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Presented by:

Radhika Aeron- PM46

Hitesh Bhadiyadara-PM47

Mayur Mistry-PM61

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INTRODUCTION

Established by Mr R C Juneja in 1995 withcapital of 50 lakhs.

Mission : To deliver medicines that enablepatients to live healthier , happier and moreactive lives.

Vision: To be the no 1 pharma company in Indiaby 2015. To mark the presence in formar CIScountries , South East Asia ,Africa and LatinAmerica.

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History

1995- Inception of mankind.

2002-Established its operation all over india.

2005- Launched lifestar pharma

2007 Future mankind.

2008- 4th rank in india as per ORG ims.

2010- Successfully launched in OTC and alsolaunched mankind in Sri Lanka.

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Financial growth

Highest growth for mankind (37.2%) in yr 2010.

Rs 1200 crore (FY 2009-10) sales turnover.

Market share of 1.5% of the Rs 47,000 crore of

Indian Pharma market.

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PRODUCTS

PRESCRIPTIONPRODUCTS OTC PRODUCTS

ANIMALHEALTHCARE

1. Anti dandruff:Rusy guardlotion.

2. Oral

contraceptives:-UNWANTED 72

3. Condoms-Manforce

Diabetic products

Ophthalmic

Dermal products

Orthopedic drugs

Neurological Psychiatric

In veterinaryproducts

Antibacterials

Nutritionals

Reproductive

Digestivecategories etc.

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COMPANY DIVISION

Ophthalmic

and dermal

products

anti-bacterials

Diabeticproducts

Anti-biotics

GIproductsanti-fungal

Lifestyle

segment

OTCproducts

condoms

toothbrush

Sanitarynapkins

sweeteners

Orthopedicdrugs along

with GI

and other

speciality

products

Neurological and

psychiatr

ic

products

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SWOTStrength Weakness

Largest field force.

Good penetration in ruralmarket

Low price drugs.

Strong product portfoliocomprising prescription ,OTC& veterinary products

Lack of research anddevelopment.

Weak brand image amongcompetitors.

Wrong perceptions amongdoctors regarding drug quality.

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Opportunities Threats

Indias large untapped rural

market.

globalization or expansion ofcompany.

Oncology products

Price game by other generic

drugs.

MNC with patented moleculesare the biggest threat.

Take over of IndianCompanies by MNC

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HR policies

Follows Performance appraisal system i.e. basedon principles of MBO (Management ByObjective)

Different policies for different sectors:1. In Our Management Capacity

RESPECTING the human rights of our employees

PROVIDING security

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2. With Our Direct Business Partners

INCORPORATING

MONITORING

EVALUATING

3.In the Community SERVING

ASSESSING

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Training n development

Aims at continuous up-gradation of knowledgeand skills of our employees

Designed focusing on the employees profile,qualifications and level of knowledge required.

Different programmes are:

Class Room Training for Sales peopleRefresher Courses

Management Development Programme

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