MaGIC Startup Academy Launch 2014 : How To Build An E Commerce Portfolio With More Than 500k Users?
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Marketing for eCommerce 22-3, Jalan PJU 8/5G, Damansara Perdana, 47820 Petaling Jaya, Selangor.
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Transcript of MaGIC Startup Academy Launch 2014 : How To Build An E Commerce Portfolio With More Than 500k Users?
Marketing for eCommerce
22-3, Jalan PJU 8/5G, Damansara Perdana, 47820 Petaling Jaya, Selangor.
The MilkADeal Group of Companies operates 4 popular e-commerce websites in Malaysia, reaching out to over 600,000 customers.
Who are we?
Founders
• BSc Accounting & Finance, LSE• Chartered Accountant, CA• Trained and qualified with Ernst & Young LLP, London UK• The CA’s Rising Stars 2014 – The CA Magazine (UK)• Top 40 Under 40 award – Prestige Magazine Malaysia 2013
Shaun Lee
Wilson Quah
• MMORSE, Warwick University• Former investment analyst at Dresdner Kleinwort and Catlin
London.• Organizing Committee, Malaysia-Taiwan eCommerce
Conference 2014• Regular speaker/panelist at local Malaysian eCommerce
conferences
Where are we now
Where are we now
Malaysian Market
Malaysian Market
Asian Market
Global brand
FROM HOME
T: Supply Chain
Traditional retail supply chain
Online retail supply chain
Product
• The right price
• The right size
• The right margin
Marketing in General
Front End(Headache)
Back End($$$)
MARKETING
SEO
Print & Digital ads
and PR
Bloggers
Radio e.g.
BFM
Flyers
Billboards
Group
buying sites
Front End(Headache)
Marketing in General
RetargetingLoyalty
program
Engaging customers on
FB
marketing
SMS
marketing
Traditional
mailers
80:20
Back End($$$)
Marketing in General
Context
Monetize from community and content to improve commerce.
Content
Our e-Glossy
Commerce
Over 4,000 unique products by 250 cult brands.
Community
We have 500 Beauty Ambassadors under our program who champion the HiShop brand.
Community
We are grateful for their support!
Cost of Advertising
Cost of Advertising
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