Magic Triangle: Product, Market, Users
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Transcript of Magic Triangle: Product, Market, Users
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George E.P. Box
Essentially, all models are wrong,
but some are useful
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Magic Triangle:
Users
Market
Product
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OpenOffice.org on iPad
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• Market is a place, where Users exchange funds for a privilege to use Products
• Products compete for Users on the Market
• Users are people looking for valuable Products on the Market
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What will be the value for the Users? How/where can we sell it?
(Is there a Market for this?)
Idea
Marketing/Sales Strategy
Product Development Strategy
How will the Product look like?
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Market =
Users (Demand) +
Products (Competition) +
Possibility of a deal
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There is no fish here!
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Existing Market
New Market Tough competition
No competition
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– Working on established Market? – Differentiate!
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– Working on a new Market? – Build the market! … or start from existing one
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Market ≠ Demand Possibility of a deal
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Products General purpose Specialized
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Products
Low margins, high volumes
• Lager potential market size
• Easier to enter the market
• Higher pressure on price
• Difficult to differentiate
High margins, low volumes
• Can command high prices
• Easy to differentiate • Smaller size of TAM • Entering the market
requires more domain knowledge
General purpose Specialized
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rollApp vs. CloudOn Office solution for iPad
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Every interaction is an opportunity for sale
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Be personable
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Thank you so much! you really made my day! I will continue to use rolApp. It is nice to know that there are people who take it upon themselves to help other people!
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Market • Know your market and act appropriately
Product • Sales strategy coordinated with positioning
Users • Be personable