Making Cooperation Work COMCEC STRATEGY · Related to more than 185 supply-side economic...
Transcript of Making Cooperation Work COMCEC STRATEGY · Related to more than 185 supply-side economic...
Aslı TAŞMAZ DADAKOĞLU
COMCEC Coordination Office
February 2016
Making Cooperation Work
For Building an Interdependent Islamic World
COMCEC
TOURISM OUTLOOK
2016
COMCEC STRATEGY
OUTLINE
‣ The Importance of Tourism for Development
‣ Tourism Trends (Demand & Supply Sides)
‣ Overview of International Tourism in the World
‣ International Tourism in the OIC Member Countries
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For Building an Interdependent Islamic World
COMCEC STRATEGY Making Cooperation Work
For Building an Interdependent Islamic World
COMCEC STRATEGY Making Cooperation Work
1
The Importance of Tourism for Development
For Building an Interdependent Islamic World
COMCEC STRATEGY Making Cooperation Work
For Building an Interdependent Islamic World
COMCEC STRATEGY Making Cooperation Work
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A remarkable socio-economic phenomena
A critical sector in both advanced and developing economies
Related to more than 185 supply-side economic activities, with direct and indirect effects
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COMCEC STRATEGY Making Cooperation Work
9 % GDP
(Direct, Indirect
and Induced)
1/11
JOBS
US $ 1.5 TRILLION IN
EXPORTS
6%
OF WORLD’S
TRADE
30 %
OF
SERVICES EXPORTS
Source: UNWTO Tourism Highlights, 2015 Edition
The Importance of Tourism for Development
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COMCEC STRATEGY Making Cooperation Work
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Key Tourism Trends –Demand Side
8 % 12 % 21 %
1950 2013 2050
• Active travelers
• Highly personalized services
• Soft adventure for «feeling young»
• Health and wellness products
Share of global population
over the age of 60
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Source: Horwart HTL Tourism Megatrends, 2016
Key Tourism Trends –Demand Side
Generation Y (Millennials)
• 50 % of all travelers by 2025
• Technology is essential!!!
Generation Z (iGen – 6-20 ages)
• Different from Generation Y
• Spend parents’ money faster
• High level of involvement in digital trends
• Higher access to information
• A more dynamic lifestyle
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Source: Horwart HTL Tourism Megatrends, 2016
Key Tourism Trends –Demand Side
1.8 3.2 4.9
2009 2020 2030
Middle Class Population
(in billion)
• The increase in average income results in a
growing middle class
• Look for value for Money (choose low cost
airlines, trains etc. & discounted tickets)
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Source: Horwart HTL Tourism Megatrends, 2016
Key Tourism Trends –Demand Side
• Increase in the weight of emerging economies
• 10 cities are from the Middle East and Asia in
the top 20 global destinations by international
overnight visitors.
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Emerging Destinations
57 % of Total
Arrivals
2030
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Source: Horwart HTL Tourism Megatrends, 2016
Key Tourism Trends –Supply Side
35%
35%
30%
25%
20%
16%
10%
7%
4%
2%
33%
Website of Country /Destination
Website of Accommodation/Hotel
Social Media
Website of Fligtht/Train etc.
Reservation/Booking Websites
Website of Tour Operators
Website for Price Comparison
Official Websites of Embassies
Articles in Internet Magazines
Sites with Official Tests of Institutes
Others
INTERNET INFORMATION SOURCES
Source: ITB World Travel Trends Report 2015-2016
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Key Tourism Trends –Supply Side
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«Sharing
Economy»
Airbnb
(Accommodation Sharing)
Uber
(Car Sharing)
39,5
25,5
25,4
16,3
15,3
12,9
HILTON WORLDWIDE
AIRBNB
MARRIOTT INTERNATIONAL
STARWOOD HOTELS&RESORTS
WYNDHAM HOTEL GROUP
ACCORHOTELS
Global Hotel Groups Market Capitilisation vs Airbnb (Billion US $)
Source: Hospitality On, 2015
Key Tourism Trends –Supply Side
Tourism Sustainable
Tourism
Sustainable Tourism is defined as:
« tourism that respects both local people and the traveler,
cultural heritage and the environment»
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International Tourist Arrivals
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(Millions)
* Forecast
Source: World Tourism Organization
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678
807
928 891 950 994
1.041 1.088
1.134 1.184
8,1
5,9
2
-3,9
6,5
5,1
4,2 4,7 4,3 4,4
2000 2005 2008 2009 2010 2011 2012 2013 2014 2015*
Number of tourists (millions of people) Tourists' Annual change (percent)
International Tourism- Market Share
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Africa 4%
Americas 19%
Asia/ Pacific 16%
Europe 57%
Middle East 4%
2000
Africa 5% Americas
16%
Asia/ Pacific 23%
Europe 51%
Middle East 5%
2015
Tourist Arrivals
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Source: UNWTO, Tourism Highlights 2014 & World Tourism Barometer, Volume 14, January 2016
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International Tourism Receipts
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(Billion $)
* Forecast
Source: World Tourism Organization
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475 679
941 853 927 1.030 1.079
1.199 1.250
4,5
7,3 6,3
-4,1
8,2 7,7
4,8 5,2 4
-6
-4
-2
0
2
4
6
8
10
0
200
400
600
800
1000
1200
1400
2000 2005 2008 2009 2010 2011 2012 2013 2014*
Tourism receipts (billion dollars) Receipts' Annual change (percent)
International Tourism- Market Share
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Africa 2%
Americas 28%
Asia/ Pacific 18%
Europe 49%
Middle East 3%
2000
Africa 3% Americas
22%
Asia/ Pacific 30%
Europe 41%
Middle East 4%
2014
Tourism Receipts
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Source: UNWTO, Tourism Highlights 2014 & World Tourism Barometer, Volume 13, December 2015
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International Tourism in the OIC Member Countries
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(Millions)
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151
159 163
159
174 114
117
124 126
135
100
105
110
115
120
125
130
135
140
135
140
145
150
155
160
165
170
175
180
2010 2011 2012 2013 2014
OIC Tourist Arrivals (millions) OIC Tourism Receipts (Billion $)
(Billion $)
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Tourist Arrivals in OIC Regions
(OIC-MENA, OIC-Asia, and OIC-Sub-Saharan Africa)
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(Millions)
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28 27 30 36 39 39 42 46 47 48 51
61 68
62 71
82 85
101 106 108
104
115
4 5 5 6 6 7 8 8 8 7 8
2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
OIC-ASIA OIC MENA OIC SUB-SAHARAN AFRICA
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Tourism Receipts in OIC Regions
(OIC-MENA, OIC-Asia, OIC-Sub-Saharan Africa)
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(Billion $)
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15 15 17 22
26 25 30 33
36 38 40
47
55 56
63
78 71
81 81 83 84 91
2 2 2 3 4 3 3 4 5 5 5
2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
OIC-ASIA OIC MENA OIC SUB-SAHARAN AFRICA
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Top-10 countries hosted 137.1 million international tourist in 2014.
Top 10 OIC Tourism Destinations in International Tourist
Arrivals (2014)
(Thousands)
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39.811
27.437
15.098
10.282 9.990 9.628 9.435 6.069 4.769 4.560
*2013 data
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Top-10 countries earned US$ 111.6 billion as international tourism receipts in 2014.
Top 10 OIC Tourism Earners in International Tourism
(2014)
(Billion $)
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29,6
21,8
14,0
9,8 8,2 7,2 7,1
5,0 4,6 4,4
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2015 Global Destination Cities Index
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2015 Rank City Country 2015 Arrivals 2015 Receipts
(Billion)
1 (1) London United Kingdom 18.82 $ 20.2
2 (2) Bangkok Thailand 18.24 $ 12.4
3 (3) Paris France 16.06 $ 16.6
4 (4) DUBAI UAE 14.26 $ 11.7
5 (7) ISTANBUL TURKEY 12.56 $ 9.4
6 (5) New York USA 12.27 $ 17.4
7 (6) Singapore Singapore 11.88 $ 14.7
8(8) KUALA LUMPUR MALAYSIA 11.12 $ 12.0
9 (9) Seoul South Korea 10.35 $ 15.2
10 (10) Hong Kong Hong Kong
(SAR) China
8.66 $ 7.4
Source: MasterCard, 2016
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Recent Developments in the OIC Member Countries
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‣ Turkey realized 1% decrease in arrivals, 8.7% decrease
in tourism receipts for 10 months of 2015.
‣ EXPO 2016 in Antalya-Turkey
‣ Malaysia realized 9% decrease in arrivals, 21% decrease
in receipts for 10 months of 2015.
‣ E-visa for seven major markets
‣ Egypt showed growth in arrivals (+3%) and receipts (5%)
until October 2015.
Source: UNWTO, BMI Research 2015
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Recent Developments in the OIC Member Countries
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‣ Saudi Arabia recorded increase in arrivals (+15%)
through November 2015.
‣ 450 km high speed rail network Madinah-Makkah-
Jeddah.
‣ Indonesia(+3%) is recovering from the impact of large-
scale forest fires which started in July.
‣ Visa free travel for 90 countries allowing 30 day stay
‣ Lebanon saw a healthy growth (+14%) so far.
‣ Qatar posted 5% increase in arrivals
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Source: UNWTO
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Recent Developments in the OIC Member Countries
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‣ Jordon reported 5% decrease in arrivals for the
10-months of 2015.
‣ Palestine experienced 23% decrease in arrivals.
‣ Tunisia reported 26% decrease in arrivals, 31% in
receipts.
‣ Morocco (-1%) posted weaker results in arrivals and
receipts.
Source: UNWTO
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Tourism Opportunities and Challenges
for the OIC Member Countries
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Opportunities
Natural Resources
Cultural Resources
Human Resources
Authenticity and newness
Price competitiveness
Dynamism
Challenges
Insufficient Tourism Investment &Infrastructure
Poor Tourism Planning&Product Development
Travel Facilitation Problems
Safety and Security Related Problems
Low Tourism Service Quality
Insuffıcıent Marketıng and Promotıon
Insufficient Image Building and Branding
LACK OF TOURISM DIVERSIFICATION
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Muslim Friendly Tourism (MFT)
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Muslim Friendly Tourism
Increasing awareness
Expanding numbers of
Muslim Tourists
Next two meetings (2016/2 and 2017/1) will also be related to
Muslim Friendly Tourism with the theme;
• Developing and Marketing of MFT Products & Services
• Regulation, Standardization and Certification for MFT
Aslı TAŞMAZ DADAKOĞLU
COMCEC Coordination Office
February 2016
Making Cooperation Work
For Building an Interdependent Islamic World
THANK YOU
COMCEC STRATEGY
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