MANUFACTURING FRANCHISING: APPROACHES TO DETERMINE SUITABLE BUSINESS TYPES PRESENTER : LEE HAYFRON...
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Transcript of MANUFACTURING FRANCHISING: APPROACHES TO DETERMINE SUITABLE BUSINESS TYPES PRESENTER : LEE HAYFRON...
![Page 1: MANUFACTURING FRANCHISING: APPROACHES TO DETERMINE SUITABLE BUSINESS TYPES PRESENTER : LEE HAYFRON SUPERVISORS : Prof: Carrie, Dr. Bititci & Dr. Pandya.](https://reader036.fdocuments.net/reader036/viewer/2022082713/5697bf861a28abf838c88571/html5/thumbnails/1.jpg)
MANUFACTURING FRANCHISING:APPROACHES TO DETERMINE SUITABLE
BUSINESS TYPES
PRESENTER : LEE HAYFRON
SUPERVISORS : Prof: Carrie, Dr. Bititci & Dr. Pandya
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PRESENTATION OVERVIEW
THE INITIAL OBJECTIVES OF THE RESEARCH PROJECT
WORK WITH COLLABORATORS
BACKGROUND OF THE PRESENTATION TOPIC
SUITABLE BUSINESS TYPES
CONCLUSIONS
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PRIMARY AIM
TO ASSESS AND DEMONSTRATE THE CONTRIBUTIONFRANCHISING CAN MAKE TO MANUFACTURINGCOMPETITIVENESS AND TO BUSINESS EXPANSION.
SECONDARY AIM
TO DEVELOP GUIDELINES FOR CREATING A MANUFACTURING FRANCHISE.
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WORK WITH COLLABORATORS
WORKING TO DEVELOP FRANCHISE EDUCATION PACK
CONDUCTING SURVEYS TO CATEGORISE THE INDUSTRY
CARRYING OUT AN ANALYSIS OF THE INDUSTRY
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BACKGROUND TO DETERMINE SUITABLE TYPES
THE TRANSFER OF KNOWLEDGE FROM THE SERVICE INDUSTRY SUCCESSES
USE OF THE PUTTICK GRID
DISCUSSIONS WITH EXPERTS
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Club Med. AOL
DELLMcDonald’sCoded
Tacit
Slow Fast
SUITABLE BUSINESS TYPES
Speed of Change of Operational Knowledge
Man
agem
ent
of
Op
erat
ion
al K
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dg
e
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Suitable Business Types
A recognised name, image and system
A format that can be easily replicated
A proven method of operation
A profitable business
A franchising culture
Low market uncertainty and low product complexity
Existence of a regional or local market
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CONCLUSIONS
THE NEED FOR FURTHER RESEARCH
THE CREATION OF NEW KNOWLEDGE
FURTHER WORK WITH COLLABORATORS
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ANY QUESTIONS