Mahogany Place 3, Taguig City

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F o r S el l e r T r a i n i n g P u rp os e s On l y DISCLAIMER The presentation contained herein intends only to serve as a training material to Sellers, providing them a general knowledge about the product. All or any part of this presentation should not be used for selling purposes or any other initiatives aimed at marketing and/or selling the project.

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Transcript of Mahogany Place 3, Taguig City

Page 1: Mahogany Place 3, Taguig City

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DISCLAIMER

The presentation contained herein intends only to serve as a training material to Sellers, providing them a general knowledge about the product. All or any part of this presentation should not be used for selling purposes or any other initiatives aimed at marketing and/or selling the project.

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• Project Type : Residential Houses

• Product Type : House & Lots

• Unit Type : Single Detached & Duplex

• No. of Units : 50

• Price Range : P8.0M – P14.0M

• RFO : 3rd Quarter 2010 (First 50 Units)

Project Overview

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Location Map

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• Business District

o BGC – 3.65 Km o Makati – 7.5 Km

o Ortigas – 8.14 Km

• Commercial

o Market! Market! – 3.65 Km

o Glorietta/Greenbelt – 7.61 Km o Tiendesitas – 8.78 Km

o SM Megamall – 9.95 Km

• Schools

o Colegio de San Agustin – 5.14 Km o Assumption College – 8.01 Km

o CEU Makati – 8.32 Km

• Hospitals

o Makati Med – 9.18 Km o Ospital ng Makati – 3.05 Km

o St. Luke’s Hospital – 4.40 Km

Area Distances

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• There is a high demand for House & Lot units in the Taguig area as exhibited by the high monthly Sales take-up of Pacific Residences and Mckinley Hills Village, averaging a combined 28 unit Sales per month.

• With the impending sell-out of both Pacific Residences and Mckinley Hills Village in the first quarter of this year, MPIII stands to be the only residential development in the Taguig and Makati area offering House & Lot units with ample inventory of prime properties.

• MPIII offers a superior product with clear advantages in its tree-lined, nature-rich environment, amenities offering and upgraded property management services.

Key Learnings

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Purposes OnlyDemographics

Married couples between the ages of 40

- 45 years old with teenage kids

occupying top management positions in

reputable companies and/or own and run

a family business. They are currently

residing in Metro Manila and own several

cars.

Primary Target Market:

Full-Nesters

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Psychographic

They are career-driven, family-centered individuals that

value time with the family, security, comfort and convenience. They travel a lot, here and abroad, either for

business or leisure. They are members of respected

business organizations as well as exclusive organizations

such as golf and yacht clubs. They frequent important social

gatherings and big business conferences.

They may already own several properties, be it a condo unit

near CDBs or a leisure estate outside the metropolitan

area, though they still intend to buy a property either for themselves – as halfway home – and/or for their kids – to

be near the best colleges.

Full-Nesters

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Emotional Need Benefit Activities & Experience Link to Product/ Amenity

Working parents yearn for

a secured & peaceful

environment for their

family to live in

Parents who wants to

enjoy quality time with

their family in the comforts

of their own homes

Working couple looking for

a place that is accessible

and comes with a

personalized service

MP3 offers tranquil and fully

secured home environment

enveloped in a nature-rich

setting.

No need to travel to far away

resorts and recreational areas

as we have a huge resort- like

amenities complete with state

of the art facilities and property

management services

Accessible to exclusive

schools, modern hospitals,

popular malls, etc.

Your kids are safe and free to

have a stroll and play within

MP3. Less worries for the

busy parents

Take a dip with you and your

kids in the swim

Have picnics at the picnic

areas or watch a movie with

friends at the mini-theater

Enough time to fetch your

kids to school before going to

work

Get a relaxing massage in

your own home for stress

relief and maximum

relaxation

24-hr security

Gated Entrance

Perimeter Fence

Country club-like amenities

Parks, gardens and picnic areas

Strategic location

Property management services

Full-Nesters

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Purposes OnlyDemographics

These are married individuals between the

ages of 40 – 45 years old with teenage

kids, working as professionals in North

America or Europe. Their families here

reside in either the Metro or Mega Manila

area.

Secondary Target Market:

Overseas Filipinos

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Psychographic

These are well educated professionals who opted to

work abroad for better pay and to gain overseas experience. Being away from their families, they want

to ensure that their loved ones are in a secured

environment and are afforded the comforts and conveniences that life has to offer.

They already own a home outside central Metro Manila and would want to purchase a new house for their

family primarily for convenience – to be near schools, business centers and hospitals – security and privacy.

Overseas Filipinos

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Emotional Need Benefit Activities & Experience Link to Product/ Amenity

An OFW member of the

family desires an

upgraded living for their

family

Parents who wants to

ensure the safety and

privacy of their family

An OFW member of the

wants to place their young

and elderly near locations

of importance

MP3 offers a more comfortable

and relaxing lifestyle with its

landscaped community

environment, tree-lined roads

and a variety of amenities to

choose from

Low density make-up of the

community provides

unparalleled exclusivity. Add to

this are the first-rate security

features found in MP3

Accessible to CDBs, exclusive

schools, modern hospitals,

popular malls, etc.

Your family gets to spend

more quality time with the

family and enjoy life more.

No more security worries and

interrupted relaxation and

family interaction

Kids gets to spend time with

the family, do their school

work and play at parks and

malls.

Elderly members of the family

gets to have strolls in parks

and malls. Enables them also

to be near hospitals

Country club-like amenities

Pocket parks

24-hr security

Gated Entrance

Perimeter Fence

Strategic location

Distance to:

- Market! Market!

- Glorietta / Greenbelt

- Bonifacio Global City

- Makati Medical Center

- St. Luke’s Hospital

Secondary Target MarketOverseas Filipinos

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PROJECT NAME & LOGO

MAHOGANY PLACE III

� Following the brand name of DMCI Homes

premier hi-end residential subdivision –Mahogany Place.

� The Official Logo:

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UNIT NAMES

� Names are of Asian origins with a modern

appeal:

• BELA : Single Detached

• TAMARA : Duplex

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VALUE PROPOSITION

What : A low-density, Asian-themed residential enclave

Where: situated within DMCI Homes’ Township Central of the progressive City of Taguig

How : offering quality pedestrian environment and landscaped community spaces

Who : for the affluent families with sophisticated taste

Why : in search of a home environment adorned with themed gardens offering concierge service in an eco-friendly residential subdivision

When : in a time of cramped living spaces near business districts

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A DMCI Homes signature community that places you at the

quiet side of the city, far from the hustle and bustle yet still

conveniently close to experience the benefits of in-city living. Here, travel time and traffic-related stress

significantly drops as the country’s growing financial and

entertainment districts – BGC and Makati City – are now

just a few minutes away.

Live conveniently close to the center of business and leisure

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Purposes OnlyA residential development that feature a distinct Asian contemporary design architecture highlighted by Asian-inspired rooflines and façade designs in subtle color tones contributing to create a warm look and a relaxing feel.

Asian contemporary-themed development

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An exclusive community with a 39-unit per hectare density ratio and advanced

security features that includes a 24-hour security

service complemented by a guarded entrance gate

utilizing a proximity card system, roving security personnel and card

accessed-front door locks for all home units.

A low-density, fully-secured residential community

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A community

environment designed to

have abundant open spaces dedicated to tree-

shaded parks, verdant

gardens and landscaped

amenity areas offering a

calming neighborhood setting ideal for active

recreation, family

interaction and private

relaxation.

Inviting community spaces in a nature-filled environment

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Leisure and entertainment

experiences are delightfully

amplified at the centrally

located Clubhouse that

boasts of a 20-seater mini-

theater, workout gym,

dance studio, sauna and a

game room, while outdoor

amenity facilities include a

landscaped amphitheater,

rock climbing wall, kiddie

play areas, swimming pools

and play courts.

Country club-like amenities

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A residential enclave that

espouses environmental

care through an array of

eco-friendly programs and

facilities that aims to

preserve the natural

beauty of the tree-filled

community of Mahogany

Place III, and be one in the

drive to protect our

environment.

Eco-friendly facilities

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First-class concierge service applied in a residential

setting with services tailor-fit to cater to the

demanding lifestyle of the community stakeholders.

Services offered ranges from ticket and dining

reservations to home service assistance, providing

a true stress-free living experience.

Property Concierge service

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SITE

Location Map

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LAND USE TABULATION

Total Saleable Area 42,155.50 sqm 55.36%

Total Roads, Etc. 27,144.96 sqm 35.74%

Total Parks & Amenities 6,774.70 sqm 8.90%

__________________________________________

Gross Area 76,075.16 sqm 100.00%

Site Development Plan

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Architectural Theme

ASIAN CONTEMPORARY• CLEAN AND SIMPLE LINES AND GEOMETRIC PROPORTIONS

• ELEGANT CRAFTSMAN-LIKE CHARACTER; ORNAMENTATION THRU ARTWORK

• STEEP ROOF STRUCTURE IN MODERATE TINTED HUE; USE OF STONE AND VENEER

ACCENTS

• USE OF EXOTIC HARDWOOD FOR ACCESSORIES AND FURNITURE

• STYLE MOSTLY APPLIED TO HIGH-END MANSIONS AND PALATIAL ESTATES

(SINGAPORE, PENANG, MACAU, ETC)

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Unit MixFirst 50 units

DUPLEX : 42 units

SINGLE DETACHED : 8 units

50 units

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Views : Entrance gate

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Views : Tree-lined streets

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Purposes OnlySINGLE DETACHED UNIT

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Unit Façade: Bela

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Ground Floor : Bela

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Second Floor : Bela

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Unit Features : Bela

Ground FloorLiving Area 14.50 sqm

Dining Area 21.10 sqmKitchen Area 11.10 sqmBedroom 4 10.00 sqmT&B 1 4.20 sqmMaid’s Room 6.20 sqm

T&B 2 3.00 sqmDriver’s Room 5.40 sqmT&B 3 3.00 sqmFoyer 3.30 sqm

Hallway 4.70 sqmStairs 3.50 sqmTotal 90.00 sqm

Second FloorMaster’s Bdrm 27.80 sqmMaster’s W/I Closet 9.90 sqmT&B 4 6.10 sqmBedroom 2 16.60 sqmT&B 5 4.80 sqm

Bedroom 5 15.50 sqmT&B 6 4.90 sqmFamily Hall 8.30 sqmHallway 12.00 sqm

Stairway 9.40 sqmTotal 115.30 sqm

Lot Size : 16mtrs x 15mtrs

Lot Area : 240.00 sqm

Gross Floor Area : 307.10 sqm

Covered Floor Area : 205.30 sqm

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Purposes OnlyDUPLEX UNIT

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Unit Façade : Tamara

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Ground Floor : Tamara

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Second Floor : Tamara

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Third Floor : Tamara

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Unit Features : Tamara (Unit A)

Ground FloorLiving Area 13.40 sqm

Dining Area 8.15 sqmKitchen Area 11.20 sqmMaid’s Room 9.00 sqmT&B 1 4.00 sqmFoyer 3.55 sqm

Stairs 3.90 sqmTotal 53.20 sqm

Second FloorMaster’s Bdrm 19.00 sqm

Master’s w/in Closet 7.00 sqmT&B 2 5.90 sqmBedroom 2 12.70 sqmT&B 3 3.90 sqmHallway

4.00 sqmStairway 7.40 sqmTotal 59.90 sqm

Lot Size : 8mtrs x 15mtrs

Lot Area : 120.00 sqm

Gross Floor Area : 206.60 sqmCovered Floor Area: 159.50 sqm

Third FloorBedroom 3 10.35 sqm

T&B 4 4.60 sqmFamily Hall 10.35 sqmHallway 3.80 sqmStudy Area 10.00 sqmStairway 7.30 sqm

Total 46.40 sqm

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Unit Features : Tamara (Unit B)

Ground FloorLiving Area 13.40 sqmDining Area 8.15 sqm

Kitchen Area 11.20 sqmMaid’s Room 9.00 sqmT&B 1 4.00 sqmFoyer 3.55 sqmStairs 3.90 sqm

Total 53.20 sqm

Second FloorMaster’s BR 19.00 sqm

Master’s w/in Closet 7.00 sqmT&B 2 5.90 sqmHallway 4.00 sqmStairway 7.40 sqmTotal 59.90 sqm

Lot Size : 8mtrs x 15mtrs

Lot Area : 120.00 sqm

Gross Floor Area : 213.50 sqmCovered Floor Area : 154.30 sqm

Third FloorBedroom 3 10.35 sqm

T&B 4 4.60 sqmHallway 3.80 sqmStudy Area 10.00 sqmStairway 7.30 sqmTotal 46.40 sqm

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a. FLOOR FINISHES

Living/ Dining/ Kitchen

400mm x 400mm Homogeneous

Granite Tiles (Stairs:

Tanguile Wood Planks)

Bedrooms/Family Hall/ Study

Area/HallwayLow-maintenance resilient flooring

Maid's Room 300mm x 300mm Ceramic Tiles

Driver's Room 300mm x 300mm Ceramic Tiles

Toilet & Bath200mmx200mm Unglazed Ceramic

Tiles

Porch/Patio/Carport300mm x 300mm Ceramic Tiles with

pebble washout

Service/Laundry Area300mm x 300mm Ceramic Tiles and

paver blocks

Pathwalk / Garden Paver blocks

Balcony/Garage Deck 300mm x 300mm Ceramic Tiles

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b. WALL FINISHES

All Interior Walls

Paint Finish w/ from 1" x 5" wood baseboard in varnish/ stain finish

Door & Window casings except at t&bs

All Exterior Walls Paint Finish w/ stone cladding

ToiletsPaint finish above ceramic tiles (Master T&B: 200mm x 300mm T&B 1,2,3,5 & 6: 200mm x 200mm )

Stair AreaPainted Finish (w/ Ashlar marble Wall Accent for Andrea)

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c. CEILING FINISHES

Ground Floor

Rubbed concrete , paint finish except at Living Area high ceiling:Gypsum board in paint finish

Second Floor Gypsum board in paint finish

Third Floor n/a

All T&B Ficem board in paint finish

Stair Area Gypsum board in paint finish

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d. COUNTERTOPS

Kitchen Countertop20mm thk. Solid Granite countertop with base & overhead

cabinets in laminate finish

Laundry Countertop 200mm x 200mm Ceramic Tiles

Master T&B Countertop Solid granite countertop

f. WindowsAluminum analok framed glass windows

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e. DOORS

Main Entrance/ Living Room

1. Solid wood panel door with glass insert on metal jamb 2. Sliding glass door on powder

coated aluminum frame (Dining to Pocket Garden)

BedroomsSolid wood panel door on metal jamb

Kitchen to Service AreaSolid wood panel door on metal

jamb

Balcony Door/ Deck/

Lanai

Sliding glass door on powder

coated aluminum frame

Toilet Solid wood panel door on metal jamb

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Amenities Site Development Plan

Poolside Lanai

Adult PoolMini-Amphitheater

Playground

Basketball

Court

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Amenities Site Development Plan

Parks & Gardens

Picnic Grove

Gazebo

Kiddie Sandbox

Kiddie Pool

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Outdoor Amenities

ADULT POOL

KIDDIE POOL

CHILDREN’S PLAYGROUNDSAND BOX

PICNIC GROVEBASKETBALL COURT

PLAZA

MINI-AMPHITHEATREPOOLSIDE LANAI

PARKS AND THEME GARDENSGAZEBO

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Indoor AmenitiesLOBBY LOUNGE AREA

AIRCONDITIONED FUNCTION ROOMSFITNESS GYM

DANCE STUDIO

REFRESHMENT AREA

GAME ROOM

MINI-THEATERSAUNA

POOLSIDE TERRACE/LANAI

SECOND FLOOR LOUNGE AREA

VIEW DECKTOILET AND LOCKER FACILITIES

MINI-MART

LAUNDROMAT

WATER STATION

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Facilities

PRO FENCE AND PERIMETER WALL

PROPERTY MANAGEMENT OFFICE

GRAND ENTRANCE

24-HOUR SECURITY

BACK-UP GENERATOR FOR CLUBHOUSE

WI-FI AT THE CLUBHOUSE

OVERHEAD WATER TANK AND CISTERN

GARBAGE COLLECTION

SERVICE PERSONNEL/UTILITIES AREA

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The Clubhouse Design and Features

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Floor Plan: Ground FloorFunction Room

Poolside Deck

Laundromat

Water Station

Sauna

Lounge

Mini-Mart

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Floor Plan: Second Floor

Game Room

Refreshment

Bar

Fitness Gym

Mini-theaterDance Studio

PMO Office

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PRICING

BELA - P13M - P14M

TAMARA - P8M - P9M

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• Move-in assistance

• Leasing Program

• Car wash service

• Shuttle service

• Utilities application and payment assistance

• Realty Tax payment assistance

• Roving security personnel

• General maintenance of common areas

• Newspaper delivery

• Proximity cards

• Organizing of community events

• Taxi call-in service

PMO Services

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• Spa service (accredited shop)

• Messenger services (accredited firm)

• Chambermaid service (accredited firm)

• Clubhouse Officers

• PMO staff to have a uniform

PMO Services

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• Model Unit - April 1st Week

• First 21 Units - 3rd Qtr 2009

• Entrance gate - 1st Qtr 2009

• Clubhouse - 3rd Qtr 2009

• Road network - October 2008

• Utilities - December 2008

Construction Milestones

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