Marco Alonso - TMD14 MTY
-
Upload
tour-de-marketing-digital -
Category
Marketing
-
view
125 -
download
0
Transcript of Marco Alonso - TMD14 MTY
![Page 1: Marco Alonso - TMD14 MTY](https://reader034.fdocuments.net/reader034/viewer/2022052413/55c22399bb61ebaf0b8b4656/html5/thumbnails/1.jpg)
Distribución de contenido con Social Ads
![Page 2: Marco Alonso - TMD14 MTY](https://reader034.fdocuments.net/reader034/viewer/2022052413/55c22399bb61ebaf0b8b4656/html5/thumbnails/2.jpg)
![Page 3: Marco Alonso - TMD14 MTY](https://reader034.fdocuments.net/reader034/viewer/2022052413/55c22399bb61ebaf0b8b4656/html5/thumbnails/3.jpg)
Generarlo
Planearlo
Distribuirlo
Optimizarlo
![Page 4: Marco Alonso - TMD14 MTY](https://reader034.fdocuments.net/reader034/viewer/2022052413/55c22399bb61ebaf0b8b4656/html5/thumbnails/4.jpg)
¿Qué medios tengo para distribuirlo?
![Page 5: Marco Alonso - TMD14 MTY](https://reader034.fdocuments.net/reader034/viewer/2022052413/55c22399bb61ebaf0b8b4656/html5/thumbnails/5.jpg)
GoogleFacebook
Linked In
Vine
YouTube
G+Snapchat
![Page 6: Marco Alonso - TMD14 MTY](https://reader034.fdocuments.net/reader034/viewer/2022052413/55c22399bb61ebaf0b8b4656/html5/thumbnails/6.jpg)
![Page 7: Marco Alonso - TMD14 MTY](https://reader034.fdocuments.net/reader034/viewer/2022052413/55c22399bb61ebaf0b8b4656/html5/thumbnails/7.jpg)
![Page 8: Marco Alonso - TMD14 MTY](https://reader034.fdocuments.net/reader034/viewer/2022052413/55c22399bb61ebaf0b8b4656/html5/thumbnails/8.jpg)
GoogleFacebook
Linked In
Vine
YouTube
G+Snapchat
![Page 9: Marco Alonso - TMD14 MTY](https://reader034.fdocuments.net/reader034/viewer/2022052413/55c22399bb61ebaf0b8b4656/html5/thumbnails/9.jpg)
Los usuarios generamos mucha
información sobre lo que nos gusta, lo que
hicimos, lo que vamos a hacer o lo
que estamos haciendo….
![Page 10: Marco Alonso - TMD14 MTY](https://reader034.fdocuments.net/reader034/viewer/2022052413/55c22399bb61ebaf0b8b4656/html5/thumbnails/10.jpg)
![Page 11: Marco Alonso - TMD14 MTY](https://reader034.fdocuments.net/reader034/viewer/2022052413/55c22399bb61ebaf0b8b4656/html5/thumbnails/11.jpg)
A quién sigo De qué temas hablo
Qué busco Idioma
Ubicación
![Page 12: Marco Alonso - TMD14 MTY](https://reader034.fdocuments.net/reader034/viewer/2022052413/55c22399bb61ebaf0b8b4656/html5/thumbnails/12.jpg)
![Page 13: Marco Alonso - TMD14 MTY](https://reader034.fdocuments.net/reader034/viewer/2022052413/55c22399bb61ebaf0b8b4656/html5/thumbnails/13.jpg)
![Page 14: Marco Alonso - TMD14 MTY](https://reader034.fdocuments.net/reader034/viewer/2022052413/55c22399bb61ebaf0b8b4656/html5/thumbnails/14.jpg)
Dónde estamos qué intereses
qué experiencia tenemos qué nivel jerárquico
qué función privilegios qué temas
qué actividad qué dispositivo qué navegador qué “patrones”
![Page 15: Marco Alonso - TMD14 MTY](https://reader034.fdocuments.net/reader034/viewer/2022052413/55c22399bb61ebaf0b8b4656/html5/thumbnails/15.jpg)
¿Lo estamos aprovechando?
![Page 16: Marco Alonso - TMD14 MTY](https://reader034.fdocuments.net/reader034/viewer/2022052413/55c22399bb61ebaf0b8b4656/html5/thumbnails/16.jpg)
“FAIL FAST, FAIL BETTER”
![Page 17: Marco Alonso - TMD14 MTY](https://reader034.fdocuments.net/reader034/viewer/2022052413/55c22399bb61ebaf0b8b4656/html5/thumbnails/17.jpg)
Twitter Ads
![Page 18: Marco Alonso - TMD14 MTY](https://reader034.fdocuments.net/reader034/viewer/2022052413/55c22399bb61ebaf0b8b4656/html5/thumbnails/18.jpg)
![Page 19: Marco Alonso - TMD14 MTY](https://reader034.fdocuments.net/reader034/viewer/2022052413/55c22399bb61ebaf0b8b4656/html5/thumbnails/19.jpg)
![Page 20: Marco Alonso - TMD14 MTY](https://reader034.fdocuments.net/reader034/viewer/2022052413/55c22399bb61ebaf0b8b4656/html5/thumbnails/20.jpg)
![Page 21: Marco Alonso - TMD14 MTY](https://reader034.fdocuments.net/reader034/viewer/2022052413/55c22399bb61ebaf0b8b4656/html5/thumbnails/21.jpg)
![Page 22: Marco Alonso - TMD14 MTY](https://reader034.fdocuments.net/reader034/viewer/2022052413/55c22399bb61ebaf0b8b4656/html5/thumbnails/22.jpg)
!Basada en objetivos Pago por acciones
Diferentes ubicaciones Alta segmentación
Herramientas de medición
![Page 23: Marco Alonso - TMD14 MTY](https://reader034.fdocuments.net/reader034/viewer/2022052413/55c22399bb61ebaf0b8b4656/html5/thumbnails/23.jpg)
IO Self Service
Supported Partners
1 ¿Cómo contrato?
![Page 24: Marco Alonso - TMD14 MTY](https://reader034.fdocuments.net/reader034/viewer/2022052413/55c22399bb61ebaf0b8b4656/html5/thumbnails/24.jpg)
Twit
Objetivo
Público
Presupuesto
Medición/Optimización
![Page 25: Marco Alonso - TMD14 MTY](https://reader034.fdocuments.net/reader034/viewer/2022052413/55c22399bb61ebaf0b8b4656/html5/thumbnails/25.jpg)
Cuentas promocionadas Twits promocionados
Tendencias promocionadas
1 ¿Qué puedo anunciar?
![Page 26: Marco Alonso - TMD14 MTY](https://reader034.fdocuments.net/reader034/viewer/2022052413/55c22399bb61ebaf0b8b4656/html5/thumbnails/26.jpg)
![Page 27: Marco Alonso - TMD14 MTY](https://reader034.fdocuments.net/reader034/viewer/2022052413/55c22399bb61ebaf0b8b4656/html5/thumbnails/27.jpg)
![Page 28: Marco Alonso - TMD14 MTY](https://reader034.fdocuments.net/reader034/viewer/2022052413/55c22399bb61ebaf0b8b4656/html5/thumbnails/28.jpg)
![Page 29: Marco Alonso - TMD14 MTY](https://reader034.fdocuments.net/reader034/viewer/2022052413/55c22399bb61ebaf0b8b4656/html5/thumbnails/29.jpg)
1 Objetivos
![Page 30: Marco Alonso - TMD14 MTY](https://reader034.fdocuments.net/reader034/viewer/2022052413/55c22399bb61ebaf0b8b4656/html5/thumbnails/30.jpg)
Opciones de segmentación
Keywords Amplia, Frase, Negativas
![Page 31: Marco Alonso - TMD14 MTY](https://reader034.fdocuments.net/reader034/viewer/2022052413/55c22399bb61ebaf0b8b4656/html5/thumbnails/31.jpg)
Opciones de segmentación
Intereses y seguidores Propios, terceros, parecidos
![Page 32: Marco Alonso - TMD14 MTY](https://reader034.fdocuments.net/reader034/viewer/2022052413/55c22399bb61ebaf0b8b4656/html5/thumbnails/32.jpg)
![Page 33: Marco Alonso - TMD14 MTY](https://reader034.fdocuments.net/reader034/viewer/2022052413/55c22399bb61ebaf0b8b4656/html5/thumbnails/33.jpg)
Opciones de segmentación
TV shows & events ubicación y tema
![Page 34: Marco Alonso - TMD14 MTY](https://reader034.fdocuments.net/reader034/viewer/2022052413/55c22399bb61ebaf0b8b4656/html5/thumbnails/34.jpg)
Opciones de segmentación
Tailored Audiences website visitors, listas
![Page 35: Marco Alonso - TMD14 MTY](https://reader034.fdocuments.net/reader034/viewer/2022052413/55c22399bb61ebaf0b8b4656/html5/thumbnails/35.jpg)
Opciones de segmentación
Location Placement
Device & Platform Género Idioma
![Page 36: Marco Alonso - TMD14 MTY](https://reader034.fdocuments.net/reader034/viewer/2022052413/55c22399bb61ebaf0b8b4656/html5/thumbnails/36.jpg)
! CPE Al menos 3 twits
No puedes promocionar Rt’s Menos distractores (no #, @, fotos)
Utiliza las Cards CTA buttons
![Page 37: Marco Alonso - TMD14 MTY](https://reader034.fdocuments.net/reader034/viewer/2022052413/55c22399bb61ebaf0b8b4656/html5/thumbnails/37.jpg)
Twitter Cards
![Page 38: Marco Alonso - TMD14 MTY](https://reader034.fdocuments.net/reader034/viewer/2022052413/55c22399bb61ebaf0b8b4656/html5/thumbnails/38.jpg)
Summary Summary w/ large image
Photo Gallery
App Player
Product Lead Gen
![Page 39: Marco Alonso - TMD14 MTY](https://reader034.fdocuments.net/reader034/viewer/2022052413/55c22399bb61ebaf0b8b4656/html5/thumbnails/39.jpg)
Lead Gen Website
![Page 40: Marco Alonso - TMD14 MTY](https://reader034.fdocuments.net/reader034/viewer/2022052413/55c22399bb61ebaf0b8b4656/html5/thumbnails/40.jpg)
dos funciones MUY útiles
![Page 41: Marco Alonso - TMD14 MTY](https://reader034.fdocuments.net/reader034/viewer/2022052413/55c22399bb61ebaf0b8b4656/html5/thumbnails/41.jpg)
Conversion Tracking
![Page 42: Marco Alonso - TMD14 MTY](https://reader034.fdocuments.net/reader034/viewer/2022052413/55c22399bb61ebaf0b8b4656/html5/thumbnails/42.jpg)
Tailored Audiences
![Page 43: Marco Alonso - TMD14 MTY](https://reader034.fdocuments.net/reader034/viewer/2022052413/55c22399bb61ebaf0b8b4656/html5/thumbnails/43.jpg)
!Engament rate: ALTOS
Remarketing
Listas y followers
Limita presupuesto
![Page 44: Marco Alonso - TMD14 MTY](https://reader034.fdocuments.net/reader034/viewer/2022052413/55c22399bb61ebaf0b8b4656/html5/thumbnails/44.jpg)
Analytics
![Page 45: Marco Alonso - TMD14 MTY](https://reader034.fdocuments.net/reader034/viewer/2022052413/55c22399bb61ebaf0b8b4656/html5/thumbnails/45.jpg)
Foursquare Ads
![Page 46: Marco Alonso - TMD14 MTY](https://reader034.fdocuments.net/reader034/viewer/2022052413/55c22399bb61ebaf0b8b4656/html5/thumbnails/46.jpg)
1Crea tu anuncio utilizando uno de tus tips o crea uno nuevo
![Page 47: Marco Alonso - TMD14 MTY](https://reader034.fdocuments.net/reader034/viewer/2022052413/55c22399bb61ebaf0b8b4656/html5/thumbnails/47.jpg)
2 Define tu presupuesto
![Page 48: Marco Alonso - TMD14 MTY](https://reader034.fdocuments.net/reader034/viewer/2022052413/55c22399bb61ebaf0b8b4656/html5/thumbnails/48.jpg)
3 Paga!
![Page 49: Marco Alonso - TMD14 MTY](https://reader034.fdocuments.net/reader034/viewer/2022052413/55c22399bb61ebaf0b8b4656/html5/thumbnails/49.jpg)
!
Elige un tip que tu hayas hecho en tu propio lugar.
El ad aparece en función de dos cosas: cercanía y predisposición
El cobro es por subasta y se hace sólo si ve datos de contacto o visita tu
lugar en los próximos 3 días
![Page 50: Marco Alonso - TMD14 MTY](https://reader034.fdocuments.net/reader034/viewer/2022052413/55c22399bb61ebaf0b8b4656/html5/thumbnails/50.jpg)