Make My Trip
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Transcript of Make My Trip
Indian E-Commerce Firm: MakemyTrip
IntroductionIndia's leading online travel portalbest value of products and services, cutting edge
technology and round-the-clock customer supportoffers its customers a variety of travel services and
productswith international and domestic airline tickets,Indian Railways ticketsdomestic bus tickets, international and domestic hotel reservations, car rentals, international and domestic holiday packages
market leader with over 50% market shareDedicated 24x7 customer support and offices in 20 cities
across India and 2 international offices
Products and ServicesOne-Stop travel shop
International and domestic - air tickets, holiday packages and hotels
Domestic - bus and rail tickets
Private car and taxi rentals
MICE (Meetings, Incentives, Conferences and Exhibitions)
B2B and affiliate services
Framework of TransactionSearch -> Select -> Review & Payment
Customer
Search the required options
Select the appropriate
option
Review and make
payment
Delivery of iteniary online
Sources of revenue
Commissions, Incentives and Service Fees from
• Airline Companies• Indian Railways• Cruise operators• Bus operators• Hotel Owners
Service fees for provision of B2B and affiliate services
Problem after Scaling Up
High Drop off Rate
Load Transferred
back to server
High Session and
Connection Load
Heavy Load on SSL Server
Requirement of Single Solution
Single Integrated Solution BIG‑IP Local Traffic Manager (LTM) F5 BIG‑IP platform
Features of Productsload balancing SSL VPN Caching
Benefits of Single Integrated SolutionAddressing Load Balancing Issues
20,000 transactions per second on SSL Reduced 30% load on Serve
Higher conversion rate Able to track users and their search patterns BIG‑IP devices intercept, inspect, transform,
and direct inbound or outbound application traffic.