CASE STUDY - LAUNCHING A 40$ KITCHEN

PRODUCT ON AMAZON - EVERY STEP I TOOK

WELCOME TO THE GLOBALSOURCES WORKSHOP

Content presented during the Smart China Sourcing Summit Apr 17-19, 2016. Organized by

MY NAME IS MANUEL BECVAR,

BORN AUSTRIAN, LIVING AND

WORKING IN HK FOR THE LAST 11

YEARS.

WHO AM I?

STARTED MY OWN COMPANY IN

2014 (MANDARIN-GEAR)

I CURRENTLY HAVE 250 STUDENTS

TAKING MY COURSE

(IMPORTDOJO) AND SELLING

PRODUCTS ON AMAZON IN THE

EXCESS OF 1 MILLION USD.

A CASE STUDY

IMPORTING FROM CHINA AND SELLING ON AMAZON FBA

FRENCH COFFEE PRESS IN COPPER

MATERIAL

-RUST FREE

-HEAT RESISTANT GLASS

-BPA FREE /FDA APPROVAL

PRODUCT:

HOW DID I FIND THIS

PRODUCT?

I SAW IT AT AN EXHIBITION

MANY OF YOU HAVEN’T BEEN TO THE SHOWS

OR CHINA SO FAR OR THIS IS YOUR FIRST TIME

BEING HERE.

I REALISE IT MAY BE DIFFICULT IF YOU ARE

STARTING OUT AND CAN ONLY SOURCE ONLINE

BUT BEING AT THE SHOWS IS DEFINITELY THE

BEST WAY TO FIND NEW PRODUCTS AND MEET

SUPPLIERS IN PERSON.

HOWEVER YOU CAN ALSO FIND THIS PRODUCT

ONLINE AND TODAY I AM GOING TO SHOW YOU

HOW YOU CAN SAFELY IMPORT A PRODUCT

EVEN WHEN SITTING IN THE COMFORTS OF

YOUR HOME.

OUTLINED PROCESS FOR THIS CASE STUDY -

CREATE A TO DO LIST

1. Research Amazon & Research numbers with Jungle Scout 2. Take reviews and accessories into consideration 3. Research regulations and certificates 4. Shopping List 5. Preparing the inquiry 6. Online Sourcing - GlobalSources 7. Price comparisons 8. Supplier background check 9. Margin Calculation 10. Maximise profits by larger qty and decide on MOQ 11. Setting up Seller Central

OUTLINED PROCESS FOR THIS CASE STUDY

12. Sample 13. Amazon Listing 14. Check for CBM, KG, carton measurements 15. Check logistics with forwarders 16. Request PI with all details 17. Place Order, negotiate & sample refund (if applicable) 18. Ask for factory address, product details and high-end photos for listing 19. Finalize Amazon listing/keywords 20. Insert Card 21. Packaging & photos if necessary 22. Add product on your website (add Amazon affiliate link)

OUTLINED PROCESS FOR THIS CASE STUDY

23. Inspection booking 24. Book shipment 25. Prepare launch (contact bloggers, instagram people, email list, FB page) 26. Finalise product on your website/social media27. Inspection 28. Inspection 29. Shipment 30. Update Seller Central products shipped 31. Arrival and launch (promotion with bloggers, email list, instagram etc.) 32. Reviews (use friends, Reviewkick & Spike-listing) 33. Wait for social proof 34. Activate PPC

Research Amazon & Research numbers with Jungle Scout

STEP 1

STEP 2

Take reviews and accessories into consideration

STEP 3

Research Regulations and Certifications

The Shopping List

STEP 4

Preparing the inquiry

STEP 5

Attach shopping list and company presentation

Globalsources

STEP 6

Globalsources

STEP 6

http://importdojo.com/global-sources-the-oldest-and-most-professional-supplier-directory-in-china/

Price comparisons - Apple with Apples

STEP 7

Supplier background check

STEP 8

Margin Calculation

STEP 9

Maximise Profits With Larger Quantities

STEP 10

Setting Up Seller Central

STEP 11

Sample Order

STEP 12

Amazon Listing

STEP 13

Check for CBM, KG & Measurements

STEP 14

Check logistic costs with forwarder

STEP 15

Request PI with all details, sign agreements and contracts

STEP 16

Place Order, Negotiate, Sample Refund

STEP 17

Ask for factory details, product details & High-resolution photos

STEP 18

1. Factory details for Seller Central 2. Measurements, packaging details 3. Produce descriptions & attributes (listing) 4. High resolution photos

Finalise Amazon listing & keywords

STEP 19

Insert Card

STEP 20

Packaging and photos

STEP 21

Add product on your website

STEP 22

Inspection booking

STEP 23

Shipment Booking

STEP 24

Prepare launch

STEP 26

Finalise product on your website/social media

STEP 27

Inspection

STEP 28

Payment and shipment

STEP 29

Update Seller Central products shipped

STEP 30

Arrival and launch

STEP 31

Reviews

STEP 33

Wait for social proof

STEP 34

Activate PPC

STEP 35

RESULTS AS OF 15TH OF APRIL (6 DAYS IN)

• Currently page 2 for the main keyword • 1/3 of the product costs recouped • Ranked as # 7 in French Presses • ~ 15 pieces per day

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SPECIAL OFFER

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497$ instead of 997$

Offer only valid for 48 hours

http://importdojo.com/importdojo-masterclass/

Importing a Product from China and selling it on Amazon

CASE STUDY

THANK YOU!