Marketing 2.0

February 2010

Copyright © 2009 CleverTouch Marketing, All rights reserved

INBOUNDOUTBOUND

ONLINE

OFFLINE

Copyright © 2009 CleverTouch Marketing, All rights reserved

3

SEO & PPC

Ads & Direct Mail

PRSocial Ntwk

Telemarketing& Inside Sales

Web Events eMail

Multiple Versions Of The TruthMultiple Formats- No NurturingPoor Lead Routing/HistoryPeople/Time IntensiveOrganisation serves comms platforms

Channels& Partners

Marketing 1.0

Copyright © 2009 CleverTouch Marketing, All rights reserved

Major Marketing 1.0 issues

4

1. no real handle on prospect data

2. slow campaigns = individual heroics

3. multi-channel = multi-complexity

4. adhoc workflow

5. constant reinvention (manual nurturing)

6. partners not integrated

7. no personalisation

8. pipeline = feast or famine

9. no closed loop & forensic lead analysis

Copyright © 2009 CleverTouch Marketing, All rights reserved

Marketing 1.0 = Ineffective

MarketingDomain

Sales Domain

20%

ADHOC 80%

Copyright © 2009 CleverTouch Marketing, All rights reserved

6

…and so Marketing needs a new approach

Copyright © 2009 CleverTouch Marketing, All rights reserved

Customer &

Prospect

Understanding

Creativity

AND

Collaboration

Technology

AND

Automation

Business Process

& Workflow

Product

& Marcom

Operations

& eBusiness

Marketing 2.0 = Balance

Copyright © 2009 CleverTouch Marketing, All rights reserved

8

Adopt a Web 2.0 mindset

Single

View

OUTBOUND INBOUND

eMail, DM

PRSEO, PPC

Social Media

Web Activity

CRM

Marketing 2.0

February 2010