Market Report Furniture China 2012

8/10/2019 Market Report Furniture China 2012

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FURNITURE MARKET IN CHINAFURNITURE MARKET IN CHINAFURNITURE MARKET IN CHINAFURNITURE MARKET IN CHINA

2012.08


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TABLE OF CONTENTTABLE OF CONTENTTABLE OF CONTENTTABLE OF CONTENT

1.1.1.1. INTRODUCTIONINTRODUCTIONINTRODUCTIONINTRODUCTION 3

2.2.2.2. INDUSTRYINDUSTRYINDUSTRYINDUSTRY OVERVIEWOVERVIEWOVERVIEWOVERVIEW 4

3. INDUSTRY LANDSCAPE3. INDUSTRY LANDSCAPE3. INDUSTRY LANDSCAPE3. INDUSTRY LANDSCAPE .. 5

4. IMPORT4. IMPORT4. IMPORT4. IMPORT----EXPORT ANALYSISEXPORT ANALYSISEXPORT ANALYSISEXPORT ANALYSIS ...6

4.1 China Import . 6

4.2 China Export ..12

5555.... KEYKEYKEYKEY SEGMENTSSEGMENTSSEGMENTSSEGMENTS ......15

5.1 Wooden Furniture ...15

5.2 Metal Furniture 16

6666. DISTRIBUTION S. DISTRIBUTION S. DISTRIBUTION S. DISTRIBUTION SYSYSYSYSTEMTEMTEMTEM 17

7. INDUSTRY TREND7. INDUSTRY TREND7. INDUSTRY TREND7. INDUSTRY TREND ..18

8888. CONSIDERATIONS FOR ITALIAN PLAYERS. CONSIDERATIONS FOR ITALIAN PLAYERS. CONSIDERATIONS FOR ITALIAN PLAYERS. CONSIDERATIONS FOR ITALIAN PLAYERS 20

9. CUSTOME ANALYSIS9. CUSTOME ANALYSIS9. CUSTOME ANALYSIS9. CUSTOME ANALYSIS. 21

10101010. REGULATIONS. REGULATIONS. REGULATIONS. REGULATIONS AND TAXATIONAND TAXATIONAND TAXATIONAND TAXATION .................23

11111111. CONCLUSIONS AND RECOMMEND. CONCLUSIONS AND RECOMMEND. CONCLUSIONS AND RECOMMEND. CONCLUSIONS AND RECOMMENDATIONSATIONSATIONSATIONS 25

APPENDIXAPPENDIXAPPENDIXAPPENDIX 26


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1. I1. I1. I1. INTRODUCTIONNTRODUCTIONNTRODUCTIONNTRODUCTION

ObjectivesObjectivesObjectivesObjectives

The objective of this market briefing is to provide a general overview of

Chinese furniture industry.

Doing market research in China and MethodologyDoing market research in China and MethodologyDoing market research in China and MethodologyDoing market research in China and Methodology

Generally speaking, conducting market research in China is different and

significantly more challenging than it is in developed countries because of

1) The size and diversity of the country;

2) Lack of fully reliable centralized or official information databases;

3) The change is constant and extremely rapid the whole China economic

system is far from being in equilibrium

Therefore, our methodology leverages a combination of resources & activities

such as secondary research in both Chinese and English, primary research and

interviews with industry exports, as well as our collective China knowledge and

industry expertise.

Information SourcesInformation SourcesInformation SourcesInformation Sources

Key sources of information for this report include all background information,

several secondary sources such as Association of China Furniture Industry, China

Customs, and interviews with industry experts and proprietary databases.

In the report, sources are mentioned for chart, tables and key data. Secondary

sources include dozens of Chinese and English sources (News reports,

publications, trade journals, government statistics and bulletins, etc, as well as

all companies web sites, press release etc.).


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2.2.2.2. INDUSTRYINDUSTRYINDUSTRYINDUSTRY OVERVIEWOVERVIEWOVERVIEWOVERVIEW

Chinas furniture industry has grown rapidly since China started its

market-oriented economic reform and opening towards the outside world in

1978s.

According to the data from China National Furniture Association, the

production value of China furniture industry in 2011 was US$ 83.16 billion,

increased 25.28% compared with year 2010. The total import value for

furniture industry was US$ 27.84 billion, decreased 10.71% compared with year

2010. As to the export value of China furniture industry, the total export value

is US$ 59.37 billion in 2011.

China Furniture IndustryChina Furniture IndustryChina Furniture IndustryChina Furniture Industry

0.00

10.00

20.0030.00

40.00

50.00

60.00

70.00

80.00

90.00

2009 2010 2011

US$ billion

Production Value

Import Value

Export Value

Source of data: China National Furniture Association Source of data: China National Furniture Association Source of data: China National Furniture Association Source of data: China National Furniture Association / China/ China/ China/ China CustomCustomCustomCustom

A wide of variety of raw materials are used in production, including wood,

rattan, plastic and metal. Wooden furniture used to be the major production

and exports of the industry, but recently it has been overtaken by metalfurniture. In 2011, the total production for wooden furniture was 247.74

million pieces while the total production for metal furniture was 363.44 million

pieces.


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3.3.3.3. INDUSTRY LANDSCAPEINDUSTRY LANDSCAPEINDUSTRY LANDSCAPEINDUSTRY LANDSCAPE

Overall, the furniture industry in China is highly fragmented, with over 50,000

furniture manufacturers in total. These companies engage in a wide range of

products including household, office and kitchen furniture, as well as

mattresses, bedding and parts of furniture. The majority of them are

small-medium sized producing simple and low value furniture or OEM orders.

They are geographically centralized primarily in the East Coast provinces. In

2011, the total furniture output reached 696.49 million pieces of which the top

five provinces were Zhejiang (180.00 million pieces), Guangdong (162.00

million pieces), Fujian (111.00 million pieces), Shandong (74.09 million pieces)

and Henan (34.10 million pieces). Four of the five provinces are economically

developed coastal areas in the country. In total, the furniture production by

the five provinces account for about 80.57% of the national production. In

recent years, Zhejiang has surpassed Guangdong and become the No. 1 in

China in term of furniture manufacture in 2010 and 2011.

Source of dataChinaFurniture Association


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China Imports -Furniture Sector- 2011China Imports -Furniture Sector- 2011China Imports -Furniture Sector- 2011China Imports -Furniture Sector- 2011

Japan , 17.31%

Germany , 16.77%

United States ,

8.81%

Italy , 7.94%Korea, South , 7.25%

Taiwan , 4.85%

France , 3.36%

Poland , 3.18%

Others , 30.53%

Source of data: China Customs

China Imports -Furniture SectorChina Imports -Furniture SectorChina Imports -Furniture SectorChina Imports -Furniture Sector

Jan-Jun 2012Jan-Jun 2012Jan-Jun 2012Jan-Jun 2012

Germany, 18.14%

Japan , 15.00%

United Stat es ,

8.52%Italy , 8.10%Korea, South ,

6.02%

France , 5.10%

Taiwan, 4.40%

Others , 28.68%



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Italy is always one of the main players in the Chinese imported furniture

market. In 2010, Italy was No.6, with the importation value of USD 151.40

million. In 2011, Italy was still No.6 in the Chinese imported furniture marketwith the importation value of USD 221.10 million, which increased by 46.03%

compare to 2010. And the marketing share of Italian furniture increased from

4.86% to 7.94%.

China Import from Italy - Furniture Sector

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100.00

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200.00

250.00

2008 2009 2010 2011

2008

2009

2010

2011

Millions of USD


Regarding the importation value of different categories of furniture in the

recent 3 years, the top three categories were always HS 9401 (Seats, other than

those of HS 9402), HS 9403 (metal and wooden furniture used in the office,

kitchen and bedroom) and HS 9405 (lamps, lighting and fitting).

In 2011, the total importation value of these three categories accounted by

92.02% of total furniture importation in China, in which 53.27% by categoryHS 9401 with an amount of US$ 1483.17 million, 21.78 % by category HS 9403

with an amount of US$ 606.36 million and 16.97% by category HS 9405 with an

amount of US$ 472.51 million respectively.


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Top three imported furniture categories total in China2011

0.00

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800.00

1,000.00

1,200.00

1,400.00

1,600.00

2009 2010 2011

Millions of USD

9401

9403

9405

In the first half year of 2012, the total importation value of these three

categories accounted by 92.32% of total furniture importation in China, in

which 51.75% by category HS 9401 with an amount of US$ 686.48 million,

23.73 % by category HS 9403 with an amount of US$ 314.83 million and

16.84% by category HS 9405 with an amount of US$ 223.43 millionrespectively.

Top three imported furniture categories total in China

Jan-Jun 2012

0.00

100.00

200.00

300.00

400.00

500.00600.00

700.00

800.00

2010 2011 2012

Millions of USD

9401

9403

9405



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As to the imported furniture products from Italy, the top one category by

importation value was always HS 9403 (metal and wooden furniture used in

the office, kitchen and bedroom), followed by HS 9401 (Seats, other than thoseof HS 9402) and HS 9405 (lamps, lighting and fitting).

In 2011, the importation value of these 3 categories covered 94.63% of total

importation value, in which 56.73% by category HS 9403 with an amount of

US$ 125.43 million, 28.79% by category HS 9401 with US$ 63.66 million and

9.11% by category HS 9405 with US$ 20.15 million.

Top three furniture categories imported from Italy in China

2011

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100.00

120.00

140.00

2009 2010 2011

Millions of USD

9403

9401

9405


HS 9401HS 9401HS 9401HS 9401Seats (Other than those of HS 9402), whether or not

convertible into beds, and parts thereof

HSHSHSHS 9402940294029402Medical, surgical, dental or veterinary furniture; barber's

chairs and similar chairs; parts of the foregoing articles

HSHSHSHS 9403940394039403Other furniture (metal and wooden furniture used in the

office, kitchen and bedroom) and parts thereof

HSHSHSHS 9404940494049404Mattress supports; articles of bedding and similar

furnishing, whether or not covered

HSHSHSHS 9405940594059405Lamps, lighting and fitting; illuminated signs, name-plates

and the like

HSHSHSHS 9409409409406666 Prefabricated buildings


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In the first half year of 2012, the importation value of these 3 categoriescovered 95.39% of total importation value, in which 55.51% by category HS

9403 with an amount of US$ 59.62 million, 28.75% by category HS 9401 with

US$ 30.88 million and 11.13% by category HS 9405 with US$ 11.96 million.

Top three furniture categories imported from Italy in China

Jan-Jun 2012

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60.00

70.00

2010 2011 2012

Millions of USD

9403

9401

9405

For more detail information, please refer to APPENDIX 1: CHINA IMPORT


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4444.2 Chinese.2 Chinese.2 Chinese.2 Chinese EEEExportxportxportxport

OEM1 orders currently account for more than 80% of Chinas furniture exports,

and there are few well-known Chinese furniture brands. However, large

Chinese manufacturers are moving towards higher value-added production

and spending more on design and branding instead of focusing purely on price

competition. This is especially to serve the export market as well as mid-high

domestic market.

In 2011, Chinese furniture was exported to over 100 countries (regions), most

of which are from Asia, North America and Europe. The top 5 exportation

countries were: United States, Japan, Germany, United Kingdom, Australiaand Canada.

The exportation value of Chinese furniture has grown rapidly in the first

decade of 21st century. In 2008, it reached it peak point at US$ 42.79 billion.

Yet, the total value of Chinese furniture export dropped to US$ 38.96 billion,

fell by 8.95% in 2009 due to the world financial crisis compared with 2008. As

the worldwide economic recovery proceeds in 2010, the global demand for

furniture is growing rapidly. In 2010, the total exportation value of Chinese

furniture accounts by US$ 50.61 billion, with a 29.91% increase compared with

2009.

On the contrary to its important position in the imported furniture market,

Italy was only the No.15 among all the countries to which China export its

furniture product in 2011, accounted by US$ 972.44 million. In 2010, however,

there is significant increase on the Chinese furniture which rose up to No. 10

among all the countries to which China export its furniture product with an

exportation value of US$ 910.07 million and with a 33.67% increase compared

with 2009.

1 OEM (Original Equipment Manufacturer)An original equipment manufacturer manufactures products or components that are

purchased by a company and retailed under the purchasing company's brand name.

OEM refers to the company that originally manufactured the products.


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China Exports to Italy - Furniture Sector 2011

0.00100.00200.00300.00400.00500.00600.00700.00800.00900.00

1,000.001,100.00

2009 2010 2011

Millions of USD

2009

2010

2011


In the first half year of 2012, Italy was No.16 among all the countries to which

China export its furniture product, accounted by US$ 477.25 million.

China Exports to Italy - Furniture SectorJan-Jun 2012

400.00

500.00

2010 2011 2012

Millions of USD

2010

2011

2012


Regarding the exportation value of different categories of furniture to Italy in

the recent 3 years, the top three categories were HS 9401, HS 9403 and HS

9405.

In the year of 2011, the total exportation value of these three categories

accounted by 87.31% of the total furniture exportation value to Italy, in which


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32.05% by category HS 9405 with an amount of US$ 320.39 million, 28.66% by

category HS 9401 with an amount of US$ 278.70 million and 25.70% by

category HS 9403 with an amount of US$ 249.90 million respectively.

Top three furniture categories exported to Italy inTop three furniture categories exported to Italy inTop three furniture categories exported to Italy inTop three furniture categories exported to Italy in

China 2011China 2011China 2011China 2011

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2009 2010 2011

Millions of USD

9405

9401

9403


In the first half of 2012, the total exportation value of these three categories

accounted by 90.76% of the total furniture exportation value to Italy, in which

32.39% by category HS 9401 with an amount of US$ 154.59 million, 31.50% by

category HS 9405 with an amount of US$ 150.35 million and 26.86% bycategory HS 9403 with an amount of US$ 128.20 million respectively.

Top three furniture categories exported to Italy

Jan-Jun 2012

0.00

20.0040.00

60.0080.00

100.00120.00

140.00160.00

180.00

2010 2011 2012

Millions of USD

9401

9405

9403



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5555.... Key SegmentsKey SegmentsKey SegmentsKey Segments

5.1 Wooden Furniture5.1 Wooden Furniture5.1 Wooden Furniture5.1 Wooden Furniture

Wood furniture manufacturing makes up the largest proportion of the Chinese

furniture manufacturing sector. According to China Furniture Association in

2010 wood furniture production makes up around 57% of total furniture

manufacturing revenue and in 2011 it occupies 60% of total furniture

production revenue. This industry generated revenue of RMB 314.43 billion in

2011, up 31.10% from 2010.

Industry profits are low due to low efficiency, high raw material costs, andweak pricing levels across this industry. However, as household disposable

income levels in China continue to increase in the future, domestic demand will

continue to increase, and manufacturers will be able to charge higher pricing

levels for their products

The major demand factors for products from the Wood furniture

Manufacturing Industry in China include economic growth, the price of

substitute products, disposable incomes, increased average per-capita living

spaces, deployment of the real estate sector, population growth, change in age

composition of the population, and regular furniture trade events.

As prices of substitute furniture products manufactured from plastic, metal and

glass decrease due to lower costs and greater output levels, demand for wood

furniture decreases.

According to an industry survey for furniture customers, those aged 20 to 30

accounted for 42% of the market; those aged 31 to 40 accounted for 22%;

those aged 40 to 50 accounted for 16%; and those aged 50 to 60 accounted for

10%. Therefore, young people made up the majority of the industry's final

customers. It is expected that the number of young adults (20 to 34 years) will

increase by 77 million between 2005 and 2015. The change in age compositionof the population will bring in more opportunities for this industry.


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5.5.5.5.2222 MetalMetalMetalMetal FurnitureFurnitureFurnitureFurniture

The Metal Furniture Manufacturing Industry in China has developed rapidly inrecent years. However, industry revenue decreased in 2009 due to the negative

influences of global financial crisis and weaker household and commercial

spending levels.

Growth has been driven by strong domestic and foreign demand, with exports

increasing rapidly in the first few years of the current performance period.

Exports accounted for 36.9% of industry revenue in 2008, peaking at $4.53

billion for the year. However, exports slumped 26% in 2009, accounting for

29% of industry revenue. Exports are forecast to remain flat in 2010.

Competing imports have only made up less than 1% of domestic demand inrecent years.

Consumers' demand for furniture is influenced by the price of the products.

Although wood furniture still dominates the furniture market, the increasing

price of timber and wood products has a positive impact on metal furniture

demand. In contrast, metal furniture is typically less expensive than wood

furniture. In addition, with design and color improvements of metal furniture,

demand for these products is on the rise.

The development of Metal Furniture Manufacturing Industry in China is also

sensitive to some regular furniture trade events. The organization of regular

furniture exhibitions also plays an important part in promoting the industry.

These display the most fashionable furniture from other countries to meet the

demand of those who desire imported furniture. Exhibitions also stimulate the

development of new furniture products from China. Trade fairs are also helpful

in establishing brand names, promoting exports, and forging international

co-operation.


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6. DISTRIBUTION SYSTEM6. DISTRIBUTION SYSTEM6. DISTRIBUTION SYSTEM6. DISTRIBUTION SYSTEM

On the retail side, chain stores and supermarkets are the most popular sales

channels in China. Imported furniture is mainly sold in specialty stores and

high-class furniture shopping malls. In these matured markets, buyers

increasingly source furniture directly from manufacturers, while some still

purchase through agents and distributors. Specialised furniture districts are

popular on the Chinese mainland for both retail and wholesale business.

Shanghai and Beijing have been the important sales places for all furniture

companies.

Independent retailers usually retail one or several different types of furniture.Generally, sales representatives from manufacturers contact independent

retailers and sell products to them, or independent retailers attend furniture

exhibitions and negotiate with manufacturers. In China, independent retailers

are the most competitive in providing specialized guidance and service to

clients, particularly for medium and high-end products. In the direct sales

channel furniture is sold to end users in exhibition halls, manufacturers' outlets

and the internet. In China, office furniture is commonly sold via direct sales, in

contrast to household furniture, which is more commonly purchased in retail

and wholesale outlets. Franchised stores are a relatively new concept in China

for furniture sales.

Most of the furniture sold in department stores is aimed at high-income

consumers. Warehouse clubs and mass merchandisers are the largest

distributors for the low-end segment.

Many manufacturers produce on an OEM1/ODM2 basis for major foreign

brands. Some establish their own retail outlets particularly on the mainland

and hold subsidiaries, branch offices and showrooms in major Chinese cities to

facilitate domestic sales. Low to medium-end products are often sold in

furniture hypermarkets. Many factories are built near the hypermarkets In

order to reduce costs.

Manufacturers specialised in the production of replicas of Chinese antique

furniture rely on their established network with overseas agents, wholesalers

and retailers. In order to meet the taste of the local shoppers, some overseas

retailers design their "modified Chinese furniture" and engage agents for

production in the mainland.

1 OEM (Original Equipment Manufacturer)

2 ODM (Original Design Manufacturer) An ODM is a company which designs and manufactures

a product which is specified and eventually branded by another firm for sale.


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7777.... INDUSTRY TRENDINDUSTRY TRENDINDUSTRY TRENDINDUSTRY TREND

Key Words: office furniture, hotel furniture, kid furniture, furnitureKey Words: office furniture, hotel furniture, kid furniture, furnitureKey Words: office furniture, hotel furniture, kid furniture, furnitureKey Words: office furniture, hotel furniture, kid furniture, furniturematerial, furniturematerial, furniturematerial, furniturematerial, furniture stylestylestylestyle

The recent construction boom in many major Chinese cities has resulted in

significant increases in office space, with significant requirements for officeofficeofficeoffice

furniturefurniturefurniturefurniture. Most newly constructed prime office space in China now features

airy, open-concept plans typical of American office layouts. As a result of the

architectural changes, many companies in China are now converting to

modular-style office furniture. Companies that upgrade their offices also

upgrade their office furnishings when they move, creating a significant rise in

the middle and upper-end office furniture markets.

At present, there are almost 15,000 star-ranked hotels in China, and it is

estimated that more than five million hotel rooms require refurbishing and

upgrading. The development of the tourism industry promotes the

construction and reconstruction of hotels and meanwhile creates a good

market for the hotel furniturehotel furniturehotel furniturehotel furniture segment.

It is to be noted, however, that the current prices for furniture industry in

China restrict high-end imports to an extremely small market niche. A

successful strategy in this segment can not ignore the price factor, and

therefore implies producing in China at local costs. For projects the purchase

decisions are heavily influenced by price.

Another trend to be noted is kid furniturekid furniturekid furniturekid furniture. Since China is still carrying out one

child policy, parents pay special attention to kids living atmosphere. And with

the rise of family income, rather most of the parents are born in 80s who are

more open to western living style, thus kid furniture are better accepted. And

for rich family, imported kid furniture is always the first choice.

When speaking of furniture materialfurniture materialfurniture materialfurniture material, wood furniture is no doubt No.1 in the

aspect of production, sales revenue and market proportion. There is a desire to

embrace natural wood products, while metal furniture is more popular among

young people; plastic and glass are increasingly replacing wood furniture in

products such as dining tables and bookshelves; a trend toward green and

environmentally friendly product has contributed to bamboo and rattan

furnitures recent popularity. Although solid wood furniture is desired by a

majority of customers, 70% of the buyers finally select panel furniture, because

it is cheaper and because it may offer more variety in terms of design. It is

believed that during the next five years, purchasing concepts among

consumers will change from seeking cheap, durable furniture to green and

environmentally-friendly products.


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Another current trend that must be taken into account is product safety, which

nowadays is frequently and broadly discussed in China for all product

categories and with significant media coverage. Any health-related problems,even in the form of mere allegations, will bring a heated reaction from the

market and the press.

The divide between modern and classic furniture is still there: imported classic

furniture is still pretty much sought after, as its more recognizable as a luxury

item by the Chinese consumers, who are comforted in their purchasing choices

by the similarity of values incorporated in Western classic furniture to their

own classic Chinese furniture tradition.

On the other hand, consumers in the younger age bracket, who often have, or

will have higher incomes, tend to favor modern styles as they complement

their aspirations to a modern, urban, classy lifestyle. The current quality of life

improvement in China implies that consumers require more personality and

comfort from their living space. Trends focus either towards an urban, fast,

modern lifestyle or a peaceful, natural, old-world lifestyle.

KeyKeyKeyKey furnishing spacefurnishing spacefurnishing spacefurnishing space

The Chinese traditional lifestyle focuses on the living roomliving roomliving roomliving room as the main pubic

relations area. Hence, it has been the only space really worth caring about, and

spending for, in terms of furnishing. However, this trend is slowly changing,

especially among higher-income consumers, and the bedroombedroombedroombedroom is gaining

importance. As families become smaller (1- 3 components), individuals,

especially young and middle-aged, tend to desire a certain degree of privacy

and see the bedroom as their private quarters. The importance of a healthy

sleep is also an underlying trend.

Having finished equipping bedroom and living room, kitchen furniturekitchen furniturekitchen furniturekitchen furniture enters

the purchasing list. Usually, kitchen furniture accounts for one fifth of total

furniture expenses. It is to be noted, however, the kitchens encounter some

problems. The first one is sub-standard building. Pipelines in the kitchen are

not laid inside the walls. The water and gas pipes often block the way forkitchen furniture installation. Flatness and walls verticality are often not good

enough to fix kitchen cabinets.

Secondly, high-income consumers do not normally use the kitchen personally,

and are quite satisfied with what their high-end apartments or villas come

equipped with. Kitchenware encounters cultural obstacles; house ware faces

stiff local competition. Both can address only a niche market and have to rely

on effective brand-building. Chinese consumers are in a relatively early stage of

sophistication and are in a much lesser extent to the items intrinsic quality or

artistic value.


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8888.... CONSIDERATIONS FOR ITALIAN PLAYERSCONSIDERATIONS FOR ITALIAN PLAYERSCONSIDERATIONS FOR ITALIAN PLAYERSCONSIDERATIONS FOR ITALIAN PLAYERS

Nowadays, most Italian furniture now is sold in specialty stores or showroomsthrough the local distributors or agents to distinguish with the domestic

products in China. They mainly focus on high-end customers.

On one hand, the high-class furniture from Italy is easy to find its market in

China since high quality and design furnishing products are quite popular

among the rich people in China; On the other hand, the mid-low class Italian

furnishing products are very hard to enter China market since they arent not

competitive compared with mid-high class local products on price.

Furniture manufactures and trading companies who are conscious of the needs

of consumers are more likely to succeed in the market. Some customer services

include: 1) warranties, which are generally offered for one to three years, with

the most common warranty provision being replacement at no cost or

monetary refund; 2) repair services, which are expected to become more

common in the future as Chinese consumers become more aware of their rights.

Most companies charge for repair services.

Deficiencies in product quality are common in local production. Some furniture

enterprises overlook product quality in their pursuit for extra profits. Poor

production processes, inferior product design, and sub-standard materials are

common problems

As furniture in China is mostly made-to-order, delivery time is also an

important product feature. The delivery time for imported furniture averages

several months, as compared to several weeks for locally finished products.

Many savvy Chinese manufacturers now compete successfully with foreign

manufacturers by offering to finish their locally-manufactured furniture bases

with coverings made from high quality imported fabrics that they carry in their

inventory.

Key potential opportunitiesKey potential opportunitiesKey potential opportunitiesKey potential opportunities

Growth of Chinas high-end furniture market

Chinas overall luxury market including luxury furniture has grown at

more than 30% annually in the last decade. At present, the key

consumer market for high-end imported furniture is in Tier 1 cities of

Shanghai and Beijing, and a few wealthy Tier 2 cities along the east

coast of China such as Shenzhen, Wenzhou and Hangzhou, etc.

High regard for made in Italy and Italian brands


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Italian furniture is well-known for its creative design, good quality

and perfect hand-made job. Consumers also generally perceive Italian

brands as symbols of status and wealth

Key potential barriersKey potential barriersKey potential barriersKey potential barriers

Price remains a key barrier for imported Italian furniture, although the

high-end market is growing

High cost of transportation and long time of delivery

Long-term investment return

There also one more potential risk for the Italian companies - copy. Once theirbrands are successful in China market, then they would possibly face the

problem that their furniture design could be copied by local small and medium

manufacturers.

Considering the market situation, it is better to find suitable Chinese partners

to enter Chinese market for Italian furniture manufacturers. For those who

have already entered the China furniture market, they should put more effort

on the environment of their local showrooms and try to build an atmosphere

of Italian culture. This will help to give a strong impression to the consumers

and make Italian furniture different.

9.9.9.9. Customer AnalysisCustomer AnalysisCustomer AnalysisCustomer Analysis

DecisionDecisionDecisionDecision InfluenceInfluenceInfluenceInfluence::::

The main opinion leaders are furniture/design magazines and interior design

professionals. Design Magazines are the main information source for the

general public, whilst interior design firms are the consultants to those privateclients who are willing to seek out quality products. Their influence may be

limited to styles, but sometimes it stretches as far as endorsing individual

brands. Lastly, the manufacturers publicity (more often the distributors) also

affects the potential customers.

Brand LoyaltyBrand LoyaltyBrand LoyaltyBrand Loyalty

Brand loyalty in the furniture market is getting stronger in China. With greater

product awareness, there is a trend towards consumers preferring to purchasefurniture displaying reputable brand names. This trend will continue to


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increase as consumers are more quality-conscious and seek value for money. At

present, brand establishment is mainly in the form of advertising and sales

promotion. The growing brand-consciousness, however, is somewhatunsophisticated and, thus, detrimental to the perception of quality.

High income consumers who are willing to pay premium prices for their

furniture tend to focus on established brand names, and rarely opt for

high-quality craftsmanship, or one-of-a-kind artistic items. Brand-building is

particularly hard and expensive to achieve. The lack of promotional investment

by furniture manufacturers has prompted many successful distributors to

affirm their own brand.

Customer AgeCustomer AgeCustomer AgeCustomer Age

As for the furniture customers, a research conducted by the Shanghai Furniture

Association in 2006 showed that those aged 20 to 30 accounted for 42% of the

market; those aged 31 to 40 accounted for 22%; those aged 40 to 50 accounted

for 16%; and those aged 50 to 60 accounted for 10%. Therefore, young people

made up the majority of the industry's final customers. It is expected that the

number of young adults (20 to 34 years) will increase by 77 million between

2005 and 2015.

The educational level of customers of modern furniture was generally high.

Consumer personal income levels directly affect furniture demand. The survey

showed that those with a monthly household income ranging between $120

and $360 accounted for 26% of the furniture market; households earning $360

to $480 accounted for 43%; and those with an income above $480 accounted

for 31%.

The type of houses and the living space available offers different opportunities

for furniture manufacturers. Those who possessed 60 to 80 square meters of

living space accounted for 30% of the market; 80 to 100 square metersaccounted for 20%; over 100 square meters accounted for 38%.


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23

10101010.... REGULATIONSREGULATIONSREGULATIONSREGULATIONS AND TAXAND TAXAND TAXAND TAXATIONATIONATIONATION

GovernmentGovernmentGovernmentGovernment Policies and RegulationsPolicies and RegulationsPolicies and RegulationsPolicies and Regulations

Foreign merchants must pay attention to the Chinese furniture industry

standards when entering China market. Imported furniture products need to

comply with certain safety and quality requirements. Compulsory standards by

national begin with GB and Compulsory standards by China Light industrial

Products and Art-Crafts Enterprises begin with QB. In addition, government

also encourage to adopt recommendatory standards which start with /T.

Please check the following table for the related stands specify the product

classification, technical requirement, test methods, inspection rules, marking

issues and so on.

The NThe NThe NThe No.o.o.o. of Standardof Standardof Standardof Standard Name of StandardName of StandardName of StandardName of Standard

GB/T 3324-1995 Wooden furniture -- General technical requirements

GB/T 3325-1995 Metal furniture -- General technical requirements

GB/T 3326-1997 Furniture -- Main sizes of tables and seats

GB/T 3327-1997 Furniture -- Main sizes of cabinets

GB/T 3328-1997 Furniture -- Main sizes of beds

QB/T 1951.11994 Wooden furniture -- Quality inspection and certification

QB/T 1951.21994 Metal furniture -- Quality inspection and certification

QB/T 3661.11999 Soft furniture -- Sofa

QB/T 3661.21999 Soft furniture -- Mattress

QB/T 22801996 Swivel chair

QB/T 36441999 Painted furniture

GB/T 4893.1 ~ GB/T 4893.9 Furniture -- Assessment of surface criteria

20080830 Q - 607 Kid Furniture - General technical requirements

GB 24977 - 2010 Sanitary Ware Furniture


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24

TTTTaxationaxationaxationaxation

Standard taxes applicable to most industries in China include:

City Maintenance and Construction Tax

City maintenance and construction tax is levied at different rates based on

different locations of the enterprises. An enterprise in urban areas is required

pay the tax of 7% of its real value added tax amount. If it is located in rural

areas, the rate is only 1%. Enterprises in counties and prefectures are required

to pay the tax at 5%.

Educational Surcharge

Educational surcharge applies to all domestic enterprises, which are required to

pay the surcharge of 3% of their real value added tax amount. Foreign-funded

enterprises are exempt of educational surcharge.

Value Added Tax

In China, the universal value added tax (VAT) rate for goods and services is

17%.

Corporate Income Tax

The Corporate Income Tax Law of the People's Republic of China wasimplemented from January 1, 2008. It unifies the previously different income

tax policies for foreign and domestic enterprises.

Within the new system, income taxes will be levied on both domestic and

foreign enterprises at a rate of 25%, with favorable tax rates applicable to

high-technology enterprises (15%) and small-size domestic enterprises (20%).


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11111111.... CONCLUSIONS AND RECOMMENDATIONSCONCLUSIONS AND RECOMMENDATIONSCONCLUSIONS AND RECOMMENDATIONSCONCLUSIONS AND RECOMMENDATIONS

In China, the industry is still lagged behind of western country in term of scale

of production and caliber of employee, especially the supplier chain even if

through these years of development and probably the thorough privatization.

In addition, China still lacks for specialized manufacturers and skillful workers

for specialized products.

The total importation value of Italian furniture in China market is stable in

2009 despite the world financial crisis. In 2011, total importation of Italian

furniture reached USD 221.10 million dollars and the importation share rised

from 4.86% to 7.94%.In China market, it would be good advantages for Italian companies on their

world class of design, high level of manufacture technique, and advanced

equipments. But every coin has its two sides, high cost per head, high freight

fee, high selling costs and appreciation of currency will still be disadvantage for

Italian manufacture in foreseeing future.

The point is how Italian enterprises fully use their comparative advantage and

minimize their disadvantage. Also they need to balance the market niche

promotion with cost effective strategy.

For the Italian furniture merchant, they still continue focus on high-class

furniture market since these Italian furniture brands always have a good image

as high quality, world-class design and eternity. Their products are welcomed

by high-end customers in China.

For the Italian furniture manufactures, they should start looking for

cooperation with local companies in term of jointly set-up factories,

corporation joint venture or work as component supplies. This would help

them to counter the challenge and risk facing in Chinese market.


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APPENDIXAPPENDIXAPPENDIXAPPENDIX


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27

Appendix 1:Appendix 1:Appendix 1:Appendix 1: China ImportChina ImportChina ImportChina Import

94949494 FURNITURE AND BEDDINGFURNITURE AND BEDDINGFURNITURE AND BEDDINGFURNITURE AND BEDDING

By CountrBy CountrBy CountrBy Countryyyy 2011201120112011

Millions of US Dollars

RankRankRankRank CountryCountryCountryCountry 2009200920092009 2010201020102010 2011201120112011 2009200920092009 2010201020102010 2011201120112011 11/1011/1011/1011/10

Millions of US DollarsMillions of US DollarsMillions of US DollarsMillions of US Dollars % Share% Share% Share% Share % Change% Change% Change% Change

0 -- World -- 1,848.06 3,118.05 2,784.16 100.00 100.00 100.00 -10.71

1 Japan 308.34 459.18 481.88 16.69 14.73 17.31 4.94

2 Germany 332.08 396.63 466.82 17.97 12.72 16.77 17.70

3 United States 111.69 169.34 245.25 6.04 5.43 8.81 44.83

4444 ItalyItalyItalyItaly 109.32109.32109.32109.32 151.40151.40151.40151.40 221.10221.10221.10221.10 5.925.925.925.92 4.864.864.864.86 7.947.947.947.94 46.0346.0346.0346.03

5 Korea, South 319.55 701.78 201.81 17.29 22.51 7.25 -71.24

6 Taiwan 136.97 408.66 135.11 7.41 13.11 4.85 -66.94

7 France 34.59 45.74 93.61 1.87 1.47 3.36 104.66

8 Poland 48.37 56.94 88.62 2.62 1.83 3.18 55.63

9 Vietnam 57.94 65.89 81.37 3.14 2.11 2.92 23.5010 United Kingdom 34.27 25.86 60.73 1.86 0.83 2.18 134.82

11 Czech Republic 19.40 29.25 56.93 1.05 0.94 2.05 94.62

12 Indonesia 15.03 22.81 46.75 0.81 0.73 1.68 104.96

13 Sweden 26.42 137.47 36.61 1.43 4.41 1.32 -73.37

14 Malaysia 10.29 23.27 32.92 0.56 0.75 1.18 41.50

15 Thailand 11.69 17.61 28.94 0.63 0.57 1.04 64.36

16 Hungary 8.26 13.14 26.30 0.45 0.42 0.95 100.23

17 Spain 9.56 16.22 24.19 0.52 0.52 0.87 49.12

18 Austria 24.36 16.96 23.06 1.32 0.54 0.83 36.00

19 Mexico 6.93 12.76 20.42 0.38 0.41 0.73 60.05

20 Philippines 9.42 14.77 18.45 0.51 0.47 0.66 24.89



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28

94949494 FURNITURE AND BEDDINGFURNITURE AND BEDDINGFURNITURE AND BEDDINGFURNITURE AND BEDDING

By CountrBy CountrBy CountrBy Country Jany Jany Jany Jan JuJuJuJunnnn 2012201220122012


RRRRankankankank CountryCountryCountryCountry 2010201020102010 2011201120112011 2012201220122012 2010201020102010 2011201120112011 2012201220122012 ---- 12/1112/1112/1112/11 ----


0 -- World -- 1,330.21 1,263.79 1,326.64 100.00 100.00 100.00 4.97

1 Germany 175.41 223.65 240.59 13.19 17.70 18.14 7.58

2 Japan 204.49 222.83 199.03 15.37 17.63 15.00 -10.68

3 United States 74.25 98.49 113.07 5.58 7.79 8.52 14.80


5 Korea, South 346.95 110.01 79.84 26.08 8.71 6.02 -27.42

6 France 20.20 33.25 67.72 1.52 2.63 5.10 103.68

7 Taiwan 149.24 64.85 58.41 11.22 5.13 4.40 -9.93

8 Poland 27.71 40.30 46.47 2.08 3.19 3.50 15.32

9 Vietnam 28.66 40.07 39.21 2.16 3.17 2.96 -2.14

10 Indonesia 8.68 10.27 37.49 0.65 0.81 2.83 264.91

11 Czech Republic 13.48 19.99 23.87 1.01 1.58 1.80 19.41

12 United Kingdom 12.98 18.72 23.27 0.98 1.48 1.75 24.31

13 Sweden 11.21 17.07 19.18 0.84 1.35 1.45 12.38

14 Thailand 8.21 13.65 16.54 0.62 1.08 1.25 21.18

15 Austria 6.36 10.01 13.20 0.48 0.79 1.00 31.88

16 Canada 8.76 8.55 13.10 0.66 0.68 0.99 53.16

17 Malaysia 8.17 15.70 12.81 0.61 1.24 0.97 -18.41

18 Hungary 4.60 11.68 12.25 0.35 0.92 0.92 4.89

19 Hong Kong 3.25 5.47 10.57 0.25 0.43 0.80 93.33

20 Lithuania 5.89 5.11 10.12 0.44 0.41 0.76 97.83



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29

ChinaChinaChinaChina Import by productImport by productImport by productImport by product 2011201120112011


HSHSHSHS DescriptionDescriptionDescriptionDescription 2009200920092009 2010201020102010 2011201120112011 2009200920092009 2010201020102010 2011201120112011 11/1011/1011/1011/10


--------WorldWorldWorldWorld-------- 1,003,892.751,003,892.751,003,892.751,003,892.75 1,393,909.271,393,909.271,393,909.271,393,909.27 1,741,429.811,741,429.811,741,429.811,741,429.81 100.00100.00100.00100.00 100.00100.00100.00100.00 100.00100.00100.00100.00 24.9324.9324.9324.93

94 Furniture And Bedding 1,848.06 3,118.05 2,784.16 0.18 0.22 0.16 -10.71

9401 Seat (Not Dental,Etc) 809.16 1,160.56 1,483.17 43.78 37.22 53.27 27.80

9403 Other Furnit,Not Seat 369.96 426.42 606.36 20.02 13.68 21.78 42.20

9405 Lamps,Lightng,Fitting 511.21 1,227.63 472.51 27.66 39.37 16.97 -61.51

9402 Med/Surg/Den/Vet/Etc. 68.04 88.07 101.32 3.68 2.83 3.64 15.04

9404 Articles Of Bedding 44.45 53.20 63.69 2.41 1.71 2.29 19.72

9406 Prefabricated Buildng 45.23 162.18 57.12 2.45 5.20 2.05 -64.78


China Import from ItalyChina Import from ItalyChina Import from ItalyChina Import from Italy 2011201120112011




ItalyItalyItalyItaly 11,026.60 13,993.69 17,573.18 1.10 1.00 1.01 25.58

94Furniture And

Bedding109.32 151.40 221.10 5.92 4.86 7.94 46.03


9401 Seat (Not Dental,Etc) 25.99 44.52 63.66 3.21 3.84 28.79 43.00

9405 Lamps,Lightng,Fitting 16.27 22.22 20.15 3.18 1.81 9.11 -9.33






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ChinaChinaChinaChina Import by productImport by productImport by productImport by product

JanJanJanJan JunJunJunJun 2012012012012222


HSHSHSHS DescriptionDescriptionDescriptionDescription 2010201020102010 2011201120112011 2012201220122012 2010201020102010 2011201120112011 2012201220122012 ---- 12/1112/1112/1112/11 ----


--------WorldWorldWorldWorld-------- 649,406.40649,406.40649,406.40649,406.40 828,478.98828,478.98828,478.98828,478.98 884,674.37884,674.37884,674.37884,674.37 100.00100.00100.00100.00 100.00100.00100.00100.00 100.00100.00100.00100.00 6.786.786.786.78

94 Furniture And Bedding 1,330.21 1,263.79 1,326.64 0.21 0.15 0.15 4.97

9401 Seat (Not Dental,Etc) 522.48 669.83 686.48 39.28 53.00 51.75 2.49


9405 Lamps,Lightng,Fitting 546.88 210.35 223.43 41.11 16.65 16.84 6.22


9404 Articles Of Bedding 21.61 31.75 28.36 1.63 2.51 2.14 -10.67


ChinaChinaChinaChina ImportImportImportImport from Italyfrom Italyfrom Italyfrom Italy

JanJanJanJan JunJunJunJun 2012012012012222


HSHSHSHS DescriDescriDescriDescriptionptionptionption 2010201020102010 2011201120112011 2012201220122012 2010201020102010 2011201120112011 2012201220122012 ---- 12/1112/1112/1112/11 ----


ItalyItalyItalyItaly 6,600.66 8,567.29 7,870.63 1.02 1.03 0.89 -8.13

94 Furniture And Bedding 65.40 105.86 107.41 4.92 8.38 8.10 1.46


9401 Seat (Not Dental,Etc) 17.26 32.67 30.88 3.30 4.88 28.75 -5.49

9405 Lamps,Lightng,Fitting 10.66 9.28 11.96 1.95 4.41 11.13 28.84

9404 Articles Of Bedding 2.31 4.46 3.35 10.69 14.06 3.12 -24.88




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9401 S9401 S9401 S9401 SEATEATEATEAT ---- NNNNOTOTOTOT DDDDENTALENTALENTALENTAL,,,, EtcEtcEtcEtc




% Share% Share% Share% Share % Change% Change% Change% Change

0 -- World -- 809.16 1,160.56 1,483.17 100.00 100.00 100.00 27.80

1 Japan 265.42 361.59 384.56 32.80 31.16 25.93 6.35

2 Germany 173.95 229.22 248.51 21.50 19.75 16.76 8.42

3 Korea, South 96.23 139.12 154.56 11.89 11.99 10.42 11.10

4 United States 51.60 80.27 141.88 6.38 6.92 9.57 76.76


6 France 16.33 24.33 61.55 2.02 2.10 4.15 153.02

7 United Kingdom 24.74 17.46 48.76 3.06 1.51 3.29 179.23

8 Czech Republic 9.72 21.76 48.62 1.20 1.88 3.28 123.47

9 Taiwan 22.22 37.02 40.15 2.75 3.19 2.71 8.45

10 Vietnam 24.03 32.10 40.01 2.97 2.77 2.70 24.64

11 Poland 16.29 23.96 28.17 2.01 2.06 1.90 17.60

12 Hungary 3.40 8.90 20.89 0.42 0.77 1.41 134.78

13 Mexico 6.11 11.69 18.07 0.76 1.01 1.22 54.56

14 Austria 1.48 9.67 14.35 0.18 0.83 0.97 48.37

15 Malaysia 4.12 11.72 14.09 0.51 1.01 0.95 20.18

16 Philippines 7.06 10.28 12.16 0.87 0.89 0.82 18.28

17 Spain 3.41 10.24 11.60 0.42 0.88 0.78 13.23

18 India 0.52 2.28 10.66 0.07 0.20 0.72 367.27

19 Canada 3.21 5.18 8.89 0.40 0.45 0.60 71.69

20 Indonesia 4.74 6.75 6.72 0.59 0.58 0.45 -0.32



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9403940394039403 ---- OOOOTHERTHERTHERTHER FFFFURNITURNITURNITURNIT,,,, NNNNOTOTOTOT SSSSEATEATEATEAT

ByByByBy CountrCountrCountrCountryyyy 2011201120112011




0 -- World -- 369.96 426.42 606.36 100.00 100.00 100.00 42.20


2 Germany 84.08 72.21 114.62 22.73 16.94 18.90 58.72

3 Poland 28.40 26.43 51.46 7.68 6.20 8.49 94.70

4 Vietnam 32.75 29.30 28.65 8.85 6.87 4.73 -2.21

5 United States 16.71 28.87 27.92 4.52 6.77 4.60 -3.31

6 Sweden 17.94 18.86 26.95 4.85 4.42 4.45 42.92

7 Taiwan 8.72 18.97 23.01 2.36 4.45 3.79 21.28

8 Thailand 7.58 12.22 21.39 2.05 2.87 3.53 75.00

9 Portugal 3.11 10.99 13.81 0.84 2.58 2.28 25.68

10 Indonesia 5.93 14.36 13.60 1.60 3.37 2.24 -5.27

11 Lithuania 14.52 10.05 13.10 3.92 2.36 2.16 30.27

12 France 5.89 6.41 12.20 1.59 1.50 2.01 90.39

13 Slovakia 6.81 9.85 10.85 1.84 2.31 1.79 10.15

14 Korea, South 6.51 8.41 7.41 1.76 1.97 1.22 -11.89

15 Malaysia 4.17 6.16 7.33 1.13 1.45 1.21 19.05

16 Canada 3.81 6.81 6.52 1.03 1.60 1.08 -4.37

17 Slovenia 4.05 4.63 6.12 1.09 1.09 1.01 32.31

18 Japan 3.87 6.16 6.03 1.05 1.44 1.00 -1.98

19 Philippines 2.11 4.19 5.86 0.57 0.98 0.97 39.69

20 Spain 2.73 2.51 5.34 0.74 0.59 0.88 112.57



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9405940594059405 LLLLAMPSAMPSAMPSAMPS,,,, LLLLIGHTINGIGHTINGIGHTINGIGHTING,,,, FFFFITTINGITTINGITTINGITTING





0 -- World -- 511.21 1,227.63 472.51 100.00 100.00 100.00 -61.51

1 Japan 29.57 74.54 66.55 5.78 6.07 14.08 -10.72

2 Taiwan 91.68 335.39 48.94 17.93 27.32 10.36 -85.41

3 United States 24.75 34.32 45.11 4.84 2.80 9.55 31.46

4 Germany 26.11 35.39 41.12 5.11 2.88 8.70 16.19

5 Korea, South 206.36 539.58 29.30 40.37 43.95 6.20 -94.57

6 Indonesia 3.77 1.07 25.08 0.74 0.09 5.31 2,249.69

7777 ItalyItalyItalyItaly 16.2716.2716.2716.27 22.2222.2222.2222.22 20.1520.1520.1520.15 3.183.183.183.18 1.811.811.811.81 4.264.264.264.26 ----9.339.339.339.33

8 Hong Kong 3.50 3.03 13.25 0.68 0.25 2.81 337.33

9 Vietnam 0.78 3.79 11.85 0.15 0.31 2.51 212.77

10 Malaysia 0.94 4.33 10.80 0.18 0.35 2.29 149.21

11 France 8.80 8.72 9.89 1.72 0.71 2.09 13.30

12 Norway 5.10 4.53 7.13 1.00 0.37 1.51 57.29

13 Spain 2.95 3.00 6.53 0.58 0.25 1.38 117.45

14 United Kingdom 4.67 4.14 5.10 0.91 0.34 1.08 23.12

15 Poland 1.78 3.45 4.84 0.35 0.28 1.02 40.30

16 Czech Republic 5.06 3.26 3.98 0.99 0.27 0.84 22.22

17 India 1.75 1.38 3.50 0.34 0.11 0.74 152.72

18 Austria 17.71 2.45 3.09 3.46 0.20 0.65 26.21

19 Netherlands 1.99 2.71 2.43 0.39 0.22 0.52 -10.03

20 Belgium 1.38 1.08 2.02 0.27 0.09 0.43 87.17



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Appendix 2: China Export

94949494 FURNITURE AND BEDDINFURNITURE AND BEDDINFURNITURE AND BEDDINFURNITURE AND BEDDINGGGGbbbby Countryy Countryy Countryy Country 2011201120112011


RankRankRankRank CountryCountryCountryCountry 2009200920092009 2010201020102010 2011201120112011 2009200920092009 2010201020102010 2011201120112011 11/1011/1011/1011/10


0000 -------- WorldWorldWorldWorld -------- 38,957.3438,957.3438,957.3438,957.34 50,609.6350,609.6350,609.6350,609.63 59,372.5659,372.5659,372.5659,372.56 100.00100.00100.00100.00 100.00100.00100.00100.00 100.00100.00100.00100.00 17.3117.3117.3117.31

1 United States 12,554.67 15,919.37 17,518.45 32.23 31.46 29.51 10.04

2 Japan 2,764.83 3,291.84 4,306.17 7.10 6.50 7.25 30.81

3 Germany 1,903.05 2,504.50 3,108.54 4.89 4.95 5.24 24.12

4 United Kingdom 2,131.53 2,595.93 2,795.82 5.47 5.13 4.71 7.70

5 Australia 1,340.73 1,599.67 2,179.76 3.44 3.16 3.67 36.26

6 Canada 1,369.87 1,807.08 1,959.85 3.52 3.57 3.30 8.45

7 France 1,032.89 1,554.70 1,725.11 2.65 3.07 2.91 10.96

8 Netherlands 1,070.39 1,398.13 1,619.05 2.75 2.76 2.73 15.80

9 Hong Kong 931.99 1,098.66 1,267.17 2.39 2.17 2.13 15.34

10 Singapore 991.56 847.07 1,131.46 2.55 1.67 1.91 33.57

11 United Arab Emirates 789.02 758.41 1,027.83 2.03 1.50 1.73 35.53

12 Malaysia 911.11 768.12 1,007.38 2.34 1.52 1.70 31.15

13 Spain 716.74 874.08 985.86 1.84 1.73 1.66 12.79

14 Korea, South 613.00 887.20 985.24 1.57 1.75 1.66 11.05

15151515 ItalyItalyItalyItaly 680.84680.84680.84680.84 910.07910.07910.07910.07 972.44972.44972.44972.44 1.751.751.751.75 1.801.801.801.80 1.641.641.641.64 6.856.856.856.8516 Saudi Arabia 589.68 636.59 931.43 1.51 1.26 1.57 46.32

17 Russia 457.79 574.14 825.10 1.18 1.13 1.39 43.71

18 Belgium 598.94 753.18 810.53 1.54 1.49 1.37 7.61

19 India 264.30 607.11 607.27 0.68 1.20 1.02 0.03

20 Panama 98.72 236.44 600.70 0.25 0.47 1.01 154.06



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94949494 FURNITURE AND BEDDINFURNITURE AND BEDDINFURNITURE AND BEDDINFURNITURE AND BEDDINGGGG

by Countryby Countryby Countryby Country JanJanJanJan Jun 2012Jun 2012Jun 2012Jun 2012


RankRankRankRank CountryCountryCountryCountry 2010201020102010 2011201120112011 2012201220122012 2010201020102010 2011201120112011 2012201220122012 ---- 12/1112/1112/1112/11 ----


0 -- World -- 23,109.94 26,710.66 34,676.08 100.00 100.00 100.00 29.82

1 United States 7,413.17 8,155.42 10,149.17 32.08 30.53 29.27 24.45

2 Japan 1,498.09 1,812.55 2,442.37 6.48 6.79 7.04 34.75

3 Germany 1,162.97 1,336.17 1,741.17 5.03 5.00 5.02 30.31

4 United Kingdom 1,262.00 1,263.18 1,705.60 5.46 4.73 4.92 35.02

5 Canada 860.20 926.30 1,246.42 3.72 3.47 3.59 34.56

6 Australia 644.89 827.27 1,237.73 2.79 3.10 3.57 49.62

7 France 756.76 839.40 1,002.14 3.28 3.14 2.89 19.39

8 Netherlands 669.79 741.27 953.71 2.90 2.78 2.75 28.66

9 Malaysia 402.67 389.25 854.49 1.74 1.46 2.46 119.52

10 Saudi Arabia 274.21 383.24 647.72 1.19 1.44 1.87 69.01

11 Hong Kong 483.37 574.96 643.92 2.09 2.15 1.86 11.99

12 United Arab Emirates 323.51 433.54 631.49 1.40 1.62 1.82 45.66

13 Singapore 567.56 571.65 629.01 2.46 2.14 1.81 10.03

14 Spain 428.50 465.00 524.80 1.85 1.74 1.51 12.86

15 Korea, South 394.11 469.88 512.16 1.71 1.76 1.48 9.00

16161616 ItalyItalyItalyItaly 443.14443.14443.14443.14 489.26489.26489.26489.26 477.25477.25477.25477.25 1.921.921.921.92 1.831.831.831.83 1.381.381.381.38 ----2.462.462.462.46

17 Panama 45.02 254.93 453.92 0.20 0.95 1.31 78.06

18 Belgium 373.39 388.96 447.64 1.62 1.46 1.29 15.0919 Russia 241.11 312.99 423.95 1.04 1.17 1.22 35.45

20 Indonesia 245.07 261.39 368.21 1.06 0.98 1.06 40.86



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China Export by productChina Export by productChina Export by productChina Export by product 2012012012011111




-------- WorldWorldWorldWorld -------- 1,202,047.371,202,047.371,202,047.371,202,047.37 1,578,444.201,578,444.201,578,444.201,578,444.20 1,899,280.691,899,280.691,899,280.691,899,280.69 100.00100.00100.00100.00 100.00100.00100.00100.00 100.00100.00100.00100.00 20.3320.3320.3320.33

94Furniture And

Bedding38,957.34 50,609.63 59,372.56 3.24 3.21 3.13 17.31

9403 Other Furnit,Not Seat 13,661.32 18,048.99 20,944.77 35.07 35.66 35.28 16.04

9401 Seat (Not Dental,Etc) 11,678.87 14,947.01 17,024.48 29.98 29.53 28.67 13.90

9405 Lamps,Lightng,Fitting 7,559.71 10,110.48 12,646.38 19.41 19.98 21.30 25.08

9404 Articles Of Bedding 4,701.85 5,943.09 6,838.29 12.07 11.74 11.52 15.06

9406 Prefabricated Buildng 1,074.95 1,220.69 1,499.71 2.76 2.41 2.53 22.86



China Export to ItalyChina Export to ItalyChina Export to ItalyChina Export to Italy 201

2012012011

111




ItalyItalyItalyItaly 20,246.2220,246.2220,246.2220,246.22 31,135.8431,135.8431,135.8431,135.84 33,707.6233,707.6233,707.6233,707.62 1.681.681.681.68 1.971.971.971.97 1.781.781.781.78 8.268.268.268.26

94Furniture And

Bedding680.84 910.07 972.44 1.75 1.80 1.64 6.85

9405 Lamps,Lightng,Fitting 212.24 288.93 320.39 2.81 2.86 32.95 10.899401 Seat (Not Dental,Etc) 197.33 269.64 278.70 1.69 1.80 28.66 3.36




9402 Med/Surg/Den/Vet/Etc. 7.60 10.52 7.17 2.71 3.10 0.74 -31.85



37/50

37

Appendix 3:Appendix 3:Appendix 3:Appendix 3: FurnitureFurnitureFurnitureFurniture Custom DutiesCustom DutiesCustom DutiesCustom Duties

CodeCodeCodeCode DescriptionDescriptionDescriptionDescription MFN%MFN%MFN%MFN% GEN%GEN%GEN%GEN% VAT%VAT%VAT%VAT% EDEDEDED

9401940194019401 Mobili per sedersi (esclusi quelli della voce 9402), anche

trasformabili in letti, e loro parti

9401940194019401 11110 000 000 000 00 Mobili per sedersi dei tipi utilizzati per autoveicoli e

aerei10 100 17 15

9402940294029402 Mobili per la medicina, la chirurgia, lodontoiatria o la

veterinaria (per esempio:tavoli operatori, tavoli per

esami, letti con meccanismo per usi clinici, poltrone

9402 109402 109402 109402 10 11110000 poltrone da parrucchiere e poltrone simili, e loro parti 0 100 17 15

9402940294029402 11110000 99990000 altri 0 30 17 159402 90 009402 90 009402 90 009402 90 00 altri 0 30 17 15

9403940394039403 Altri mobili e loro parti

9403940394039403 11110000 00000000 Mobili di metallo dei tipi utilizzati negli uffici 0 100 17 15

9404940494049404 Sommier; oggetti letterecci ed oggetti simili (per

esempio: materassi, copripiedi,

piumini, cuscini, cuscini-poufs, guanciali), con molle

oppure imbottiti o guarniti

internamente di qualsiasi materia, compresi quelli di

gomma alveolare o di materie

plastiche alveolari, anche ricoperti

9404 109404 109404 109404 10 00000000 Materassi 10 100 17 15

9405 10009405 10009405 10009405 1000 Lampadari ed altri apparecchi per lilluminazione,

elettrici, da appendere o da fissare

al soffitto o al muro, esclusi quelli dei tipi utilizzati per

lilluminazione delle aree

o vie pubbliche

10 80 17 13

9405 2000Lampade da comodino, da scrittoio e lampadari per

interni, elettrici20 80 17 13

9405 3000 Ghirlande elettriche dei tipi utilizzati per gli alberi di

Natale16 100 17 13

9405 4010 Proiettori 17.5 70 17 13

9405 5000 Apparecchi per lilluminazione non elettrici 20 80 17 13

9405 6000 Insegne pubblicitarie, insegne luminose, targhette

indicatrici luminose ed oggetti

simili

20 80 17 13

9406 0000 Costruzioni prefabbricate 10 70 17 13

Source frm China Customs

MFN: Duty rate for Most Favored Nations GEN: GeneralVAT: Value Added Tax ED: Export Duty


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Appendix 4Appendix 4Appendix 4Appendix 4

ItalianItalianItalianItalian ffffurnitureurnitureurnitureurniture,,,, equipment and furnishing cequipment and furnishing cequipment and furnishing cequipment and furnishing companies in East Chinompanies in East Chinompanies in East Chinompanies in East Chinaaaa

CompanyCompanyCompanyCompany

namenamenamenameAddressAddressAddressAddress

ChiefChiefChiefChief

Rep. &Rep. &Rep. &Rep. &

ItalianItalianItalianItalian

StaffStaffStaffStaff

Legal StatusLegal StatusLegal StatusLegal Status Italian CompanyItalian CompanyItalian CompanyItalian CompanyItalianItalianItalianItalian

RegionRegionRegionRegion

ABACO

KITCHEN

(SHANGHAI)

CO., LTD.

Plant 16

No. 248 Xintuan Rd.

Qingpu Industry Zone

201707 Shanghai

tel: 0086-21-59868787

fax: 0086-21-59869277

email:

[email protected]

Mr.

Stefan

Ostwaldt

WFOE SNAIDERO RINO SpA

Viale Rino Snaidero,

15

33030 Udine (UD)

tel: 0039-0432-063111

fax: 0039-0432-063235

email:

[email protected]

web: www.snaidero.it

Friuli

Venezia

Giulia

ALUKCURTAIN

WALL,

WINDOWS

& DOORS

SYSTEM

(SHANGHAI)

CO., LTD.

Factory D, No.151Lane 1421, Zhuanxin Rd. (E)

Zhuanqiao Town

201108 Shanghai

tel:

0086-21-64892933/64892959

fax: 0086-21-64892911

email: [email protected]

Mr.Antonio

Arboit

WFOE ALUK GROUP SpAVia Monte Amiata, 3/A

37057 S. Giovanni

Lupatoto (VR)

tel: 0039-045-9696611

fax: 0039-045-9696610


web: www.aluk.it

Veneto

ANGELO PO

TRADING

(SHANGHAI)

CO., LTD.

1st Floor, No. 88

Jiangchangsan Rd.

200436, Shanghai

tel: 0086-21-60940188

fax: 0086-21-60940288


web: www.angelopo.it

Mr. Cristian

Ferrarese

WFOE ANGELO PO GROUP SpA

Via S.S. Romana Sud, 90

11012, Carpi (MO)

tel: 0039-059-639411

fax: 0039-059-642499


web: www. angelopo.it

Emilia

Romagna


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ARMONIA LTD. Building 3, Huarui Industrial Park

Jiangning Development Zone

211100 Nanjing

Jiangsu Province

tel: 0086-25-52766055/6

fax: 0086-25-52766057

email: [email protected]: www.armonia-it.com

Mr.

Francesco

Onofrio

WFOE FOPPAPEDRETTI SpA

Via A. Volta, 11

24064 Grumello del

Monte (BG)

tel: 0039-0358-30497

fax: 0039-0358-31283

email: [email protected]:

www.foppapedretti.it

Lombardia

ARTEMIDE

TRADING

(SHANGHAI) CO.,

LTD.

Rm. 1515, Tower 1

Corporate Avenue Building

No. 222 Hubin Rd.

Luwan District

200021 Shanghai

tel: 0086-21-61223408

fax: 0086-21-61223410


web: www.artemide.com

Mr. Carlo

Belli

Trading

Company

ARTEMIDE SpA

Via Bergatio, 18

20010 Pregnana

Milanese (MI)

tel: 0039-02-93518484

fax:

0039-02-93518341

email:

[email protected]

web:

www.artemide.com

Lombardia

BORMIOLI

ROCCO ASIA

REPRESENTATIVE

OFFICE

Rm. 704, Eton Plaza, Tower B

No. 555 Pudong Avenue

200120 Shanghai

tel: 0086-21-61639533

fax: 0086-21-61639533

email:[email protected]

web: www.bormiolirocco.com

Mr. Tierri

Corte

Rep. Office BORMIOLI ROCCO E

FIGLIO SpA

Viale Martiri della

Liberta', 1

43036 Fidenza (PR)

tel: 0039-0524-5111fax:

0039-0524-527821

web:

www.bormiolirocco.c

om

Emilia Romagna


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CARGO &

HIGH TECH

Rm 2302

500, Xiangyang Nan Rd. Xuhui

District

200031 Shanghai

tel: 0086-21-64450477

fax: 0086-21-64450488


web: www.cargomilano.it

Ms. Sara

Corti

Rep. Office CARGO & HIGH TECH Srl

Via Meucci, 39

20159 Milano

tel: 0039-02-27221391

fax: 0039-02-27221350

web:

www.cargomilano.it

Lombardia

COMELIT

(SHANGHAI)

ELECTRONICS

CO., LTD.

5F, Bldg. 4

No. 30 Hongcao Rd.

Caohejing Hitech Development

Zone

200233 Shanghai

tel: 0086-21-64519192

fax: 0086-21-64517710


web: www.comelit.com.cn

Ms. Janet

Lu

WFOE COMELIT GROUP SpA

Via Don Arrigoni, 5

24020 Rovetta/S. Lorenzo

(BG)

tel: 0039-0346-750011

fax: 0039-0346-71436

email:

[email protected]

web: www.comelit.it

Lombardia

CONTEMPO

FURNITURE

(SHANGHAI)

CO., LTD

No. 525, Yuanfu Rd.

Anting Town,

Jiang Ding District

201814 Shanghai

tel: 0086-21-69573050

fax: 0086-21-69573090


web: www.contempo.it

Mr.

Michele

Mirgaldi

WFOE CONTEMPO SpA

Zona Industriale Mellitto,

SS96

70025 Grumo Appula

(BA)

tel: 0039-080-3831311

fax: 0039-080-602981

email: [email protected]: www.contempo.it

Puglia

COSMIT

CHINA

OFFICE

Rm. 2204D

No. 555, Nanchang Rd.

200031 Shanghai

tel: 0086-21-64459560


web: www.cosmit.it

Mr.

Chiaretto

Yan

Rep. Office COSMIT SpA

Foro Buonaparte, 65

20121 Milano

tel: 0039-02-725941

fax: 0039-02-89011563


web: www.cosmit.it

Lombardia


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DE' LONGHI

TRADING

(SHANGHAI) CO.,

LTD.

Unit 1510-1515

Sun Building

No. 3553 Zhongshan Rd. (N)

200062 Shanghai

tel: 0086-21-51086098

fax: 0086-21-62453368


[email protected]

web: www.delonghi-china.com

www.kenwoodworld.com/cn

Mr.

Zong

Yanping

WFOE DE' LONGHI

APPLIANCES Srl

Via L. Seitz, 47

31100 Treviso

tel: 0039-0422-4131

fax: 0039-0422-413647

web:www.delonghi.com

Veneto

DITEC SPA

CHINA

REPRESENTATIVE

OFFICE

Rm. 10A63, 10/F

Shanghai Mart

No. 2299 Yan'an Rd. (W)

200336 Shanghai

tel:0086-21-62363861

fax:0086-21-62363863


web:www.ditec.it

Mr.

Silvio

Pezzotti

Rep. Office DITEC SpA

Via Mons. Banfi, 3

21042 Caronno

Pertusella (VA)

tel: 0039-02-963911

fax: 0039-02-9650314

emai:

[email protected]

web: www.ditec.it

Lombardia

ELECTRALINE

CHINA LTD

Rm. 2401

No. 620 Zhangyang Rd.

200122, Shanghai

tel: 0086-21-58363201

fax: 0086-21-58363199email:[email protected]

web: www.electraline.com

Ms. Qiu

Jie

WFOE ELECTRALINE

3PMARK SpA

Via Brodolini, 10/H

20049 Concorezzo

(MI)tel: 0039-039-6042239

fax: 0039-039-6041707

email:

[email protected]

web:

www.elan-sh.com

Lombardia


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CompanyCompanyCompanyCompanynamenamenamename

AddressAddressAddressAddress

Chief Rep.Chief Rep.Chief Rep.Chief Rep.

& Italian& Italian& Italian& Italian


LegalLegalLegalLegalStatusStatusStatusStatus

Italian CompanyItalian CompanyItalian CompanyItalian Company ItalianItalianItalianItalianRegionRegionRegionRegion

FAAC

(SHANGHAI)

GATES AND

DOORS

AUTOMATION

CO., LTD.

N.3 Building, N.51,

Lane 1159

Kang Qiao Rd. (E)

201315 Shanghai

tel: 0086-21-68182970

fax: 0086-21-68182968


web: www.faacgroup.cn

Ms. Serena

Spagnolo

WFOE FAAC SpA

Via Calari, 10

40069 Zola Predosa (BO)

tel: 0039-051-61724

fax: 0039-051-758518


web: www.faac.it

Emilia

Romagna

FEDERLEGNOAR

EDO CHINA

OFFICE

Rm. 2204D

No. 555, Nanchang Rd.

200031 Shanghai

tel: 0086-21-64459560


web: www.federlegno.it

Mr.

Chiaretto

Yan

Rep. Office FEDERLEGNOARREDO

Foro Buonaparte, 65

20121 Milano

tel: 0039-02-806041

fax: 0039-02-80604392

email:

[email protected]

t

web: www.federlegno.it

Lombardia

FONTANAARTE

ASIA PACIFIC

Rm 501C, Bldg 9

No. 25, Jian Guo Zhong Rd.

200025 Shanghai

tel: 0086-21-61379371

fax: 0086-21-61379372

email:

office-shanghai@fontanaa

rte.it

web: www.fontanaarte.it

Mr. Paolo

Fraticelli

Trading

Company

FONTANAARTE SpA

Alzaia Trieste, 49

20094 Corsico (MI)

tel: 0039-02-45121

fax: 0039-02-4512660

email:

[email protected]

web:

www.fontanaarte.it

Lombardia


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Legal StatusLegal StatusLegal StatusLegal StatusItalianItalianItalianItalian




GEWISS

TRADING

(SHANGHAI)

CO., LTD

Rm. 1704, Tower B

Sunyoung Center

No. 28 Xuanhua Rd.

200050 Shanghai

tel: 0086-21-62523535 /

61671231

fax: 0086-21-61671232email: [email protected]

web: www.gewiss.cn

Mr.

Mauro

Feresini

WFOE GEWISS SpA

Via A. Volta,

1-24069 Cenate

Sotto (BG)

tel: 0039-35-946111

fax:

0039-35-945222email:

[email protected]

web:

www.gewiss.com

Lombardia

HANGZHOU

OMEGNA

COMMERCE &

TRADE CO.,

LTD.

Rm. 901

No. 1772 Jianghui Rd.

Binjiang District

310051 Hangzhou

tel: 0086-571-86770588

fax: 0086-571-86770590

email:

[email protected]

web: www.lagostina.com.cn

Mr.

Wang

Zhenhua

Joint venture LAGOSTINA SpA

Via IV Novembre,

45

28048 Omegna

(VB)

tel:0039-0323-6521

fax:

0039-0323-641231

web:

www.lagostina.it

Piemonte

HANGZHOU

TARGETTI

LIGHITING CO.,

LTD.

Liangzhu Village

46, Gouyun Rd.

311112 Hangzhou

Zhejiang Province

tel: 0086-571-88746998fax: 0086-571-88746995

web: www.targetti.com

Mr.

Damiano

Guidolin

WFOE TARGETTI SANKEY

SpA

Via Pratese, 164

50145 Firenze

tel:0039-055-3791.1

fax:

0039-055-3791266

email:

[email protected]

web:

www.targetti.com

Toscana


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LegalLegalLegalLegal

StatusStatusStatusStatusItalian CompanyItalian CompanyItalian CompanyItalian Company



IGUZZINI

SHANGHAI

REPRESENTATI

VE OFFICE

No. 2758, Huancheng Rd. (W)

Fengxian Industrial Park

201401 Shanghai

tel: 0086-21-63411199

fax: 0086-21-33655201

email: [email protected];

[email protected]

web: www.iguzzini.com

Mr.

Massimilia

no

Guzzini

Rep.

Office

IGUZZINI

ILLUMINAZIONE SpA

Via Mariano Guzzini,

37

62019 Recanati (MC)

tel: 0039-071-75881

fax: 0039-071-7588295email:

[email protected]

web:

www.iguzzini.com

Marche

JOSEF

GARTNER

CURTAIN

WALL

(SHANGHAI)

CO., LTD

Rm. 203, Shenhua Financial

Building

No. 1 Ningbo Rd.

200002 Shanghai

tel: 0086-21-63299988

fax: 0086-21-63298668

email:

[email protected]

web: www.permasteelisa.com;

www.josef-gartner.de

Mr.

Benjamin

Huang

Joint

venture

PERMASTEELISA SpA

Via Enrico Mattei,

21/23

31029 Vittorio Veneto

(TV)

tel: 0039-0438-505000

fax: 0039-0438-505125

email:

[email protected]

web:

www.permasteelisa.co

m

Veneto

L' ELLISSE Rm. 416-417

Sihang Depote

No. Guangfu Rd.200070 Shanghai

tel: 0086-21-63809578

fax: 0086-21-63809577

email:

[email protected]

web: www.lellisse.com

Mr.

Gianmaria

Delfino

WFOE L' ELLISSE

Viale della Repubblica,

7920035 Lissone (MI)

tel: 0039-02-459129

fax: 0039-02-482724

email:

gianmaria.delfino@lell

isse.com

web: www.lellisse.com

Lombardia


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MASTER Srl

SHANGHAI

REP. OFFICE

tel: 008613248071109


web:

www.portalecina.altervista.org

Mr. Zhang

Long Hua

Rep. Office MASTER Srl

Via A. Borelli, 7

00161 Roma

tel: 0039-06-49384162

fax: 0039-06-44702836

Lazio

NATUZZI

CHINA

LIMITED

No. 58 Lane 3111 Huancheng

Rd. (W)

Mihang Export Processing

Zone

Fengxian District

201404 Shanghai

tel: 0086-21-67588000

fax: 0086-21-67588135


web: www.natuzzi.com

Mr. Richard

Tan

WFOE NATUZZI SpA

Via Iazzitiello, 47

70029 Santeramo in Colle

(BA)

tel: 0039-080-8820111

fax: 0039-080-8820508



Puglia

NATUZZI

TRADING

SHANGHAI

CO., LTD.

Rm. 803, Kirin Plaza

No. 666 Gubei Rd.

Changning District

200336 Shanghai

tel: 0086-21-62080101

fax: 0086-21-62085445



Ms. Valeria

Lanzilotta

WFOE NATUZZI SpA

Via Iazzitiello, 47

70029 Santeramo in Colle

(BA)

tel: 0039-080-8820111

fax: 0039-080-8820508



Puglia


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StatusStatusStatusStatusItalian CompanyItalian CompanyItalian CompanyItalian Company



NEW CRAZY

COLORS

Unit 710, Jing'An Zhonghua

Building

No. 1701 Beijing Rd. (W)

200040 Shanghai

tel: 0086-21-62881181

fax: 0086-21-62086303

email: [email protected]: www.newcrazycolors.it

Mr.

Roberto

Casanova

WFOE NEW CRAZY COLORS

Via Aspromonte, 45

20052 Monza (MI)

tel: 0039-039-2028367

fax: 0039-039-2028381

email:

[email protected]:

www.newcrazycolors.it

Lombardia

NINGBO

LINEABETA

BATH CO., LTD.

No. 227 Wancheng Rd.

Yinzhou District

315151 Ningbo

Zhejiang District

tel: 0086-574-82820930

fax: 0086-574-82820931


web: www.lineabeta.com

Mr.

Sebastian

Tommaso

Magrin

WFOE LINEABETA SpA

Strada Statale 11, KM 331

36053 Cambellara (VI)

tel: 0039-0444-644644

fax: 0039-0444-644600


Veneto

OLIMPIA

SPLENDID AIR

CONDITIONING

(SHANGHAI)

CO., LTD.

No. 208, Lane 3883 Waiqingsong

Highway

Baihe Town

Qingpu District

201709 Shanghai

tel: 0086-21-59740505

fax: 0086-21-59740022

email:

[email protected]: www.olimpiasplendid.com

Mr.

Guglielmo

Colombo

WFOE OLIMPIA SPLENDID SpA

Via Guido Rossa, 1-3

42044 Gualtieri (RE)

tel: 0039-0522-22601

fax: 3009-0522-828117

email:

[email protected]

web:

www.olimpiasplendid.it

Emilia

Romagna


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namenamenamename AddressAddressAddressAddress






StatusStatusStatusStatus Italian CompItalian CompItalian CompItalian Companyanyanyany



NEW CRAZY

COLORS

Unit 710, Jing'An Zhonghua

Building

No. 1701 Beijing Rd. (W)

200040 Shanghai

tel: 0086-21-62881181

fax: 0086-21-62086303


web: www.newcrazycolors.it

Mr.

Roberto

Casanova

WFOE NEW CRAZY COLORS

Via Aspromonte, 45

20052 Monza (MI)

tel: 0039-039-2028367

fax: 0039-039-2028381

email:

[email protected]

web:www.newcrazycolors.it

Lombardia

NINGBO

LINEABETA

BATH CO., LTD.

No. 227 Wancheng Rd.

Yinzhou District

315151 Ningbo

Zhejiang District

tel: 0086-574-82820930

fax: 0086-574-82820931



Mr.

Sebastian

Tommaso

Magrin

WFOE LINEABETA SpA

Strada Statale 11, KM 331

36053 Cambellara (VI)

tel: 0039-0444-644644

fax: 0039-0444-644600


Veneto

OLIMPIA

SPLENDID AIR

CONDITIONING

(SHANGHAI)

CO., LTD.

No. 208, Lane 3883 Waiqingsong

Highway

Baihe Town

Qingpu District

201709 Shanghai

tel: 0086-21-59740505

fax: 0086-21-59740022

email:

[email protected]

web: www.olimpiasplendid.com

Mr.

Guglielmo

Colombo

WFOE OLIMPIA SPLENDID SpA

Via Guido Rossa, 1-3

42044 Gualtieri (RE)

tel: 0039-0522-22601

fax: 3009-0522-828117

email:

[email protected]

web:

www.olimpiasplendid.it

Emilia

Romagna


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namenamenamename AddressAddressAddressAddress






StatusStatusStatusStatus Italian CompanyItalian CompanyItalian CompanyItalian Company



SABAF

APPLIANCE

COMPONENTS

(KUNSHAN)

CO.,

Market Report Furniture China 2012

Documents

Transcript of Market Report Furniture China 2012