©2014 TEAM VELOCITY MARKETING

Brown’s Arlington Honda

Landmark Honda

Bill Page Honda

Competitors

Fairfax Honda

Honda of Tysons Corner

Sales Offers

©2014 TEAM VELOCITY MARKETING

Bill Page Honda- Vehicle Offers

• Site contains a multitude of national vehicle offers, but no prices unique to the store• The sales offers are formatted differently in 2 different locations on the site

©2014 TEAM VELOCITY MARKETING

Competitors’ Sales Offers

Fairfax Honda

Honda of Tysons

Browns Honda

Landmark Honda

Bill Page National Offers

Fit $149/mo. Lease $149/mo. Lease: $149/mo.0.9% APR

$139/mo.0.9% APR

$149/mo.0.9% APR

Civic $159/mo. 0.9% APR

Lease: $211/mo.Buy: $319/mo.

Lease: $159/mo.0.9% APR

$159/mo.0.9% APR

Sedan: $159/mo.Coupe:

$169/mo.0.9% APR

Accord Sedan LX: $199/mo.

Coupe: $219/mo.Coupe LX: $219/mo.

0.9% APR Lease: $199/mo.0.9% APR

Coupe:$219/mo.Sedan: $199/mo.

0.9% APR

Sedan: $199/mo. Coupe:$219/mo.

S0.9% APR

CR-V $209/mo. Lease: $357/mo. Buy: $489/mo.

1.9% APR

Lease: $209/mo.0.9% APR

$209/mo.0.9% APR

$209/mo.

Pilot N/A N/A 0.9% APR for 36 months

0.9% APR $279/mo. 0.9% APR

Odyssey N/A N/A 0.9% APR for 36 months

0.9% APR $269/mo.0.9% APR

©2014 TEAM VELOCITY MARKETING

©2014 TEAM VELOCITY MARKETING

Bill Page Honda- Service Offers

• Site contains a good amount of service offers, all listed on one page vertically

Free VA State Inspection

3 for 1 Oil Change: $34.95 (MPI + Battery Test)

Detailing: $199.95

Battery Test: Free

Pot Hole Special/4 Wheel Alignment: $79.95

Match or Beat Offer

Free 2nd opinion

5% for next service

©2014 TEAM VELOCITY MARKETING

Service Offers

Fairfax Honda Honda of Tysons

Browns Honda

Landmark Honda

Bill Page Honda

Oil Change$35.95 $34.95 $29.95

(w/ Tire Rotation: $49.95)

$34.95The Works (Gold Star): $79.95

w/ Multipoint Inspection and Battery Test: $34.95

Pot Hole/ Alignment

$119.95 (Plus Balance: $139.95)Balance & Lifetime Tire Rotation: $69.95

10% Off w/ Purchase of 4 Tires

$99.95 $79Plus Tire Rotation and Balance: $159.95

Pot Hole Special, 4 Wheel Alignment: $79.95

Free InspectionN/A Free Multipoint

InspectionN/A N/A Free Virginia State

Inspection.

Tire SpecialBuy 4 Tires, Get a $50 MasterCard (BF Goodrich)Buy 4, Get $80 Rebate (Goodyear or Dunlop)

N/A N/A Buy 4 Tires, Get a $50 MasterCard

N/A

Wild Card$10 Off $150 or more$20 Off $250 or more$30 Off $500 or more

N/A N/A $25 of any one service over $250.

N/A

Other Free 2nd Opinion,$114.95 Battery Replacement,$99.95 Headlight Restoration.

$69.95 Cabin Air Filter,$25.00 Off Any Two Fluids Flushed,$114.95 Battery.

$14.95 Tire Rotation & Brake Inspection,$159.95 Headlight Restoration,$129.95 Battery.

$299.95 Brake Pad Special,

Match or Beat Honda Coupon.Free 2nd Opinion on any quote.

©2014 TEAM VELOCITY MARKETING

©2014 TEAM VELOCITY MARKETING

SegmentationClassificationRecently purchased a new vehicle.

Age30 -45 days

MessageThank You /Introduction to service

StrategyCreate loyalty/routine

Competitiveness None – No discount needed

Last ActivityPurchased a new vehicle in the previous month

Mail & Email FrequencyMonthly

OffersThree (3) service offers

StatusActive

Recent Purchaser RecommendationsOffer Message/Includes

Oil Change Reminder Message: Don’t forget to schedule your Free oil change

Includes: Oil & Filter Change Check Tire Pressure, Inspect Battery, Inspect Air & Filter System, Top Off Fluids

Personalize Your Honda 15% Off Parts & Accessories

Free Car Wash Message: Keep your Honda looking new. Stop by with this coupon for a free car wash

©2014 TEAM VELOCITY MARKETING

Maintenance Reminder RecommendationsOffer Message/Includes

Oil & Filter Change: $24.95+ MPI + Free Battery Inspection

Oil & Filter Change Check Tire Pressure, Inspect Battery, Inspect Air & Filter System, Top Off Fluids

Wild Card Savings $100-$249 = 10% OFF$250-$499 = 12% OFF$500-$1000= 15% OFF

The Works: $32.95 Oil & Filter Change, Rotate & Inspect 4 Tires, Inspect Brake System, Check Tire Pressure, Check Belts & Hoses,

Inspect Air & Filter System, Top Off Fluids

Pot Hole Special: $79.95 4 Wheel Alignment

Tire Special Buy 3 tires & get the 4th for $1.00

Match or Beat Any Local Honda Dealer’s Service

We will match or beat any local Honda dealer's service coupon at Bill Page Honda in Falls Church, VA, also

serving Washington D.C.

SegmentationClassificationOverdue Maintenance.

Age-2 Years

MessageOverdue maintenance reminder

StrategyDrive service traffic speaking to overdue customers

Competitiveness Low/Mid: small discount

Last ActivityHas not serviced with you between 4-24 months

Mail/Email FrequencyMonthly

OffersSix (6) service offers

StatusOverdue customer

©2014 TEAM VELOCITY MARKETING

ActiveMessageSales & Service

Age+2 Years

Last ActivityServiced with you in the last 12 months

StrategyContinue to brand & provide offers to active customers

Competitiveness Low: no discounts, customer is already paying standard costs

Offers4 sale offers*3 service offers*3 general offers*

*Number of offers may change based on creative direction, cardstock size, campaign theme

LostMessageSales & Service

Age+2 Years

Last ActivityHas not serviced with you in 12-36 months

StrategyCommunicate with past customers to reengage them for sales & service

Competitiveness Mid: small discount, must be semi-aggressive get this customer back

Offers4 sale offers*3 service offers*3 general offers*

*Number of offers may change based on creative direction, cardstock size, campaign theme

DefectorMessageSales & Service

Age+2 Years

Last ActivityHas not serviced with you in 36-60 months

StrategyReengage past customers to reengage them for sales & service

Competitiveness Very: max discount, must be very aggressive get this customer back

Offers4 sale offers*3 service offers*3 general offers*

*Number of offers may change based on creative direction, cardstock size, campaign theme

ConquestMessageSales & Service

Age+2 Years

Last ActivityHas never done business at your dealership

StrategyPromote aggressive incentives to capture new market share

Competitiveness Very: max discount, must be very aggressive break customers current routine

Offers4 sale offers*3 service offers*3 general offers*

*Number of offers may change based on creative direction, cardstock size, campaign theme

SegmentationSales & Service Campaign

©2014 TEAM VELOCITY MARKETING

Service RecommendationsOffer Message/Includes

Oil & Filter ChangeActive: $34.95Lost: $29.95Defector/Conquest: $19.95

+MPI + Battery InspectionIncludes: Oil & Filter Change Check Tire Pressure,

Inspect Battery, Inspect Air & Filter System, Top Off Fluids

Wild Card Savings $100-$249 = 10% OFF$250-$499 = 12% OFF$500-$1000= 15% OFF

Tire Special Buy 3 tires & get the 4th for $1.00

Pot Hole SpecialActive: $79.95Lost: $74.95Defector/Conquest: $69.95

4 Wheel Alignment

Sales RecommendationsVehicle Disclaimer Info

2014 Honda Civic: $149Callout: 143 HP & 39 MPG Hwy

Automatic. MSRP $23,545. Stock#7979. 36 mo. $4,912.32 down plus taxes, dealer, and $595 acquisition fees.

2014 Honda Accord: $179Callout: 278 HP & 36 MPG Hwy

Automatic. MSRP $25,645. Stock#2507. 36 mo. $3,999 down plus taxes, dealer, and $595 acquisition fees.

2014 Honda CR-V: $199Callout: 185 HP & 31 MPG Hwy

Automatic. MSRP $29,255. Stock#0884. 36 mo. $2,999 down plus taxes, dealer, and $595 acquisition fees.

General Offer Recommendations0.9% APR

For up to 60 months120% KBB For Your Trade $2,500 OFF MSRP

*On select models

©2014 TEAM VELOCITY MARKETING