Mahogany Place 3, Taguig City
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Transcript of Mahogany Place 3, Taguig City
For Seller T
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DISCLAIMER
The presentation contained herein intends only to serve as a training material to Sellers, providing them a general knowledge about the product. All or any part of this presentation should not be used for selling purposes or any other initiatives aimed at marketing and/or selling the project.
For Seller T
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• Project Type : Residential Houses
• Product Type : House & Lots
• Unit Type : Single Detached & Duplex
• No. of Units : 50
• Price Range : P8.0M – P14.0M
• RFO : 3rd Quarter 2010 (First 50 Units)
Project Overview
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Location Map
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• Business District
o BGC – 3.65 Km o Makati – 7.5 Km
o Ortigas – 8.14 Km
• Commercial
o Market! Market! – 3.65 Km
o Glorietta/Greenbelt – 7.61 Km o Tiendesitas – 8.78 Km
o SM Megamall – 9.95 Km
• Schools
o Colegio de San Agustin – 5.14 Km o Assumption College – 8.01 Km
o CEU Makati – 8.32 Km
• Hospitals
o Makati Med – 9.18 Km o Ospital ng Makati – 3.05 Km
o St. Luke’s Hospital – 4.40 Km
Area Distances
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• There is a high demand for House & Lot units in the Taguig area as exhibited by the high monthly Sales take-up of Pacific Residences and Mckinley Hills Village, averaging a combined 28 unit Sales per month.
• With the impending sell-out of both Pacific Residences and Mckinley Hills Village in the first quarter of this year, MPIII stands to be the only residential development in the Taguig and Makati area offering House & Lot units with ample inventory of prime properties.
• MPIII offers a superior product with clear advantages in its tree-lined, nature-rich environment, amenities offering and upgraded property management services.
Key Learnings
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Purposes OnlyDemographics
Married couples between the ages of 40
- 45 years old with teenage kids
occupying top management positions in
reputable companies and/or own and run
a family business. They are currently
residing in Metro Manila and own several
cars.
Primary Target Market:
Full-Nesters
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Psychographic
They are career-driven, family-centered individuals that
value time with the family, security, comfort and convenience. They travel a lot, here and abroad, either for
business or leisure. They are members of respected
business organizations as well as exclusive organizations
such as golf and yacht clubs. They frequent important social
gatherings and big business conferences.
They may already own several properties, be it a condo unit
near CDBs or a leisure estate outside the metropolitan
area, though they still intend to buy a property either for themselves – as halfway home – and/or for their kids – to
be near the best colleges.
Full-Nesters
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Emotional Need Benefit Activities & Experience Link to Product/ Amenity
Working parents yearn for
a secured & peaceful
environment for their
family to live in
Parents who wants to
enjoy quality time with
their family in the comforts
of their own homes
Working couple looking for
a place that is accessible
and comes with a
personalized service
MP3 offers tranquil and fully
secured home environment
enveloped in a nature-rich
setting.
No need to travel to far away
resorts and recreational areas
as we have a huge resort- like
amenities complete with state
of the art facilities and property
management services
Accessible to exclusive
schools, modern hospitals,
popular malls, etc.
Your kids are safe and free to
have a stroll and play within
MP3. Less worries for the
busy parents
Take a dip with you and your
kids in the swim
Have picnics at the picnic
areas or watch a movie with
friends at the mini-theater
Enough time to fetch your
kids to school before going to
work
Get a relaxing massage in
your own home for stress
relief and maximum
relaxation
24-hr security
Gated Entrance
Perimeter Fence
Country club-like amenities
Parks, gardens and picnic areas
Strategic location
Property management services
Full-Nesters
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Purposes OnlySECONDARYTARGET MARKET
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Purposes OnlyDemographics
These are married individuals between the
ages of 40 – 45 years old with teenage
kids, working as professionals in North
America or Europe. Their families here
reside in either the Metro or Mega Manila
area.
Secondary Target Market:
Overseas Filipinos
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Psychographic
These are well educated professionals who opted to
work abroad for better pay and to gain overseas experience. Being away from their families, they want
to ensure that their loved ones are in a secured
environment and are afforded the comforts and conveniences that life has to offer.
They already own a home outside central Metro Manila and would want to purchase a new house for their
family primarily for convenience – to be near schools, business centers and hospitals – security and privacy.
Overseas Filipinos
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Emotional Need Benefit Activities & Experience Link to Product/ Amenity
An OFW member of the
family desires an
upgraded living for their
family
Parents who wants to
ensure the safety and
privacy of their family
An OFW member of the
wants to place their young
and elderly near locations
of importance
MP3 offers a more comfortable
and relaxing lifestyle with its
landscaped community
environment, tree-lined roads
and a variety of amenities to
choose from
Low density make-up of the
community provides
unparalleled exclusivity. Add to
this are the first-rate security
features found in MP3
Accessible to CDBs, exclusive
schools, modern hospitals,
popular malls, etc.
Your family gets to spend
more quality time with the
family and enjoy life more.
No more security worries and
interrupted relaxation and
family interaction
Kids gets to spend time with
the family, do their school
work and play at parks and
malls.
Elderly members of the family
gets to have strolls in parks
and malls. Enables them also
to be near hospitals
Country club-like amenities
Pocket parks
24-hr security
Gated Entrance
Perimeter Fence
Strategic location
Distance to:
- Market! Market!
- Glorietta / Greenbelt
- Bonifacio Global City
- Makati Medical Center
- St. Luke’s Hospital
Secondary Target MarketOverseas Filipinos
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PROJECT NAME & LOGO
MAHOGANY PLACE III
� Following the brand name of DMCI Homes
premier hi-end residential subdivision –Mahogany Place.
� The Official Logo:
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UNIT NAMES
� Names are of Asian origins with a modern
appeal:
• BELA : Single Detached
• TAMARA : Duplex
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VALUE PROPOSITION
What : A low-density, Asian-themed residential enclave
Where: situated within DMCI Homes’ Township Central of the progressive City of Taguig
How : offering quality pedestrian environment and landscaped community spaces
Who : for the affluent families with sophisticated taste
Why : in search of a home environment adorned with themed gardens offering concierge service in an eco-friendly residential subdivision
When : in a time of cramped living spaces near business districts
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A DMCI Homes signature community that places you at the
quiet side of the city, far from the hustle and bustle yet still
conveniently close to experience the benefits of in-city living. Here, travel time and traffic-related stress
significantly drops as the country’s growing financial and
entertainment districts – BGC and Makati City – are now
just a few minutes away.
Live conveniently close to the center of business and leisure
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Purposes OnlyA residential development that feature a distinct Asian contemporary design architecture highlighted by Asian-inspired rooflines and façade designs in subtle color tones contributing to create a warm look and a relaxing feel.
Asian contemporary-themed development
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An exclusive community with a 39-unit per hectare density ratio and advanced
security features that includes a 24-hour security
service complemented by a guarded entrance gate
utilizing a proximity card system, roving security personnel and card
accessed-front door locks for all home units.
A low-density, fully-secured residential community
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A community
environment designed to
have abundant open spaces dedicated to tree-
shaded parks, verdant
gardens and landscaped
amenity areas offering a
calming neighborhood setting ideal for active
recreation, family
interaction and private
relaxation.
Inviting community spaces in a nature-filled environment
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Leisure and entertainment
experiences are delightfully
amplified at the centrally
located Clubhouse that
boasts of a 20-seater mini-
theater, workout gym,
dance studio, sauna and a
game room, while outdoor
amenity facilities include a
landscaped amphitheater,
rock climbing wall, kiddie
play areas, swimming pools
and play courts.
Country club-like amenities
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A residential enclave that
espouses environmental
care through an array of
eco-friendly programs and
facilities that aims to
preserve the natural
beauty of the tree-filled
community of Mahogany
Place III, and be one in the
drive to protect our
environment.
Eco-friendly facilities
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First-class concierge service applied in a residential
setting with services tailor-fit to cater to the
demanding lifestyle of the community stakeholders.
Services offered ranges from ticket and dining
reservations to home service assistance, providing
a true stress-free living experience.
Property Concierge service
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Purposes OnlyPROJECT DETAILS
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SITE
Location Map
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LAND USE TABULATION
Total Saleable Area 42,155.50 sqm 55.36%
Total Roads, Etc. 27,144.96 sqm 35.74%
Total Parks & Amenities 6,774.70 sqm 8.90%
__________________________________________
Gross Area 76,075.16 sqm 100.00%
Site Development Plan
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Architectural Theme
ASIAN CONTEMPORARY• CLEAN AND SIMPLE LINES AND GEOMETRIC PROPORTIONS
• ELEGANT CRAFTSMAN-LIKE CHARACTER; ORNAMENTATION THRU ARTWORK
• STEEP ROOF STRUCTURE IN MODERATE TINTED HUE; USE OF STONE AND VENEER
ACCENTS
• USE OF EXOTIC HARDWOOD FOR ACCESSORIES AND FURNITURE
• STYLE MOSTLY APPLIED TO HIGH-END MANSIONS AND PALATIAL ESTATES
(SINGAPORE, PENANG, MACAU, ETC)
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Unit MixFirst 50 units
DUPLEX : 42 units
SINGLE DETACHED : 8 units
50 units
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Views : Entrance gate
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Views : Tree-lined streets
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Purposes OnlySINGLE DETACHED UNIT
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Unit Façade: Bela
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Ground Floor : Bela
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Second Floor : Bela
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Unit Features : Bela
Ground FloorLiving Area 14.50 sqm
Dining Area 21.10 sqmKitchen Area 11.10 sqmBedroom 4 10.00 sqmT&B 1 4.20 sqmMaid’s Room 6.20 sqm
T&B 2 3.00 sqmDriver’s Room 5.40 sqmT&B 3 3.00 sqmFoyer 3.30 sqm
Hallway 4.70 sqmStairs 3.50 sqmTotal 90.00 sqm
Second FloorMaster’s Bdrm 27.80 sqmMaster’s W/I Closet 9.90 sqmT&B 4 6.10 sqmBedroom 2 16.60 sqmT&B 5 4.80 sqm
Bedroom 5 15.50 sqmT&B 6 4.90 sqmFamily Hall 8.30 sqmHallway 12.00 sqm
Stairway 9.40 sqmTotal 115.30 sqm
Lot Size : 16mtrs x 15mtrs
Lot Area : 240.00 sqm
Gross Floor Area : 307.10 sqm
Covered Floor Area : 205.30 sqm
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Purposes OnlyDUPLEX UNIT
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Unit Façade : Tamara
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Ground Floor : Tamara
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Second Floor : Tamara
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Third Floor : Tamara
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Unit Features : Tamara (Unit A)
Ground FloorLiving Area 13.40 sqm
Dining Area 8.15 sqmKitchen Area 11.20 sqmMaid’s Room 9.00 sqmT&B 1 4.00 sqmFoyer 3.55 sqm
Stairs 3.90 sqmTotal 53.20 sqm
Second FloorMaster’s Bdrm 19.00 sqm
Master’s w/in Closet 7.00 sqmT&B 2 5.90 sqmBedroom 2 12.70 sqmT&B 3 3.90 sqmHallway
4.00 sqmStairway 7.40 sqmTotal 59.90 sqm
Lot Size : 8mtrs x 15mtrs
Lot Area : 120.00 sqm
Gross Floor Area : 206.60 sqmCovered Floor Area: 159.50 sqm
Third FloorBedroom 3 10.35 sqm
T&B 4 4.60 sqmFamily Hall 10.35 sqmHallway 3.80 sqmStudy Area 10.00 sqmStairway 7.30 sqm
Total 46.40 sqm
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Unit Features : Tamara (Unit B)
Ground FloorLiving Area 13.40 sqmDining Area 8.15 sqm
Kitchen Area 11.20 sqmMaid’s Room 9.00 sqmT&B 1 4.00 sqmFoyer 3.55 sqmStairs 3.90 sqm
Total 53.20 sqm
Second FloorMaster’s BR 19.00 sqm
Master’s w/in Closet 7.00 sqmT&B 2 5.90 sqmHallway 4.00 sqmStairway 7.40 sqmTotal 59.90 sqm
Lot Size : 8mtrs x 15mtrs
Lot Area : 120.00 sqm
Gross Floor Area : 213.50 sqmCovered Floor Area : 154.30 sqm
Third FloorBedroom 3 10.35 sqm
T&B 4 4.60 sqmHallway 3.80 sqmStudy Area 10.00 sqmStairway 7.30 sqmTotal 46.40 sqm
For Seller T
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a. FLOOR FINISHES
Living/ Dining/ Kitchen
400mm x 400mm Homogeneous
Granite Tiles (Stairs:
Tanguile Wood Planks)
Bedrooms/Family Hall/ Study
Area/HallwayLow-maintenance resilient flooring
Maid's Room 300mm x 300mm Ceramic Tiles
Driver's Room 300mm x 300mm Ceramic Tiles
Toilet & Bath200mmx200mm Unglazed Ceramic
Tiles
Porch/Patio/Carport300mm x 300mm Ceramic Tiles with
pebble washout
Service/Laundry Area300mm x 300mm Ceramic Tiles and
paver blocks
Pathwalk / Garden Paver blocks
Balcony/Garage Deck 300mm x 300mm Ceramic Tiles
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b. WALL FINISHES
All Interior Walls
Paint Finish w/ from 1" x 5" wood baseboard in varnish/ stain finish
Door & Window casings except at t&bs
All Exterior Walls Paint Finish w/ stone cladding
ToiletsPaint finish above ceramic tiles (Master T&B: 200mm x 300mm T&B 1,2,3,5 & 6: 200mm x 200mm )
Stair AreaPainted Finish (w/ Ashlar marble Wall Accent for Andrea)
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c. CEILING FINISHES
Ground Floor
Rubbed concrete , paint finish except at Living Area high ceiling:Gypsum board in paint finish
Second Floor Gypsum board in paint finish
Third Floor n/a
All T&B Ficem board in paint finish
Stair Area Gypsum board in paint finish
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d. COUNTERTOPS
Kitchen Countertop20mm thk. Solid Granite countertop with base & overhead
cabinets in laminate finish
Laundry Countertop 200mm x 200mm Ceramic Tiles
Master T&B Countertop Solid granite countertop
f. WindowsAluminum analok framed glass windows
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e. DOORS
Main Entrance/ Living Room
1. Solid wood panel door with glass insert on metal jamb 2. Sliding glass door on powder
coated aluminum frame (Dining to Pocket Garden)
BedroomsSolid wood panel door on metal jamb
Kitchen to Service AreaSolid wood panel door on metal
jamb
Balcony Door/ Deck/
Lanai
Sliding glass door on powder
coated aluminum frame
Toilet Solid wood panel door on metal jamb
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Purposes OnlyAMENITIES & FACILITIES
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Amenities Site Development Plan
Poolside Lanai
Adult PoolMini-Amphitheater
Playground
Basketball
Court
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Amenities Site Development Plan
Parks & Gardens
Picnic Grove
Gazebo
Kiddie Sandbox
Kiddie Pool
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Outdoor Amenities
ADULT POOL
KIDDIE POOL
CHILDREN’S PLAYGROUNDSAND BOX
PICNIC GROVEBASKETBALL COURT
PLAZA
MINI-AMPHITHEATREPOOLSIDE LANAI
PARKS AND THEME GARDENSGAZEBO
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Indoor AmenitiesLOBBY LOUNGE AREA
AIRCONDITIONED FUNCTION ROOMSFITNESS GYM
DANCE STUDIO
REFRESHMENT AREA
GAME ROOM
MINI-THEATERSAUNA
POOLSIDE TERRACE/LANAI
SECOND FLOOR LOUNGE AREA
VIEW DECKTOILET AND LOCKER FACILITIES
MINI-MART
LAUNDROMAT
WATER STATION
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Facilities
PRO FENCE AND PERIMETER WALL
PROPERTY MANAGEMENT OFFICE
GRAND ENTRANCE
24-HOUR SECURITY
BACK-UP GENERATOR FOR CLUBHOUSE
WI-FI AT THE CLUBHOUSE
OVERHEAD WATER TANK AND CISTERN
GARBAGE COLLECTION
SERVICE PERSONNEL/UTILITIES AREA
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The Clubhouse Design and Features
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Floor Plan: Ground FloorFunction Room
Poolside Deck
Laundromat
Water Station
Sauna
Lounge
Mini-Mart
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Floor Plan: Second Floor
Game Room
Refreshment
Bar
Fitness Gym
Mini-theaterDance Studio
PMO Office
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Purposes OnlyPRICING
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PRICING
BELA - P13M - P14M
TAMARA - P8M - P9M
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• Move-in assistance
• Leasing Program
• Car wash service
• Shuttle service
• Utilities application and payment assistance
• Realty Tax payment assistance
• Roving security personnel
• General maintenance of common areas
• Newspaper delivery
• Proximity cards
• Organizing of community events
• Taxi call-in service
PMO Services
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• Spa service (accredited shop)
• Messenger services (accredited firm)
• Chambermaid service (accredited firm)
• Clubhouse Officers
• PMO staff to have a uniform
PMO Services
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• Model Unit - April 1st Week
• First 21 Units - 3rd Qtr 2009
• Entrance gate - 1st Qtr 2009
• Clubhouse - 3rd Qtr 2009
• Road network - October 2008
• Utilities - December 2008
Construction Milestones
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