Professional Development Communication Skills Training

Management Communication Training

Brussels and Europe

Management Communication Training

Andrew Manasseh

• 25 years training, business development, staff management and training

• British Council 15 years in Asia, Czech Republic, Italy and Brussels

• 9 years EU communications and PR training• Experience with governments in central Europe

and W. Balkans• Extensive work with the European Commission,

European Parliament, EU agencies

Qualifications and experience• Degree in Geography and Psychology• Diploma in teaching, teacher training, course design• Advanced Diploma in Marketing Communications and strategy

• Retail buying and merchandising• Teaching, teacher training, course design, writing materials• Business management for British Council, in PR and media• EU project management – Phare, ERDF, FP7 projects• Strategic PR, media and communications• Brussels and Europe - EU trade associations, corporate public affairs, EU

institutions, member state governments, UN agencies

I also work with colleagues

• Public relations consultants• Public affairs practitioners• Social media consultants and digital agencies• Journalists and writers• Lawyers• Management trainers

Management and communications training in Brussels and Europe

Brussels

EU trade associationsCorporate public affairsPublic affairs agenciesNGOsRegional officesChambers of CommerceEU institutions

Other European clients

Corporate clientsGovernmentsEU funded programmes and projectsintergovernmental agencies

Professional Development

1. Personal communication skills2. Writing skills3. Strategic communications4. Media relations, media training5. Management communications6. Performance management skills

Skills development• Specific content – defining messages,

writing style, structure

• Communication skills – verbal skills, body language, ability to express ideas

• Behavioural competencies: analytical skills, problem solving and judgement, team working, leadership, communicating, strategic thinking

Content

Communication Skills

Behavioural Competencies

Training cycle

Plan

implement

ReviewAdapt

Evaluate

Pre-course

• Needs analysis• Questionnaire• Submit examples of written work• Interviews with staff• Discussion with line managers• Agree on objectives and set learning aims• Plan agenda

Skills based training

Experience

EvaluateExperiment

During the training

1. Input - guided discovery2. Relate principles to real life contexts3. Set clear objectives for tasks and outputs4. Practice in groups and individually5. Assess performance against agreed criteria6. Action points (What am I going to do from

now?)

Post training

• Assess performance (4 – 6 weeks after)• Run short workshops• Mark written work, content of presentations• Forums for discussion, sharing, helpline• Template for line managers

The role of line managers

Agree on learning outcomes

Assess training event

Agree ongoing performance development plan

Monitor performance, outputs

Next level of development

Performance management cycle

Plan

implement

Mid year reviewAdapt

Evaluate

For more information

Andrew Manasseh

• www.linkedin.com/A Manasseh

• twitter.com/andimanas

• communicatingeu.wordpress.com/