MARCH 21 - 22, EXPONOR

SPENCERHARRISON

DANIELPINK

STANLEYHAINSWORTH

JERRYSTORCH

BARBARAKAHN

ROBBRADLEY

LARABALAZS

LEWISGARRAD

LUÍSTEIXEIRA

JOSÉFORTUNATO

ANALEHMANN

CRISTINAFONSECA

SOFIATENREIRO

MELANIECOOK

HELENDUPHORN

MICHAELAKKERMAN

ANNEHØYER

JAIMEDEL VALLESANSIERRA

KATRINADODD

FUENCISLACLEMARES

ANTÓNIOTAVARES

JOANAAMARAL

DIAS

CARLOSGOMES

DA SILVA

JOSÉSOARES

QSP Summit is asserted as one of the most relevant Marketing and Management Conferences in Europe that, one again, gathers global leaders that set trends.In this edition, under the theme “Convergence” we will reflect on the challenges that companies, brands and professionals will face now and in the future, framed in the times of change that we are witnessing. We will talk about convergence in several perspectives: Online-Offline; Voice-Data; Human-Robots; Technology-Workplace; Creativity-Management; People-Culture; Product-Branding; Marketing-Technology; among many others that you may find in the event program.

Contents, that surely, will deserve the attention of the audience with vibrant presentations and new market vision.The event features world-class Speakers on Main Stage, Worklabs, Trends Forum and Thinkers Hall. An intense day of knowledge sharing, networking and debate, as well as the experimentation of new solutions and products in the exhibition area, with more than 100 exhibitors in 19.000 m2.Join QSP Summit 2019. Be part of the more than 2300 top executives on each of the two days of the event that, with QSP, are in the vanguard of these topics.

EVENT MAP

SPENCER HARRISONProfessor of Organisational Behaviour

INSEAD

DANIEL PINKAuthor and Best Seller

STANLEY HAINSWORTH Founder and Chief Creative Officer

Tether

• Making a personal connection will increase the productivity of a relationship by 100%• Making a personal connection requires a sense of authorization (Do I have permission to talk to you?) and a script (Do I know what I want to say?)• Learning to cross boundaries and build bridges increases your cultural fluency and allows you to build bridges in future settings• You need to learn to manage your cultural fluency so that you don’t burn out and run out of energy

KEY POINTS CONVERGENCE: HOW BRIDGEWORK CONNECTS PEOPLE AND IDEAS

• What 50 years of behavioral science tells us about why some rewards are effective, but others (especially the ones we rely on most) often are not• Why the changing nature of work, increases the urgency of a new approach to motivation• Why management is overrated and why the new workplace demands greater self-direction• Why making progress is the single biggest day to day motivator on the job• The two types of purpose that motivate high performance

KEY POINTS

• You are one relentless first impression• You are what they hear, not what they say• You are the biggest chance you’re willing to take• You are what you do when no one else is looking• You are who your friends say you are. You are who your consumers say you are

MAIN STAGE

CONVERGENCE

KEY POINTS WE ARE THE STORIES WE TELL

• How did Amazon become the retailer of choice for a large portion of the US population?• How can other companies work with them or compete with them?• How are luxury and fast-fashion retailers competing in the ever-changing, fickle world of fashion?• How did Sephora draw customers away from the once-dominant department stores to become the go-to retailers for beauty products?• What can we learn from the new digitally native vertical brands?

• How convergence of media and technology has fundamentally changed consumer behaviour and their use of media• The ways that media owners and brands need to adapt in this changing world• How the two forces of data and creativity work together in creation and delivery of content to consumers• The way that CNN uses data and creativity for editorial and advertising purposes• What the future holds for consumers, media owners and brands as these trends continue

KEY POINTS

KEY POINTS

• Ensure you are equipped for growth in a world of convergence• You need to ensure you are organized for success in a technology-driven environment • The linear vertical organization is a thing of the past• Organizations must move horizontally in to succeed digitally-led, mobile-centric world• The future is about hiring “human Swiss Army Knives” who can thrive in multi-functional teams

KEY POINTS

BARBARA KAHN Professor of Marketing

Patty & Jay H. Baker, The Wharton School, University of Pennsylvania

LARA BALAZSGlobal Marketing Executive and Former VP

Amazon

ROB BRADLEYVice President of Digital Commercial

Strategy & Revenue

CNN

MAIN STAGE

CONVERGENCE

NEW HORIZONS

• We have come a long way since the first industrial revolution – especially when it comes to understanding people at work: from Taylorism and Scientific Management to Wifi and Wearables. • And yet, we still seem to live in the age of ignorance – fake news and intuitive decisions dominate our lives. To what extent do new technologies help us to think differently about the nature of human nature?• Hierarchy is an essential function of human groups, yet it limits candor and openness. Many people do not speak openly to more senior individuals. • But at work (or in any community), surrounding yourself with people who are easy to please or deferential doesn’t make you more competent – although it might feel like it.• In a data rich world, we need leaders who are curious, driven, collaborative and humble.

KEY POINTS

• The traditional narrative about the ascent of ecommerce and the destruction of bricks and mortar retailing is wrong—at best an oversimplification• The significant logistics penalty for shipping to home requires a more sophisticated “All-Channel” model, matching customer needs with many shopping and fulfilment options• This model will be expensive to build and will exert significant pressure on retail gross margins• Frequently mentioned protective “moats” will not shield retailers from this pressure. They are important “table stakes” but not decisive. These requirements are: (1) Scale, (2) Superior service, (3) CRM, (4) Ecommerce and all-channel sophistication, and (5) A detailed understanding of retailer economics• There will definitely be winners and losers. The only sure winners will be: (1) Content Owners, (2) Low Cost Providers, and (3) Arms Merchants. Sure losers will be retailers who sell someone else’s widely available branded products with no differentiation

KEY POINTS

JERRY STORCHCEO

Storch Advisors

LEWIS GARRADPrincipal and Business Lead

People Science, Growth Markets

Mercer

MAIN STAGE

t

KEY POINTS

• Artificial Intelligence, Machine Learning and Automation are changing the retail landscape. Will the strongest retailers

be able to hold their top spots or will competition use the 4th revolution to catch up?

• Will cryptocurrency and blockchain play a key role in the future retail strategy?

• Do driverless. Mobile malls take personal shopping to an entirely new level?

• Who staffs the retail store of the future, humans or robots?

• Why timing is a science rather than an art

• How our cognitive abilities change over the course of day

• How the hidden pattern of the day affects our analytics and creative capabilities and how simple work rearrangements

can improve our effectiveness

• Why organizations might be overlooking the 1 in 5 workers with chronotypes that don’t match typical work schedules.

• Why breaks are more important than we realize and what the emerging science reveals about the kinds

of breaks that are most restorative

• What are the most promising areas of growth in the Portuguese Economy?

• Will manufacturing still be relevant in the digital age?

• How to foster and make more robust the entrepreneurial ecosystem?

• Corporates and/or startups - which are the most relevant and how to bring them together?

• Is Portugal attracting enough investment? What is the role and impact of foreign multinationals in this country?

LUÍS TEIXEIRA Chief Supply Chain Officer

Farfetch

CRISTINA FONSECAVenture Partner

Indico Capital Partners

LARA BALAZS Global Marketing

Executive and Former VP Amazon

SOFIA TENREIROGeneral Manager Cisco Portugal

JEANNIEY MULLEN Global Chief

Marketing Officer Mercer

HELEN DUPHORNRetail Manager IKEA Portugal

ANA LEHMANNEconomist, University

Professor, Consultant, Manager

MODERATION

TRENDS FORUM

THE FUTURE OF ECONOMY

THINKERS HALL

KEY POINTS

KEY POINTS

DANIEL PINKAuthor and Best Seller TIAGO SIMÕES

Marketing DirectorSonae MC

MANUEL CARVALHO DirectorPúblico

MODERATION

MODERATION

WORKLABS

CONVERGENCE

TIME: 50 MINUTES

TIME: 50 MINUTES

TIME: 50 MINUTES

THE SCIENTIFIC SECRETS OF PERFECT TIMING

JOSÉ FORTUNATOMember of the Board,

Sonae MC SGPS & Operations and Marketing Area Manager

t

KEY POINTS

KEY POINTS

• Win or lose: Will Artificial Intelligence lead to our demise or make us super-human in the workplace?

• Understand what Artificial Intelligence can do for you and how to use it to your advantage in the workplace

• What Augmented Intelligence is and why it is the next-gen Artificial Intelligence

• How learning and development will evolve to cater for these structural shifts

• What you need to do as a business leader

• The camera is the new keyboard

• Personalization is no longer negotiable

• How technology is scaling human creativity in marketing

• Your customer is every, why aren’t you?

• Brands that are customer centric and agile will emerge successful

OUT-SKILLED BY AI? THE CONVERGENCE OF TECHNOLOGY AND THE WORKPLACE

THE FUTURE OF SEARCH IS VISUAL

I IS FOR INNOVATION

MICHAEL AKKERMAN Head of Marketing PartnersPinterest

MELANIE COOKManaging Director Hyper Island Asia

ANNE HØYER IoT Director, Board Member, Co-Founder, Keynote Speaker

CGI Business Consulting

GUSTAVO MENDES Marketing Director at NewCoffee &

Marketing Professor at Porto Business School

RUI VENTURA President

APPM

MODERATION

MODERATION

• Understand the importance of innovation

• See how your company can utilize data to innovate

• Learn how to find your competitive advantage with new technology

• Get an overview of how to overcome obstacles of IoT and Big Data projects

• Receive recommended steps of IoT and innovative projects

KEY POINTS

VÍTOR MAGALHÃES CEO and Co-Founder

BySide

MODERATION

WORKLABS

CONVERGENCE

TIME: 50 MINUTES

TIME: 50 MINUTES

TIME: 50 MINUTES

V

KEY POINTS

• Buying and selling beauty products and services: From indirect to direct. The convergence of channels

• Defining a beauty product: From products to services. The convergence of experiences

• Transformation of the relationship with consumers: From massification to personalization.

The convergence of information

• Work differently: From silos to open innovation. The convergence of talent

DIGITAL AND BEAUTY: THE PERFECT MATCH

IMPROVING MY OWN PERFORMANCE WHY AND HOW?

CREATIVES VS COMPUTERS? AN INCONVENIENT TRUTH

JAIME DEL VALLE SANSIERRA Chief Marketing Officer L’Oréal Spain

SUSANA COERVER Global Marketing and

Communication Director Parfois

MODERATION

KEY POINTS

• Can computers be creative?

• Can bots build brands?

• Will marketing lose the human touch?

• Can we trust the algorithms running our lives?

• Who’s in charge here anyway?

KATRINA DODDHead of Trends Contagious

JOSÉ SOARESFull Professor of Physiology Universidade do Porto

SANDRA SERVINHO VIEIRA Market Researcher, Consumer Insight and Experience

Analyst and Member of Innovation Team Deco Proteste

MODERATION

KEY POINTS

• Impact of stress and fatigue on performance

• The way how we are working: what else?

• RELOAD: the key point of performance

• The 4 R’s of Performance: Recover, Refuel, Rethink and Reenergize

• Stress and decision. Brain as ally and/or enemy?

DUARTE ARAÚJO Executive Member, Riopele

and Chairman, Eurostars Oásis Plaza

MODERATION

WORKLABS

CONVERGENCE

TIME: 50 MINUTES

TIME: 50 MINUTES

TIME: 50 MINUTES

BUSINESS STAGE

KEY POINTS

• Google’s vision on key technology

• Trends and their implications into business and marketing

• How businesses can approach all these disruptions effectively

• Showcase with specific company stories

FUENCISLA CLEMARES Country Manager Google Spain and Portugal

LUSOIMPRESSAlcino Delgado

CCO

E-GOIPedro Sousa Guedes Director of Partnership & Sales PT

DPO Consulting Elsa Veloso

Founder and CEO

BDR - BANDEIRAS E MASTROSBárbara Magalhães

Administrator

21/03 12:45 PM

21/03 1:15 PM

21/03 1 PM

21/03 1:30 PM

21/03 1:45 PM

22/03 10:30 AM

21/03 4:50 PM

22/03 10:45 AM

ANA BICHOCEO, Adclick

Board Member, Impacting Group

MODERATION

TECH AND THE FUTURE OF BUSINESS

HOW HUMAN CAN MAKE THE DIFFERENCE?

GEMA DIGITAL Mafalda Ricca Marketing and Commercial Director

EDIGMAJorge Vieira Business Management Director

PORTUGAL SOU EUBranca Pereira Senior Vice President, Business & Operations

EVENT SERVICESCarlos Ferreira

CEO

BTRUST Sónia Brochado

CEO

C. M. MATOSINHOSEduardo Pinheiro

Vice President

21/03 10:45 AM

21/03 10:30 AM

21/03 11:00 AM

21/03 12:30 PM

KEY POINTS

• The role of feelings and emotional intelligence, in a world where algorithms will coexist with Humanity

• The humanoids are already present by assembling in themselves artificial (nanocellular) and biological cells. What will happen to the species we are today?

• The emergence and technological urgency of algorithms create new networks and present us with a new kind of Humanity, in a new social organization, in a post-democracy?

• Technology and computer algorithms: from service to man at the service of networks

• What new social organization will rise from those who concentrate wealth and power by owning the algorithms?

• Is the man losing the ability to dream?

ANTÓNIO TAVARES Ombudsman Santa Casa da Misericórdia do Porto

JOANA AMARAL DIAS Clinical Psychologist & Media Specialist

DOMINGOS DE ANDRADE Director

Jornal de Notícias

MODERATION

WORKLABS

OPEN AT BREAKS

CONVERGENCE

TIME: 50 MINUTES

TIME: 50 MINUTES

CISION Uriel Oliveira Senior Vice President, Business & Operations

GOWEB AGENCYSérgio Tavares CEO

CARLOS GOMES DA SILVA Vice Chairman of the Board of Directors Member (CEO) of the Executive CommitteeGalp Energia

SCHEDULE

8:00 - 9:20 AM

8:00 - 9:20 AM

1:00 - 2:30 PM

11:00 - 11:30 AM

2:30 PM

9:20 AM

9:20 AM

10:30 AM

12:30 - 2:15 PM

4:50 PM

6:30 PM

REGISTRATION

REGISTRATION

LUNCH AND NETWORKING

COFFEE BREAK & BUSINESS STAGE

CLOSE

WELCOME SESSION

WELCOME SESSION

COFFEE BREAK, BOOK SIGNING & BUSINESS STAGE

LUNCH BREAK & BUSINESS STAGE

COFFEE BREAK & BUSINESS STAGE

CLOSE

MODERATION: TIAGO SIMÕES

MODERATION: MANUEL CARVALHO

FUENCISLA CLEMARES

MODERATION: JEANNIEY MULLEN

ANTÓNIO TAVARES, JOANA AMARAL DIAS, CARLOS GOMES DA SILVA

DANIEL PINK

JAIME DEL VALLE SANSIERRA

ANNE HØYER

KATRINA DODD

JOSÉ SOARES

MICHAEL AKKERMAN

MELANIE COOK

MODERATION: DOMINGOS DE ANDRADE

MODERATION: SUSANA COERVER

MODERATION: VÍTOR MAGALHÃES

MODERATION: SANDRA VIEIRA

MODERATION: DUARTE ARAÚJO

MODERATION: RUI VENTURA

MODERATION: GUSTAVO MENDES

DAY 22

DANIEL PINK

BARBARA KAHN

LEWIS GARRAD

ROB BRADLEYLIVE UNPLUGGED

SPENCER HARRISON

STANLEY HAINSWORTH

JERRY STORCH

LARA BALAZS

THINKERS HALL

FUTURE OF ECONOMY TECH AND THE FUTURE OF BUSINESS

TRENDS FORUM

HOW HUMAN CAN MAKE THE DIFFERENCE?

DIGITAL AND BEAUTY: THE PERFECT MATCH

I IS FOR INNOVATION

CREATIVES VS COMPUTERS? AN INCONVENIENT TRUTH

IMPROVING MY OWN PERFORMANCE - WHY AND HOW?

THE FUTURE OF SEARCH IS VISUAL

OUT-SKILLED BY AI? THE CONVERGENCE OF TECHNOLOGY AND THE WORKPLACE

9:30 AM

9:30 AM

11:30 AM

12:10 PM

12:50 PM

11:10 AM

11:50 AM

3:30 PM

4:10 PM

2:15 - 3:15 PM

10:10 - 11:00 AM

5:10 - 6:10 PM

PROGRAM

HELEN DUPHORN, JOSÉ FORTUNATO, LARA BALAZS, LUÍS TEIXEIRA

ANA LEHMANN, SOFIA TENREIRO, CRISTINA FONSECA

MODERATION: ANA BICHO

CONVERGENCE

SCHEDULE DAY 21

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AIMMAP - Associação dos Industriais Metalúr-

gicos Metalomecânicos e Afins de Portugal

APCOR - Associação Portuguesa de Cortiça

APICCAPS – Associação Portuguesa dos

Industriais de Calçado, Componentes,

Artigos de Pele e seus Sucedâneos

APPM - Associação Portuguesa de

Profissionais de Marketing

ATP - Associação Têxtil e Vestuário de

Portugal

CCLB - Câmara de Comércio Luso-Britânica

CCP - Confederação do Comércio e

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CENIT - Centro Associativo de Inteligência

Têxtil

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ACP - Associação Comercial do Porto AEP - Associação Empresarial de PortugalAICCOPN - Associação dos Industriais da Construção Civil e Obras Públicas AIMMAP - Associação dos IndustriaisMetalúrgicos Metalomecânicos e Afinsde Portugal

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