Making mobile count – understanding the role of m-commerce within the performance channel
20
MAKING MOBILE COUNT Hatice Van Leeuwen I Senior Mobile & Emerging Channel Specialist £ 57.798
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Transcript of Making mobile count – understanding the role of m-commerce within the performance channel
MAKING MOBILE COUNT
Hatice Van Leeuwen I Senior Mobile & Emerging Channel Specialist
£ 57.798
UK PERFORMANCE MARKETING EXPERTS
1,600ADVERTISERS
£1.5bn
OVER 20K SALE ACTIVE
AFFILIATES
ESTABLISHED IN
2000
BESPOKEPORTFOLIO
SERVICES
240staff
SALES PER DEVICE
11% 11% 11% 13% 15% 16% 17% 16% 16% 15% 18% 19% 18% 18% 19% 20%
4% 3% 3% 4% 5% 5% 6% 7% 8% 8% 8% 9% 8% 9% 9% 11%
0.00%
10.00%
20.00%
30.00%
40.00%
50.00%
60.00%
70.00%
80.00%
90.00%
100.00%
2013M1
2013M2
2013M3
2013M4
2013M5
2013M6
2013M7
2013M8
2013M9
2013M10
2013M11
2013M12
2014M1
2014M2
2014M3
2014M4
Desktop Tablet Smartphone Other
CONVERSION RATE ACROSS THE NETWORK
0.00%
1.00%
2.00%
3.00%
4.00%
5.00%
6.00%
7.00%
8.00%
2013M1
2013M2
2013M3
2013M4
2013M5
2013M6
2013M7
2013M8
2013M9
2013M10
2013M11
2013M12
2014M1
2014M2
2014M3
2014M4
Desktop Smartphone Tablet
THE MOBILE TRAFFIC/SALES DISCONNECT
Tablet traffic has
grown
exceptionally
strongly and
converts higher
than desktop
traffic
Handset traffic
has grown
strongly but isn’t
converting well:
nearly half the
rate of traffic
growth
THE PATH TO PURCHASE
Great stats!
But what’s in it for me?
CLOSING THE LOOP
CLOSING THE LOOP
CLOSING THE LOOP
CLOSING THE LOOP
TOP MOBILE PUBLISHERS
ASAP54
Founded
April 13
Social
focus
100+K
App downloads
STYLECT
Launched
November
2013
320K investment
300+
swipesper user
The future of mobile
CROSS-DEVICE TRACKING
THINK OF CREATIVE ONLINE & OFFLINE CONCEPTS
CREATE A MOBILE PRESENCE!
DONT COPY PASTE YOUR WEB STRATEGY TO A MOBILE STRATEGY
MAKE SURE TO ONLY PROMOTE MOBILE FRIENDLY ADVERTISERS
USE THE RIGHT KPIs & BUSINESS MODELS FOR MOBILE
TAKE AWAYS
SENIOR MOBILE & EMERGING CHANNEL SPECIALIST
THANK YOU
HATICE VAN LEEUWEN
+44 (0) 20 7553 5579
