Market Research Company and Mystery Shopping Company
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Transcript of Market Research Company and Mystery Shopping Company
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Because We Still Need Humans For Some Tasks
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The company that deploys the humans…A Closer Look
• Founded in 1994
• Headquartered in Norcross, GA
• Founding Members of MSPA (Mystery Shopping Providers Association)
• Currently partnering with over 240 unique brands.
• Completing over 5,000 evaluations, audits, and field assignments every month.
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The companies that utilize our humans…
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q Data Collection Field Services
q Self Guided Ethnographic Research
q Mystery Shopping/Secret Shopping
q Merchandising and Price Audits
q Shopper Intercepts and Shop Alongs Also: Compliance and Integrity Audits, Competitive Intelligence, and other humanly capable tasks
Our Capabilities –
Industries served: Hospitality, CPG, Retail, Entertainment, and Service Industries.
“What can the humans do?”
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Experienced, professional and reliable field agents in all 50 States.
Database of over 225,000 vetted representatives
“Where are the humans?”Our Reach -
Coverage in every major metro area in the US, as well as less densely populated areas.
and how could we forget about…..
Adding new Field Agents
Weekly
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Our turnaround time -
• RFPs – 48 hrs
• Project Collaboration and Set up –
1-2 weeks
• Project Deployment – as needed
• Results Delivery – 24-48 hours
after completion of individual
assignment
“How fast do the humans work?”
Simply put, we are on your timetable, not ours.
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The humans that think (and act?) like robots@A Closer Look - I.T.
• Internally developed proprietary software.
• Production enterprise-grade servers with new-generation multi-core processors and high efficiency raid drives blah blah blah.
• Equipment housed in secure Data Center withredundant redundancy for Internet traffic, electricalGenerators. You get the idea. It’s legit.
• If you find yourself actually reading this bullet, you may, in fact, have too much time on your hands.
Super geeky IT departmental answers given upon request.
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Give me an example of the humans working...Case Study
A Fortune 100 CPG Corporation and the World’s Largest Convenience Retailer teamed up to co-develop, market, and distribute A groundbreaking food product in thousands of locations across the United States and Canada.
Working closely with multiple departments from both corporations A Closer Look developed and implemented a Quality Assurance program to accurately and quickly measure staff performance regarding brand specific protocols at locations selected for the product rollout pilot.
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And then…
Using our national field force, ACL performed audits at 200 retail locations over the course of 3 weeks in Miami, Dallas, and Las Vegas and their respective metropolitan areas. All intelligence was delivered to the client within 48 hours of capture.
As a result of ACL’s timely, accurate and specific feedback, the client was able to successfully make crucial protocol and training adjustments to ensure maximum staff and product performance prior to a multi million dollar nationwide launch.
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Do the humans work for free?
[
For this and all other questions,
please contact
You will find that our humans
work at very competitive rates.
Sadly, no.