Market Value And South African Market Characteristics

Market Value and

Market Characteristics

Market ValueMarket Value

De●fi●ni●tion value

Value Value are those beliefsbeliefs that are

shared by the community and

provides guidelines for provides guidelines for

how they would think, act and feel

in a given situation

De●fi●ni●tion market value

Market Value Market Value is the potentialpotential

of a product or service

to satisfy a customer’s to satisfy a customer’s

wants and needs.

Universal values- ‘bottom-line values’

Personal values- customize products/services

De●fi●ni●tion Customer Value

Customer Value Customer Value is the

difference between

all benefits all benefits

derived from a

total product and all the

costs of acquiring those benefits.

Value for the customer

Customer roles andValue

USER PAYER BUYERUniversal values Performance

Value

Price

Value

Service

Value

Personal values:

Group specific

Social

Value

Credit

Value

Convenience

Value

Personal values:

Individual

specific

Emotional

Value

Financing

Value

Personalisation

Value


USERUniversal values Performance

Value

Product Value

Personal values:

Group specific

Social

Value

Image Value

Psychic Costs

Personal values:

Individual

specific

Emotional

Value


PAYERUniversal values Price

Value

Monetary Costs

Personal values:

Group specific

Credit

Value

Monetary Costs

Product Value

Personal values:

Individual

specific

Financing

Value


BUYERUniversal values Service

Value

Time and Energy Costs

Service Value

Personal values:

Group specific

Convenience

Value

Time Costs

Personal Value

Personal values:

Individual

specific

Personalization

Value

Personnel Value

Psychic costs


Costs:Costs:

�Petrol

�Insurance

�Maintenance

Benefits:Benefits:

�Flexible

transportation

�Image�Maintenance

�Parking fee

�Risking injury

�Adding to air

pollution

�Dealing with

Traffic jams

�Image

�Status

�Pleasure

�Comfort

�Companionship

CITI Golf and Value

USER PAYER BUYER

Universal values Performance

Value

Flexible

Price Value Service Value

Salesperson

Repair and Flexible

transportation Affordable

Repair and

Maintenance

Personal values:

Group specific

Social Value

Youth

Credit Value

Available

Convenience

Value

Easy to buy

Personal values:

Individual

specific

Emotional

Value

Consistency

Financing

Value

Buy now pay

later

Personalization

Value

Personalized

Transaction

BSC andValue

BSC [Balanced Scorecard]BSC [Balanced Scorecard]

BSC andValue

BSC [Balanced Scorecard]BSC [Balanced Scorecard]

CUSTOMER (pg.38) :CUSTOMER (pg.38) :

�Market Share�Market Share

�Consumer Acquisition

�Consumer Retention

�Consumer Satisfaction

�Consumer Profitability

De●fi●ni●tion Value-basedMarketing

ValueValue--based Marketing based Marketing is the way in

which the organisation

makes useful products that it makes useful products that it

delivers on time time time time while

maintaining a more than satisfactory

level of service

for an extended periodperiod.

CUSTOMERCUSTOMER

External Influences

Culture

Subculture

Reference Groups

Social Class

Family

Marketing Activities

Decision-Making

Individual

Market CharacteristicsMarket Characteristics

Climate

Economy

Government

Technology

Internal Influences

Perception

Learning

Motivation

Lifestyle

Attitudes

Personality

Self-concept

Individual

Organizational

Family

Personal Characteristics

Race

Gender

Age


�Climate

�Economy�Economy

�Governmental

�Technology

�Society

Consumer SA® Individual

Population�Age

�Physical Distribution

Education and literacy

Labour�Market

�Unemployment

�Migrant work

Consumer SA® Household

Housing

Water Source

Energy SourceEnergy Source

Telephones

Health Care

Household income


�Climate

�Economy�Economy

�Governmental

�Technology

�Society

Climate Market Characteristics

…refers to the physical climate

� Tourism� Tourism

� Farming

Green Marketing Green Marketing

Economy Market Characteristics

Inflation

Interest Rates

Currency Fluctuations

Price and

Consumer

DemandCurrency Fluctuations Demand

What influence does the Recession

and Mr Trevor Manuels Budget Speech

have on the South African Consumer?

Governmental Market Characteristics

LAWS in South

Africa-Africa-

Marketing

Technology Market Characteristics

�E-commerce

�Electronic banking

�Shopping�Shopping

�DSTV

�Internet

�Social Networks

SocietyMarket Characteristics

�Attitudes, Values and Lifestyles

�Beliefs, values and norms

�Taste and Preferences

Responses to Market

�Green Marketing

�Cause-related marketing

�Gay and lesbian Marketing

�Gender-based Marketing

Green

Marketing

Green Marketing

Cause-

Related

Gay and lesbian Marketing

Gay and

Lesbian

Marketing

Gender-

based

Marketing

Market Value And South African Market Characteristics

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