MAKING THE KINDEST CUT OF ALL

The Story Behind Pantene Beautiful Lengths

2 in 5 women will develop cancer in their lifetime*. For so many of those women, the stigma

of hair loss as a side effect of cancer treatment is especially overwhelming. In Canada,

it is estimated that 77,200 Canadian women will be diagnosed with cancer in 2007*.

Pantene Beautiful Lengths was created to support women during the greatest fight of their

lives. Pantene is passionate about women’s hair and women’s health and the goal of this

campaign is to help women regain some of their dignity, confidence and sense of self.

What you will need:

2 elastic bands•1 plastic bag (zipper lock bags are recommended)•1 large envelope•Stylist instructions (if going to a salon)•Ruler or measuring tape•

Are you ready to make the cut?

There are specific hair requirements that are necessary to ensure that your donated hair can be made into wigs for women battling cancer, so please review the requirements listed below. Frequently asked questions are posted on www.pantene.ca if you wish to learn more about any specific restriction.

Hair Requirements:

The ponytail you cut • must be at least 8 inches or 20.5 cm long, from just above the elastic band to ends.Hair must be unprocessed: it cannot have been •bleached, permanently coloured, relaxed, permed, highlighted or otherwise chemically treated.Hair can be coloured with vegetable dyes, rinses and •semi-permanent dyes and still be eligible.Wavy/curly hair texture is acceptable – you may •straighten the hair to measureHair cannot have more than 5% grey •

*Canadian Cancer Statistics 2007, Canadian Cancer Society

Hair Donation Instructions

Note: It is helpful to have someone else cut your hair for you. You can download the Stylist Instructions that we would recommend you bring with you to your salon when you schedule your appointment to make the cut.

Hair must be clean, shampooed and/or conditioned, without any styling, 1. hairspray or additional hair products. Hair must also be completely dry.

Gather hair at the nape of the neck.2.

Create a ponytail using an elastic band. Ensure the band is tight around the 3. hair to keep the hair together after cutting. If the hair comes out of the band it will not be usable. A second hair band can be placed around the middle of the ponytail to help keep the hair together.

Ensure that the elastic band is just below where you want to cut your hair.4.

Measure the length of the ponytail from the elastic band to the tips, ensuring 5. hair is at least 8 inches or 20.5 cm long. Donations shorter than 8 inches will not be used, as it’s too short for making a wig.

Cut the hair just above the elastic band such that the elastic band remains on 6. the ponytail after cutting and keeps cut hair together. Do not wash or style the ponytail in any way after it has been cut off.

Place the ponytail, kept intact with the elastic band, in a plastic bag and seal tightly. 7.

Place the plastic bag with the ponytail in a large envelope and either use the eLabel 8. provided and tape it to the envelope, or use a stamp and mail your donation to:

Pantene Beautiful Lengthsc/o RESOLVE CorporationP.O. Box 4342110 Kipling Ave.Etobicoke Station B, OntarioM9W 5L4

If you would like written acknowledgement of your ponytail donation, please 9. remember to include your full name and return address with your hair donation.

Pantene Partners:Pantene Beautiful Lengths has teamed up with the Canadian Cancer Society who will help distribute the wigs to women with cancer and HairUWear®, a global organization that crafts beautiful wigs that will make a world of difference to Canadian women who are living with cancer. For more information about the fight against cancer, contact the Canadian Cancer Society by calling toll-free 1 888 939-3333 or visiting www.cancer.ca.

Thanks for your generous donation and for participating in Pantene Beautiful Lengths Program

Questions? Visit www.pantene.ca or call 1-800-945-7768. proud partner

Canadian residents only.

Thanks for your supportThank you for supporting your client in their decision to share her precious hair with women in Canada fighting cancer.

As a hair stylist whose client is cutting her hair for Beautiful Lengths, consider this sad fact: 2 in 5 women will get cancer in their lifetime*.

You know very well the intimate relationship women have with their hair. And you certainly know how much anxiety and fear hair loss can cause.

Many of your clients have already been touched by this disease. If you have other clients whose hair is ready to donate now (or could be ready with a little more growing time) please consider telling them about Pantene Beautiful Lengths. Alternatively, people are able to give a monetary donation if they want to be involved, yet are unable to donate their hair.

To find out more about this campaign please visit www.pantene.ca or call 1-800-945-7768.

*Canadian Cancer Statistics 2007, Canadian Cancer Society

Canada Residents Only

proud partner

WANT YOUR STYLIST TO CUT YOUR HAIR?Please take these instructions with you (along with elastic hair bands and a plastic zipper lock bag) and give to your stylist.

Dear Salon Professional:Your client has decided to donate their hair to Pantene Beautiful Lengths, a national campaign that encourages people to grow, cut and donate their hair to make wigs for women who are battling cancer.

There are specific hair requirements, so please ensure that your client’s hair is ready to donate:

Hair Requirements:The ponytail you cut must be at least 8 inches or 20.5 cm long, from just above the elastic band to ends.•Hair must be unprocessed: it cannot have been bleached, permanently coloured, relaxed, permed, highlighted •or otherwise chemically treated.Hair can be coloured with vegetable dyes, rinses and semi-permanent dyes and still be eligible.•Wavy/curly hair texture is acceptable – you may straighten the hair to measure•Hair cannot have more than 5% grey •

Once hair is ready to make the cut, please follow these simple steps:Consult your client on how she would like to wear her shorter hair after the cut1. Make sure the hair is clean, dry and product-free2. Gather hair into a ponytail at the nape of the neck or at point where the hair will be cut, and secure with an elastic band.3. Cut the hair straight across the ponytail, just above the elastic band, keeping the cut hair together in the elastic band.4. Place the ponytail in a plastic zipper lock bag; seal and return it to the client5. Your client will then mail the hair in a large envelope either using the eLabel provided 6. or a postage stamp addressing the envelope to:

Pantene Beautiful Lengthsc/o RESOLVE CorporationP.O. Box 4342110 Kipling Ave.Etobicoke Station B, OntarioM9W 5L4

Proceed with shaping and styling your client’s new short hair as you discussed.7.

Instructions for Applying the Business Reply Mail TM eLabel

To use the eLabel: 1. Print the eLabel exactly as provided on regular paper stock and cut the label along the

dotted line as noted.

2. As shown in the example below, glue or tape the entire label squarely in the top RIGHT corner of the envelope. Do not apply adhesive tape over any part of the address.

3. Write your name and return address in the top LEFT corner of the envelope.

Example only - Artwork not to scale

4. Drop the postage-paid envelope into any Canada Post mailbox or Postal Outlet.

Sample of a correctly used eLabel

1023306 01

1000010595-M9R4C9-BR01

RESOLVE CORPORATIONPO BOX 57223 STN BRM BTORONTO ON M7Y 9E1

Postage paid

Business Reply Mail

Port payé si posté

Correspondance-

C

P

if mailed in Canada au Canada

réponse d’affaires

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