Maleficent (2014) Case Study

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(201 with Production Directed by Robert Stromberg Produced by Joe Roth Screenplay by Linda Woolverton Starring: Angelina Jolie & Elle Fanning Music by James Newton Howard Cinematography: Dean Semler Edited by Chris Lebenzon & Richard Pearson Development - Angelina Jolie has been attached to the project since March 2010. Linda Wolverton commissioned to write the script - March 2010 Tim Burton was originally meant to direct the film but dropped out in May 2011. Pre-Production - January 2012 - Disney announced Robert Stromberg would direct the film. Joe Roth and Don Hahn were hired as producers May 2012 - Casting of Elle Fanning, Sharlto Copley and the other actors announced. Screenplay went through at least 15 versions Locations decided on - London and the Buckinghamshire countryside The rest of the crew were recruited Budget of $130-200 million decided on Rick Baker designed the special makeup effects for the film James Newton Howard hired to score the film in October 2012. Production - Principal photography began in June 2012 with first pictures from set emerging online.

Transcript of Maleficent (2014) Case Study

Page 1: Maleficent (2014) Case Study

(2014)

with

Production Companies

Directed by Robert StrombergProduced by Joe RothScreenplay by Linda WoolvertonStarring: Angelina Jolie & Elle FanningMusic by James Newton HowardCinematography: Dean SemlerEdited by Chris Lebenzon & Richard PearsonDistributed by Walt Disney Studios Motion PicturesBox Office: $758 million (worldwide), $33 million (UK)

Development - • Angelina Jolie has been attached to the project since March 2010. • Linda Wolverton commissioned to write the script - March 2010• Tim Burton was originally meant to direct the film but dropped out

in May 2011.Pre-Production - • January 2012 - Disney announced Robert Stromberg would direct

the film. Joe Roth and Don Hahn were hired as producers• May 2012 - Casting of Elle Fanning, Sharlto Copley and the other

actors announced.• Screenplay went through at least 15 versions• Locations decided on - London and the Buckinghamshire country-

side• The rest of the crew were recruited• Budget of $130-200 million decided on• Rick Baker designed the special makeup effects for the film• James Newton Howard hired to score the film in October 2012.Production - • Principal photography began in June 2012 with first pictures from

set emerging online. • October 2013 - The opening sequence was re-shot as head of

‘Roth Films’ thought the original was an issue. • A lot of the film was filmed at Pinewood Studios in the UK (using

stages A, B, M, N and many more)Post Production - • Began in October 2012 (for the last 75 minutes of the film). • Visual Effects were created - for example: the 3 pixies were com-

puter generated. Director didn't want the film to be too surreal.

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• Editing would have also taken place. First 15 minutes of the film were cut out and re-shot as director wasn't happy in October 2013. Some other scenes were cut out as director wanted the film to be under 2 hours long.

• Opening titles and closing credits would be developed at this stage. • Newton-Howard’s score was added to the film. • The special effects were added at MPC London (‘deadly dragons, fantastical fairies and enchanting environments for

Disney’s Maleficent”)Distribution - • Distributed globally by Walt Disney Studios• In August 2013, Disney unveiled first look of Maleficent at Disney D23 Expo by revealing the new logo of the film and a

one minute clip. Angelina Jolie made a surprise visit.• Teaser poster released in November 2013 - featuring Jolie in costume and makeup• First trailer also released in November 2013 and was shown before the following films: Thor: The Dark World, The

Hunger Games: Catching Fire and Frozen. • 2 more trailers released in January 2014.• Lana Del Rey covered the song ‘Once Upon A Dream’ for the film - single released in January 2014 and was free for a

limited time through Google play. The song was also featured in the final trailer. • Final trailer released in March 2014. UK trailer released in March 2014 - shown before films like Muppets Most Wanted. • Radio Adverts were played across a variety of UK stations (including CAPITAL FM). The trailer was also shown on ITV

in the advertisement breaks. • Soundtrack for the film was released on May 27th 2014. Was available globally on iTunes. • Film received a PG rating from the BBFC (May 8th 2014).• The film was released in the UK on May 28th 2014. It reached 1st place on its opening weekend at the box office. The

film was released in the US on May 30th. • The film made $11 million on its opening weekend in the UK and $69 million in the US. The film was also the number 1

movie worldwide after its opening weekend as it made over $100 million globally in 3 days.• UK residents could experience the film in a ‘D-Box’ Screen at Cineworld.• Film got mixed reviews but strong audience feedback (49% on Rotten Tomatoes, 7.1/10 on IMDB). • The film was released 1 week early on UK iTunes (on demand) and on Blink Box.

Page 3: Maleficent (2014) Case Study

• Editing would have also taken place. First 15 minutes of the film were cut out and re-shot as director wasn't happy in October 2013. Some other scenes were cut out as director wanted the film to be under 2 hours long.

• Opening titles and closing credits would be developed at this stage. • Newton-Howard’s score was added to the film. • The special effects were added at MPC London (‘deadly dragons, fantastical fairies and enchanting environments for

Disney’s Maleficent”)Distribution - • Distributed globally by Walt Disney Studios• In August 2013, Disney unveiled first look of Maleficent at Disney D23 Expo by revealing the new logo of the film and a

one minute clip. Angelina Jolie made a surprise visit.• Teaser poster released in November 2013 - featuring Jolie in costume and makeup• First trailer also released in November 2013 and was shown before the following films: Thor: The Dark World, The

Hunger Games: Catching Fire and Frozen. • 2 more trailers released in January 2014.• Lana Del Rey covered the song ‘Once Upon A Dream’ for the film - single released in January 2014 and was free for a

limited time through Google play. The song was also featured in the final trailer. • Final trailer released in March 2014. UK trailer released in March 2014 - shown before films like Muppets Most Wanted. • Radio Adverts were played across a variety of UK stations (including CAPITAL FM). The trailer was also shown on ITV

in the advertisement breaks. • Soundtrack for the film was released on May 27th 2014. Was available globally on iTunes. • Film received a PG rating from the BBFC (May 8th 2014).• The film was released in the UK on May 28th 2014. It reached 1st place on its opening weekend at the box office. The

film was released in the US on May 30th. • The film made $11 million on its opening weekend in the UK and $69 million in the US. The film was also the number 1

movie worldwide after its opening weekend as it made over $100 million globally in 3 days.• UK residents could experience the film in a ‘D-Box’ Screen at Cineworld.• Film got mixed reviews but strong audience feedback (49% on Rotten Tomatoes, 7.1/10 on IMDB). • The film was released 1 week early on UK iTunes (on demand) and on Blink Box.

• DVDs were distributed by ‘Walt Disney Studios Home Entertainment’• DVD and Blu-Ray released on October 2014. The film debuted at #1 on the Official UK DVD Sales Chart. A 3-D ver-

sion of the DVD was also released.• January 2015 - Maleficent started showing on Sky Movies• Maleficent is nominated for 1 Oscar for ‘Best Costume Design’ - an awards show that is globally known and appreci-

ated. • Limited edition Maleficent and Aurora dolls were released in the Disney Store (manufactured in China).• Social Media - An official Twitter page was set up in January 2011 called @Maleficent. The page asked audience to

participate in activities like ‘#MalefiSELFIE’ where followers would tweet selfies of themselves using the hashtag. This ran from May-July 2014. A Facebook page was also created for the film. It became themed to Maleficent in November 2013. The twitter page has over 66,000 followers and the Facebook page has over 7 million likes.

• Angelina Jolie won ‘Best Villain’ at the Kids Choice Awards 2015• The film was also promoted via the ‘Disney UK’ Twitter page and an official ‘Maleficent’ page:

Other Notes to do with British interaction - • Executive Producer Sarah Bradshaw and Casting Director Lucy Bevan are among the Brits working off-screen• London based VFX house ‘The Senate’ was used• Sound facility ‘Warner Bros. De Lane Lea’ was also used