March 2014

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The New American Dream: Meet the next generation of job creators. Their job? Creating.

Transcript of March 2014

  • MARCH 2014

    MEET THE NEXT GENERATION OF JOB CREATORS.

    THEIR JOB? CREATING.

    In Los Angeles, entrepreneurSonja Rasula sees a bright future.

    SOUTH

    WEST A

    IRLIN

    ES + AIRTR

    AN

    A SYMBOL O

    F FREEDOM

    MARCH

    2014

    In Los Angeles, entrepreneurSonja Rasula sees a bright future.

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  • Defining the Future of the Public Research University

    UC San Diego

    Charging AheadFrom its inception, the University of California, San Diego has attracted leading scholars with an entrepreneurial spirit and a penchant for risk- taking. The freedom to cross boundaries and to create new disciplines fuels breakthrough research with global impact. Our visionaries are looking for the next discoveries that will benefit people around the world in all walks of life.

    LIVING THE

    Life Aquatic

    UC San Diegos Scripps Institution of Oceanography is the best doctoral program of its kind, as ranked by the National Research Council

    UC San Diego is ranked by Surfline as the best surfing school in the nation.

    Learn more at ucsd.edu.

    Davey Kline, Ph.D.

    Campus volunteers help clean up the beach

    Alysson Muotri, Ph.D.

    Meeting the Beach

    Conserving Coral Reefs

    Fighting Malaria on Multiple Fronts

    Building a Model of Autism

    Elizabeth Winzeler, Ph.D.

    REINVENTING

    Medicine

    ucsd.indd 2 1/17/14 1:57 PM

  • Defining the Future of the Public Research University

    UC San Diego

    LIVING THE

    Life Aquatic

    UC San Diegos Scripps Institution of Oceanography is the best doctoral program of its kind, as ranked by the National Research Council

    UC San Diego is ranked by Surfline as the best surfing school in the nation.

    Learn more at ucsd.edu.

    Davey Kline, Ph.D.

    Campus volunteers help clean up the beach

    Alysson Muotri, Ph.D.

    Meeting the BeachEach year, during UC San Diegos Welcome Week, students

    gather for beach games, surf and kayak lessons, and a massive

    beach cleanup. The event, called Meet the Beach, provides

    an opportunity for the campus to connect with its unique

    community and environment. The cleanup is a part of the

    Volunteer50 initiative, which encourages the campus community

    to perform 50 hours or more of community service during the

    academic year.

    Conserving Coral ReefsIn addition to their natural beauty, coral reefs are ecologically

    and economically important ecosystems. By using computers to

    control CO2 and water temperature above complex reef systems,

    Davey Kline is simulating future ocean conditions to better understand what might happen as the oceans warm and acidify.

    His research will help guide future decisions to protect and

    conserve the valuable reefs.

    Fighting Malaria on Multiple FrontsMalaria aects anywhere from 250 to 500 million people Malaria aects anywhere from 250 to 500 million people

    annually. Despite recent advances, the ailment persists as annually. Despite recent advances, the ailment persists as

    one of the worlds deadliest infectious diseases. Elizabeth Elizabeth Winzelers innovative research at the interface of chemistry and s innovative research at the interface of chemistry and genetics employs advanced screening programs to create novel genetics employs advanced screening programs to create novel

    candidates for possible treatment. Her work investigates new

    classes of drugs that appear to target the disease parasite at all

    stages of its development and transition.

    Building a Model of AutismAutism spectrum disorders are complex neurodevelopmental

    diseases characterized by deficits in verbal communication,

    impaired social interaction, and limited and repetitive interests

    and behavior. Alysson Muotri and colleagues have used stem cells from patients with Rett syndrome, one of the most

    aggressive forms of autism, to create the first human cellular

    model of the disorder that could be used for drug screening,

    diagnosis and personalized treatment.

    Elizabeth Winzeler, Ph.D.

    REINVENTING

    Medicine

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  • 4 SPIRIT MARCH 2014

    Contents March 2014

    SEE THE LIGHTNeon artist Todd Sanders has no regrets about

    taking the path less traveled.

    SEE THE LIGHTNeon artist Todd Sanders has no regrets about

    taking the path less traveled.

    PHOTOGRAPHY BY JEFF WILSON

    ON THE COVER / At The Unique Space in L.A., Sonja Rasula is

    helping young entrepreneurs find their wayand connections. PHOTOGRAPHY BY DAVE LAURIDSEN

    70The New American

    DreamIn these economically

    uncertain times, atypicalopportunities are luring

    us o the well-worn career paths. Get to know

    some of these nouveau entrepreneurs, including:

    THE CATALYSTS Theyre building creative spacesand community.

    THE RURALISTSTheyre ditching city gigs

    to get back to the land.THE ETSY GENERATIONTheyre taking cra s to a new, enterprising level.

    THE ARTISANSTheyre creating beautiful things with their hands.

    THE REVISIONISTSTheyre leaving corporate life to nd more ful llment.

    THE FOOD NETWORKTheyve found a new

    recipe for success.

    96Your Adventure In New York City

    With highlights like a foodies paradise and a

    high- ying, urban green space, our travel guide

    will get you in a New York state of mind in no time.

    COVER

    LET

    TERING BY VA

    NES

    SA HER

    NANDEZ

    /THEV

    AGUEL

    Y.COM

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  • CM

    Y

    CM

    MY

    CY

    CMY

    K

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  • 6 SPIRIT MARCH 2014

    Contents March 2014

    PHOTO

    GRAPH

    Y BY

    PEG

    GY SIRO

    TA (L

    EA), AD

    AM VOORH

    ES (C

    HEE

    SECAK

    E), JEN

    DAV

    IS (T

    AXIS); ILLU

    STRA

    TION BY NICOLE

    MAR

    IE RINCO

    N (B

    OOKP

    AGE)

    33

    107

    4040404040404040404040

    29

    Front 12 Garys Greeting 14 Garys Greeting

    en Espaol 16 Star of the Month 18 Freedom Story 20 From the Editor 22 Your Words 26 Your Pictures 29 Media Center 33 Eat Drink Sleep 39 Wise Guide 45 Numbers 55 Business

    Middle 70 The New

    American Dream 96 Your Adventure In

    New York City

    Back 107 Calendar 116 Fun! 136 Spotlight 139 Community Outreach 140 Products & Services 143 Flight Service 144 Terminal Maps 146 Information 148 Rapid Rewards

    and A+ Rewards Partners

    150 Route Map 152 The If List

    To-Do ListTen Action Items in This Issue 1 Punch up a

    classic cocktail Page 34

    2 Make for Mexico Page 36

    3 Act in good faith Page 39

    4 Let off some steam Page 42

    5 Decipher your kids careerPage 45

    6 Poise yourself Page 48

    7 Keep driving indiscretions on the DL Page 50

    8 Pick a perfect pack Page 55

    9 Cater tocravings from afar Page 56

    10 Get close to Tony GoldwynPage 152

    96Your Adventure In New York City

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  • Spence Hot Springs

    Adventure that Feeds the Soul. newmexico.org

    Find the trail.

    Find the hot springs.

    Find your soul.

    TRUE FALSE

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  • March 2014EDITORIAL

    EDITORIAL DIRECTOR Jay Heinrichs

    CREATIVE DIRECTOR Kevin de Miranda

    EXECUTIVE EDITOR John McAlley

    ART DIRECTOREmily Kimbro

    SENIOR EDITOR Alison Miller

    DIGITAL MANAGING EDITORMelanie J. ClancyTRAVEL EDITORAmanda Gleason

    ASSISTANT ART DIRECTORSBritta Hazel, Stefanie Pepping

    ASSISTANT EDITORS Gabbi Chee, Austin W. G. Morton

    PROJECT DESIGNEREric Thurstin

    CONTRIBUTING SENIOR EDITORMelinda Mahaffey Icden

    PHOTO INTERN Mariah Tyler

    EDITORIAL INTERNS Natalie Maneval, Annette Nevins, Katy Roden

    CONTRIBUTORS Taffy Brodesser-Akner, Dave Lauridsen,

    Kevin Miyazaki, Dan Root, J. Rentilly, Jill Coody Smits, Adam Voorhes, Jeff WilsonWEB DEVELOPMENT, PACE INTERACTIVEDena Caulder, Jason Dalton, Chad Hayton

    EDITORIAL INQUIRIESSpirit MagazineSpirit MagazineSpirit

    2811 McKinney Ave., Suite 360Dallas, TX 75204-8600

    Letters to the editor may be mailed to the address above or submitted via

    the website at spiritmag.com.

    SOUTHWEST INQUIRIESComments directed at Southwest Airlines not pertaining to Spirit should be mailed to: Spirit should be mailed to: SpiritSouthwest Airlines Customer Relations P.O. Box 36647 Dallas, TX 75235-1647,

    or you can send comments via email by visiting the Contact Us page at southwest.com.

    PACE COMMUNICATIONS, INC.CEO & OWNER

    Bonnie McElveen-HunterCHAIRMAN EMERITUS

    Eugene JohnstonSECRETARY-TREASURER

    Patricia M. McConnellPRESIDENTCraig Waller

    CHIEF OPERATING OFFICER & CHIEF FINANCIAL OFFICER

    Leigh Ann KleeEXECUTIVE VICE PRESIDENT

    Edward F. Calfo

    SOUTHWEST AIRLINES + AIRTRAN

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  • A view with a room.

    Blending Spanish culture and Mediterranean influences throughout, this captivatingScottsdale resort oers the appeal of an international escape, close to home. Experience natures splendor as you surround yourself with the majestic Sonoran Desert and Camelback Mountain, all just steps from your room.

    480-627-3200 montelucia.com

    montelucia | scottsdale

    2014 Omni Hotels & Resorts

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  • ADVERTISINGPUBLISHER

    Debbie Cooper D