Marathon Laundry Machines Pitch
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Transcript of Marathon Laundry Machines Pitch
Glenn Reid, CEO [email protected] (650) 898-7343
New Era of Self-Washing Clothes
Washes & Dries Internet + Cloud Smart Automation
Disruptive technology that’s 70 years overdue.
Washes and dries your clothes in
one machine - quickly & efficiently.
State-of-the-art mobile and cloud solutions for tracking and managing
not just the laundry, but the availability of machines, history of use, energy consumption, and true
data-driven management.
Silicon Valley learning algorithms/AI deliver real value
in a thoughtful, energy-efficient, connected appliance.
Your average washing machine has technology inside it that dates from oh, around the 1980's or so. Marathon Laundry Machines are a bit like the cars that Tesla Motors has developed — not just smart and thoughtful, but with real computers, full-time internet connectivity, and a team of award-winning software engineers coming up with great ideas.
$6B Dryers $2.5B Millennial Target Market 8% spike in buying by new homeowners and new families - age 31
$8B Washers
$14B Market
“The Tesla of Appliances…”
OEM Washer Silicon Valley Magic Awesome
We start with existing technology, retrofit, do a brain transplant, add a touch screen and Wifi. It’s straightforward to manufacture, easy parts availability and high-tech predictive maintenance. Our retrofit strategy minimizes cost, maximizes flexibility and software.
-Wired Magazine
Forecasts
$48M in Revenue by year end 2017
DataforChartsUnitShipments
2016 2017 20182016F 2017F 2018F BigBox 0 18,700 166,700
NetRevenues 113,905$ 21,001,980$ 159,751,810$ LocalRetailer - 485 600GrossProfit (27,615) 3,880,808 27,604,620 Direct - 2,300 3,000GrossMargin% -24% 18% 17% Pre-Orders 100 - -
TotalOpex 686,521 2,774,499 7,660,272OperatingIncome (714,136) 1,106,309 19,944,348 GrossRevenueOperatingMargin% -627% 5% 12% 2016 2017 2018
BigBox -$ 18,312,910$ 163,249,310$LocalRetailer -$ 576,738$ 713,490$ Direct -$ 3,217,700$ 4,197,000$
Pre-Orders 119,900$ -$ -$ 12/31/16F 12/31/17F 12/31/18F
Cash 39,496$ 2,076,780$ 13,000,856$Inventory 106,250 243,750 243,750TotalAssets 247,203 13,601,871 42,162,178TotalCurrentLiabilities 156,103 8,121,462 16,737,421TotalDebtInclSharesholderNotes 717,000 - -CumCapitalRaised 973,000 5,256,000 5,256,000
2016F 2017F 2018FUnitShipments 100 21,485 170,300CumulativeUnitsShipped 100 21,585 191,885AvgSellingPrice 1,199$ 1,029$ 987$ AvgGPperUnit (276)$ 181$ 162$
TotalHeadcount* 8 27 43*Excludingcontractassemblylabor
SummaryIncomeStatement
SummaryBalanceSheet
KeyStats
$0
$50,000,000
$100,000,000
$150,000,000
$200,000,000
2016 2017 2018
GrossProductRevenue
Pre-Orders Direct LocalRetailer BigBox
020,00040,00060,00080,000100,000120,000140,000160,000180,000
2016 2017 2018
UnitShipments
Pre-Orders Direct LocalRetailer BigBox
DataforChartsUnitShipments
2016 2017 20182016F 2017F 2018F BigBox 0 18,700 166,700
NetRevenues 113,905$ 21,001,980$ 159,751,810$ LocalRetailer - 485 600GrossProfit (27,615) 3,880,808 27,604,620 Direct - 2,300 3,000GrossMargin% -24% 18% 17% Pre-Orders 100 - -
TotalOpex 686,521 2,774,499 7,660,272OperatingIncome (714,136) 1,106,309 19,944,348 GrossRevenueOperatingMargin% -627% 5% 12% 2016 2017 2018
BigBox -$ 18,312,910$ 163,249,310$LocalRetailer -$ 576,738$ 713,490$ Direct -$ 3,217,700$ 4,197,000$
Pre-Orders 119,900$ -$ -$ 12/31/16F 12/31/17F 12/31/18F
Cash 39,496$ 2,076,780$ 13,000,856$Inventory 106,250 243,750 243,750TotalAssets 247,203 13,601,871 42,162,178TotalCurrentLiabilities 156,103 8,121,462 16,737,421TotalDebtInclSharesholderNotes 717,000 - -CumCapitalRaised 973,000 5,256,000 5,256,000
2016F 2017F 2018FUnitShipments 100 21,485 170,300CumulativeUnitsShipped 100 21,585 191,885AvgSellingPrice 1,199$ 1,029$ 987$ AvgGPperUnit (276)$ 181$ 162$
TotalHeadcount* 8 27 43*Excludingcontractassemblylabor
SummaryIncomeStatement
SummaryBalanceSheet
KeyStats
$0
$50,000,000
$100,000,000
$150,000,000
$200,000,000
2016 2017 2018
GrossProductRevenue
Pre-Orders Direct LocalRetailer BigBox
020,00040,00060,00080,000100,000120,000140,000160,000180,000
2016 2017 2018
UnitShipments
Pre-Orders Direct LocalRetailer BigBox
Financials
Break-even cash flow Q1 2017
DataforChartsUnitShipments
2016 2017 20182016F 2017F 2018F BigBox 0 18,700 166,700
NetRevenues 113,905$ 21,001,980$ 159,751,810$ LocalRetailer - 485 600GrossProfit (27,615) 3,880,808 27,604,620 Direct - 2,300 3,000GrossMargin% -24% 18% 17% Pre-Orders 100 - -
TotalOpex 686,521 2,774,499 7,660,272OperatingIncome (714,136) 1,106,309 19,944,348 GrossRevenueOperatingMargin% -627% 5% 12% 2016 2017 2018
BigBox -$ 18,312,910$ 163,249,310$LocalRetailer -$ 576,738$ 713,490$ Direct -$ 3,217,700$ 4,197,000$
Pre-Orders 119,900$ -$ -$ 12/31/16F 12/31/17F 12/31/18F
Cash 39,496$ 2,076,780$ 13,000,856$Inventory 106,250 243,750 243,750TotalAssets 247,203 13,601,871 42,162,178TotalCurrentLiabilities 156,103 8,121,462 16,737,421TotalDebtInclSharesholderNotes 717,000 - -CumCapitalRaised 973,000 5,256,000 5,256,000
2016F 2017F 2018FUnitShipments 100 21,485 170,300CumulativeUnitsShipped 100 21,585 191,885AvgSellingPrice 1,199$ 1,029$ 987$ AvgGPperUnit (276)$ 181$ 162$
TotalHeadcount* 8 27 43*Excludingcontractassemblylabor
SummaryIncomeStatement
SummaryBalanceSheet
KeyStats
$0
$50,000,000
$100,000,000
$150,000,000
$200,000,000
2016 2017 2018
GrossProductRevenue
Pre-Orders Direct LocalRetailer BigBox
020,00040,00060,00080,000100,000120,000140,000160,000180,000
2016 2017 2018
UnitShipments
Pre-Orders Direct LocalRetailer BigBox
DataforChartsUnitShipments
2016 2017 20182016F 2017F 2018F BigBox 0 18,700 166,700
NetRevenues 113,905$ 21,001,980$ 159,751,810$ LocalRetailer - 485 600GrossProfit (27,615) 3,880,808 27,604,620 Direct - 2,300 3,000GrossMargin% -24% 18% 17% Pre-Orders 100 - -
TotalOpex 686,521 2,774,499 7,660,272OperatingIncome (714,136) 1,106,309 19,944,348 GrossRevenueOperatingMargin% -627% 5% 12% 2016 2017 2018
BigBox -$ 18,312,910$ 163,249,310$LocalRetailer -$ 576,738$ 713,490$ Direct -$ 3,217,700$ 4,197,000$
Pre-Orders 119,900$ -$ -$ 12/31/16F 12/31/17F 12/31/18F
Cash 39,496$ 2,076,780$ 13,000,856$Inventory 106,250 243,750 243,750TotalAssets 247,203 13,601,871 42,162,178TotalCurrentLiabilities 156,103 8,121,462 16,737,421TotalDebtInclSharesholderNotes 717,000 - -CumCapitalRaised 973,000 5,256,000 5,256,000
2016F 2017F 2018FUnitShipments 100 21,485 170,300CumulativeUnitsShipped 100 21,585 191,885AvgSellingPrice 1,199$ 1,029$ 987$ AvgGPperUnit (276)$ 181$ 162$
TotalHeadcount* 8 27 43*Excludingcontractassemblylabor
SummaryIncomeStatement
SummaryBalanceSheet
KeyStats
$0
$50,000,000
$100,000,000
$150,000,000
$200,000,000
2016 2017 2018
GrossProductRevenue
Pre-Orders Direct LocalRetailer BigBox
020,00040,00060,00080,000100,000120,000140,000160,000180,000
2016 2017 2018
UnitShipments
Pre-Orders Direct LocalRetailer BigBox
DataforChartsUnitShipments
2016 2017 20182016F 2017F 2018F BigBox 0 18,700 166,700
NetRevenues 113,905$ 21,001,980$ 159,751,810$ LocalRetailer - 485 600GrossProfit (27,615) 3,880,808 27,604,620 Direct - 2,300 3,000GrossMargin% -24% 18% 17% Pre-Orders 100 - -
TotalOpex 686,521 2,774,499 7,660,272OperatingIncome (714,136) 1,106,309 19,944,348 GrossRevenueOperatingMargin% -627% 5% 12% 2016 2017 2018
BigBox -$ 18,312,910$ 163,249,310$LocalRetailer -$ 576,738$ 713,490$ Direct -$ 3,217,700$ 4,197,000$
Pre-Orders 119,900$ -$ -$ 12/31/16F 12/31/17F 12/31/18F
Cash 39,496$ 2,076,780$ 13,000,856$Inventory 106,250 243,750 243,750TotalAssets 247,203 13,601,871 42,162,178TotalCurrentLiabilities 156,103 8,121,462 16,737,421TotalDebtInclSharesholderNotes 717,000 - -CumCapitalRaised 973,000 5,256,000 5,256,000
2016F 2017F 2018FUnitShipments 100 21,485 170,300CumulativeUnitsShipped 100 21,585 191,885AvgSellingPrice 1,199$ 1,029$ 987$ AvgGPperUnit (276)$ 181$ 162$
TotalHeadcount* 8 27 43*Excludingcontractassemblylabor
SummaryIncomeStatement
SummaryBalanceSheet
KeyStats
$0
$50,000,000
$100,000,000
$150,000,000
$200,000,000
2016 2017 2018
GrossProductRevenue
Pre-Orders Direct LocalRetailer BigBox
020,00040,00060,00080,000100,000120,000140,000160,000180,000
2016 2017 2018
UnitShipments
Pre-Orders Direct LocalRetailer BigBox
Leadership
Derek Blazensky Board Member
26 years of venture capital
experience, founding partner of Cardinal Venture Capital
and managed venture investments for Adobe Ventures.
Sina Tamaddon Investor / Advisor
Senior Vice President,
Applications, joined Apple in September 1997. Mr.
Tamaddon has also served as special advisor to the CEO.
Glenn Reid CEO
Apple (iMovie, iPhoto),
startup with successful 21x exit, and software and
mechanical engineering expertise.
Kim Lakin VP Marketing, Bus Dev
Partnered with some of the nation's most well-known
brands and led cross-functional teams including
Marketing, Brand Management, Design and
Purchasing.
Alison Polkinhorne Customer Support
Serial start-up player with 30+
years of experience in high tech at Sun Microsystems (1983), Ardent Computer,
NVidia, Vitoria and DigiSight (2016).
Team
Giovanna Baffico Design Director
A gifted visual thinker with a
background in fashion design, color theory, textiles, and everything related to the clothing we wash in our
machines.
Steve Dussé VP Engineering
An MIT-educated electrical
engineer with a career in engineering management at
Logitech, aerospace, RSA security, and everything in
between.
Milestones
● Marathon Laundry Machine wins Digital Trends Top Tech Award / Home Appliance CES 2016 ● 3 patents pending
● Surpassed $200,000 in pre-orders from customers in 28 states.
● Signed distribution deal with Sears Holdings, in negotiation with Lowes, Home Depot and
regional distributors. ● Inked manufacturing agreement with major appliance manufacturer.
● First to market for collecting consumer data in the appliance space
Press We are getting a lot of attention. We love it.
Raising $1M
Seed (Equity)
at a $1M pre-money valuation
Use of Funds
● Ship Product, fulfill preorders ● Talent acquisition for support and growth team ● Secure patents ● $48.7M revenue (48k machines) by end of 2017 ● 14,976,000 loads of laundry done!
$1,000,000
Glenn Reid, CEO [email protected] (650) 898-7343