Marketin Mix

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Transcript of Marketin Mix

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Retail marketing mix Retail marketing mix is the term used to

describe the various elements and methods required to formulate and execute retail marketing strategy.

Retail managers must determine the optimum mix of retailing activities and co-ordinate the elements of the mix.

The aim of such coordination is for each store to have a distinct retail image in consumers’ mind.

The mix may vary greatly according to the type of market the retailer is in, and the type of product/services.

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While many elements may make up a firm’s

retail marketing mix, the essential elements

may include:

Store location, merchandise assortmentsStore ambience, customer service, price, Communication with customers

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Personal sellingStore imageStore designSales incentivesPeopleProcessPhysical evidence

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The retailMarket mix

Product

Price

Place/Location

Promotion

Personality

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Product

Product (merchandise) Product development Product management Product features and benefits Branding Packaging After-sales services

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Price

Costs Profitability Value for money Competitiveness Incentives Quality Status

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Place

Target market Channel structure Channel management Retailer image Retail logistics Retail distribution

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Promotion

Developing promotional mixes Advertising management Sales promotion Sales management Public relations Direct marketing

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Personality The personality or image of a retail store is

an integral part of the retailing mix. It differs from the other P’s however, in that the other parts of the mix can be changed quite rapidly, but the personality of a store is a long run concept that is learned by the customer over time.

The retailer’s image is an important tool that a company’s management uses to help differentiate itself from other retailing organizations. Retail image assists the consumer in making comparisons among the retailers.

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Presented By:o Rishabh Sonio G.Niket Bhandario Mohit Kachhwaha

Presented To:

Mr. Deepak Bhandari

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