Mahindra & Mahindra ltd

ORGANIZATIONAL MANAGEMENT HS 304

MOHD. ZAKIR HUSSAIN B12127

RAHUL KUMAR MEENA B12089

Introduction

Mahindra and Mahindra Limited (M&M) is an Indian multinational automobile manufacturingcorporation headquartered in Mumbai, Maharashtra India. It is one of the largest vehicle manufacturers by production in India and the largest manufacturer of tractors across the world.

History- M & M was founded in 1945 by Mahindra brother’s i.e. KC Mahindra and JC Mahindra and Mohd. Ghulam as a steel trading company, we entered automotive manufacturing in 1947 to bring the iconic Willy’s Jeep onto Indian roads. The company changed its name to Mahindra & Mahindra in 1948

MISSION

“ To make Mahindra & Mahindra Limited

known world-wide for the quality of its

products and services.”

VISION

“ To build flagship brands that can sustain

through thick & thin & to become India's

most enduring & engaging company..”

KEY SECTORS OF MAHINDRA

Events & News

buys 33% stake in

Mitsubishi Agri. machinery

joint venture airbus

launch TUV300 SUV

tractor sales goes down by

12 %

Increase in sales during

Diwali

21may, 2015 03 july, 2015 10 sep, 2015 30 Oct 2015 09 Nov, 2015

Competitor

Tata Motors

Maruti Suzuki

Hero MotoCorp

Bajaj Auto

Tata Motor & Maruti Suzuki are main competitor.

Stocks

Mahindra & Mahindra ltd.

Stocks(Cont.)

Market Cap, Assets

Org. Structure

1) It is Decentralized org.

structure.

2) It’s model is same as

Planning model.

Board of Directors

SWOT ANAYLIS

Strength

1) Excellent branding and advertising, and low after sales service cost

2) Good Reputation among customers

3) Easy access to raw material

4) Growing IT capability for design, development & simulation

Weakness

1) Mahindra’s partnership with Renault did not live up to international quality standards

through their brand Logan

2) 2-wheeler segment not performing well

SWOT ANAYLIS(Cont.)

Opportunity

1) Advancement of technology

2) Developing hybrid cars and fuel efficient cars for the future

3) Fast growing automobile market

4) Growing in the market through electric car Reva (controlling stake) and entry into

two-wheeler segments

Threats

1) New trading regulations

2) Ever increasing fuel prices

3) Intense competition from global automobile brands

Porters Force ANALYSIS

•Little impact on costs.

•Low cost of switching suppliers

Bargaining Power of Suppliers

•Buyers require special customization

•Product is important to customer

•Large number of customers

Bargaining Power of Customers

•Large industry size

•Fast industry growth rate

•Relatively few competitors

Intensity of Existing Rivalry

Porters Force ANALYSIS

• Threat in 2-wheeler segment example : presence of motor bike etc.

Threat of Substitutes

• Customers are loyal to existing brands

• Strong brand names are important

Threat of New Competitors

6th force1)The main power of Mahindra lies in automotive,

finance, farm equipment

2) Foreign policy affecting subsidies of Mahindra in

Foreign

Future goals

PLANS

1) Mahindra planning to increase it business in foreign contraries through it joint

venture example in china through Jiangling Motor Company and Yueda group

in Yancheng.

2) Mahindra going to establish its name in 2 wheeler sector.

3) Mahindra going grow for the electrical powered vehicles sector By launching

and establishment Mahindra reva.

4) Mahindra also sees the America as growing market and planning to increase

its manufacturing unit example recentally establish Mahindra USA

5) Mahindra also planning to launch driverless car.