China Furniture Market Report

8/2/2019 China Furniture Market Report

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CHINA FURNITURE

MARKET REPORT

Beijing Zeefer Consulting Ltd.

August 2011



I N T R O D U C T I O N

This report discusses the furniture market in China mainly from the following

sections.

- Size of Furniture Market in China

Based on Zeefer's China Market Size Formula, by the analysis on China

furniture market size, industry sales revenue and domestic furniture output

in 2008 - 2010, this report presents a picture of the real development of

furniture market in China and changes in the overall market size.

- Hot Areas of China Furniture Market

Based on the comparison and analysis on China's furniture production and

import in different provinces or cities, this report points out those hot areas in

China for furniture market deserve most attention.

- Top 10 Enterprises in China Furniture Industry

Based on the comparison and analysis on top 10 leading enterprises in China

furniture industry in terms of sales revenue, market share and number of

employees, the report shows their positions in the furniture market in China.

Additionally, this report lists basic contact information of the top 10 leading

enterprises.

- Market Share and Market Structure of China Furniture Market

This report analyzes the furniture market share distribution in China by

segments based on enterprises nature (leading enterprises, foreign enterprises,

state-owned and private enterprises), imports of furniture product and

regional markets in China in terms of sale revenue, profitability, production

volume, number of enterprises and the value of imports... The report offers

data on the market shares of imported furniture products, foreign enterprises

and enterprises in other forms. It also offers a comparison of profitability by

forms of enterprise ownership, presents a picture of the market share of

leading enterprises and the distribution of major regional markets in China. Inaddition, the report figures out the structure and concentration ratio of the



current furniture market in China by means of Bain's Market Structure

Classification and Index of CR4.

- Import and Export of Furniture Products

In this section, the report includes the main source countries / regions of

imported furniture products for China and their market shares, the domestic

destinations of imported furniture products in China and shares for these

destinations, major export destinations (countries or regions) for Chinese

produced furniture products and shares of these destinations, major origins of

the exported furniture products and their shares.

- Furniture Industry Standards in China

The report lists relevant national standards and/or industrial standards

concerning furniture products generally accepted in the furniture industry in

China, including standard names both in Chinese and English as well as their

unified code numbers.

- Major Furniture Importers in China

The report lists 10 major importers for furniture products in China and

provides their contact information such as company name, address, website,

telephone number and fax number.

- Summary on Key Statistics of the Furniture Industry in China

Based on the concise analysis on the sales revenue, production volume,

number of enterprises, total profit, total loss, total assets, return on the asset

and profit margin as well as other key statistics, China Furniture Market

Report presents the current situation, the growth rate and profitability of the

furniture industry in China.



D E C L A R A T I O N

Beijing Zeefer Consulting Ltd. and (or) its affiliates (hereafter, "Zeefer")

provide this report with the greatest possible care. Nevertheless, Zeefer makes

no guarantee whatsoever regarding the accuracy, utility, or certainty of the

information in this report. Further, Zeefer disclaims any and all responsibility

for damages that may result from the use or non-use of the information in this

report.

The information in this report may be incomplete and/or may differ in

expression from other information in elsewhere by other means. The

information contained in this report may also be changed or removed without

prior notice.



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C O N T E N TCHAPTER 1 PRODUCT DEFINITION.................................................................1

CHAPTER 2 MARKET SIZE ...................................................................................3

2.1 ANALYSIS ON THE FURNITURE MARKET SIZE ....................................3

2.2 ANALYSIS ON THE CHANGES IN FURNITURE PRODUCTION

VOLUME IN RECENT YEARS.............................................................................6

2.2.1 ANALYSIS ON THE CHANGES IN THE PRODUCTION VOLUME

OF FURNITURE IN RECENT YEARS ..............................................................6

2.2.2 OVERVIEW OF THE PRODUCTION VOLUME OF SUBDIVIDED

PRODUCTS..........................................................................................................7

2.3 AN OVERVIEW ON CHINESE ECONOMY................................................8

CHAPTER 3 HOT SPOTS FOR FURNITURE PRODUCTS ACROSS

CHINA .......................................................................................................................12

CHAPTER 4 INDUSTRY OVERVIEW................................................................14

4.1 A SUMMARY ON THE INDUSTRY............................................................14

4.2 AN ANALYSIS ON THE PROFITABILITY OF THE INDUSTRY...........15

CHAPTER 5 ANALYSIS ON IMPORT & EXPORT .........................................18

5.1 AN OVERVIEW ON THE IMPORT & EXPORT........................................18

5.2 A DETAILED ANALYSIS ON IMPORT & EXPORT OF FURNITUREPRODUCTS............................................................................................................19

5.2.1 ANALYSIS ON MAJOR COUNTRIES OF ORIGIN FOR THE

IMPORTED FURNITURE PRODUCTS .........................................................19

5.2.2 ANALYSIS ON THE MAJOR FLOW DESTINATIONS INSIDE

CHINA ................................................................................................................21

5.2.3 ANALYSIS ON MAJOR EXPORT DESTINATIONS...........................22

5.2.4 ANALYSIS ON MAJOR ORIGINS IN CHINA......................................23

CHAPTER 6 THE MARKET SHARE...................................................................25

6.1 ANALYSIS ON THE CONCENTRATION OF CORPORATE SALES

REVENUE ..............................................................................................................25

6.1.1 ANALYSIS ON THE CONCENTRATION OF SALES REVENUE

FROM LEADING ENTERPRISES ...................................................................25

6.1.2 COMPARATIVE ANALYSIS ON SALES REVENUE FROM TOP 10

ENTERPRISES WITH INDUSTRY AVERAGE..............................................27

6.2 ANALYSIS ON THE CONCENTRATION BY AREA IN TERMS OF THE

MARKET SHARE..................................................................................................29

6.2.1 ANALYSIS ON CONCENTRATION OF REGIONAL SALES

REVENUE ..........................................................................................................29

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6.2.2 ANALYSIS ON THE CONCENTRATION OF REGIONAL

PRODUCTION VOLUME................................................................................30

6.3 MARKET POSITION OF FOREIGN ENTERPRISES AND THE TREND

IN RECENT YEARS..............................................................................................32

6.3.1 CHANGES IN THE SHARES OF FOREIGN ENTERPRISES IN

TERMS OF THE NUMBERS AND THE COMPARISON OF FOREIGN

ENTERPRISES AND ENTERPRISES OF OTHER OWNERSHIP ...............32

6.3.2 CHANGES IN THE SHARES OF SALES REVENUE FROM FOREIGN

ENTERPRISES AND COMPARISON WITH THAT FROM ENTERPRISES

OF OTHER OWNERSHIP ................................................................................34

6.3.3 PROFITABILITY OF FOREIGN ENTERPRISES AND COMPARISON

WITH ENTERPRISES OF OTHER OWNERSHIP .........................................36

6.4 ANALYSIS ON THE MARKET SHARE OF IMPORTED PRODUCTS

AND RELEVANT VARIATIONS IN RECENT YEARS..................................38

CHAPTER 7 TOP 10 ENTERPRISES ...................................................................40

7.1 SHANGHAI YANFENG JOHNSON CONTROLS CO., LTD. .................40

7.2 SHANDONG FENGYANG GROUP CO., LTD. ........................................40

7.3 DALIAN HUAFENG FURNITURE GROUP CO., LTD............................41

7.4 WANVOG FURNITURE (KUNSHAN) CO., LTD.....................................42

7.5 SHENYANG DAPAN FURNITURE CO., LTD..........................................42

7.6 ZHEJIANG KUKA TECHNICS SOFA MANUFACTURE CO., LTD......43

7.7 JISHENG INDUSTRIAL (SHANGHAI) CO., LTD. ...................................44

7.8 LANGFANG FORWORD INDUSTRY CO., LTD. .....................................44

7.9 CHENGDU SUNHOO INDUSTRY CO., LTD. ..........................................45

7.10 HUIMEI FURNITURE MANUFACTURING CO., LTD. ........................46

CHAPTER 8 PRODUCT STANDARD SYSTEMS............................................47

CHAPTER 9 LIST OF MAJOR IMPORTERS.....................................................50

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C H A P T E R 3

H O T S P O T S F O R F U R N I T U R E

P R O D U C T S A C R O S S C H I N A

Figure 6 Nationwide distribution map of furniture mfg. enterprises above designated

size across China

Guangdong, Zhejiang and Shandong are the major production bases for

furniture in China. From Jan. to Nov. 2010, enterprises engaged in furniture

production above designated size in the above three areas added up to 3,022

firms, accounting for about 51.43% of all furniture producers above

designated size all over China for the same period. Among them, 1,435 firms

1-3 1

4-19 4

20-79 20

80-199 80

200-659 200

660+ 660

Liaoning

Jilin

Heilongjiang

Inner Mongolia

Xinjian

Tibet

Qinghai

Hebei

Shanxi

Jiangsu

Zhejiang

Anhui

Fujian

Jiangxi

Shandong

Henan

Hubei

Hunan

GuangdongGuangxi

Hainan

Sichuan

Guizhou

Yunnan

ShaanxiGansu

Ningxia

Chongqing

Beijing

Tianjin

141

95138

7

10

266

76

70

297

311

927

181

333

75

660

284

102

113

143546

6

70190

< 4

7

15

4

< 4

Shanghai

6

7

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6.3 MARKET POSITION OF FOREIGN

ENTERPRISES AND THE TREND IN RECENT

YEARS

6.3.1 CHANGES IN THE SHARES OF FOREIGN

ENTERPRISES IN TERMS OF THE NUMBERS AND THE

COMPARISON OF FOREIGN ENTERPRISES AND

ENTERPRISES OF OTHER OWNERSHIP

Figure 19 Changes in the percentage of numbers of foreign furniture mfg. enterprises

across China and the comparison of foreign enterprises and enterprises of other

ownership

2008 2009 2010

全国 4432 5411 5876

oreign-funded 1308 1391 1362

of ownership 4514

Private 2480 3158 3623 ivate

oreign-funded 1308 1391 1362nded

Joint-equity 40 50 52

Others 604 812 839

Private 56% 58% 62%

oreign-funded 30% 26% 23%

Joint-equity 1% 1% 1%

Others 14% 15% 14%

Percentage of foreign enterprises

in terms of the number of

enterprise s in 2010

23.18%

76.82%

Foreign-funded Others type of ownership

Changes in the percentage of

numbers of foreign-funded

enterprises

62%58%56%

23%26%30%

1%1%1%

14%15%14%

2008 2009 2010

Private Foreign-funded

Joint-equity Others

In 2010, among the 5,876 furniture mfg. enterprises above designated size

across China, 1,362 are foreign enterprises, accounting for about a share of

23.18% of all. In terms of the number of enterprises, there were 29 foreign

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