Market Report Confidential
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Transcript of Market Report Confidential
MAL\LONDON market reportbarcelona mobile world congress 08 special
nokia shares prototype recycled phone
nokia understands mobiles negative environmental impact
it wants to take the lead in innovating green phones
UK carriers to develop common ad system
UK's top five carriers have developing a common system for mobile advertising
they are defining a common mobile advertising audience measurement system
this is a "defensive strategy" by the telecoms sector to try to head off google
it has been well welcomed by advertisers and agencies
rim may offer touch screen blackberry
ceo said they may bring out touchscreen device if consumers want it
rim say they don not want to be ‘religious’ about sticking just to its physical keypad
blackberry paying close attention to popularity of touchscreens
adopting an wait and see policy, for now
nokia unveils n96 'multimedia computer'
nokia unveiled their new n96, "truly optimised for video and TV" phone
it has a 2.8” screen, 16gb memory and a tv tuner for live tv broadcasting
mobile tv seems to have become a major strategic concern for the whole industry
carriers are currently buying tv spectrums in the US and FR
first phone running google's android unveiled
ARM (british chipmaker) demonstrated a prototype of an android-running phone
it has fully embedded google mail and maps apps
the android project is still at a relatively early stage
analysts expect android to be installed on 2% of smartphones by december
nokia launches mobile gps for pedestrians
nokia's maps 2.0 gives real-time walking directions, on top of the driving ones
nokia calls it 'the world's first pedestrian navigation on a mobile phone'
iphone's maps give driving, not walking directions
this is also about putting maps on everybody's phone (it works on entry-level series)
lg unveils ‘user-friendly’ touchscreen phones
lg announced a series of touchscreen handsets with 'user-friendly' interfaces
the kf700 features a shortcut scroll wheel, a 3" touch-screen and a full keyboard
microsoft to go after the consumer market
microsoft announced they were going to make lifestyle focused mobile software
the new sony ericsson xperia x1 runs on windows, while including typical sony apps
windows mobile currently targets business users only
apple has already beaten microsoft on the US smartphone os market
nokia has unveiled a protype green phone branded ‘remade’
the casing is made from recycled cans; but this prototype is not due for sale
lg is the first to offer a wide variety of touchscreen phones
one of the few manu-facturers to communicate mainly on their interfaces