PLANNING

TITLE

• ‘Folk Punk’ • Because I feel like the magazine

needs to have a sharp focus and in order to have a sharp focus I feel like I should title it after the genre so then people know exactly what to expect.

FREQUENCY OF PUBLISHING

• Once a month, based on the fact that 28% of people were willing to buy a music magazine which I thought was a considerable amount. Too frequently wasn’t desirable.

COVER PRICE

• My results show that I was flexible on price with many people willing to pay over £2. However, I am going to set it at £2.50 because a 30% majority were only willing to pay up to £2 and so I decided I will try push these people up a little bit by 50p, but not too much where they will find it too expensive. I felt I could push the price up over £2 because of the fact that so many people would have paid over it. If the magazine was popular I could perhaps then raise the price afterwards.

GENRE

• Folk Punk, based on the fact that it is a niche market and is on the rise at the moment with such bands as Mumford and Sons and the Dropkick Murphy’s. I also have someone who I can interview who played in a band that played this genre. Moreover, I have a bit of knowledge myself in the folk and punk genres.

READER PROFILE

• Luke, 17, is a music lover that has a wide range of hobbies and interests. From going out with friends, to sitting and writing music, he has a very outdoor and productive lifestyle. He has a positive view of the music industry. My reader has a negative view on politics and is looking for a change to society. Luke likes the traditional things about Britain such as English breakfast and the British accent. He likes to have a sense of a community life, being very sociable in his actions. Luke has a positive outlook on life and is an overall optimistic person.

READER PROFILE

• Key facts: • 94.4% were from 15-25. • 55% female, 45% male.• ABC1 category.

EXAMPLES OF TYPICAL IMAGES, ARTICLES, FEATURES, REGULARS

• Every month, I will have a features section in the middle dedicating a few pages to the main band featured in this month’s edition. The feature band will have to be a more well-known band to the genre, because the feature is what is going to attract people to the magazine and what the reader is going to want to know about. I will have a few regulars to my magazine as well.

EXAMPLES OF TYPICAL IMAGES, ARTICLES, FEATURES, REGULARS

• For example I will have a music advice section which will give the reader top tips about how to succeed in the industry. Another, Is that I will have a day in the life section, where a band member or a solo artist will do a diary of what they do on a certain day and this person will change every month, depending on who we have. I will also have an editor’s section where he will discuss a different musical topic every month. When I write my articles, I want my interviews to be in a story form, where my story tells the interview within it. That way my audience can have a more sophisticated read.

EXAMPLES OF ARTICLES

• Examples of articles I might include in my magazine could be articles about:

• The Dropkick Murphy’s, The Pogues, The Men They Couldn’t Hang, The Whisky Priests, etc.

• Alternatively about Cambridge Folk Festival, Galtres Festival, Rebellion Festival, etc.

EXAMPLE OF A STYLESHEET

EXAMPLE OF A COPYIn January 1987 The Whisky Priests appeared on one of the very last editions of the now legendary music programme 'The Tube'. Later that year their debut single 'The Colliery' was released.The band's first serious line-up recorded two 12" EP's in 1988, independently released on Gary & Glenn's own newly-formed Whippet Records label, serving a hard-touring apprenticeship which took them all over the UK. This was the foundation for the bands future success."They deserve to be heard by millions." B-Side, USA.The highly rated band created a strong fan base across Europe, who would follow them around for a 19 year career. The Whisky Priests have earned their reputation on their ability to write lyrics for all to relate to, and with their ability to produce a fantastic live show, their legacy still lives on today."Live the band is in great form: energetic, full of atmosphere and inspired." Oor Pop Encyclopedia, the Netherlands.Rumours are that The Whisky Priests could reform for one final tour but only time will tell.

EXAMPLES OF A DUMMY

EXAMPLES OF A FLATPLAN

EXAMPLES OF A FLATPLAN

CHARACTERS IN MY MAGAZINE

On the front cover of my magazine I will have a picture of my Dad from the Whisky Priests.Then on the contents page I will have small pictures of some friends from college who will pose as musicians in upcoming bands.Then on the double page spread I will have a picture of my Dad again.

COSTUMES IN MY MAGAZINE

I will have all of my actors dressed in their casual every day clothes, as I want the magazine to appeal to the every day average person and so I want the characters to reflect a normal lifestyle that they lead outside of the music world.

PROPS IN MY MAGAZINE

The props in the magazine will reflect my target audience so for example there will be images of iconic British things and of outdoor things as well as these will be things that will subconsciously attract my target audience to the magazine.Other props will be musical instruments so for example my dad will have his accordion because my magazine will also want to be heavily musical related because this is what my magazine is and so I have to reflect that through the props and the imagery.

LOCATIONS IN MY MAGAZINE

For the front cover picture I will want a picture of my dad in a musical environment, perhaps with instruments around him as if he is playing at that very moment. So a musical room might be an option.For the other actors in the contents page, they will be in a location that will fit their everyday lifestyle. So, someone might be sat on a bench in a park and another in a library-somewhere which is a natural place for someone to be.For my double page spread, the main picture will also be in a natural location because it matches the clean and natural feel of my magazine.

SETS IN MY MAGAZINE

I have decided not to have any sets in my magazine because if I create something, it will go against the natural feel I want for my magazine. Moreover, I think that I can take all my shots in location and I would only use sets if I couldn’t find a location I wanted.

LIGHTING IN MY MAGAZINE

I want my lighting to be natural lighting. Although, I want the pictures to be more dark than light because a light picture would contrast too much with the dark colours of my magazine.