Market Research Report : PC Peripherals Market in India 2012

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PC Peripherals Market - India

January 2012

Executive Summary

Market

Market Entry

Strategy

� The PC peripheral market in India was valued at INR xx bn in 20-- and is expected to grow at a

CAGR of yy% to reach INR zz bn by 20--

� Foreign players primarily dominate the market with a majority share of xx%

� Key industry verticals such as the BFSI, Telecom, Education, Manufacturing and Retail happen

to be the major peripheral adopters and hence provide a tremendous boost to the market

� Prevailing stiff competition in the market makes it a mandatory procedure for new entrants

to develop a market entry strategy

� Some of the key strategies identified include establishing brand image and creating

awareness to name a few

2PC PERIPHERALS MARKET INDIA 2012.PPT

Trends

Competition

� Some prominent trends identified in the India PC peripheral market can be listed as below:

�Vendors foraying into smart handheld device segment

�Aesthetic value of products is becoming an important criteria for customers

�Demand for LED monitors on surge

Major Peripheral Players

Canon Inc Seagate Technology Lenovo Group Ltd.

Logitech International Hewlett-Packard Company LG Electronics

awareness to name a few

•Introduction

•Market Overview

•Import and Export Overview

•Market Entry Strategy

•Drivers & Challenges


•Drivers & Challenges

•Trends

•Competition

•Distributors in India

•Recent Product Launches

•Strategic Recommendations

SAMPLE Introduction – PC Peripherals

PC Peripherals Market

Display Units Keyboards Mouse


Printers Scanners Flash Drives

Web Cam Audio Speakers

•Owing to a wide array of growth factors such as rapid computerization, high disposable income and a rising tendency to replace obsolete computer parts is primarily driving the PC Peripherals market in India

� Presence of a huge PC base in India raises the demand for peripherals which in turn further boosts PC peripherals market in India

•Market size of PC peripheral was estimated to be at INR xx bn in 20-- and is expected to attain a CAGR of yy% to reach INR zz bn by 20--

•Foreign players mainly dominate the Indian PC peripheral market with a lion’s share of xx%

•Primarily, sectors such as BFSI, Telecom, Education, Manufacturing and Retail are mostly engrossed in the adoption of computers and hence contribute to the market by a large extent

PC Peripherals Market – Overview

PC peripherals market in India is witnessing steady growth

and is expected to gain momentum in the ensuing year


the adoption of computers and hence contribute to the market by a large extent

� Presence of abundant SMBs (Small and Medium Business) and other small scale segments further fuel the demand for peripherals in India

INR bn

d

c

b

a

Xyz%

20--e

k

20--e

j

20--e

i

20--e

h

20--

g

20--

f

20--

e

PC peripheral Market – Size and Growth

abc

def

Domestic Brands

Foreign Brands

PC Peripheral Market – India (20--)

SAMPLE Import and Export - Summary

• Import and Export activities conducted have shown flexible and inconsistent rate of import and exports over the past

few years

• IT products imported and exported belong to HS Code (Harmonized) 8471, wherein some of the key peripherals

comprise of the following:

Line PrintersDot Matrix

PrinterGraphic Printer Plotter Laser Jet Printer


Printer

Ink Jet Printer Monitor Keyboard Scanner Mouse

Removable or exchangeable

disc drives

SAMPLE Import and Export (x/x)

Definition: xxx (HS Codes Classification of xyz)

Total Import & Export

35.23

22.48

0.41

9.99

0

10

20

30

40

INR mn

20xx-zz20xx-yy

Export

Import


Definition: abc (HS Codes Classification of def)

20xx-zz20xx-yy

Total Import & Export

333.62

495.69

3.7933.69

0

100

200

300

400

500

INR mn

20xx--zz20xx-yy

Export

Import

Import and Export - Analysis

An analysis of the import and export scenario of PC peripherals since 20xx-yy, in India can be

summarized as below:


• xyz

SAMPLE Entry of a new player requires a proper strategy so as to

gain a profitable foothold in the market

• xxx

xxx yyy

• yyy

Market Entry


aaa zzz

• zzz• aaa

Market Entry

Strategy

Drivers & Challenges – Summary

Drivers

Huge PC Base

Declining Prices

Increased Disposable Income

Challenges


Increased Disposable Income

Mature e-Commerce Market

Increasing Replacement of Obsolete

Hardware

Government Participation

Emergence of Smart Handheld Devices

Prevailing Grey Market

Key Trends – Summary

Vendors foraying into smart

handheld device segment


Trends

Demand for LED monitors

on surge

Aesthetic value of products

is becoming an important

criteria for customers

Major Players (x/x)

Headquarters: City A, Country A

Year Founded: ---

Website: ---

Phone: ---

Fax: ---

Employee Strength: ---

Company Snapshot: Company A

Corporate Information Sales Intelligence

Mr. xyz

Branch Sales Manager

Professional History

zzz

Others

zzz


• Company A. along with its subsidiaries engages primarily in the design, development, manufacturing and sells of multifunction devices (MFDs) such as printers and scanners

� Area of operation includes America, Europe and Asia, wherein it sells its products under the brand name Canon

� Follows a business model which includes three segments, namely Office Business Unit, Consumer Business Unit and Industry and Other Business Unit, wherein the Office Business Units deals with PC peripherals

• Operates in India through Company aaa India, and currently has marked a storing presence in India, wherein it has established offices across xxx

• It is currently keen on xxx

Employee Strength: ---

Business Highlights

zzz

SAMPLE Financial Highlights (x/x)

Company A

Year

2007

(As on Dec 31st )

2008

(As on Dec 31st )

2009

(As on Dec 31st )

2010

(As on Dec 31st )

2011

(As on Sep 30th)

Total Revenue (INR bn)

Net Income (INR bn)

Company B

Year

2007

(As on Oct 31st )

2008

(As on Oct 31st )

2009

(As on Oct 31st )

2010

(As on Oct 31st )

2011

(As on Oct 31st)


Net Income (INR bn)


Net Income (INR bn)

Company C

Year

2007

(As on Mar 31st )

2008

(As on Mar 31st )

2009

(As on Mar 31st )

2010

(As on Mar 31st )

2011

(As on Mar 31st)


Net Income (INR bn)

Company D

Year

2007

(As on Dec 31st )

2008

(As on Dec 31st )

2009

(As on Dec 31st )

2010

(As on Dec 31st )

2011

(As on Dec 31st)


Net Income (INR bn)

SAMPLE Major IT Peripheral Distributors (x/x)

Compuage Infocom Ltd.

Headquarters xxx

No. of Branch Offices xxx

Website: xxx

Phone No. xxx

Fax xxx

Key Contact xxx

HCL Infosystems Ltd.

Headquarters xxx

No. of Branch Offices xxx

Website: xxx

Phone No. xxx

Fax xxx

Key Contact xxx


• xxx

Key Contact xxx

Business Highlights

• xxx

Key Contact xxx

Business Highlights

Strategic Recommendations

abc def

abcxyz


• xxx • xxx

Thank you for the attentionThe PC Peripherals Market – India report is a part of Research on India’s Information Technology Series. For more detailed information or customized research requirements please contact:

Kalyan Banga

Phone: +91 33 4064 6215

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