Market Report Confidential

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MAL\LONDON market report barcelona mobile world congress 08 special nokia shares prototype recycled phone nokia understands mobiles negative environmental impact it wants to take the lead in innovating green phones UK carriers to develop common ad system UK's top five carriers have developing a common system for mobile advertising they are defining a common mobile advertising audience measurement system this is a "defensive strategy" by the telecoms sector to try to head off google it has been well welcomed by advertisers and agencies rim may offer touch screen blackberry ceo said they may bring out touchscreen device if consumers want it rim say they don not want to be ‘religious’ about sticking just to its physical keypad blackberry paying close attention to popularity of touchscreens adopting an wait and see policy, for now nokia unveils n96 'multimedia computer' nokia unveiled their new n96, "truly optimised for video and TV" phone it has a 2.8” screen, 16gb memory and a tv tuner for live tv broadcasting mobile tv seems to have become a major strategic concern for the whole industry carriers are currently buying tv spectrums in the US and FR first phone running google's android unveiled ARM (british chipmaker) demonstrated a prototype of an android-running phone it has fully embedded google mail and maps apps the android project is still at a relatively early stage analysts expect android to be installed on 2% of smartphones by december nokia launches mobile gps for pedestrians nokia's maps 2.0 gives real- time walking directions, on top of the driving ones nokia calls it 'the world's first pedestrian navigation on a mobile phone' iphone's maps give driving, not walking directions this is also about putting maps on everybody's phone (it works on entry-level series) lg unveils ‘user-friendly’ touchscreen phones lg announced a series of touchscreen handsets with 'user-friendly' interfaces the kf700 features a shortcut scroll wheel, a 3" touch- screen and a full keyboard microsoft to go after the consumer market microsoft announced they were going to make lifestyle focused mobile software the new sony ericsson xperia x1 runs on windows, while including typical sony apps windows mobile currently targets business users only apple has already beaten microsoft on the US smartphone os market nokia has unveiled a protype green phone branded ‘remade’ the casing is made from recycled cans; but this prototype is not due for sale lg is the first to offer a wide variety of touchscreen phones one of the few manu- facturers to communicate mainly on their interfaces

Transcript of Market Report Confidential

Page 1: Market Report   Confidential

MAL\LONDON market reportbarcelona mobile world congress 08 special

nokia shares prototype recycled phone

nokia understands mobiles negative environmental impact

it wants to take the lead in innovating green phones

UK carriers to develop common ad system

UK's top five carriers have developing a common system for mobile advertising

they are defining a common mobile advertising audience measurement system

this is a "defensive strategy" by the telecoms sector to try to head off google

it has been well welcomed by advertisers and agencies

rim may offer touch screen blackberry

ceo said they may bring out touchscreen device if consumers want it

rim say they don not want to be ‘religious’ about sticking just to its physical keypad

blackberry paying close attention to popularity of touchscreens

adopting an wait and see policy, for now

nokia unveils n96 'multimedia computer'

nokia unveiled their new n96, "truly optimised for video and TV" phone

it has a 2.8” screen, 16gb memory and a tv tuner for live tv broadcasting

mobile tv seems to have become a major strategic concern for the whole industry

carriers are currently buying tv spectrums in the US and FR

first phone running google's android unveiled

ARM (british chipmaker) demonstrated a prototype of an android-running phone

it has fully embedded google mail and maps apps

the android project is still at a relatively early stage

analysts expect android to be installed on 2% of smartphones by december

nokia launches mobile gps for pedestrians

nokia's maps 2.0 gives real-time walking directions, on top of the driving ones

nokia calls it 'the world's first pedestrian navigation on a mobile phone'

iphone's maps give driving, not walking directions

this is also about putting maps on everybody's phone (it works on entry-level series)

lg unveils ‘user-friendly’ touchscreen phones

lg announced a series of touchscreen handsets with 'user-friendly' interfaces

the kf700 features a shortcut scroll wheel, a 3" touch-screen and a full keyboard

microsoft to go after the consumer market

microsoft announced they were going to make lifestyle focused mobile software

the new sony ericsson xperia x1 runs on windows, while including typical sony apps

windows mobile currently targets business users only

apple has already beaten microsoft on the US smartphone os market

nokia has unveiled a protype green phone branded ‘remade’

the casing is made from recycled cans; but this prototype is not due for sale

lg is the first to offer a wide variety of touchscreen phones

one of the few manu-facturers to communicate mainly on their interfaces