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Market Entry Strategy for M.A.N
23
Primary Question: Regarding M.A.N is producing trucks, is the Indian market an opportunity to increase sales ? Secondary Question: Would a subsidiary in India be the suitable entry strategy for MAN ?
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I was giving this presentation in my course "International Marketing". It will show whether or not India is a country in which M.A.N could increase their sales. Furthermore I told the class if a subsidiary in India would be a sensible market entry strategy for M.A.N to enter the Indien market.
Transcript of Market Entry Strategy for M.A.N
Primary Question:
Regarding M.A.N is producing trucks, is the Indian market an opportunity to increase sales ?
Secondary Question:
Would a subsidiary in India be the suitable entry strategy for MAN ?
Today’s Agenda
Introduction to M.A.N
India’s Potential: construction-/ transportation- industry
India’s Problems
Subsidiary
Solution for M.A.N
Commercial Vehicles
Power Engineering
History
€ 14,945,000,000€ 11,208,000,000
48.621Germany55%
Abroad
45%
Employees of MAN
India’s Potential
6,5%
GDP INDIA
GDP USA
-2,4%
GDP
2009
GDP INDIA
GDP USA
Transport 5,5%
9,0%
2,1%
GDP
2007
54,4 60,9
2,7 3,1
22,3 25,2
29,4 32,6
invested into India‘s Construction Industry
in 07/08
60,9 bil. Euro
will be given to Greece until 2012 by Germany
22,4 bil. Euro
India’s Struggle
Asphalt roads in
Inda: 50%
90%of streets in India
cannot be used by
Trucks.
5 Days
will it take to drive 1500
km with a truck in
Germany.
2 Days
for a truck in India.
5846 km
4000 km
3300 km
“We need $500 billion of investment in the next five
years for roads, power, airports, railways.”
Forbes
Magazine:
Handelsblatt:
„Projekte über 55 Mrd. Euro will Indien ausschreiben, um
pro Jahr rund 7000 km an neuen Fernstraßen zu bauen.“
„Erste Schätzungen haben ergeben, dass wir unsere
Ausgaben für Infrastruktur auf eine Billion Dollar für fünf
Jahre aufstocken müssen.“
FAZ:
Subsidiary
Subsidiar
y Transport
Governme
nt Knowledge
transfer Delivery
Labour
costs
Tariff
barriers
Subsidiar
yCultural
differences
Communication
Political
differences
Acceptance in
India
Money
Solution for M.A.N
M.A.N Trucks
Infrastructure
Construction Industry
Subsidiary
References:Bahree, M. (2009). Ambassador: Indian Economy Will Grow. Forbes Magazine.
Boris, A. (2010). Indien – Bauwirtschaft (Hochbau/Gebäudebau), Branche kompakt, p. 1.
Die MAN. Eine deutsche Industriegeschichte. C.H. Beck, München 2008.
Doole, I; Lowe, R. (1994). International Marketing Strategy, Analysis, development and implementation. London: Thomson.
Hauschild, H. (2010). Indien wirbt um Mega-Investitionen. Handelsblatt.
Hein, C. (2010). 1000 Milliarden Dollar für Straßen und Strom. Frankfurter Allgemeine Zeitung.
Interim-Report, Operating Profit in line with expectations in a difficult market environment, cost-cutting measures take effect. 30. September 2009
National Highways Authority Of India, Ministry of Road Transport & Highway Government of India. NHAI Phase I&II map, NHAI Phase IIIA map, NHAI Phase IIIB map.
Schäfers, M. (2010). Kabinett beschließt Griechenland-Hilfe. Frankfurter Allgemeine Zeitung.
U.S. Central Intelligence Agency (2010). Economy – overview. Washington.
World Bank (2010). India Transport Sector.
250 Jahre MAN: 1808 - Aus drei Hütten wird die Hüttengemwerkschaft
250 Jahre MAN: 1898 - Entstehung der M.A.N.
