MAKING THE MOST OF INTERNAL CREATIVITY - ISTUD · Inspired? We help companies with their...
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MAKING THE MOST OF INTERNAL CREATIVITY & EXTERNAL INSPIRATION I 1
Transcript of MAKING THE MOST OF INTERNAL CREATIVITY - ISTUD · Inspired? We help companies with their...
MAKING THE MOST OFINTERNAL CREATIVITY &
EXTERNAL INSPIRATION
I 1
�
‘It is crucial to
constantly introduce
new products and
improve existing ones.’
http://www.unilever.com/images/mc_innovation-fact-sheet_tcm13-269251_tcm13-316124.pdf
‘Our people are not open to
external ideas.’
LIN
K
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‘We have 10 000 R&D
employees but
no ideas in the pipeline.’
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“Good artists copy,
great artists steal.
We’ve always been
shameless
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shameless
about stealing great
ideas.”
Steve Jobs, 1996
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Apple based its first
personal computer
mouse included on the
Lisa 1983 on the 1970’s
mouse of the Alto
computer of Xerox PARC.
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YOUR
INDUSTRY
DOMAIN
INTERNAL
THE WORLD’S KNOWLEDGE
INTERNALKNOWLEDGE
What you know
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Knowledge economy
Internal knowledge
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505 unique patents on Tea Bags
CROSS-INDUSTRY LEARNING
‘We need a solution
for a problem.’
Who can help us?
What companies
should do…
‘We have a solution
for a problem.’
Who can benefit?Who can benefit?
June 13 2014
June 16 2014
SOLVING PROBLEMS BY
ANALOGYANALOGY
PREPARATION STATE OF THE ART DELIVERY
DEFINITION
� Value equation
� 9-windows
RESEARCH
� Patent analysis
� Literature
� Deep web browsing
� State of the art analysis
� Existing solutions
� Value & resources
Briefing document
Kick-off meeting
Phase 1
STANDARD CREAX PROJECT APPROACH
Phase 2
I OVERVIEW
PREPARATION CROSS SECTOR RESEARCH & IDEATION DELIVERY
Phase 2
OUT OF DOMAIN
� Patent analysis
� Literature
� DNA Analogy
� DNA Variation
CONCEPTS
� Idea longlist
� Top concepts
� Recommendations
� Out of domain analysis
� New solutions
� Top concepts
Feedback Phase 1
Create a roasted
appearance on meat that is
cooked at low cooked at low
temperatures in a high
humidity atmosphere
PHASE I
IN DOMAIN
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ingredients cooking vessel
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PHASE II
OUT OF DOMAIN
OTHER
DOMAINS
FUNCTIONS
PROPERTIES
OTHER
DOMAINS
FUNCTIONS
PROPERTIES
humid
Control/
release
humidity
Control/
release
humidity
juicy
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over 2500 patents and 900 scientific papers
were screened in the process
this resulted in 15 solution strategies
over 50 ideas were generated
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summarized into 20 short term tests
15 mid term tests and
10 long term tests
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TAKE AWAYS
� DON’T REINVENT THE WHEEL
� ‘RE’SEARCH & DEVELOPMENT� ‘RE’SEARCH & DEVELOPMENT
� MATCH INTERNAL AND EXTERNAL KNOWLEDGE
� JUST DO IT
SYSTEMATIC INNOVATION
WWW.CREAX.COM
Inspired?
We help companies with
their innovation challenges.problem solving – product innovation – process innovation WWW.CREAX.COMproblem solving – product innovation – process innovation
technology transfer – new applications and markets
Mathieu Mottrie
CEO – Managing partner
www.creax.com
