Star Automonilies Ltd. Mahindra

7/29/2019 Star Automonilies Ltd. Mahindra

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DECLARATION BY CANDIDATE

I declare that the project report titled Summer training

project on STAR AUTOMOBILES Ltd. is my own work under

the supervision ofMiss Mayuri Jain, Faculty Of Management

Studies, Dept Of Business Management to best of my

knowledge the report does not contain any work which has

been submitted for award of any degree anywhere.

Signature of Candidate

B.B.A. (Hons.)15th

Batch

5th

Sem.


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CERTIFICATE

The project report title summer training project on

STAR AUTOMOBILES Ltd.in Sagar city prepared by Shilpi

Jain, for the partial fulfillment of the degree of BBA is

satisfactory in respect to comments:

Content and presentation of the subject matter.Language.

Embodies the original work of the candidates.

Submission with in due date.

Signature of Supervisor Signature of Examiner

Signature of the HOD


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ACKNOWLEDGEMENT

It is indeed a great moment of pleasure to express our sense of

profound gratitude & indebtness to all the people who have

been instrumental in making it a rich experience. We found it to

be a challenging project that gives us a real practical exposure

to the corporate world and it is almost impossible to do the

same without the guidance of people around us. I would like to

pay my sincere thanks to Prof. Y. S. Thakur Head Of The

Department, FMS, Dr. HS Gour University, Sagar for providing

me the opportunity of doing the project report and All the

faculty members who have indirectly helped me and guided

me. This report is based on summer training project on STAR

AUTOMOBILES Ltd., which I will assert through out my life.

Shilpi Jain

B.B.A. 15th

Batch

5th

sem.


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PREFACE

This project focuses towards various products launched

by Mahindra. It points out the advertisement effect on

customers. It is an attempt to look into the views and motives

of the customers about the product.

I am sure that project would reveal the true market

condition of factors affecting the purchase behavior of

customers like price, quality, average, features, brand name,

etc. here the media affect on company sale is also studied.

During training period, I had very touching experiences. When

business is involved, ex-pertinences counts a lot, as we know,

experience are an instrument, which leads towards success. As

we all know working with Mahindra & Mahindra Ltd. has been

a pleasure. Now I take this opportunity to present the project

report and sincerely hope that it will bees much knowledge

enhancing to the readers as it was to use during the fieldwork

and the compilation of the report.


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TABLE OF CONTENT

Pg No.

ACKNOWLEDGEMENT

PREFACE

DECLARATION

CERTIFICATE

CHAPTER 1 - Introduction

CHAPTER 2 - Objective of the study

CHAPTER 3 Research Methodology

CHAPTER 4 - Data collection method

CHAPTER 5 - Data analysis and interpretation

CHAPTER 6 COMPANY PFOFILE

CHAPTER 7 SWOT Analysis

CHAPTER 8 - Findings

CHAPTER 9 Limitations

CHAPTER 10 - Suggestion

BIBLIOGRAPHY

Format of questionnaire


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Mahindra Company Limited

Type Public

Traded asBSE: 500520

BSE SENSEX Constituent

Industry Automotive

Founded 1945 (Ludhiana)

Headquarters Mumbai, Maharashtra, India

Area served Worldwide

Key people Anand Mahindra (MD)

ProductsAutomobiles, commercial vehicles,

two-wheelers

Revenue 37,026 crore (2011)

Net income 3,079 crore (2011)

Total assets 36,926 crore(2011)

Employees 15,147 (2011)

Parent Mahindra Group
http://en.wikipedia.org/wiki/Types_of_business_entityhttp://en.wikipedia.org/wiki/Public_Companyhttp://en.wikipedia.org/wiki/Ticker_symbolhttp://en.wikipedia.org/wiki/Bombay_Stock_Exchangehttp://www.bseindia.com/scripsearch/scrips.aspx?myScrip=500520http://en.wikipedia.org/wiki/BSE_SENSEXhttp://en.wikipedia.org/wiki/Automotive_industryhttp://en.wikipedia.org/wiki/Ludhianahttp://en.wikipedia.org/wiki/Mumbaihttp://en.wikipedia.org/wiki/Maharashtrahttp://en.wikipedia.org/wiki/Indiahttp://en.wikipedia.org/wiki/Automobileshttp://en.wikipedia.org/wiki/Commercial_vehiclehttp://en.wikipedia.org/wiki/Motorcyclehttp://en.wikipedia.org/wiki/Crorehttp://en.wikipedia.org/wiki/Net_incomehttp://en.wikipedia.org/wiki/Crorehttp://en.wikipedia.org/wiki/Assethttp://en.wikipedia.org/wiki/Holding_companyhttp://en.wikipedia.org/wiki/Mahindra_Grouphttp://en.wikipedia.org/wiki/Mahindra_Grouphttp://en.wikipedia.org/wiki/Holding_companyhttp://en.wikipedia.org/wiki/Assethttp://en.wikipedia.org/wiki/Crorehttp://en.wikipedia.org/wiki/Net_incomehttp://en.wikipedia.org/wiki/Crorehttp://en.wikipedia.org/wiki/Motorcyclehttp://en.wikipedia.org/wiki/Commercial_vehiclehttp://en.wikipedia.org/wiki/Automobileshttp://en.wikipedia.org/wiki/Indiahttp://en.wikipedia.org/wiki/Maharashtrahttp://en.wikipedia.org/wiki/Mumbaihttp://en.wikipedia.org/wiki/Ludhianahttp://en.wikipedia.org/wiki/Automotive_industryhttp://en.wikipedia.org/wiki/BSE_SENSEXhttp://www.bseindia.com/scripsearch/scrips.aspx?myScrip=500520http://en.wikipedia.org/wiki/Bombay_Stock_Exchangehttp://en.wikipedia.org/wiki/Ticker_symbolhttp://en.wikipedia.org/wiki/Public_Companyhttp://en.wikipedia.org/wiki/Types_of_business_entityhttp://en.wikipedia.org/wiki/File:Mahindra_&_Mahindra_Logo.svg


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INTRODUCTION

Mahindra company Limited(BSE: 500520) is an Indian multinational automaker.It is headquartered in Mumbai, Maharashtra, India. It is one of the largest automobile

manufacturers by production in India and a subsidiary of Mahindra Group conglomerate. The

company was founded in 1945 in Ludhiana as Mahindra & Mohammed by brothers K.C.

Mahindra and J.C. Mahindra and Malik Ghulam Mohammed. After India gained independence

and Pakistan was formed, Mohammed immigrated to Pakistan where he became the nation's first

finance minister. The company changed its name to Mahindra & Mahindra in 1948.

It soon expanded into manufacturing general-purpose utility vehicles, starting withassembly under licence of the iconic Willys Jeep in India. Soon established as the Jeep

manufacturers of India, M&M later branched out into the manufacture of light commercialvehicles (LCVs) and agricultural tractors. Today, M&M is the leader in the utility vehiclesegment in India with its flagship UV Scorpio and enjoys a growing global market presence inboth the automotive and tractor businesses.

Over the past few years, M&M has expanded into new industries and geographies. Theyentered into the two-wheeler segment by taking over Kinetic Motors in India. M&M also hascontrolling stake in REVA Electric Car Company and acquired South Korea's SsangYong MotorCompany in 2011.

The US based Reputation Institute recently ranked Mahindra among the top 10 Indian companies

in its 'Global 200: The World's Best Corporate Reputations' list.

It is ranked 21 in the list of top companies of India in Fortune India 500 in 2011.

Mahindra & Mahindra is a major automobile manufacturer of utility vehicles, passenger cars,pickups, commercial vehicles, and two wheelers. Its tractors are sold on six continents. It hasacquired plants in China and the United Kingdom, and has three assembly plants in the USA.M&M has partnerships with international companies like Renault SA, France and InternationalTruck and Engine Corporation, USA.

M&M has a global presence and its products are exported to several countries. Its global

subsidiaries include Mahindra Europe Srl. based in Italy, Mahindra USA Inc., Mahindra SouthAfrica and Mahindra (China) Tractor Co. Ltd.

M&M made its entry into the passenger car segment with the Logan in April 2007 under theMahindra Renault joint venture. M&M will make its maiden entry into the heavy trucks segmentwith Mahindra Navistar, the joint venture with International Truck, USA.
http://en.wikipedia.org/wiki/Bombay_Stock_Exchangehttp://www.bseindia.com/scripsearch/scrips.aspx?myScrip=500520http://en.wikipedia.org/wiki/Multinational_corporationhttp://en.wikipedia.org/wiki/Automakerhttp://en.wikipedia.org/wiki/Automakerhttp://en.wikipedia.org/wiki/Mumbai,_Maharashtrahttp://en.wikipedia.org/wiki/Automobile_manufacturerhttp://en.wikipedia.org/wiki/Automobile_manufacturerhttp://en.wikipedia.org/wiki/Mahindra_Grouphttp://en.wikipedia.org/wiki/Ludhianahttp://en.wikipedia.org/wiki/J.C._Mahindrahttp://en.wikipedia.org/wiki/Malik_Ghulam_Muhammadhttp://en.wikipedia.org/wiki/Pakistanhttp://en.wikipedia.org/wiki/Finance_ministerhttp://en.wikipedia.org/wiki/Willys_MBhttp://en.wikipedia.org/wiki/Jeephttp://en.wikipedia.org/wiki/Light_commercial_vehiclehttp://en.wikipedia.org/wiki/Light_commercial_vehiclehttp://en.wikipedia.org/wiki/Tractorhttp://en.wiktionary.org/wiki/two-wheelerhttp://en.wikipedia.org/wiki/REVA_Electric_Car_Companyhttp://en.wikipedia.org/wiki/SsangYong_Motor_Companyhttp://en.wikipedia.org/wiki/SsangYong_Motor_Companyhttp://en.wikipedia.org/wiki/Fortune_India_500http://en.wikipedia.org/wiki/Renaulthttp://en.wikipedia.org/wiki/Francehttp://en.wikipedia.org/wiki/Navistar_Internationalhttp://en.wikipedia.org/wiki/Navistar_Internationalhttp://en.wikipedia.org/wiki/Mahindra_Navistarhttp://en.wikipedia.org/wiki/Navistar_Internationalhttp://en.wikipedia.org/wiki/Navistar_Internationalhttp://en.wikipedia.org/wiki/Mahindra_Navistarhttp://en.wikipedia.org/wiki/Navistar_Internationalhttp://en.wikipedia.org/wiki/Navistar_Internationalhttp://en.wikipedia.org/wiki/Francehttp://en.wikipedia.org/wiki/Renaulthttp://en.wikipedia.org/wiki/Fortune_India_500http://en.wikipedia.org/wiki/SsangYong_Motor_Companyhttp://en.wikipedia.org/wiki/SsangYong_Motor_Companyhttp://en.wikipedia.org/wiki/REVA_Electric_Car_Companyhttp://en.wiktionary.org/wiki/two-wheelerhttp://en.wikipedia.org/wiki/Tractorhttp://en.wikipedia.org/wiki/Light_commercial_vehiclehttp://en.wikipedia.org/wiki/Light_commercial_vehiclehttp://en.wikipedia.org/wiki/Jeephttp://en.wikipedia.org/wiki/Willys_MBhttp://en.wikipedia.org/wiki/Finance_ministerhttp://en.wikipedia.org/wiki/Pakistanhttp://en.wikipedia.org/wiki/Malik_Ghulam_Muhammadhttp://en.wikipedia.org/wiki/J.C._Mahindrahttp://en.wikipedia.org/wiki/Ludhianahttp://en.wikipedia.org/wiki/Mahindra_Grouphttp://en.wikipedia.org/wiki/Automobile_manufacturerhttp://en.wikipedia.org/wiki/Automobile_manufacturerhttp://en.wikipedia.org/wiki/Mumbai,_Maharashtrahttp://en.wikipedia.org/wiki/Automakerhttp://en.wikipedia.org/wiki/Multinational_corporationhttp://www.bseindia.com/scripsearch/scrips.aspx?myScrip=500520http://en.wikipedia.org/wiki/Bombay_Stock_Exchange


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M&M's automotive division makes a wide range of vehicles including MUVs, LCVs and three

wheelers. It offers over 20 models including new generation multi-utility vehicles like the

Scorpio and the Bolero. It formerly had a joint venture with Ford called Ford India Private

Limited to build passenger cars.

Also in early 2008, Mahindra commenced its first overseas CKD operations with the launch of

the Mahindra Scorpio in Egypt, in partnership with the Bavarian Auto Group. This was soon

followed by assembly facilities in Brazil. Vehicles assembled at the plant in Bramont, Manaus,

include Scorpio Pik Ups in single and double cab pick-up body styles as well as SUVs.

Mahindra planned to sell the diesel SUVs and pickup trucks starting in late 2010 in North

America through an independent distributor, Global Vehicles USA, based in Alpharetta,

Georgia. Mahindra announced it will import pickup trucks from India in knockdown kit (CKD)

form to circumvent the Chicken tax. CKDs are complete vehicles that will be assembled in the

U.S. from kits of parts shipped in crates. On 18 October 2010, however, it was reported that

Mahindra had indefinitely delayed the launch of vehicles into the North American market, citing

legal issues between it and Global Vehicles after Mahindra retracted its contract with Global

Vehicles earlier in 2010, due to a decision to sell the vehicles directly to consumers instead of

through Global Vehicles.

Mahindra & Mahindra has a controlling stake in Mahindra Reva Electric Vehicles. In 2011, it

also gained a controlling stake in South Korea's SsangYong Motor Company
http://en.wikipedia.org/wiki/Mahindra_Scorpiohttp://en.wikipedia.org/wiki/Mahindra_Bolero_Camperhttp://en.wikipedia.org/wiki/Fordhttp://en.wikipedia.org/wiki/Ford_India_Private_Limitedhttp://en.wikipedia.org/wiki/Ford_India_Private_Limitedhttp://en.wikipedia.org/wiki/Brazilhttp://en.wikipedia.org/wiki/SUVhttp://en.wikipedia.org/wiki/Alpharetta,_Georgiahttp://en.wikipedia.org/wiki/Alpharetta,_Georgiahttp://en.wikipedia.org/wiki/Knockdown_kithttp://en.wikipedia.org/wiki/Chicken_taxhttp://en.wikipedia.org/wiki/Revahttp://en.wikipedia.org/wiki/Revahttp://en.wikipedia.org/wiki/Chicken_taxhttp://en.wikipedia.org/wiki/Knockdown_kithttp://en.wikipedia.org/wiki/Alpharetta,_Georgiahttp://en.wikipedia.org/wiki/Alpharetta,_Georgiahttp://en.wikipedia.org/wiki/SUVhttp://en.wikipedia.org/wiki/Brazilhttp://en.wikipedia.org/wiki/Ford_India_Private_Limitedhttp://en.wikipedia.org/wiki/Ford_India_Private_Limitedhttp://en.wikipedia.org/wiki/Fordhttp://en.wikipedia.org/wiki/Mahindra_Bolero_Camperhttp://en.wikipedia.org/wiki/Mahindra_Scorpio


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Mahindra Company Ltd. Board Of Directors

Director Name DesignationKeshub Mahindra Chairman

Anand G Mahindra Vice Chairman & Managing Director

Bharat Doshi Executive Director

Arun Kanti Dasgupta Nominee Director

Deepak S Parekh Director

Anupam Puri Director

M M Murugappan Director

A K Nanda Director

A S Ganguly Director

Nadir B Godrej Director

Narayanan Vaghul Director

R K Kulkarni Director

Narayan Shankar Company Secretary


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Management Team

Pirojshaw Sarkari : Chief Executive Officer

Pirojshaw has over 18 years of experience in logistics and aviation. Before Joining Mahindra

Logistics, he was the Managing Director & Country Head for UPS India. During his stint with

UPS India, he was part of the start up operations where he played a key role in setting up systems

and processes and establishing various global best practices. Prior to UPS, he worked with Jet

Air, where as GM Corporate planning he spearheaded several special projects such as ground

handling, outbound tours and set up Aramex in India. Pirojshaw is a Chartered Accountant and a

Bachelor of commerce from Mumbai University.

Sushil Rathi : Vice PresidentSupply Chain Management

He brings with him more than 25 years of experience in sales & distribution, marketing, channel

management, supply chain management, and business & IT consulting. Sushil started his career

in Premier Automobiles Limited and over a period of 15 years worked in various capacities

within the sales & marketing division. Post the joint venture with FIAT; he became the

Marketing Head for FIAT in India. Sushil also managed consulting assignments with Satyam &

Anantara. During this period he was responsible for business development in India and

consulting delivery for SCM, logistics and manufacturing. Sushil is a Mechanical Engineer and

also holds a Post Graduate Diploma in Industrial Engineering and Management from NITIE,

Mumbai.

Selvan Dasaraj : Vice PresidentMahindra People Transport Solutions

Selvan has over 22 years of experience in the express and logistics industry. Before joining

Mahindra Logistics, he was the Director Public Affairs for UPS South Asia. During his stint with

UPS India, he has worked in various capacities including, National Operations Manager, North

India Manager, South India Manager and Branch Manager. Selvan was part of UPS India since

its inception, setting up the network and business processes. Prior to UPS, he worked with Elbee


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Express, P N Writer and DHL. Selvan is a graduate in Commerce as well as in Communication

& Journalism and holds a MBA in human resources.

Nikhil Nayak : Chief Financial Officer

Nikhil has over 25 years of professional experience with companies like Bristlecone Inc, Pidilite,

Bombay Dyeing and ATIC Industries; enjoying the opportunity to work within industries as

diverse as IT, FMCG, textiles and chemicals. He has varied experience in the field of accounts,

finance, taxation, legal and administration. Nikhil is a Chartered Accountant and a Bachelor of

Commerce from Mumbai University.

Ravi Begur : HeadInformation Technology

Ravi has 15 years of experience in supply chain management and SCE. He has designed supply

chain networks and spearheaded deployment of supply chain solutions across the globe. He is

responsible for designing and deploying information solutions across business verticals at

Mahindra Logistics.

Raj Walekar : Head - Human Resources

Raj is a post graduate in HR with over 20 yrs of experience in the manufacturing and servicesindustries, having worked with companies like IPCA Laboratories, Rhone Poulenc (I) Ltd., AFL

Logistics, Jet Air Ltd and DHL Logistics. He has rich experience in the field of human resources

management and industrial relations, having managed various functions, including recruitment,

employee retention, talent management, compensation & benefits and union negotiation.


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MAHINDRA COMPANY CARS

MODEL TYPEMahindra XUV500 - New SUV

Mahindra Bolero

Bolero SLX Bolero SLE Bolero DIZ

Bolero DI Bolero PLUS

SUV

Mahindra Scorpio

Scorpio Petrolo Turbo 2.6o Turbo 2.6 DX

o Turbo 2.6 GLXo Turbo 2.6 SLX

Scorpio Dieselo Turbo 2.6o Turbo 2.6 DXo Turbo 2.6 GLXo Turbo 2.6 SLX

Scorpio Turbo Diesel

CRDeo Turbo 2.6o Turbo 2.6 DXo Turbo 2.6 GLX

SUV
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o Turbo 2.6 SLX

Mahindra CL-Range SUV

Mahindra MM Range

Mahindra MM 500/550DP

Mahindra MM 500/550XDB

Mahindra MM 540 DP Mahindra MM ISZ- Petrol

Soft top

SUV

Mahindra Hard Top Range

Mahindra Economy Mahindra Marshal DI Mahindra 775 XDB Mahindra 3 Door Hard

Top Mahindra 5 Door Hard

Top Marshal 2000 Deluxe Marshal Deluxe Royale

SUV

Mahindra CNG-3 Door SUV

Mahindra Voyager SUV

Mahindra Renault Logan Mid size car
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14/36

Mahindra two wheeler vehicles

Mahindra kine

Check On-Road Price

| Engine : 71.5 CC | Maximum Power: 3.8 bhp @ 5500 rpm

Mahindra Flyte

Check On-Road Price

| Engine : 124.6 CC | Maximum Power: 8 BHP @ 7000 RPM Dimensions:(LxWxH) 1790 x 670x 1100 mm | Ground Clearence: 135

Mahindra Duro

Check On-Road Price

| Engine : 124.6 CC | Maximum Power: 8 BHP @ 7500 RPM | Dimensions:(LxWxH) 1814 x770 x 1275 mm | Ground Clearence: 155

Mahindra Rodeo

Check On-Road Price| Engine : 124.6 CC | Maximum Power: 8 Bhp @ 7500 rpm | Dimensions:(LxWxH) 1790 x 690

x 1100 mm

Mahindra Stallio

Check On-Road Price| Engine : 106.7 CC | Gear Box: Constant mesh 4-speed gearbox with helical gear teeth |

Maximum Power: 7.2 bhp @ 7500 rpm | Dimensions:(LxWxH) 2000 x 720 x 1050 mm |

Ground Clearence: 165
http://www.gaadi.com/scooters/model-Mahindra_kinehttp://void%280%29/http://www.gaadi.com/scooters/model-Mahindra_Flytehttp://void%280%29/http://www.gaadi.com/scooters/model-Mahindra_Durohttp://void%280%29/http://www.gaadi.com/scooters/model-Mahindra_Rodeohttp://void%280%29/http://www.gaadi.com/bikes/model-Mahindra_Stalliohttp://void%280%29/http://void%280%29/http://www.gaadi.com/bikes/model-Mahindra_Stalliohttp://void%280%29/http://www.gaadi.com/scooters/model-Mahindra_Rodeohttp://void%280%29/http://www.gaadi.com/scooters/model-Mahindra_Durohttp://void%280%29/http://www.gaadi.com/scooters/model-Mahindra_Flytehttp://void%280%29/http://www.gaadi.com/scooters/model-Mahindra_kine


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Farm equipment

Main article: Mahindra Tractors

Mahindra & Mahindra began manufacturing tractors for the Indian market in the early 1960s.

Today, it is one of the top three tractor companies in the world with annual sales totaling more

than 150,000 tractors. It has expanded its offerings to include farm-support services via

Mahindra AppliTrac (agri-mechanization solutions), Mahindra ShubhLabh (seeds, crop

protection, and market linkages and distribution), and the Samriddhi Initiative (agri-support

information and counseling).

Mahindra & Mahindras farm equipment division (Mahindra Tractors) is one of the top-selling

tractor companies in the world, with more than 1,000 dealers servicing more than 1.45 millioncustomers. Mahindra tractors are sold in 40 countries on six continents, including the United

States, China, Australia, New Zealand, Africa (Nigeria, Mali, Chad, Gambia, Angola, Sudan,

Ghana, and Morocco), Latin America (Chile, Argentina, Brazil, Venezuela, Central America,

and the Caribbean), South Asia (Sri Lanka, Bangladesh, and Nepal), the Middle East (Iran and

Syria) and Eastern Europe (Serbia, Turkey, and Macedonia. Mahindra tractors are manufactured

at four plants in India, two in China, three in the United States, and one in Australiaallowing

Mahindra & Mahindra a foothold in major agricultural hubs. It has three major subsidiaries:

Mahindra USA, Mahindra (China) Tractor Company, and Mahindra Yueda (Yancheng) Tractor

Company (a joint venture with the Jiangsu Yueda Group). The company has enjoyed 27 years of

market leadership and has garnered the highest customer satisfaction index (CSI) in the industry

at 88percent. In its 2009 survey of Asias 200 most admired and innovative companies, the Wall

Street Journal named Mahindra & Mahindra one of the 10 most innovative Indian companies. It

earned a 2008 Golden Peacock Award in the Innovative Product/Services category for its in-

house development of a load-car. In 2007, Mahindra & Mahindra became the only tractor

company to win the Deming Application Prize and the Japan Quality Medal for Total Quality

Management excellence in entire business operations.

In addition to tractors, Mahindra sells farm implements.
http://en.wikipedia.org/wiki/Mahindra_Tractorshttp://en.wikipedia.org/wiki/Mahindra_Tractorshttp://en.wikipedia.org/wiki/Mahindra_Tractorshttp://en.wikipedia.org/wiki/Mahindra_Tractorshttp://en.wikipedia.org/wiki/Mahindra_Tractors


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Car Insurance by Mahindra

Insurance Terminology

Agent

An agent is either an insurance salesperson or an independent agent who sells policies of one or

more insurance companies.

ARAI

Automobile Research Association of India (ARAI) is an industrial research organization formed

by the Indian automotive industry. It is affiliated to the Ministry of Industry of the Indian

government. ARAI helps the Government in formulating the automotive standards and providing

technical support. It also carries out sponsored research for the automotive industry in different

areas like engine, emission, structural dynamics and electronics.

Claim

A claim is a person's request for payment to an insurance company for a loss covered under a

policy. When a person claims to his insurance company for a loss it is known as a first-party

claim. On the other hand when one person makes claim against another person's insurance

company then it is known as a third-party claim.

Collision Coverage

It is an optional insurance that pays for damage to your car caused by any accident involving any

other car or object. It also pays in the case the damage is done to the car by rolling over. It may

be required in the case you have opted for a car loan.

Comprehensive physical damage coverage

It is yet another optional insurance. It pays for damages to your vehicle caused by anything other

than an accident. It may cover damages done due to fire, theft, vandalism or flood.

Conditions


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Conditions are the part of an insurance policy that describe your obligations and those of your

insurance company in order for the policy to be in effect. You need to fulfill those conditions if

you want to make a claim in future.

Deductible

Deductible is the amount of money that you agree to pay in the case of a claim. It is subtracted

from the total amount paid by the insurance company. For example if your total claim is $500

and the deductible is $100, then you have to pay $100 and the insurance company will pay the

rest $400. Normally when the deductible is higher you may need to pay lower premium. On the

other hand if your premium is higher than you may need to pay lower deductible when you file

for a claim

Insured's Declared Value

Insured's Declared Value (IDV) is a manufacturer's listed selling price less depreciation. It is

basically the depreciated value of the vehicle agreed upon by both the insurer and the policy

holder. IDV of a car reduces with age. The premium of insurance is calculated on the basis of

IDV of the vehicle.

Insurance company

A insurance company is an organization that agrees to pay for the damages or loss to your

vehicle in case of any accident or other reasons in exchange for a fee known as a premium. The

insurance policy is signed after mutual agreement between the insurance company and the

vehicle owner.

Liability

A liability is a legally enforceable financial obligation.

Liability coverage

Liability overage is an insurance that pays when you have caused loss to other person

unintentionally. It includes physical injury coverage that pays for the cost of medical treatment

and legal defense costs in the case your car has caused some physical damage to the person. It

also includes property damage liability coverage under which your insurance company pays to a

person you have caused any property damage of

No Claim Bonus

You are offered a No Claim Bonus (NCB) on insurance policy renewals in the case you do not

make a claim during the policy period. Insurance companies reward policyholders by giving


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them a discount on the Own Damage premium up to a maximum of 50% in the case of no claim

during the policy. NCB is offered to a policy holder only if the policy is renewed within 90 days

of the expiry date of the policy

Negligence

Your failure to exercise a generally acceptable level of care and caution with regard to your

vehicle and driving is considered negligence in terms of insurance policy.

Own Damage Premium

Own Damage (OD) premium is the amount of premium that you pay to the insurance company

to cover above the mandatory third-party cover. If you have paid OD premium you are entitled to

claim compensation in the case of damage to your vehicle due to flood, fire, earthquake, etc.

Personal Accident Cover

It is insurance coverage for the unnamed person (not the driver) sitting in the car. Under this

cover the maximum amount of coverage is Rs 2 lakh for each passenger. It is useful in the case

you want to cover anyone traveling in your vehicle at any time.

Policy Period

Policy period is the duration of time any insurance policy covers you. It can vary depending on

the policy you opt for.

Policyholder

The person who buys insurance policy from any company is a policy holder. Policyholder

Premium

Premium is the amount you pay for insurance coverage. It can vary depending on the nature and

terms & conditions of the policy. Proof of loss

Proof of loss is the documents that you present to an insurance company when you make a

request for compensation of loss done to the car. It includes documents like police reports and

estimate of repair cost from the auto mechanic. The insurance company decides on how much to

pay for the damages done based on the proof of loss.

Uninsured motorist coverage

The coverage that insures you against an accident with vehicle, whose driver is not insured, is

uninsured motorist coverage. Under this coverage the insurance company also pays for the loss

resulting from an accident in which a hit-and-run driver is involved.

Zone


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The Government has divided the whole country in two zonesZone A and Zone B-- on the base

of the location of offices of registration for vehicles. It helps in rating vehicles. Zone A includes

cities like New Delhi, Mumbai, Ahmadabad, Bangalore, Chennai, Hyderabad, Kolkata and Pune,

and Zone B includes the rest of India.


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Organization Structure of Mahindra Star

Automobiles Ltd., Sagar

Mr. B.P. Dwivedi

(Head of Mahindra Motors)

Mr. Atit Sen

(Asst. Manager)

Mr. Rajesh Singh Parihar Mr. Krishna Kumar Thakur

(Personal Incharge) (Prosper Incharge)

Rajendra Singh Arvind singh thakur


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TRAINING DETAIL

NAME: SHILPI JAIN

YEAR: 2012

ORGANIZATION: STAR AUTOMOBILE LTD. (Sagar)

PLACE OF TRAINING: SAGAR

UNDRE GUIDENCE OF: MR. ATIT SEN

DESIGNATION OF GUIDE: Asst. MANAGER

PERIOD: FROM 14THMAY To 29THJUNE

DURATION: 45 DAYS.

FIELD OF TRAINING: FINANCE DEPARTMENT


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Objectives

To know the financial position of the company.

To study the company structure.

To know the strength & weakness of the company.

To know the customers satisfaction regarding the p


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RESEARCH METHODOLOGY

Research Methodology is a way to systematically solve the research problem.

Research is a common place refers to a search of knowledge. Research is an

original contribution to the existing rate of knowledge making for its

advancement.

RESEARCH DESIGN

A research design is purely and simply the framework or plan for a study that

guides the collection and analysis of data. The function of a research design is to

ensure that the required data are collected and they are collected accurately and

economically.

The type of research design used in this project is descriptive & research design.

EXPLORATORY RESEARCH :

o It helps to discover new relationship and ideas .The research

imagination is the key factor however three lines to attack may help

in finding hypothesis of value .

o This type of research design used in this project is exploratory

,exploratory research is that in which new relationship are

discovered and looking to the objective of research .That is finding


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out the most dominate attributes and also the market leader in

respect of services.

DESCRIPTIVE RESEARCH-

In this project I have used descriptive research design because here in this project

I had use structured questionnaire, preplanned design for analysis, moreover

direct contact method for collecting information.


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DATA COLLECTION METHOD

After the research problem, we have to identify and select which typeof data is to be researched. There are two type of data collection

method used in this project.

Primary Data

Secondary Data

Primary Data-

The primary data are those data, which are, collected as a fresh for the

first time by researcher and this happen to be original in character.

The type of primary data which used in this project for collecting data is

Questionnaire.

Secondary Data

The secondary data are those which have already been collected by

some one else and which have already been passed trough statistical

process.

The type of secondary data which used in this project for collecting data

is through internet, magazines, and newspapers.


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SAMPLE PLAN:

Data type: primary & secondary data

Sample Unit: customers of sagar city

Sample size: 25

Sampling Procedure: Probability sampling


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DATA ANALYSIS & INTERPRETATION

1.Who is the market leader?Brand Name Percentage

Tata 25%

Mahindra 35%

Honda 20%

Maruti 15%

Other Brand 5%


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2. Which source of advertisement Influence the customer

most?

Advertisement Sources Percentage

News Paper 15Television 30

Magazine 10

Internet 40

other 5


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3. Are the customers satisfied with the product?

Customer Satisfied Satisfied Answer

Yes 60

No 30

Not Answered 10


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4. What made the customers to buy the product?

Customers buy the Products Percentage

Brand Name 30

Average 25

Price 15Quality 20

Features 10


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SWOT ANALYSIS

Strengths

1. Mahindra is a well known brand in the market.

2. Though Mahindra is a well known brand and also customer prefers its prices and

their key features.

3. Mahindra provides best fuel efficiency.

Weaknesses

1. In comparison to other brands noise is much higher in Mahindra.

2. Mahindra should increase its after sales service.

3. Weak promotional strategy in many sectors.

4. No proper approach of target customer.

Opportunities

1. Mahindra can easily grab the market share for more expansion.

2. Industry is in increasing phase.

3. Mahindra is the only one to launch bio diesel engines in the market.

4. Purchasing power of people is increasing day by day.

Threats

1. Entrance of global competitor.

2. Brand loyalty is more of Honda Company.

3. Other competitor like Honda, Tata, Maruti are also in growing phase

4. Mahindra showrooms are not located at the near to the city.


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FINDINGS

Despite of not much advertisement in the market Mahindra is a well known

brand.

Most preferred brand by people are Mahindra & Tata.

Most people rely upon the average and price offered by Mahindra.

Most of the customers are influenced by internet & television adv...

I also found that advertisement play an important role in changing

the attitude of people regarding particular product.

From the survey I found out that the media play an important role in

creating awareness regarding the various brands.


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SUGGESTIONS

One of the main objectives of the survey was to give valuable suggestions to

improve the product promotional policies of the company-

For dealing with customers proper approach is required.

For getting the customer loyalty company should try to maximize the

customers satisfaction level through after sales calls and by listening

queries.

Exclusive showrooms should be open at the prime locations.

Advertisement should be precise, valuable, easy to understand and concise.

Companies must improve their promotional strategy, as customers are not

aware about the features of vehicles.

Company should make service centre at rural area.

Mostly rural and semi-rural customer is price conscious, so price should be

reduced.

Insurance should be done at min. price.


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LIMITATIONS

We cannot say that what the consumer have revealed will be right

for each and every situation because their perception is influencedby many factors.

Many consumers showed less interest in providing information and

havent cooperated.

Visiting various places for the study consumed a lot of time

Lack of awareness in customers was the big drawback.

The report had to be completed with in a limited time period


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BIBLIOGRAPHY

Philip Kolter Marketing Management:

D.D.Sharma Marketing Research:

C.R.Kothari Research Methodology:

Web site

http://www.mahindra.com

www.google .com
http://www/http://www.google/http://www.google/http://www/


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QUESTIONNAIRE

Name: - Age:-

Sex: - Occupation:-

Q1. Which brand you are planning to buy?

Mahindra TATA.

Honda Maruti.

Q2. Which brand are you using now?

Mahindra TATA.

Honda Maruti

Q3. How you came to know about Mahindra?

Internet. T.V. ..

Magazine News paper..

Q4. Is Mahindra giving good after sales service?

Yes. No

Q5.What made the customers influence most to buy the product?

Brand name. average.

Price. Quality features.

Q6. Are you satisfied with the brand?

YES NO..

Date:

Customers signature:

Thanks for you co-operation

Star Automonilies Ltd. Mahindra

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Transcript of Star Automonilies Ltd. Mahindra