Magellan Consulting, Inc. Overview of Card...

Overview of Card Personalization Technologies

Magellan Consulting, Inc.

David Tushie ICMA CardTREX Europe

October 14, 2016

Card Personalization Making Each Card Unique

u Embossing/Indenting u Printing u Laser Engraving u Encoding u Future Trends


Embossing: Financial Transaction Cards


Embossing/Indenting


Embossing Wheel


Card Printing


D2T2 Printing


!

Dye!Sublimation!Process!

!

!!!!!!!!!!!D2T2!Printing!

Mass Transfer Thermal Printing


Drop on Demand (DoD) Printing

u Only produce ink where needed u 100% of delivered ink is used for

coloration u Desktop ~ Thermal u Pipeline ~ Piezo-electric


Barcode Printing u D2T2 Printing: requires mass transfer

resin panel u DoD u Laser engraving


Laser Engraving


Laser Engraving u Perso information “burned” u Multiple lenticular images can be produced u Cardholder photo can be ghost image u Tactile “embossing”


Laser Technology


!

Laser Personalization

!!

!!!!!!!!!!!!!!Tactile!Laser!Embossing!


Encoding


Magnetic Stripe Encoding


Chip Encoding


Central & Instant Issuance


Central vs Instant Issuance


Some Future Trends


Financial Transaction Cards


June 2014

New Visa Brand Mark andCard Design Features

This guide illustrates the new Visa Brand Mark on Visa cards and new card design features. These new card design standards will coexist with the card designs currently in the marketplace.

Play It Safe: Always follow these procedures regardless of the card design:

1. Check the card’s security features to make sure the carddoes not appear to be altered.

2. Swipe the stripe through the terminal in one direction onlyto obtain authorization or insert into Chip reader.

3. Check the authorization response and take appropriate action.

4. Get the cardholder’s signature on the transaction receipt.

5. Compare the name, account number, and signature on the card to those on the transaction receipt—they should match.

If You Suspect Fraud, Make a Code 10 Call...• Call your voice authorization center and say

“I have a Code 10 Authorization request.”

• Follow the operator’s instructions if you can do so safely.

Signature

Signature

Signature

Current Visa Brand Mark and Product Identifier

New Visa Brand Mark and Product Identifier

Traditional Visa Card Design

Visa Quick Read Card Design

1-800-400-4000 | Int: 1-404-644-8994www.bank.comThis card is subject to the terms of the cardholder agreement

CARDHOLDER NAME

456-8910Use of this card is subject to the cardmember agreement.

1-800-400-4000 | Int: 1-404-644-8994www.bank.com

Chip may appear on the card front

Visa Brand Mark may be placed in the upper left, upper right, or lower right corner of the card

Visa Brand Mark

Dove Hologram may appear on the card front or back

NEW Quick Read account information is thermal or laser printed

NEW silhouetted Visa Dove Design Hologrammust be displayed on the back of the card

Cardholder signature in digital formator signed on the signature panel

NEW custom magnetic stripe matches color of card background

© 2014 Visa. All Rights Reserved. The Visa Quick Read card shown in these materials is the subject of pending patent applications or issued patents in various countries worldwide.

GOODTHRU

4000

Account information (traditional) may be embossed or printed

Ultraviolet V is visible over the Visa logo when the card is placed under an ultraviolet light

ID Cards


Thank You! David R. Tushie

Magellan Consulting, Inc. 12800 Whitewater Drive, Suite 100

Minneapolis, MN 55343 USA

[email protected] +1 612.747.6553


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