKS MySpace Facebook Twitter Meetup.com

ADD A GOOGLE CALENDAR Register for free Set to public Create a feed

SET UP FEEDS Set up all of your

accounts Update one Use FriendFeed to notify

all

GET A BLOG A blog can be:

TextPictures Audio VideoAll of the above!

WHAT MAKES IT A BLOG? Chronological posts RSS Feed Commenting Ability

WHY BLOG? To share or convey information To promote or market a product To express a viewpoint or agenda To express yourself/your personality To record events To meet like-minded individuals Other???

WHY BLOG @ THE LIBRARY? WYSIWYG web

design Interactive features Easy to limit or

maintain levels of access i.e., public, staff, private

Hosted off-site Tech support

available Basic blogs are free Outreach Other???

WHEN DO BLOGS FAIL? Lack of Updates No Feed No User

Participation

MODEL LIBRARY BLOG http://www.aadl.org

RESOURCES

www.delicious.com/informationgoddess29/marketing/