Mama ShelterOnline Positionning

Hotel’s WebsiteThe website is very complete, well illustrated, with high quality pictures.In contrast with 3rd parties links this website gives a strong positionning, and image of this design hotel, and it shows its particular cachet.

First research: By name

1. No paperclick2. hotel website3. Google location/contacts details

Second research: by name plus « hotel »

1. Paperclick which is the Hotel website

2. Paperclick 3rd party3. Hotel website4. Google localisation5. Press release 6. Tripadvisor

3rd research: name + « Paris »

1. Paperclick which is the Hotel website

2. Hotel website3. Google localisation4. ‘Hotel restaurant

website5. PDF from the website6. Press release from

Figaro7. Tripadvisor

Research by Hotel type + localization

No hotel website on the organic page, but one paperclick (the 2nd one)

Comparison between hotel website and the 3rd parties

The presentation has nothing to do with the website:• Pictures are smaller, there is

less photos than in the site • The text is very classical

compared to the website, it simply gives indications about the location.

ExpediaAlthough Mama Shelter appears on expedia’s website, it seems that they don’t have any agreement, nor update, they might be cheating, by using the brand name. The other possibility is that the hotel doesn’t manage its inventory well…

ConclusionAs we saw, the hotel Websites sits on a predominant position, compared to the 3rd parties. It is probably due to marketing and management decisions.The website is very accessible, reachable, and attractive, unlike the 3rd parties’ones, which aren’t updated, and obviously not filled in with relevant information. Recommandations: should the hotel would like to gain more market shares, or maybe target another segment, it would have to handle more carefully and efficiently its online presence.