marketin presentetion

7/31/2019 marketin presentetion

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Vikram awasthi, shoheb shekh, sandip rathod

BigTeam


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What is Retailing

The term Retailingrefers to any activitythat involves a saleto an individualcustomer.

Retailing is theinterface betweenthe producer and the

individual consumer buying for personalconsumption.


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Size of Indian Retail

Size 2008 2010 PercentageChange

Estimated size of retail in India (in $bn) 353 416 18

Share of organized retail (%) in India 7 12 71

Size of organized retail in India (in Rs) 78,300 Cr 2,30,000 Cr 194

Source : http://www.indiaretailing.com/india-retail-report.asp


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Kuber

complex

Varanasi
http://images.google.com/imgres?imgurl=http://lh5.ggpht.com/__q5DFTde6tM/R-PmmUDw7RI/AAAAAAAAApY/zsTGDQSOolI/P1100106.JPG&imgrefurl=http://picasaweb.google.com/lh/photo/1IhV4hyl9NxEcFf3TdfceA&usg=__rWNKt5_u2yqamokuHUDOMmStaCA=&h=2112&w=2816&sz=12&hl=en&start=1&um=1&tbnid=imAwIBMWspga3M:&tbnh=113&tbnw=150&prev=/images%3Fq%3Dtop%2Bn%2Btown%26hl%3Den%26client%3Dpub-1734327923886716%26channel%3D9518150362%26sa%3DN%26um%3D1http://images.google.com/imgres?imgurl=http://images.teamsugar.com/files/users/3/32431/28_2007/gap.jpg&imgrefurl=http://teamsugar.com/brand/Gap&usg=__5P3r276TDmhVpAQCTmj5xT7jMGk=&h=320&w=320&sz=9&hl=en&start=1&um=1&tbnid=vfYtYISsT_FayM:&tbnh=118&tbnw=118&prev=/images%3Fq%3Dgap%26hl%3Den%26client%3Dpub-1734327923886716%26channel%3D9518150362%26sa%3DN%26um%3D1http://images.google.co.in/imgres?imgurl=http://www.mkhoj.com/Welcomepages/images/reebok_case_studies_logo.png&imgrefurl=http://www.mkhoj.com/Welcomepages/html/CaseStudies/Reebok.aspx&usg=__QLrMvlh_C-aXsWbpTGS0Loh-lzA=&h=87&w=163&sz=5&hl=en&start=3&um=1&tbnid=6Taj_gQhLUhioM:&tbnh=52&tbnw=98&prev=/images%3Fq%3Dreebok%2Blogo%26hl%3Den%26cr%3DcountryIN%26sa%3DX%26um%3D1http://images.google.com/imgres?imgurl=http://www.indiaretailing.com/upload/newsimage/The%2520Loot.JPG&imgrefurl=http://www.indiaretailing.com/news.asp%3Ftopic%3D%26id%3D1651%26associate%3D2%26vertical%3D%26subvertical%3D&usg=__7qVSqYZf57FzuxDAh_GI5Lj6zDc=&h=203&w=225&sz=82&hl=en&start=2&tbnid=YRsr6OSZ1JZ7_M:&tbnh=97&tbnw=108&prev=/images%3Fq%3Dthe%2Bloot%26hl%3Den%26client%3Dpub-1734327923886716%26channel%3D9518150362http://images.google.com/imgres?imgurl=http://www.rkfoodland.com/images/apnabazar_logo.jpg&imgrefurl=http://www.rkfoodland.com/cdl/other_customers.html&usg=___S5h5R0o2twrzmcHS24s44So_p8=&h=35&w=186&sz=5&hl=en&start=9&tbnid=Rq3ZdYg9pe-zCM:&tbnh=19&tbnw=102&prev=/images%3Fq%3Dapna%2Bbazar%2Blogo%26hl%3Den%26client%3Dpub-1734327923886716%26channel%3D9518150362http://en.wikipedia.org/wiki/File:Co_macysLogo2.gif


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About Big Bazaar Hyper martChain of development store in India

Out let 104 out letsLocated in India

Parent group Future group

Owner Kishore Biyani (CEO)

Founded 2001

Head quarter Jogeswari , Mumbai

Industry Retail

website www.bigbazar.com Tag line Is se sasta aur achha kahin nahi.
http://www.bigbazar.com/http://www.bigbazar.com/


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Porters five force model


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Analysis 5 Forces Analysis

Rivalry among the competitor Reliance Retail, Aditya Birla Group , Vishal Retails, Bhartiand Walmart, etc

Threat of entrants FDI policy not favorable for international players. Domestic conglomerates looking to start retail chains.International players looking to foray India.

Bargaining power of supplier The bargaining power of suppliers varies depending uponthe target segment.The unorganised sector has a dominant position. There are few players who have a slight edge over otherson account of being established players and enjoying branddistinction.

Bargaining power of buyers Consumers are price sensitive..Availability of more choice.

Threat of substitutesUnorganized retail


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Customer Segmentation

Big Bazaar targets higher and upper middleclass customers.

The large and growing young working population is a preferred customer segment.

Big Bazaar specifically targets workingwomen and home makers who are the primarydecision makers.


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Life cycle of Big Bazaar

S

ALES


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MARK E

T

GROW TH

Market ShareHigh

LOW

HIGH

Low

Big Bazaar At BCG MatrixMARK E

T

GROW TH

HIGH

LOW

MARK E

T

GROW TH

HIGH

Low

LOW

MARK E

T

GROW TH

HIGH

High Low

LOW

MARK E

T

GROW TH

HIGH

Market ShareHigh Low

LOW

MARK E

T

GROW TH

HIGH

HighMarket Share

High LowMarket Share

High

MARK E

T

GROW TH

LowMarket Share

High

LOW

MARK E

T

GROW TH

LowMarket Share

High

HIGH

LOW

MARK E

T

GROW TH

LowMarket Share

HighMarket Share

High LowMarket Share

High

MARK E

T

GROW TH

LowMarket Share

High

LOW

MARK E

T

GROW TH

LowHigh

HIGH

LOW

MARK E

T

GROW TH

LowHigh

HIGH

LOW

MARK E

T

GROW TH

LowHigh
http://images.google.co.in/imgres?imgurl=http://www.indiaretailbiz.com/images/logos/big_bazaar.gif&imgrefurl=http://biznesstalk.blogspot.com/2008/06/big-fight-for-big-bazar.html&usg=__a5Vp30a6v2Wh3u6kkAZe_R4_NXo=&h=107&w=283&sz=19&hl=en&start=3&tbnid=w6oA07jUvzDFnM:&tbnh=43&tbnw=114&prev=/images?q=bigbazar&gbv=2&hl=enhttp://images.google.co.in/imgres?imgurl=http://themoderatevoice.com/wordpress-engine/files/2009-february/question_mark.jpg&imgrefurl=http://themoderatevoice.com/category/society/education/teachers/&usg=__oVtWwChNn7hHiIU3IlA9lZo1HWE=&h=400&w=400&sz=9&hl=en&start=4&tbnid=h71jWJEKjXT5mM:&tbnh=124&tbnw=124&prev=/images?q=question+mark&gbv=2&hl=enhttp://images.google.co.in/imgres?imgurl=http://www.londoncleaning.org.uk/images/big-Dog-Walkers.jpg&imgrefurl=http://www.londoncleaning.org.uk/dog.html&usg=__AnH5YLoACtQ8sbADqecv5GxXOF4=&h=342&w=351&sz=65&hl=en&start=15&tbnid=NPiV25lcYnpbBM:&tbnh=117&tbnw=120&prev=/images?q=dog&gbv=2&hl=enhttp://images.google.co.in/imgres?imgurl=http://blog.pennlive.com/bizarrebazaar/2007/10/large_Cow.jpg&imgrefurl=http://harmless4life.wordpress.com/2008/04/12/&usg=__8xJdBMBU3F3xAPHEDF99lTirewU=&h=317&w=453&sz=79&hl=en&start=2&tbnid=MCTtFP_ugeqiNM:&tbnh=89&tbnw=127&prev=/images?q=cow&gbv=2&hl=enhttp://images.google.co.in/imgres?imgurl=http://www.the-aps.org/education/sixstarscience/images/star_hg_clr.gif&imgrefurl=http://www.the-aps.org/education/sixstarscience/index.htm&usg=__XsQ6I2yphlTJWah4l-YXOlzYYAQ=&h=350&w=350&sz=98&hl=en&start=1&tbnid=dVZnU7Ol_pZeNM:&tbnh=120&tbnw=120&prev=/images?q=star&gbv=2&hl=enhttp://en.wikipedia.org/wiki/File:BCG_Matrix_with_products-small_png.png


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PhysicalEvidence

People

Place Promotion

Price

Product

Process

7 P

Marketing Mix


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1.Product Mix


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Product Mix Cont..ELECTRONICS

BAZAAR

Television sets Washing

Machines Refrigerator Personal Care mBazaar

Microwaves Small Appliances Laptops Computer

Accessories Kitchen

Appliances

FASHION &JEWELLERY

Footwear BazaarBeauty CareNavaraStar ParivarMeena Bindre

FURNITUREBAZAAR

Living RoomBed RoomKitchenDinning RoomsKids RoomBeen Bags

PaintingsDecorative Items

CHILD CARE &TOYS

Kids Wear Toy BazaarStationaryChild Care

OTHER SERVICES

Mr. rightBakeryLoot Mart TulsiFuture MoneyFuture Generally


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2.Pricing

Value pricing Promotional pricing

Low interest financing

Psychological discountingSpecial event pricing

Differentiated PricingTime pricing

Bundling


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Psychological pricing
http://saleraja.com/wp-content/uploads/2008/12/big-bazaar.pnghttp://www.saleraja.com/wp-content/uploads/2008/03/bigbazzar.png


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Time pricing Value Pricing
http://saleraja.com/wp-content/uploads/2008/06/furniture-bazaar.pnghttp://saleraja.com/wp-content/uploads/2008/11/big-bazaar4.png


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Bundling


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3.Place

BIG BAZAR

INDIA

Number of out let-104;

Located at maincity-tier I & tier city-II;

Area-10,000sq ft-120000 sqft;

High street area of city; &

Approachabledestination.


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4.Promotion


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07/17/12 Big Baza ar XIDAS, Jabalpur 20

PROMOTION
http://saleraja.com/wp-content/uploads/2009/02/big-bazaar2.pnghttp://saleraja.com/wp-content/uploads/2009/02/big-bazaar2.pnghttp://3.bp.blogspot.com/_DYoekmvv2XA/SAMa8ztmw3I/AAAAAAAAAOE/opPnrrvCn8k/s1600-h/Dhoni-BigBazaar.jpghttp://saleraja.com/wp-content/uploads/2009/02/big-bazaar2.png


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5.People

Well trained staff;

Appearance; Empowered individual; Encouraged to think out of box; & Example- Ved Prakash Araya

(Chief Operating) officer, Sanjib

Agrawal(Head Marketing)


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6.Physical Evidence


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7.Process


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Big Bazaar XIDAS, Jabalpur

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Positioning High

service

lowservice

Lowprice

Highprice


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Organization value and customer value

25


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Guerrilla marketing strategy


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Future strategy of Big Bazaar

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Big Bazaar Express

(


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Marketing strategyActivities Target Marketing MixBig wish All the population Process

Baby registry and marriage registry Married couple, waiting for marriage Promotion

Women forum Women Public relation

Interior decorator and dress designer willbe appoint in all the store Those customer who are very specific abouttheir decision. People

Networking through internet All loyal customer, other net user . E-marketing

Religion Corner All the aesthetic people Product Mix

Adhar Rural Centric Market 720 million consumer across 627000 villages. Place

Tie up with IPL Sports lover Promotion

Improving Quality of product Prevailing as well as Prospect customer Product


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Thank You

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