Market Link - Product Launch Brochure

Creative Claritytatat CtiCal delivery GeneratinG footfall PowerinG salesProven thinkinGProfitable resultsPlanninG aPProaChesbuildinG futuresCreative Claritytatat CtiCal delivery GeneratinG footfall PowerinG salesProven thinkinGProfitable resultsPlanninG aPProaChesbuildinG futures

need HeLp WItH youR neXt pRoduct LauncH?

See how we helped Worcester, Bosch Group to launch their most important new product range in years…

NBUS525 Product Launch Brochure V4.indd 2 17/09/2014 17:17

Creative Claritytatat CtiCal delivery GeneratinG footfall PowerinG salesProven thinkinGProfitable resultsPlanninG aPProaChesbuildinG futuresCreative Claritytatat CtiCal delivery GeneratinG footfall PowerinG salesProven thinkinGProfitable resultsPlanninG aPProaChesbuildinG futures


tHe cHaLLenGe

Client: Worcester, Bosch Group

Target audience: Heating engineers

Brief: to launch a brand new technologically advanced range of heating and hot water boilers along with an upgrade to an existing, successful, well respected range of boilers.

l Heating engineers have a great affinity with the current product and perhaps a reluctance to consider change.

l We needed to promote the new product and also reassure heating engineers that the existing, upgraded product was still a product that they could put their trust in.

l the launch material must convey these important product range developments in a clear and concise way – and cover all the essential technical details the heating engineers need in a clear easy to read format.


campaign theme:Evolution. Revolution.Immediately illustrates that there are now two options open to heating engineers:

Evolution For those resistant to change they can still purchase the classic, dependable product they know well – but now with additional, advanced features that make it an even more attractive proposition.

Revolutiona brand new innovative product, featuring the most advanced technology currently available whilst maintaining the Worcester Bosch reputation for quality and reliability.

tHe SoLutIon


evolution Revolution


adveRtISInGtrade press advertising campaign. Simple, impactful and informative. Full pages and double page spreads.


QR code link to

dedicated micro-site.


Curved branding that matches the industrial design of the product.

Comparing the evolved existing

product with the new revolutionary product.

promotional literature. clear, concise and stylish presentation of the entire product range.

LIteRatuRe


Focus on the key

benefits of the new product.

“Did You Know?” straplines to highlight key facts.


the revolutionary new product introduction was supported with a direct mail campaign. the leaflet was also made available at all trade counters.

??????

Link to new product micro-site with a QR code.

Key technical facts shown in a clear easy to read format.

dIRect MaIL


??????

Uses the same curved design.


The “Evolution / Revolution” theme was built into the stand design for

Ecobuild, the largest exhibition Worcester Bosch attends.

the “evolution / Revolution” theme featured heavily at all major uK trade exhibitions.

eXHIBItIonS & dISpLayS


Stand incorporating screen running presentation.

Portable roadshow displays continuing “Evolution / Revolution” story.

portable graphic stands were produced for a series of product launch roadshows.


a dedicated micro-site was created using cGIs to illustrate the unique design and build features of the new product.

dIGItaL


360º spinner of the new boiler


Three sided ceiling hanger using curved design.

Use of “Evolution / Revolution” strapline

in sales brochure dispenser design.

1m x 3m banner.

attractive, eye-catching poS was designed for trade outlets across the uK.

poInt oF SaLe


A2 counter top mat displaying key technical figures in easy to read format.


Pegler Yorkshire

Have a new product to launch or want to know more about our other Integrated Marketing and product Management Services?

call Katie Stuart on 01905 726575 or email [email protected]

contact uS

Our clients include…


Creative Claritytatat CtiCal delivery

GeneratinG footfall PowerinG sales

Proven thinkinGProfitable results

PlanninG aPProaChesbuildinG futuresCreative Clarity

tatat CtiCal delivery GeneratinG footfall

PowerinG salesProven thinkinG

Profitable resultsPlanninG aPProaChes

buildinG futuresNBUS525 Product Launch Brochure V4.indd 20 17/09/2014 17:18

Market Link Integrated Marketing 30 St. George’s Square, Worcester WR1 1HX

www.marketlink-uk.com


Market Link - Product Launch Brochure

Documents

Transcript of Market Link - Product Launch Brochure