Bangladesh Market Entry StrategyPresented By:

Md. Nasir Abeed 15174014Md. Farhat Ridwan 15174021Md. Liakat Ali Khan 13374006Sayed Zahidul Islam 14274007

Hungry Jack’sType

Wholly owned subsidiary;exclusive Australian franchisee of Burger King

Industry RestaurantsGenre Fast foodFounded 1971 in Perth

FounderWarren Haven (Hungry Jack's)

James McLamore and David Edgerton (Burger King)

Headquarters Osborne Park, Western Australia

Products hamburgers, chicken products, salads, french fries, onion rings, breakfast and hot and cold beverages, kid's meals, desserts [1]

Revenue A$1.043 billion (as of 2010)

Operating income A$538 million (2010)

Net income A$246.5 million (2010)

Total equity A$1.289 billion (2010)

Number of employees 15,000 (2010)

Parent Competitive Foods Australia

SloganThe burgers are better at Hungry Jack's

Website www.hungryjacks.com.au

Menu

Business proposal

Dhaka

Bangladesh

7,000+ in Dhaka

52,000+ in Bangladesh

Current Market Analysis

Market Entry Strategy

• Hungry Jacks can exercise more control over the franchisees.• Hungry Jack’s can get a fixed amount and royalty based on sale as

revenue from the franchisee.• Franchisee should agree ti adhere to follow the franchisor’s (Hungry

Jack’s) requirement so Hungry Jack’s can ensure the quality.• Low Financial Risks.• Low cost way to assess market potential.• Avoid tariff and restrictions on foreign investment.

Why Not other modes of Entry?

Why Franchise?

• Licensing – Possibility of creating future competitor• Contract Manufacturing – Nothing to manufacture in large amount

issue. • Joint Venture- As “Hungry Jack’s” itself is a established brand so there is

no requirement for joint venture.• Direct Foreign Investment- Direct foreign investment will increase the

cost of “Hungry Jack’s”.

Business proposal

Business proposal

Business proposal

Business proposal

Revenue Sources

Business proposal

Breakdown of Basic Revenue Goal

Daily Target- 250 Guests

Monthly Target- 7,500 Guest

Yearly Target- 90,000

Daily Revenue- BDT 125,000

Monthly Revenue-

3,75,000 Guest

Yearly Revenue- 4.5

Crores

Estimated Expense per

Guests- BDT 500

Business proposal

Business proposalCompetitive Review

Upscale class of Society

Food Change Lovers

• Popular Fast Food Shop

KFC, Pizza Hut, BFC, Burger n Boost

• Indian Couisine

OH! Calcutta, Koyla, Heritaze

• Mexican cuisine

Mex Tex, Fajitas

• Chinese Cuisine

Mainland China, Golden Rice, Pan Tao

• Italian Cuisine

Spaghetti Jazz, Smoke Music Café

Marketing Communication Plan

Marketing Communication Plan

• Publish Best recipes online

Online Marketing

• Win a free dinner• Like us on Facebook &

Twitter

Contests• Podcasting weekly

music session in Youtube Channel

• Broadcast Live our Social events

Event Marketing

• From Which part of Bangladesh does the BEEF comes from.

• High light the suppliers safety profile

Menu

Success Metrics and Tracking

Cross Cultural Factors

• Cross Cultural Factors:1. Language and dialect2. Alphabet3. Input method (PC, mobile, tablet4. Religion5. Wealth6. Climate and weather7. Dress sense and clothes fashion8. Product distribution systems9. Color codes and meanings10. Style of government11. Travel distances12. Population density13. Rural or city forms of living14. Bicycle, car, bus, train, or underground

Factors to be considered• Cross Cultural Factors:

15. Parcel delivery speed expectations16. Use of credit cards17. Pre-pay systems available18. Level of education and literacy19. General living standards20. Employment regulations21. Women vs. men relationships22. Typical number of children per family23. Tax systems24. Explicit or implicit cultural behaviors25. Role of public sector in the economy26. Diet27. Freedom of speech and press behavior28. Preferred architectural styles

Factors to be considered• Factor 1: Get company-wide commitment• Factor 2: Define your business plan for accessing global markets.• Factor 3: Determine how much you can afford to invest in your international expansion efforts.• Factor 4: Plan at least a two-year lead-time for world market penetration. • Factor 5: Build a website and implement your international plan sensibly.• Factor 6: Pick a product or service to take overseas. • Factor 7: Conduct market research to identify your prime target markets.• Factor 8: Search out the data you need to predict how your product will sell in a specific geographic

location. • Factor 10: Find cross-border customers.• Factor 11: Establish a direct or indirect method of export• Factor 12: Hire a good lawyer, a savvy banker, a knowledgeable accountant and a seasoned transport

specialist• Factor 13: Prepare pricing and determine your landed costs• Factor 14: Set up terms, conditions and other financing options• Factor 15: Brush up on your documentation and export licensing procedures.• Factor 16: Implement an extraordinary after-sales service plan.• Factor 17: Make personal contact with your new targets, armed with culture-specific information and

courtesies, professionalism and consistency.• Factor 18: Investigate international business travel tips• Factor 19: Explore cross-border alliances and partnerships• Factor 20: Enjoy the journey