Mark Grady EMEA Marketing Manager Mobile & Embedded Devices Business Microsoft Corporation Taking...
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Transcript of Mark Grady EMEA Marketing Manager Mobile & Embedded Devices Business Microsoft Corporation Taking...
Mark GradyMark GradyEMEA Marketing ManagerEMEA Marketing ManagerMobile & Embedded Devices Business Mobile & Embedded Devices Business Microsoft CorporationMicrosoft Corporation
TimelineTimeline13:15 – 13:20 - Welcome13:15 – 13:20 - Welcome
13:20 – 14:00 - Windows Mobile Update13:20 – 14:00 - Windows Mobile Update
14:00 – 14:40 - Introducing Microsoft’s System 14:00 – 14:40 - Introducing Microsoft’s System Center Mobile Device Manager 2008 (SCMDM)Center Mobile Device Manager 2008 (SCMDM)
14:40 – 15:05 – Partner Success Selling Windows 14:40 – 15:05 – Partner Success Selling Windows Mobile and generating new revenue (Jeremy Roth – Mobile and generating new revenue (Jeremy Roth – Crimson Tide)Crimson Tide)
15:05 – 15:15 – Break15:05 – 15:15 – Break
15:15 – 15:45 - Hosted Exchange Update15:15 – 15:45 - Hosted Exchange Update
15:45 – 16:15 – Partner Story Deploying Windows 15:45 – 16:15 – Partner Story Deploying Windows Mobile Devices with MS CRM (Erik van Hoof – CWR Mobile Devices with MS CRM (Erik van Hoof – CWR Mobile)Mobile)
16:15 – 16:45 – Unified Communications Update16:15 – 16:45 – Unified Communications Update
16:45 – 1700 – Close and Prize Draw!16:45 – 1700 – Close and Prize Draw!
AgendaAgenda
10.00 - 10.45 – Windows Mobile 10.00 - 10.45 – Windows Mobile UpdateUpdate
• ““The importance of The importance of mobility”mobility”
• Microsoft mobility strategyMicrosoft mobility strategy• Device and solution Device and solution
roadmaproadmap• Windows Mobile 6Windows Mobile 6
YO
Y
% s
hip
pin
g
YO
Y
% s
hip
pin
g
gro
wth
gro
wth
3535
3030
2525
2020
1515
1010
55
00
CAGR CAGR 2006-20102006-2010Source: Gartner Dataquest, and IDC 2006Source: Gartner Dataquest, and IDC 2006
18.6%18.6%Mobile PCsMobile PCs
5.8%5.8%Mobile PhonesMobile Phones
3.9%3.9%Desktop PCsDesktop PCs
34.1%34.1%ConvergedConvergedMobile PhonesMobile Phones
SOURCE: IDC, WW Mobile Worker Population, September 2005 SOURCE: IDC, WW Mobile Worker Population, September 2005
4.45
4.37
4.29
4.23
4.16
4.03
3.88
3.83
Increased cust sat.
Increased emp. productivity
Increased prod/svc. quality
Increased org. efficiency
High ROI
Comp. advantage
Lower operating costs
Low TCO
Perceived Benefits (US)Perceived Benefits (US)
Selling WM with Selling WM with Exchange/SBSExchange/SBS
Reasons to talk to customers…Reasons to talk to customers…
Sales Model SelectionSales Model Selection
Mobile Operator Mobile Operator ResellerResellerMobile Operator Mobile Operator ResellerReseller
AdvantagesAdvantages
Provide just adviceProvide just advice
Customer has Customer has controlcontrol
Form factorForm factor
DisadvantagesDisadvantages
Data TariffsData Tariffs
Clarity on supportClarity on support
Disjointed serviceDisjointed service
Control of selectionControl of selection
Contract renewalContract renewal
AdvantagesAdvantages
Provide just adviceProvide just advice
Customer has Customer has controlcontrol
Form factorForm factor
DisadvantagesDisadvantages
Data TariffsData Tariffs
Clarity on supportClarity on support
Disjointed serviceDisjointed service
Control of selectionControl of selection
Contract renewalContract renewal
IndirectIndirectIndirectIndirect
AdvantagesAdvantages
Contract RevenueContract Revenue
ImpartialityImpartiality
DisadvantagesDisadvantages
Form FillingForm Filling
Customer supportCustomer support
May not sell all May not sell all MO’sMO’s
Restriction on Restriction on devicesdevices
PortingPorting
NetworkNetwork
AdvantagesAdvantages
Contract RevenueContract Revenue
ImpartialityImpartiality
DisadvantagesDisadvantages
Form FillingForm Filling
Customer supportCustomer support
May not sell all May not sell all MO’sMO’s
Restriction on Restriction on devicesdevices
PortingPorting
NetworkNetwork
Device and swap Device and swap SIMSIMDevice and swap Device and swap SIMSIM
AdvantagesAdvantages
Straight forwardStraight forward
ProactiveProactive
Complete controlComplete control
Hardware + ServiceHardware + Service
DisadvantagesDisadvantages
CostlyCostly
Device stockDevice stock
Need to set Need to set up GPRSup GPRS
NetworkNetwork
AdvantagesAdvantages
Straight forwardStraight forward
ProactiveProactive
Complete controlComplete control
Hardware + ServiceHardware + Service
DisadvantagesDisadvantages
CostlyCostly
Device stockDevice stock
Need to set Need to set up GPRSup GPRS
NetworkNetwork
Exactive’s 4 StepsExactive’s 4 Steps
Sell Hosted Sell Hosted Exchange if no Exchange if no SBS/ExchangeSBS/Exchange
Sell devicesSell deviceswith O2with O2
IndependentIndependentadviceadvice
Promote your Promote your businessbusiness
5.05.0 66Next Operating Next Operating System Release System Release +1 +1
Strong line-up:Strong line-up:SamsungSamsungHTCHTCMotorolaMotorolaPalmPalm
Tier-one Tier-one operators with operators with large portfolioslarge portfoliosDirect Push Direct Push available in all available in all devicesdevices
BreakthroughBreakthroughUser ExperienceUser ExperienceGreat Companion Great Companion DeviceDeviceNext Generation Next Generation PlatformPlatform
Devices in 2H of Devices in 2H of CY07CY07
Licensing changes:Licensing changes:Pocket PC =Pocket PC =
Windows Mobile ClassicWindows Mobile Classic
Smartphone =Smartphone =
Windows Mobile Windows Mobile StandardStandard
Pocket PC Phone Pocket PC Phone Edition =Edition =
Windows Mobile Windows Mobile ProfessionalProfessional
Advanced Mobile Advanced Mobile CommunicationsCommunications
Increased Mobile ProductivityIncreased Mobile Productivity
Integrated Business Integrated Business PerformancePerformance
Customer Customer Scenarios:Scenarios:
Genuine OutlookGenuine OutlookMobile Mobile experienceexperience
Efficient e-mailEfficient e-mail
ManagementManagement
Message fidelityMessage fidelity
Fast access toFast access tocontacts and contacts and communitiescommunities
Customer Scenarios:Customer Scenarios:
Get to information Get to information ononthe network, the network, safelysafely
Search Search informationinformationin many waysin many ways
Greater calendar Greater calendar controlcontrol
Support for LOB Support for LOB andandother applicationsother applications
Office mobile with Office mobile with editingeditingfor all form factorsfor all form factors
Customer Customer Scenarios:Scenarios:
Network securityNetwork security
Secure device Secure device managementmanagement
Application Application execution controlexecution control
Manage & update Manage & update informationinformation
Mobile operator Mobile operator business solution business solution improvementsimprovements
Messaging EnhancementsMessaging EnhancementsWindows Mobile 5.0 v Windows Mobile 6Windows Mobile 5.0 v Windows Mobile 6
E-mail Experience E-mail Experience HTML Mail*HTML Mail*
Message Fetch*Message Fetch*
IRM SupportIRM Support
The Reply All Fix*The Reply All Fix*
Empty Deleted Items*Empty Deleted Items*
Message TriageMessage TriageOutlook Flags*Outlook Flags*
Hardware ShortcutsHardware Shortcuts
Smart FilterSmart Filter
Menu ConsistencyMenu Consistency
S/MIMES/MIMEMore granular policiesMore granular policies
Support for soft certsSupport for soft certs
Enterprise ResourcesEnterprise ResourcesOOF Assistant*OOF Assistant*
Search Exchange*Search Exchange*
Sharepoint document access*Sharepoint document access*
IMAP4 and POP3IMAP4 and POP3Roaming schedulesRoaming schedules
IMAP4 Namespace supportIMAP4 Namespace support
POP3 soft deletePOP3 soft delete
Usability and CPEUsability and CPEImproved e-mail setupImproved e-mail setup
Account DiscoverabilityAccount Discoverability
E-mail sending statusE-mail sending status
More relevant notificationsMore relevant notifications
Storage Card usability Storage Card usability ImprovementsImprovements
* Requires Exchange 2007 – Microsoft Confidential* Requires Exchange 2007 – Microsoft Confidential
What’s New on Windows What’s New on Windows Mobile 6Mobile 6
End-to-End Business End-to-End Business ScenariosScenariosDevice Choice, Services Choice Device Choice, Services Choice
Development Tools and Development Tools and PlatformPlatformLeverages other MS Leverages other MS AssetsAssetsReason to talk to CustomersReason to talk to Customers
© 2006 Microsoft Corporation. All rights reserved.This presentation is for informational purposes only. Microsoft makes no warranties, express or implied, in this summary.