Magellan™ 9800i

March 2013

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Introducing Magellan 9800i

High-Performance Imaging

Improved Operational Effeciency

Improved Shopper Experience and Interaction

Reduced Losses from Shrink

Improved Serviceability and Support

Product Configuration Information

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High Performance Imaging

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High Performance Imaging Advances for Uses In AIDCStrides in Imaging Technology Have Been Enabled By: Advances in Imagers (cameras)

New illumination technology helps imagers “see”

High speed, low cost processors

Advanced software development

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Why Imaging Technology For AIDC?

The Advantages of Imaging:

Can read bar codes in any orientation

Can read 2D bar codes

Read bar codes from smartphones(e-coupons, loyalty cards)

Capable of very high speed reading

Enables new, revolutionary form factors to fit any environment

Completely solid-state – no moving parts

Can be also used to capture images for item recognition

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Imaging Enables New Form Factors

Single Plane – 1 Imager In Counter, High Volume Multi-Plane – Multiple Imagers

Customer Facing Reader – Mobile Phones, Loyalty Cards

Automated Scanner – Multiple Array Imagers

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The Checkout Experience

Improving the in-store shopping experience is priority one for retailers around the world

Shortening checkout wait times and offering multiple checkout types that match the shoppers’ objectives for a specific shopping trip

The ability to quickly interact with the retailer using mobile coupons and loyalty programs is critical

New technologies and solutions allow retailers around the world to re-invent the retail checkout to improve the shopping experience

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Improved Operational Efficiency

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Designed for High Volume Checkout

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Magellan 9800i Performance

Base MG9800i scanning performance equal to MG8500Xt – fastest in the world

Top Down Readers (TDR) add additional performance by reducing orientation Items with labels on top of package

and high leading edge labels

TDR allows shopper to scan their own cell phone mobile coupons or loyalty card Concurrent while associate is

scanning

MG9800i reads any 2D code Does not require a separate scanner

Checker need not perform an additional activity

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What About Top Down Reading?

Top down reading with all laser scanners is very limited due to the angle of the laser pattern

In many cases, the cashier still has to tilt the item to be read, slowing down the scanning speed

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Increased Top Down Reading Performance

Exclusive optional 30.5 cm / 12 inch top down reader (TDR) on the Magellan 9800i can read top-marked items without tilting

TDR also provides additional plane to read leading side bar codes and further increase throughput

Requires a small adjustment to touchscreen position

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Comparisons With Current Laser Scanners

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2D Bar Code Reading in All Planes

Reads All Retail 2D Bar Codes

QR Code

PDF417

Data Matrix

Aztec Code

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Good Ergonomics Start with a Targeted Scan Zone

Laser scan zones with expanding patterns encourage inefficient scanning

Farther from window, the more space between scan lines

Cashiers scanning at horizontal window miss the horizontals

MG9800i has clearly defined scan zone

Scan zone is focused directly over horizontal scan window

All three scan planes converge at horizontal window providing maximum scan coverage

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Improved Ergonomics

Large 6 x 4 inch lower scan window, ergonomically positioned

Centralized speaker for improved audio feedback

Dual good read indicators for L to R or R to L scanning

Identifying marks for optimum scan zone

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Image Capture at the POS

Magellan 9800i with the Top Down Reader (TDR) able to conveniently capture images

Cashier places or holds the item below the TDR and presses image capture button

Image written to SD card or sent directly to POS host via the OPOS Image command:

Drivers license Not on file items Checks or return receipts Damaged goods

Image file types:

JPEG, BMP, TIFF Adjustable resolution

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Customizable Sounds

The issue:

Only a limited number of hardware-generated sounds are available

Datalogic provides an unlimited range of sounds so that retailers can communicate the status quickly to the associate, i.e., when there is a ‘not on file’ prompt or when the scanner is deactivated, etc.

Magellan 9800i implements the use.wav files to generate all sounds

The sounds (prompts) now simulate ringtones on a mobile phone

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Improved Shopper Experience and Interaction

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Advantages of a More Intelligent Design

Lower bonnet height (only 6.8 cm / 2.7 in high!) Removes barrier between cashier

and customer

Adds easy and intuitive interaction point for shoppers

Allows for a lower touchscreen position for seated cashiers

Also allows lower customer touchscreen in self-checkout

Improves accessibility for all shoppers to the touchscreen selection buttons

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Datalogic Illumix™ Intelligent Illumination Technology

Provides correct illumination for high speed data capture Captures images at 80+ inches/sec

(IPS)

Reads bar codes from mobile phones Enables reading like mobile coupons

and customer loyalty cards

Provides consistent performance From dark to very bright, sunlit

applications

Optimizes imager settings for image capture

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Reading Mobile Coupons & Loyalty Cards

Customer initiated and controlled cell phone reader

Very easy reading of mobile coupons, loyalty cards, gift cards, etc.

Conveniently located mobile reader faces the customer at a comfortable read height

Independent ON and GOOD READ indicator

Can be used concurrently with scanner to maximize throughput

Improves the shopping experience for the customer

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Reduced Losses from Shrink

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Sensormatic and Checkpoint EAS Antenna

Designed to accommodate the after-market installation of EAS antennas from multiple suppliers

Supports Interlock for both Checkpoint and Sensormatic to assure read before deactivation control

Supports the Datalogic intelligent SmartSentry bi-directional interface for maximum control over EAS events with Sensormatic EAS controllers

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Magellan Scale Technology

Certified Retail Scales Contact Datalogic for regional

certification information

30 lb. x .01 lb. increments

15 kg x .005 kg increments

Fast Settling Time

High Resolution Scale Option Can legally / accurately weigh lower

weight, high priced items such as specialty teas, herbs, mushrooms, etc.

Scale Type Pounds Grams

Standard Min. = 0.2 Min. = 100

High Resolution Min. = .01 Min. = 40

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Shrink at the POS

How does the retailer incur produce shrink at the POS? Long produce hangs over edge of the scale platter onto the

checkstand

Associates can misplace average-sized produce

Bagged produce leans against the vertical window

Creating weighing error and lost revenue

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How Important is Produce Shrink?

Produce department sales account for 12% of all supermarket sales

Average annual sales of produce per store was $1,384,415

On a scale of 1 to 6, where 6 is very serious, the highest problem facing produce departments was wholesale prices and this ranked 4.42

Shrink/Spoilage ranked a 4.26, it was the fourth highest problem!

Largest Store Problem

Wholesale Produce

Prices

Produce Shrink

0123456

Produce Sales 12%

Other Sales 88%

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Shrink Data on Random Weight Produce

31.6 % of all produce sales are random weight fruits*

31.5% of all produce sales are random weight produce*

This means that 63.1% of all produce sales are random weight

*2011 Nielson Perishables Group Fresh Facts

Random Weight Fruits

Random Weight Produce

Packaged Produce

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The All-Weighs™ Scale Platter

POS Shrink Savings on Long / Bagged Produce

Vertical Window moves as part of the scale platter

When produce leans against vertical window, scale weighs accurately!

Significant reduction in produce shrink

Faster transaction time

Saves up to 3.0% of weighed produce

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Larger All-Weighs Scale Platter

Weight area on Magellan 9800i is 20% longer than other bi-optics Does not include the All-Weighs use of the bonnet

Faster and easier for cashiers to place produce on scale platter

Significantly reduces risk of produce hanging over platter

Reduces the potential for shrink

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All-Weighs Scale Platter Improved with ScaleSentry™ Associate turnover is high

and proper training is not always possible

Associates are pressured to increase throughput

Variable weight shrink is not measured like throughput and is therefore invisible

Infrared beams monitor scale platter side edges for overhanging items

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All-Weighs Platter with ScaleSentry Return on Investment (ROI)

FOR…

Every $1 billion in total sales

AND IF…

12% is produce ($120 Million)

AND IF…

63.1% of produce is weighed ($75.7M)

Just a .5% improved weight accuracy

EQUALS…

$378,500 in savings!

(This does not include pre-packaged, bar coded fruits and produce)

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Improved Serviceability and Support

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Designed for Ease of Service

Lift Handles for easy installation and removal

Micro USB port for PC connection

Magellan OSP utility for programming and downloading

Analysis of scanner health files and troubleshooting data

Accessed without removing scale and subsequent re-calibration

SD card port for simple updating of application and configuration as well as data tracking

Interconnect cables exit at rear to keep them out of harms way

Cables and ports are color coded for ease of installation

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Managing Software and Data

Application and Configuration Customization Tools

Magellan On-Screen Programming PC tool via USB

Load software from Micro-SD card Traditional programming bar codes Host download utilizing OPOS and

JPOS

Software upgrades via Micro-SD card

Upgrade from 1D bar codes to 2D bar codes

Write diagnostic information to SD card

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Remote Management Capability

Operates with OPOS and JPOS enabled systems

Scanner use and health statistics

Scanner model number, serial number, software version, etc.

Host Download: enterprise-wide updating of scanner application code and configuration

For main scanner and optional TDR reader

Addressable download for attached Datalogic handheld scanner

Can update application code in any programmable device within the main scanner

Supports IBM Director and Avalanche Applications

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Summary

Improved Operational

Efficiency

• High Performance Full digital imaging improves reading of poor bar codes and 2D bar code reading

• Base Model - comparable performance to MG8500Xt• TDR adds significant performance on top and leading

edge bar codes

Improved Shopper

Experience and Interaction

• TDR offers an integrated, accessible approach for customer interaction – mobile coupons, loyalty cards

• Faster throughput reduces waiting times• Thin design allows better accessibility in self-checkout

lanes

Reduced Losses from Shrink

• Fully integrated EAS tag deactivation• All-Weighs Platter & ScaleSentry helps eliminate

cashier weighing mistakes and produce losses• 20% increase in weighing area – faster for checkers to

place items for weighing

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This presentation contains statements that are neither reported financial results nor other historical information. These statements are

forward-looking statements. These forward-looking statements rely on a number of assumptions and are subject to a number of risks and

uncertainties, many of which are outside the control of Datalogic S.p.A., that could cause actual results to differ materially from those

expressed in or implied by such statements, such as future market conditions, currency fluctuations, the behavior of other market

participants and the actions of governmental and state regulators

© 2013 Datalogic S.p.A. - All rights reserved. • Protected to the fullest extent under U.S. and international laws. • Copying, or altering of this

document is prohibited without express written consent from Datalogic S.p.A. Datalogic and the Datalogic logo are registered trademarks of

Datalogic S.p.A. in many countries, including the U.S.A. and the E.U. All other brand and product names may be trademarks of their

respective owners.

Datalogic ADC, Inc.959 Terry StreetEugene, Oregon USA

Tel. +1 541 683-5700Toll Free in the US: 1 800 695-5700Fax +1 541 345-7140