Mark Lenox Career at a Glance 092815 limited address
1
1980 1985 1990 1995 2000 2007 2008 2009 2010 2011 2012 2013 2014 = CREATIVE BRAND STRATEGIES THAT DELIVER P&L RESULTS EXECUTIVE EXPERIENCE THOUGHT LEADERSHIP EXECUTIVE EXPERIENCE INSIGHT & DESIGN Brand Strategy & Marketing • Concepted and launched SC Johnson’s first entry into Home Décor category. • Drove award-winning transformation of Birkenstock brand image, growing business to $120 million. • Created concept for cutting-edge San Francisco retail design store. • Developed comprehensive brand marketing program, gaining highest brand awareness and purchase intent scores in company history. • Led design of digital marketing plans, including CRM, search, banner, retargeting, email, and social. Research & Synthesis • Led qualitative and quantitative research into new consumer demographics and channels of trade, and devised tactics to obtain credibility in those channels. . Product Design • Spearheaded the use of industrial design firms for Birkenstock footwear development, including RFP, overseeing design process, and aligning sales and retailers for sell-in. P&L • Delivered P&L for leading gross margin brand in SC Johnson’s portfolio, from pilot through 5-year forecast. • Drove innovation-focused P&L resulting in building Birkenstock business from $40 to $120 million. Retail Development and Merchandising • C-Suite Experience • Designed, presented, and gained management approval for a number of complicated initiatives, including multi-million dollar brand launches. Planning & Commercialization • Led building of B-to-C and B-to-B business structure, including e-commerce website, design tool, order processing, and fulfillment. • Managed 140 suppliers covering 1,000 SKUs, and developed an average of 300 new products per season. P&L / BUDGET RESPONSIBILITY Team Leadership • Experienced team builder trained as an Insigniam Breakthrough project leader. CAREER TIMELINE MARK ALAN LENOX - Executive Experience, Entrepreneurial Insight VALUE EQUATION THE FACTS GOAL Deliver outstanding results as a Senior Brand Marketing Executive - uniquely able to leverage my corporate experience building a focused brand vision while applying my creative background to provide a compelling marketing approach that, when combined, beats financial goals. + MACYS, INC. - Product Mgr. - Buyer - Assoc. Buyer - Merchandise Mgr. BIRKENSTOCK - VP, Market Development - Brand Mgr. FRIEND- STORE - Founder Z GALLERIE - Head of Merchandising WILLIAMS- SONOMA, INC. - Director of Design SC JOHNSON, INC. - Senior Director, Marketing - Corporate New Ventures Concepted, budgeted, executed, and received recognition for store design, including Business Week Magazine Bronze Award in Interior Design Excellence sponsored by IDSA. ENTREPRENURIAL INSIGHT e:[email protected] Glenview, IL 60025
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Transcript of Mark Lenox Career at a Glance 092815 limited address
1980 1985 1990 1995 2000 2007 2008 2009 2010 2011 2012 2013 2014
=CREATIVE BRAND STRATEGIES THAT DELIVER P&L RESULTS
EXECUTIVE EXPERIENCE
THOUGHT LEADERSHIP
EXECUTIVE EXPERIENCE
INSIGHT & DESIGN
Brand Strategy & Marketing • Concepted and launched SC Johnson’s first entry into Home Décor category. • Drove award-winning transformation of Birkenstock brand image, growing business to $120 million. • Created concept for cutting-edge San Francisco retail design store. • Developed comprehensive brand marketing program, gaining highest brand awareness and purchase intent
scores in company history. • Led design of digital marketing plans, including CRM, search, banner, retargeting, email, and social.
Research & Synthesis • Led qualitative and quantitative research into new consumer demographics and channels of trade, and
devised tactics to obtain credibility in those channels. . Product Design
• Spearheaded the use of industrial design firms for Birkenstock footwear development, including RFP, overseeing design process, and aligning sales and retailers for sell-in.
P&L •
Delivered P&L for leading gross margin brand in SC Johnson’s portfolio, from pilot through 5-year forecast. •Drove innovation-focused P&L resulting in building Birkenstock business from $40 to $120 million.
Retail Development and Merchandising •
C-Suite Experience • Designed, presented, and gained management approval for a number of complicated initiatives, including
multi-million dollar brand launches.
Planning & Commercialization • Led building of B-to-C and B-to-B business structure, including e-commerce website, design tool, order
processing, and fulfillment. • Managed 140 suppliers covering 1,000 SKUs, and developed an average of 300 new products per season.
P&L / BUDGETRESPONSIBILITY
Team Leadership• Experienced team builder trained as an Insigniam Breakthrough project leader.
CAREER TIMELINE
MARK ALAN LENOX - Executive Experience, Entrepreneurial Insight
VALUE EQUATION
THE FACTS
GOALDeliver outstanding results as a Senior Brand Marketing Executive - uniquely able to leverage my corporate experience building a focused brand vision while applying my creative background to provide a compelling marketing approach that, when combined, beats financial goals.
+
MACYS, INC.- Product Mgr.- Buyer- Assoc. Buyer- Merchandise Mgr.
BIRKENSTOCK- VP, Market Development- Brand Mgr.
FRIEND-STORE- Founder
Z GALLERIE- Head of Merchandising
WILLIAMS-SONOMA, INC.- Director of Design
SC JOHNSON, INC.- Senior Director, Marketing - Corporate New Ventures
Concepted, budgeted, executed, and received recognition for store design, including Business Week Magazine Bronze Award in Interior Design Excellence sponsored by IDSA.
ENTREPRENURIALINSIGHT
e:[email protected], IL 60025
