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Mobyaffiliates.com Affiliate Marketing on the Mobile Platform London Affiliate Conference Presentation January 2011
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In the next 3-4 years mobile internet users will overtake fixed internet users globally. That represents a significant opportunity for companies to start engaging with their customers in new and interactive ways. Featuring two mini-presentations followed by an open Q&A session, attend this comprehensive session to discover the latest mobile trends.
Transcript of Taking your campaign mobile james coops
Mobyaffiliates.com
Affiliate Marketing on the Mobile Platform
London Affiliate Conference
Presentation
January 2011
2010 – Mobyaffiliates.com 1
Overview
Affiliate marketing on the mobile
platform
The mobile
opportunity
Key players in
mobile affiliate
marketingTraffic sources
1 2 3
2010 – Mobyaffiliates.com 2
About me
• Run a number of mobile services in
the mobile affiliate space
• Projects with:
– Agencies, operators, media
companies, startups
• Writer and Blogger on mobile
Mobile services
Projects/ Consulting
Writing/ Blogging
2010 – Mobyaffiliates.com 3
Boom time for mobile UK Mobile Internet Usage
+ 1/3 in a year
2010 – Mobyaffiliates.com 4
Big trend of last 6 months – mobile commerce take-off
• $1.5bn in mobile sales
in 2010 – up 150%
year on year
• £1.3m of UK sales via
iphone app in Q4 2010
• 300% increase in
mobile commerce
transactions Dec 2010
2010 – Mobyaffiliates.com 5
So lots of money to be made in mobile affiliate
marketing?
•Yes …
•But … = $$$ ?
2010 – Mobyaffiliates.com 6
New affiliate networks emerging in mobile
New affiliate networks specialising in mobile
2010 – Mobyaffiliates.com 7
Existing affiliate networks moving in
Generalists Specialists
2010 – Mobyaffiliates.com 8
Sources of mobile traffic
Search
Ad Networks
App Stores
Social
Direct Buys
2010 – Mobyaffiliates.com 9
Search – SEO and PPC
2010 – Mobyaffiliates.com 10
Mobile ad networks
Blind Premium Specialist Buy-side Agencies
and Platforms
2010 – Mobyaffiliates.com 11
Effective Targeting makes all the difference
Targeting clicksConversion
RatePayout ($)
Revenue per Click
Handset 725 2% 4.95 0.01
Handset + Network 564 19% 48.15 0.09
2010 – Mobyaffiliates.com 12
Buying Direct
2010 – Mobyaffiliates.com 13
Appstores – not just itunes
2010 – Mobyaffiliates.com 14
Social media – huge mobile traffic generating opportunity
2010 – Mobyaffiliates.com 15
Conclusions
• No recession in mobile – the growth platform of the next
five years
• Plenty of opportunities for affiliates …
• But … need to understand the dynamics of user-
behaviours, technology, marketing on mobile to succeed
2010 – Mobyaffiliates.com 16
Thank you!
mobyaffiliates.com
mjelly.com
twitter.com/mobyaffiliates
