Market Snapshot- What are the consumers really doing.
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Market Snapshot- What are the consumers really doing
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Transcript of Market Snapshot- What are the consumers really doing.
Market Snapshot- What are the consumers really doing
The P-Word
This presentation is about the P-Word
All facts and figures which follow are based on the
assumption that the P-Word is of interest to you
Many say they are interested in the P-Word but do not act
upon those interests
Oh, it’s really not such a bad word
PROFIT !!!!!!!
We’ll be discussing ARPU but ARPU is much easier to
accomplish vs the ability to make a profit from new
services and features.
Quick Facts
The CALA region still has lots of room for growth of Internet Users
All rights reserved © SNLLC 2005,2006,2007,2008 – Confidential & Proprietary
63% of surveyed businesses in the UK have been using VOIP for over 3 years. When businesses using it for greater than 1 year are included, the number jumps to 78% of businesses
Top reason for using VOIP- Reduce Costs2nd reason- Enable remote staff working
3rd reason- Improve operational efficiencies
UK survey conducted by TelAppliant
Mobile VOIP has emerged as a major force
Per Signals Telecom Consulting, Latin America will lose $18.4 Billion in revenue by 2014 to mobile and fixed line VOIP
Mobile VOIP market to reach $2.5 Billion by the end of 2012 and swell to$36 Billion by 2016 based on 180 million users.
It may seem like a large increase but the ARPU is only $17 so themath works
“The Mobile VOIP Market 2012-2017” Visiongain
Smartphone growth is exploding
Tablets and Game Console sales continue
Who will win????.........The consumer
I know that you want to get to the video topic but are thereProfit opportunities out there beside video?
OK, let’s consider for a moment the paper cup
Isn’t the network you’ve already built like the paper cup?
Questions:
How many computers do each of your customers have using the broadband connection?
Do they have printers at home?
Do they have any tablets, game consoles, Internet TV devices?
Do they have a home network?
Do they need help?
Do they want YOU to help Do they want YOU to help them ?them ?
Small and medium Businesses too !!!
In the military--
Knowing the other and knowing oneself, in one hundred battles, no danger.
Not knowing the other and knowing oneself, one victory for one loss.
Not knowing the other and not knowing oneself, in every battle certain defeat.
-- Sun Tzu
“The Art of War”
The Winds of Change Have Arrived
According to Comscore: tablet users are 3x more likely to watch video than smartphone users and 25% watch paid content
WalMart has launched the Vudu service in Mexico
Yahoo “connected tv” app is on smart tv’s in Brazil
Google TV partners with Sony in Mexico and Brazil
Per IHS: by 2015, 49% of all devices obtaining PAY TV services will be PC’s, Tablets , Smartphones and Smart TV’s
The STB is not dead!!
In 2011 there are 539 million STB’s growing to 849 million by 2015
In the month of June 2012
Netflix users watched more than
1 BILLION hours of video
It’s about Broadband, Broadband, Broadband!
Consumers will find what they want/need and will pay for it
There is brand loyalty…to a point
It’s time to seriously start thinking from the consumer back, notfrom the network out
Ockham’s razor, also spelled Occam’s razor, also called law of economy, or law of parsimony, principle stated by William of Ockham (1285–1347/49), a scholastic, that Pluralitas non est ponenda sine necessitate; “Plurality should not be posited without necessity.” The principle gives precedence to simplicity; of two competing theories, the simplest explanation of an entity is to be preferred. The principle is also expressed “Entities are not to be multiplied beyond necessity.”
